Case Study Presentation of Sdm

8/7/2019 Case Study Presentation of Sdm.

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PRESENTED BY:-ANUJ DUBEY

BHUPENDRA SINGH

SANJEEV SINGH

SUBBOJIT BISWAS

VISHAL ANAND



INDUSTRY PROFILE.Cadbury India is a foo d p roduct comp a ny with in terests inChocolate Conf ecti on ery, Milk Foo d Drink s, Sn ac ks, a n d Ca n dy.

Cadbury is the m ar ket leader in Chocolate Conf ecti on ery

busi n ess with a m ar ket share of ov er 70% . Som e of the key bra n ds of Cadbury are Cadbury Dairy Milk , 5 S tar, Per k , Ec lairs, Ce lebrati on s, Te mp tati on s, a n d Ge m s.

In M ilk Foo d dri nk s seg m e n t, Cadbury's m ai n p roduct -Bo ur nv ita is the leadi n g Ma lted Foo d Drink in the cou n try.



C ONTINUEuuuuuuuuuCadbury has f ive comp a ny-own ed m a n u f acturi n g f aci lities at Tha n e, Induri ( Pu n e) a n d Ma la np ur ( Gwa lio r), Ba n ga lo re a n d Baddi ( Him acha l P radesh) a n d 4 sa les off ices (Ne w D e lhi, Mum bai, Kolko ta a n d Che nn ai). Its

co rpo rate off ice is in M u m baiWo rldwide, Cadbury e mplo ys 60 ,000 p e opl e in ov er 200cou n tries.

Cadbury Dairy Milk & Bo ur nv ita ha ve bee n dec lared a "Con su m er Su p erbra n d" fo r 2006-7 by Su p erbra n dsIndia.



MAJ OR ACH IEVE M ENTS OF CA DBURY

Wo rlds No 1 Conf ecti on ery comp a ny

Wo rld's No 2 G um s comp a ny.

Wo rld's No 3 be verage comp a ny.

Som e bra n ds of the cadbury :-



C O M PA NY PROFILE

Cadbury India Ltd, a subsidiary of Cadbury Sch we pp es Overseas Ltd is a leadi n g g loba l conf ecti on ery comp a ny with a n o utsta n din g po rt fol io of ch ocolate, gu m a n d ca n dy bra n ds.

comp a ny m a n u f actures a n d se lls ch ocolate b locks, s labs, o r bars; coated wa f er biscuits; m a lted foo d; a n d sugar conf ecti on ery. They a ls o ex po rt their p roducts to S ri La nk a, Dubai, Gha n a a n d Ma ldives.

Cadbury India Ltd was in co rpo rated in the year 1948 as a p rivate lim ited comp a ny with the n a m e Cadbury Fry (India) Pv t Ltd



C ONTINUEuuuuuuuuuuu..The n a m e of the comp a ny was cha n ged f rom Cadbury Fry (India) Pv t Ltd to Cadbury India Ltd. They lau n ched Cadbury's Ec lairs duri n g this p eri od. In the year 1980 s, the comp a ny was conv erted in to a p ub lic lim ited

comp a nyIn the year 2002 , the comp a ny in creased the p roducti onof M a lted Foo ds f rom 6 ,570 tonn es t o 7 ,900 tonn es

In M arch 2008 , the comp a ny lau n ched Cadbury Lite fo r con su m ers with diabetes, which con tai n s a sugar substitute ca lled Ma ltilol that e n sures a low g lyce m icin dex in the p roduct



TOP C O M PETITOR OF CA DBURY

AMUL INDIA.

NESTLE INDIA .

BRITANNIA

QUALITY DAIRY .

KOHINOOR FOODS .



F AC TS A ND FIGURES´ JOHN CADBURY OPENED THIS BUSINESS IN 1824

´ CADBURY INDIA LIMITED WAS STARTED IN1948

´ IN DE CEMBER 2004 ,CADBURY HELD A MAJORSHARE OF 60% IN THE RS .6 .50 BILLION ,THEN

THE NESTLE WAS OF 25% AND AMUL 15% .´ THE COMPANY HAD 6 ,50000 DIRE CT & INDIRE CT

RETAILER,IN INDIA AND SOLD THAN A MILLIONSBARS EVERYDAY .



C ONTINUEuuuuuuuuuu´ DAIRY MILK WAS CADBURY·S MAJOR BRAND ANDCONTRIBUTED TO ABOUT 30% OF THE COMPAMY·S

TURNOVER IN 2002 .

´ IN OCTOBER 2003 ,A CADBURY STOKIST IN MUMBAIDETECTED WORMS IN CADBURY·S DAIRY MILKCHOCOLATE.

´ THE FDA CONFIRMED THE PRESEN CE OFWORMS ,THE KERALA STATE GOVERNMENT BANDEDTHE SALE OF TWO BAT CHES DAIRY MILK IN THESTATE UNDER RULE 7 (4 ) ACT 1954 .



C ONTINUEuuuuuuuu..

´ THIS CONTROVERSY STARTED AT THE TIME DIWALI ,THATTIME CADBURY SOLD 1000 TONNES OF CHOCOLATEEVERY YEAR.THAT TIME IT SELLS FELL BY 20% .

´ FOR AGGERSSIVE ADVERTISING IT SPENDING RS . 400MILLION.

´ ALL THREE MEASURES SAW AN IN CREASE IN CADBURY·SSALE IN 2004 .

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Case Study Presentation of Sdm