Case Study Magazine:Art Rocker

Artrocker:

Artrocker magazine is an independent monthly publication, concentrating on music and modern culture, that is available across the United Kingdom.

The magazine provides an outlook on modern culture, with information on the UK music scene and the main emphasis firmly being placed on London. There are also sections dedicated to covering art and fashion, and classic bands from the past.

Facts:

Target audience is male and female fans of alternative music and is aimed at young adults+

Volcano PublishingEditor is Marc SallisFirst published in October 2004It is a monthly magazine priced at £3.50Though stocked in larger branches of

newsagents, its main availability is in music stores. It can also be bought online and on iTunes

Front Cover: Masthead: Is in

house style capital letters and the specialised ‘O’. Slightly covered by the main image. Puffs: Stand out due to bright yellow backgrounds and also placed on an angle –FREE CD. They are also in capitals and one is with an image –WIN.

Colour Scheme: Dark colours associated with rock which are black and red. White is used to stand out against the black and the same for the yellow.

Main article coverline to go with the main image is in a larger font, bold and red which is different to the rest of the articles.

Main Image: Matches the style of the magazine; simple and understated. Costumes give them the typical rock style and look. Coverlines: Are listed down the right-hand side in yellow and white to stand out against the black. Bold fonts and in capitals. Different sizes drawing more attention to the most interesting/featured articles.

Barcode placed in the bottom right and issue information placed at the top.

Contents Page: Artrocker logo: The

‘A’ logo to represent the magazine at the top left where everyone who has worked on this issue is.

Title: ‘Contents’ is in an eye-catching and interesting font which is in white to juxtapose the black background.

Page numbers and articles: Page numbers stand out in white. Articles are in red with some brief information in a smaller font and in white.

Images: Are with article information. An image has been placed/turned into a circle and cut off at the side making it look more interesting and stand out compared to the basic band shots. Also they have overlapped and rotated images.

Effects: Page turn effect at the bottom corner encourages the reader to continue on reading.

House style and colour scheme: House style is shown through the logo and ‘rock’ look. The colour scheme of reds, blacks and whites still remain –shows consistency.

Double Page Spread:

Title: Takes up most of the left page and is the bands album name, also it represents the band using the colours associated with band in a cool and simple font.

Introduction: Placed above the article in the between the title introducing the band –in bold- and the article.

Image: The image is a cool and simple shot of the band once again using the use of colour that relates to the band. They are all dressed in the ‘indie’ and ‘alternative’ style. The sunglasses add a bit of rock. Article: Big capital letter to start the first word and then the rest is in a small, easy to read font.

Page number and magazine information place at the bottom in the house style.

Elisa Narborough

Aspects of the magazine I intend to use/imitate in my magazine:

I really like the simplicity of this magazine and will try and make mine a good balance between the crowdedness of this magazine and Rock Sound

I like the use of the logo ‘A’, I might attempt to come up with my own magazine logo.

I intend to imitate the contents page as I thought it was the right style and I like the composition of it.