Proprietary and Confidential

CASE STUDY: VALPAK BOOSTS EMAIL DELIVERABILITY, SPEED AND ROI

Owned and operated by Cox Target Media, Valpak is one of the leading direct marketing companies in North America. With approximately 180 franchises throughout the United States and Canada, The Blue Envelope® delivers savings and value to nearly 40 million households each month.

Program Goals• Improve targeting• Increase email deliverability• Support for future email initiatives • Reduce resource requirements• Expedite send times• Lower costs

Program Strategy• An email system that could seamlessly integrate with

customer data to deliver 1-to-1 messages in real-time. • Flexible solution to accommodate business growth• No CPM cost structure

"With StrongView, our deliverability rates have increased substantially, and we've improved send times by a factor of 10."

- Chris CateVice President of Information Technology & Support Svs. Cox Target Media

Proprietary and Confidential

VALPAK: PERFORMANCE AND ROIKey Benefits• Direct integration with custom applications and

customer data• Dynamic content improves efficiency and

targeting• Maximum flexibility for future email initiatives• Reduced costs from no-CPM pricing structure• Real-time performance and deliverability metrics• Increased deliverability from 85% to 98%• Deliverability tools and services safeguard sender

reputation• Improved send times by 10X

Return on Investment• Significantly lowered email costs with no-CPM

pricing structure• Reduced production time and time-to-market• Eliminated IT involvement, saving 10 hours/week• Higher response rates from increased

deliverability• Efficiency gains from automated bounce

processing