BACKGROUND

CHALLENGE SOLUTION

Henri Lloyd, the original British sailing brand was founded in Manchester, England by Henri Strzelecki MBE. Since 1963, Henri

Lloyd has continued to push the boundaries of style and technical innovation establishing itself over the last five decades with

a formidable global reputation for designing and producing quality premium sailing lifestyle clothing.

Online shoppers are spoiled for choice - the key word

being “spoiled”. That’s to say, when looking for a polo shirt, customers don’t want to be bombarded with 12 shirts, of which only three fit the way they like,

they’d rather have three well-chosen options.

Henri Lloyd wanted to make its customers’ search for

items more personal and efficient. As people get more

comfortable with sharing their personal data such as

measurements, and height and weight with brands,

tailoring options presented get more personal. The

British company looked to Fits Me to offer a solution

to help them achieve this more personalized and customer-centric approach.

Using its rich data set of insight on the changing

personal body shapes and preferences of individual

shoppers, Fits Me created and delivered a fit recommendation solution for Henri Lloyd.

This solution allows the brand to offer its online

customers the products most suited to their individual body shape and preferences while

they shop. As a result confidence in the browsing

and purchasing process was radically increased

enabling new shoppers to buy for the first time

and loyal customer to explore and buy the

brand’s full range of products.

The Fits Me solution is integrated with Henri Lloyd’s

existing analytics systems. This enables full, objective

reporting on customer interactions.

CASE STUDYOFFERING FEWER, BUT SMARTER, CHOICES IS GOOD BUSINESS FOR EVERYONE

PRODUCTS MOST SUITED FOR INDIVIDUAL BODY SHAPE PREFERENCE

“Have we seen improved conversion rates with Fits Me? Yes,

we have – in fact we’ve seen an increase of 57% in conversions

from first-time buyers who use the fit recommendation tool.”

RESULTS: BOOSTED CONVERSION RATES AND MEASURABLE ROI

57%CONVERSION Increased by

Customers who use Henri Lloyd’s fit recommendation

solution before they complete checkout have a garment

returns rate – for any reason – of just 4.5%, compared to

a returns rate of 15.3% for shoppers who do not use it.

According to Henri Lloyd’s commercial director,

Graham Allen, “Our customers generally know the

design and manufacturing quality they’re buying, so

we don’t get many returns for those reasons. The stats

we’re getting are overwhelming evidence that Fits Me’s

fit recommen-dation solution almost entirely removes

the lastremaining genuine reason – ‘fit’ – for why our

shoppers might choose to return clothes, and as a

result it has smashed the overall returns rate.”

Graham AllenCommercial Director atHenri Lloyd

4.5%15.3%

Shoppers who don’t use Henri Lloyd’s fit recommendation

solution RETURN RATE

Shoppers who use Henri Lloyd’s fit recommendation solution

RETURN RATE

Fits Me, a Rakuten Company, is the pioneer in fit science and technology working with many

of the world’s leading apparel brands. Fits Me is the only technology company to combine a deep

understanding of garment technology, an analysis of millions of biometric profiles and an innate

understanding of subjective fit.

ABOUT Fits Me

Today, with 40 stores Worldwide, Henri Lloyd products contain a unique blend of heritage, modernity and technical excellence whilst always staying true to the sea.

ABOUT HENRI LLOYD

Fits.me is a registered trademark or trademark of Fits.me Holdings Ltd. Other company, product and service names mentioned herein may be trademarks or registered trademarks of their respective owners.

www.fits.me

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