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SYNOPSISEmotiv Systems Inc. (San Francisco)Tan Le & Nam Do - FounderDeveloped headset using EEG technologyTransmits brain signals in digital form.

Dilemma:Console Gaming / PC Segment / BothMarketing StrategyPricingDistribution

Should Emotiv keep trying to convince major console makers to endorse its technology as part of their platform or is just being PC enabled sufficient for the launch?

Yes, Emotiv should also look at convincing major console makers

PC & Console Making Industry profits are inversely proportional (Win-Win Situation).Console gaming devices are coming up with new innovative upgrades (Blu-Ray Disc Player).Enables them to target multiple segments of people.Controlled almost 3/5th of the gaming market in terms of revenue

Console Makers Available Microsoft XBOX 360Sony PS3Nintendo WiiWHICH CONSOLE MAKER TO GO WITH ?Microsoft XBOX 360Nintendo WiiWait & See Approach.No High Definition DVD in console.Wants Others to pan out for them Not an initiator.Lack of Computational PowerOver-whelming success of Wii prompted management to further improve this technology rather than try new one.SONY PS3 ??PS3 was far below in competition as compared to XBOX or Wii.PS3 was more complex and trend was towards less complex devices. The answer could be EPOCPossibility of portable version compatible with PSP (Successful).Less Development Cost.Guitar Hero i & ii - Immensely popular GamesMARKETING STRATEGYTarget Audience :- Hard Core Gamers

Promotional Activity :-

Displays & Trial Experiences at malls, fast-food joints.Online Social Media Marketing.Gaming Contests.Co-Branding with console makers.

Distribution Channels:- Retailers + Online Shopping

Pricing Strategy :- Penetrative Pricing Strategy

ONLY PC ENABLEDPC gaming has only 1/5th of the total gaming marketPC and Console Gaming Industry Profits are inversely proportional to each other.Blockbuster games for PC were rare.Additional CostNON-GAMING APPLICATIONSMedicalTechnology for disabled individuals.Stroke/Coma Patients

MilitaryBrainwave Binoculars

Market Research

None of the Applications seem to be a better alternative then Gaming.LONG TERM VISIONEPOC to be center of every decision making process in the Digital World.

A Hub which controls all other devices (Compatibility)

Feasibility of the vision would depend to a great extent on development of support technology.THANK - YOUAnil BehalKumar GauravDeepak RajaAnurag SinghIshan GargBharti VermaAmit Kanabar