Confidential | 1

A Saas Platform for Targeted Interactive Marketing on the Terminal

March, 2020

Innovative Solutions for SMBs – Mobility

Case Study: Nail Salon

Control Screen ContentIncrease Customer Loyalty

New Revenue StreamEMV Payments

Confidential | 2

Pin Pads, such as the Lane2500, function like a Stand-alone Terminal with WannLynx

When a customer enters the nail

salon, any Pin Pad can be accessed

by an employee who enters their

username and password

Confidential | 3

Any PIN Pad Can Check-in a Customer, Improving Service and Productivity

SME staff using the PIN Pad have

access to all appointment

information. They can call up the

correct appointment and ensure

the client gets to the proper server

Confidential | 4

Current Appointment

Servers have access to

appointment information. They

can see what the services the

customer has booked, including

normal nail color.

Servers can also try to upsell

with specials, buying product or

snacks from the cart.

They pass the Pin Pad to the

customer to view the specials or

sign off on the appointment

Confidential | 5

Confirm Purchase

Customers can confirm

purchases by inputting their

signature directly on the PIN Pad

Confidential | 6

Servers can Upsell

Servers can now easily

upsell items to clients.

Servers can sell the bottle of

nail polish the customer is

using - - for touch-ups

during the month.

Confidential | 7

Increase Loyaltywith Specials

Customers can know easily

see specials, such as a more

expensive manicure.

It will increase sales and

strengthen customer loyalty.

Confidential | 8

New Revenue Opportunity

Customers can view and

order a limited number of

items to have during their

appointment, such as water

or coffee.

This information is

available through the

database to the kitchen

which can then deliver to

the server’s station.

Confidential | 9

Update Invoice Information

Changes made to the

customer’s invoice, buying a

bottle of nail polish, are added

on the invoice.

Customers can view the

invoice and confirm the total.

At this point the PinPad goes

into hibernation and the

appointment begins.

Confidential | 10

Invoice at End of Appointment

When the appointment is over

and the server has logged

back in, the customer sees

their invoice again.

The customer has the choice

to see more items or proceed

to payment.

Confidential | 11

Revise Invoice with a Tip

Customers can use

the PIN Pad and add

the tip amount they

want to give the server

Confidential | 12

Final Invoice

Customers can view the

revised invoice with the

tip, accept and move to

payment or add

additional items

Confidential | 13

Easily Customize Payment Options

WannLynx is PCI PA-DSS

compliant and certified to

Fiserv (FirstData).

WannLynx uses BIN range

routing which allows for

flexibility in accepting

payment methods.

Confidential | 14

WannLynx Recognizes the Card Type used

WannLynx recognizes that a

VISA card has been used

and sends the Visa approval

If a retailer wants, they can

show a brief ad while the

host processes the payment

Confidential | 15

WannLynx can Integrate to your Loyalty Program

Confidential | 16

Provide Additional Information/Benefits to Customers to Strengthen Loyalty

Potential Options Include:

● Let them rate your service

● Allow them to see information on their past visits

● Allow them to book the next appointment

● Provide future discounts for early an booking or recommending a friend?

Confidential | 17

Messages can be Interactive with the Customers – Responding to their Comments

Confidential | 18

Take the Opportunity to Ensure Future Sales

Have customers book

the date of their next

appointment (adding the

information to their

receipt)

Confidential | 19

Take the Opportunity to Ensure Future Sales

Customers can view what

times are available to

book or are already taken

Confidential | 20

Customize Receipts and Provide Value Add to Patrons

Booking information can

be added to receipts to

provide value to your

customers and help

ensure appointments are

not missed

Confidential | 21

Customize Screens/Options

Confidential | 22

Link Screens with Database Information

The customer’s email is

easily pulled from the

database for verification.

New information added by

the customer is sent to

the database for updating.

Confidential | 23

Earn Revenue from 3rd Parties with Ads on Idle Screens

Confidential | 24

SalonLynx

o Small, low-cost Linux device at each location for access to PIN Pads (works with stand-alone or semi integrated). Has Wi-Fi, Bluetooth and USB connectors

o Establishes connection to QuikLynx cloud and sets up parallel processes triggered by events/timers

o Send polls, diagnostics and statistics for monitoring and troubleshooting

o Receives software upgrades, media and asset management messages from cloud server

o PCI PA-DSS certified ; can take POS out of scope and directly talk securely to any payment host

QuikLynx

o SaaS platform manages and monitors content on each terminal

o Provides asset/remote management, delivering software updates to SalonLynx, as required, as well as Remote Key Injection (for security)

o Provides media management for in-house promotions, ads, rewards as well as 3rd party ads/videos

o Uses neural networks and machine learning to collect, analyze and determine customer profiles based on numerous variables

o Delivers tailored messages to identified customers as fast as the transaction approval

WannLynx Solution Components

Retailer

The WannLynx solution is driven by cloud-based intelligent servers, controlling a Linux device, to deliver secure payments and determine the process flow and content on

terminals at the retail environment

Confidential | 25

WannLynx Solution is Plug and Play

o Order PIN Pad from Ingenico source with WannLynx debit keys

o Order SalonLynx from WannLynx, terminal distributor or Amazon and provide serial number to WannLynx support

o At retail connection, connect SalonLynx to PINPad

o SalonLynx will call cloud server, QuikLynx, which identifies geo co-ordinates and uploads all content into the box to manager the screens and message flow

o Run test transactions on all PIN Pads, confirm transaction on the portal and in bank account

o Manage and monitor devices from client portal

SalonLynx

Confidential | 26

QuikLynx - Cloud-based Server

Drives sales and creates stronger customer loyalty

Manages the terminals, screen content/processes; reports activity

• 24/7 management/monitoring of the terminal and transactional data;

• Collects and stores unique identifiers for cardholders;

• Uses AI/neural networks to create customer profiles;

• Determines best messaging for customer based on profile and tags on messages

• Graphic management functionality

• Delivers content seamlessly to the terminal

An easy-to-read user interface experience, giving a snapshot of stores in real-time. Its dashboard

provides an overview of all activities at a glance (sales, transactions, active

stores, on-site activities, active campaigns

Confidential | 27

QuikLynx – Store Management Tracks all merchants, locations, SalonLynx devices, terminals and users. Assists in

deployment, configuration, inventory control, device management, storyboard flexibility (look, screens, flow) and order of screens, reporting and firmware upgrades.

Device Management – QuikLynx manages and monitors the inventory, deployment, configuration and firmware upgrades of all SalonLynx devices. Upon installation, SalonLynx units establish connections back to QuikLynx and set up parallel processes that can be triggered by events or timers on periodic intervals: polls (tracks units through keep-alives), diagnostics (logs every hour for troubleshooting) and statistics.

Storyboards – The user controls the content of the terminal using macros. QuikLynx allows users to customize what will be shown on the screen as well as the order and timing.

User Management – QuikLynx provides different layers of device access and management depending on the type of user. It can control access to SalonLynx devices in the field. It provides security audit logs of all activities by user. Alerts can be established for particular users to be notified when there is a failure or particular activity (e.g., transaction limited exceeded).

Confidential | 28

QuikLynx – Macros • The flow and content on terminal screens are

determined by macros

• Macros allow retailers to easily customize their storyboards – branding each screen, improving graphics and determining the order and flow

• Macros provide retailers with all the benefits of customized application development without the technical knowledge and resources

• Macros are a sequence of computing instructions created in QuikLynx. Each macro state represents a set of tasks/commands and a step in the process flow

• Macros can be grouped into blocks and can be pre- set for ease of application for retailers

• Macros can be edited and tested in QuikLynx and then pushed to the device when ready

Confidential | 29

QuikLynx – Activity Management

Transactional Data – every 30 minutes from every location, transaction statistics are captured from the terminal and relayed to QuikLynx, including the sale amount and number of transactions. Presented in a way for analysis and action. It can be sorted by store(s), date and time.

Detailed Sales – trends by core area, such as preauthorization, final, refund, void and store sales. Details such as card type, truncated card number, amount, authorization code and lane is available.

Campaign Reports – details on campaign activities are available for viewing by store(s), date and time. It can be downloaded for detailed analysis.

Inventory Reports – QuikLynx tracks devices as they move from WannLynx to partner to store. Store(s) can monitor their inventory. A US map can be filtered by region, state, city or a particular location.

All the information from the store(s) in one easy-to-read location. It is designed with the needs of the store manager, chain or ISO in mind

Confidential | 30

QuikLynx – Campaign/Profile Management

Easily create, customize and manage campaigns which can be interactively displayed on screens – particularly idle ones

Campaigns – various types are currently available: videos and graphic ads. Ads/videos can be for in-store items or from 3rd parties with each ad generating revenue for the store between $3-20 CPM (cost per thousand impressions) . Every campaign is assigned tags/key words which are used to target a particular type of transaction. Campaign items are grouped into blocks; the order and duration of blocks are easily customizable.

Cardholder Profiles – QuikLynx collects and analyzes details on cardholders to determine their preferences. Personas are created grouping customers with similar characteristics. Cardholder data currently includes name, type of payment, previous purchase information and loyalty information. With time this can include tokens from credit cards as well as artificial intelligence for predictive modelling. Campaign blocks are used to target customer personas. Targeting campaigns to the needs and desires of particular customer profiles dramatically increases the campaign’s success and the store’s revenue.

Confidential | 31

Summary of WannLynx Benefits for SMB Retailers

5

6

1

3

4

2

Control screens to create a store system that increases the number of visits, revenue per visit and customer loyalty

Integrate with loyalty, to recognize customers and control the screen from start to finish, including idle time, to deliver targeted messages

Use key partners for installation, support, time to market

Deliver EMV and secure payment technology (PCI PA-DSS, P2PE) to reduce costs and fraud risks

Talented team led by customer-focused, serial entrepreneur with extensive security, retail payment experience and proven track-record integrating terminals to cloud-based functionality

Future-proof functions and features. WannLynx is nimble and offers innovative solutions - - now and in the future