CASE VERS 24/7

‘‘Online Fresh Market for the Catering Online Fresh Market for the Catering industry’ industry’

Peter Terwindt

April 2013

CASE VERS 24/7

‘‘Online Fresh Market for the Catering Online Fresh Market for the Catering industry’ industry’

Peter Terwindt

April 2013

Foodservice wholesale company

Restaurants, catering, healthcare

Passion for food & service

Focus on online

Deli XL

Situation in the food sector

Tough times for restaurants

Changing customers’ demands

Requests for menus based on regional products in restaurants Requests for menus based on regional products in restaurants

Increased demand for transparancy, the source of ingredients.Increased demand for transparancy, the source of ingredients.

Tell the story and background of a product to your customers Tell the story and background of a product to your customers

Question:Question:

Catering industry would like to offer regional products.

But how?

Main issue: logistics

Traditional foodservice distribution model

Source Supplier Wholesaler Customer

Purchase & Sale method

Contractual agreements

Large volumes

Nation wide product range

Radical change of business model

Vers 24/7 model

CustomerSource

Onlineplatform

Logistics

An online market place

where farmers and growers

can sell their products

directly

to restaurants and catering

in their own region

and deliver them in one stop.

Vers 24/7 – the online fresh market

Example of an online market

✓ Tell the real story of a product ✓ Be proud of your region

The power of regional productsThe power of regional products

Many different specialists at one platformMany different specialists at one platform

✓ Freedom of choice in specialist and product✓ Full transparancy

✓ Specialist is in the lead for price and product range ✓ Easy to compare prices

Fair businessFair business

✓ Encourage customers to get in contact with farmers ✓ They are the real specialists

Direct in contact with the sourceDirect in contact with the source

✓ Food save delivery✓ Convenient

One stop deliveryOne stop delivery

Regional specific offer

Regional product range

Transport through existing

Deli XL logistic network

No extra trucks needed

Shorten the # of food miles

Today, 75 farmers, growers, specialists, bakery and wine growers.

Example: sea vegetables from Elenbaas

Results and ambitions

Available in the west of The Netherlands with 75 market places

Exclusively B2B initiative for restaurants and catering industry

Strong logistic network via Deli XL

Promote the ‘local dish’

Roll out to the rest of the country this year

Revenue strongly increasing

www.verswww.vers247247.nl.nl www.verswww.vers247247.nl.nl

Peter Terwindt @Terwindt

Vers 24/7 @vers247