CASE STUDY ON PROBLEM STATEMENT

Anubhav Sinha05/08/2015

Assumptions • Issue to solve – Distributed Data on Startups• Market Considered – India, USA, Japan, China, UAE• How to meet solution – Structured, Collected and

Contributed Data

USPA platform for structured and categorized data of Startups

Target Segment• Age Group – 18 to 65• Industries – IT (B2B, B2C & B2B2C), Manufacturing• Segmented users – Investors, Corporates, Startups, M&A

• Business/Industry Segment• Category and Location• Login, Registration and Social Media Login (FB, TW, G+,

LinkedIn, Yahoo)• Search, Advanced Search, Captcha Code• Ads, Banners, Display Ads, News Letters, Email Marketing• Localization (Japanese, Chinese, Arabic)• View, Edit, Feedback, Survey, Followers and Follow links• Reporting & Analytics – Category, Location, Clicks, Logs • Social Media Groups – Keywords, Behavior, Likes• Corporate & Premium accounts will get Startup data,

Financials, M&A• API Integration for FB and LinkedIn publish

Features

Road Map

R1 R2R3 R4 R5

EU & BAU

Architecture

Framework

Adv Search

Reg, Login, SM

Business Logic

Localization 1

Country List

Category List

Premium A/C

Localization 3API Integration

FB, TW, L

PPC, PPF

User Logs

Premium Mem

Search

Social Med Intg

Edit, Update

Survey, Feedback

Localization 2

Ads, Banners

Newsletters

Display Ads

Lead Generatn

EU – End UserBAU – Business Application User

InitialAnalytics

PremiumAnalytics

Keywords

Sponsored Key

User Registration

Data for Analytics

Monetization Features

Monetization Features

Business Monetization• Co-registration Strategy – Email Monetization, Newsletter,

Data Sell, Sponsored News Letters, Lead Generation• % on Affiliate Linking• Monetization with Display Ads, Sponsored Ads in the

dimension (300X250, 300X100, 728X90)• Premium Membership (Corporate and Normal Users) • Pay for followers and followed links, Keyword Purchases• Analysis on User Logs (events, activities, searches, follow)• Number of user Tractions (Direct, FB, LinkedIn, G+, TW)• Data Analytics on M&A, Unique and Total Visitors