Casey Quinlan Casey Quinlan the "Mighty Mouth" Cancer Warrior Author of Cancer for Christmas: Making the Most of a Daunting Gift

Casey Quinlanthe "Mighty Mouth"www.mightycasey.com

Cancer WarriorAuthor ofCancer for Christmas: Making the Most of a Daunting Giftwww.cancerforchristmas.com

© Mighty Casey Media LLC

Healthcare ,Social Media ?

There's an app for that**

**by the way ... the app is YOU


Fire hose?

© Mighty Casey

Media LLC

Find your focus + friends

• Who are your customers?• Who do they trust?• What are their issues?• Where do they hang out?• HOW DO YOU HELP?


First questions

Who do we help?What are their issues?How do we help them?


Next questions

Where do our peeps hang out online?Who are the community leaders?


The perpetual question(s):

Am I helping?Am I selling?


The perpetual question(s):

*sell on SM = #fail

Am I helping?Am I selling?

Must-have technology


It's a CONVERSATION

NOT a monologue ...


A successful approach

Customers(sometimes called

"patients")

Marketing team

Clinical team

Equal partners, all LISTENING.


The perpetual question(again):

Am I helping?Am I selling?*

*remember: sell on SM = #fail© Mighty Casey Media LLC

Be a revolutionary

Instead of pushing "ask your doctor about ... "

Ask yourselves "what should we ask our PATIENTS about?"


Success story


AZ #rxsave strategy

• Used Twitter and company blog to promote the chat

• Established rules of engagement up front• No specific meds/condition questions on

Twitter• Directed individual ?s to corporate site and

call-in lines• After initial chat, total of 2,000 tweets using

#rxsave, steady follower increase• Patients, providers, and company reps participated


Glamour "Don't"s

The cost to KV Pharma

• Consumers (a/k/a "patients") are savvy + price-aware

• Customers come before shareholders (no customers = no revenue = NO share value)

• If it's all about shareholder value, you'll wind up at #epicfail

• The snapshot:• Share price 2/2/11: $1.51• Share price 3/8/11: $13.07 (+865.56%)• Share price 10/7/11: $1.22

• You do the math ...


Let's review

• Identify your customers + their community• Then identify the influencers in that

community• Know that we are smarter than you think• Know that we talk to each other constantly• LISTEN to our conversations• Contribute value, not a sales pitch• Be human 1st, then be a brand

TELL THE TRUTH!!


Be there. Be real. Listen.


Questions, comments welcome!Casey Quinlan

the “Mighty Mouth”[email protected]

www.mightycasey.comwww.cancerforchristmas.com


Documents

Casey Quinlan Casey Quinlan the "Mighty Mouth" Cancer Warrior Author of Cancer for Christmas: Making the Most of a Daunting Gift