Media Company Case Study

Task 1 Understand the structure

and ownership of the media sector

Media Company Case Study

Task 1 Understand the structure

and ownership of the media sector

Paige WardPaige Ward

AppleApple Inc. is an American multinational corporation that designs and markets consumer electronics, computer software, and personal computers. Apple is a company that produce the Macintosh computers, the iPod, the iPhone, the MacBook, IPod Nano, and the IPod touch and just recently they released the iPad they also began ITunes for downloading and storing music, movies, TV shows and podcasts.

Apple Computer, as it was then called, was founded in 1976 by Steve Jobs and Steve Wozniak, who raised the money to start the company on their own. After early success with their first two models, the founders took the company public in 1980 to raise the funds they needed to expand. The company is now owned by its shareholders, or people who invested money in to the company. Bil Gates owns 51% of the company, Apple. The apple Inc. didn’t start as a media company it was an IT company, because one of their products is a IMac. When ITunes was made that was what changed it to being a media company, because it produced music etc…Apple has purchased several companies in the past, some of these companies are; Apple acquired C3 Technologies which is a 3D mapping company,Siri Inc. which the voice activated personal assistant present in the iPhone 4S and the new iPad.

In recent years, most PC manufacturers were rivals to Apple, for example;Dell, Alien ware, Gateway etc. but of course you can also factor in Microsoft as a rival to their Operating System (OS X/XP). Recently they have branched out considerably, into online media (iTunes, Mobile Me, iPhone) so you can factor in Napster and other legal music download sites, Hotmail and Gmail, and Nokia, Samsung, Blackberry and alike. Also, they rival in the server markets with HP, Sun, SGI and IBM So, they now have a very diverse range of products, and there are many rivals that are fighting with Apple in those markets.

A lot of the customers of apple Inc. tend to be people with their own business because of the apps you can buy on them it can be good as a business phone. Also quite a few teenagers, musicians also sometimes buy apple Inc., especially unsigned bands. The apps can help with certain parts of their music.

Apple Inc. Produces, sells etc… by there self. They don’t use anyone else in there company like Sony.

Apple Inc. is a global computer manufacturing company that is going through major changes in its organizational culture and it’s organizational structure due to several events of the past few years. This is a company that grew extremely fast in little time, that their management found themselves not being able to keep their operations and finances under control. Apple Inc. has been forced to revaluate and redesign it’s organizational culture and organizational structure to avoid bankruptcy.

Apple Inc. has received criticism for the alleged use of sweatshop labour, environmental destruction, and unethical business practices. Additionally, it has been criticized for its litigious legal policy of suing before first gathering all the facts necessary to pursue a legitimate lawsuit.

Bibliography

http://www.apple.com/uk/ http://facts.randomhistory.com/interesting-facts-about-apple-and-mac.htmlhttp://topics.nytimes.com/top/news/business/companies/apple_computer_inc/index.htmlhttp://www.mac-history.net/

I used a variety of websites to find out information about apple, I used Wikipedia for some points but I also included points from these website;