CASE STUDIES IN SOCIAL ENTREPRENEURSHIP AND ?· vi Case Studies in Social Entrepreneurship and Sustainability:…

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  • CASE STUDIES IN

    SOCIALENTREPRENEURSHIP

    AND SUSTAINABILITYThe oikos collection

    Volume 2

    Edited by Jost Hamschmidt and Michael Pirsonwith a Foreword by Marina Kim, Ashoka

    GreenleafP U B L I S H I N G

  • ContentsI/

    Acknowledgements viii

    List of Contributors ix

    Foreword xiMarina Kim, Director, Ashoka U

    Part I: Introduction 1

    1.1 Preface 2

    1.2 Cases in Social Entrepreneurship and Sustainability:

    What Makes an Excellent Case? 4

    1.3 Teaching Notes: Combining Contents with Concepts 8

    1.4 Introduction to the Cases 11

    Part II: Understanding the Nature of theSocial Entrepreneur 21

    2.1 The Meaning of Social Entrepreneurship 22J. Gregory Dees

    Case 1So You Want to Be a Social Entrepreneur?Starting Out, Scaling Up and Staying Committed 31

    Michael Gordon

  • vi Case Studies in Social Entrepreneurship and Sustainability: The oikos Collection Vol. 2

    Case 2Gram Vikas 43

    Imran Chowdhury and Filipe Santos

    Case 3KickStart: A Business Model to Tackle Poverty 69

    Saji Sam George and V. Namratha Prasad

    Case 4Kapai New Zealand: Eat Your Greens! 89

    Helen Tregidga, Kate Kearins and Eva Collins

    Part III: Entrepreneurial Action for DevelopingInclusive Markets 111

    Case 5Fabio Rosa: Bridging the Electricity Divide in Brazil 112

    Aytha Harish and Vivek Gupta

    Case 6Dr. Reddy's: Medicine is for People, Profits Follow 134

    Bala Chakravarthy and Sophie Coughlan

    Case 7ALTIS: A Microfinance Startup in Rural Nepal 158

    Jacen Greene and Scott Marshall

    Case 8VisionSpring: A Lens for Growth at the Base of the Pyramid 178

    Molly Christiansen and Ted London

    Part IV: Topic Spotlight: SE Approaches for TacklingWater Challenges 203

    Case 9Procter & Gamble's PuR Water Purifier:The Hunt for a Sustainable Business Model 204

    Lisa Jones Christensen and Jessica Thomas

    Case 10Trevor Field and the PlayPumps of Africa 228

    Debapratim Purkayastha

  • Contents vii

    Case 11WaterHealth International:Providing Safe Drinking Water to the Bottom of the Pyramid Consumers . 256

    Hadiya Faheem and Debapratim Purkayastha

    Part V: Scaling, Legitimacy and Profit Challengesfor Mission-Driven Organizations 291

    Case 12Business Model Innovation by Better Place:A Green Ecosystem for the Mass Adoption of Electric Cars 292

    Ramalingam Meenakshisundaram and Besta Shankar

    Case 13Noir/llluminati II 317

    J Benoit Leleux

    Case 14The ReUse People: Turning Scrap into Sales 346

    William G. Powell and Charles Corbett

    Case 15LivingHomes 370

    Rebecca Henn and Andrew J. Hoffman

    Part VI: Resources 417

    6.1 Guidelines for Case Writing : 418

    6.2 International Case Writing Competitions 419

    6.3 Case Collections and Journals 422

    6.4 About the oikos Global Case Writing Competition 426

    6.5 About oikos 447

    6.6 Literature 449

    About the editors 452

  • Contents vii

    Case 11WaterHealth International:Providing Safe Drinking Water to the Bottom of the Pyramid Consumers . 256

    Hadiya Faheem and Debapratim Purkayastha

    Part V: Scaling, Legitimacy and Profit Challengesfor Mission-Driven Organizations 291

    Case 12Business Model Innovation by Better Place:A Green Ecosystem for the Mass Adoption of Electric Cars 292

    Ramalingam Meenakshisundaram and Besta Shankar

    Case 13Noir/llluminati II 317

    Benoit Leleux

    Case 14The ReUse People: Turning Scrap into Sales 346

    William G. Powell and Charles Corbett

    Case 15LivingHomes 370

    Rebecca Henn and Andrew J. Hoffman

    Part VI: Resources . 417

    6.1 Guidelines for Case Writing .' 418

    6.2 International Case Writing Competitions 419

    6.3 Case Collections and Journals 422

    6.4 About the oikos Global Case Writing Competition 426

    6.5 About oikos 447

    6.6 Literature 449

    About the editors 452

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