FINAL GRADE

/100

case study-k1460594GRADEMARK REPORT

GENERAL COMMENTS

InstructorYou appear to have misunderstood the brief - seecomments on the text. The submission provides onlyscant research guidelines. Not a single researchrelated ref erence.

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Comment 1Ok ... although not required ... if you want to include an abstract - f or a commercial proposalbetter use the term Executive Summary the emphasis should be on the proposed researchapproach rather than general background and inf ormation

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Comment 2Ok ... but what is the purpose of the above ... how does it help the reader ... make sure thatdebate f its with the overall purpose of a document ...

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Comment 3How do these map on the research issues in the brief ?

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Comment 4Not required ... you must read and f ollow the brief ... remember you represent an agency writ inga proposal f or a potential client ... will managers be interested in a lit review?

Comment 5In this case not cars ... so can we extend the car literature to cycles?

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Comment 6Is this what the brief asks f or? ... consider what the client will think ... most probably will not readany f urther

Comment 7Not what the brief requests ...

justifyWhat alternatives did you consider and rejected? ... what is the justif ication of the proposed?

Comment 8You are mixing issues ... if questionnaires then quant which is usually probability sampling .. ifinterviews then qual and non-probability ...

Comment 9So? ... what is the point?

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Comment 10Surely should start with secondary ...

Comment 11Depends on the type of research ...

Comment 12What type of research do you propose and why ... some ref erence above but not clear ...

says whoSays who? ... on what basis are you making this decision?

Comment 13Based on what inf ormation/evidence?

listsJust lists ... avoid ... expected to see debate not lists

secondaryHow will the secondary inf ormation inf orm this study? ... explain

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vagueVague ... be specif ic

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Comment 14OK but ... the brief relates to a research proposal that will enable the client to market ... so thecollected data will inf orm recommendations ... since no such data are yet collected how can youof f er marketing recommendations?

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referencing styleIncorrect ref erencing style

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