Case Studies -

Creativity Unfolded

“Creating a magical meeting between re-

ality and fiction in order to create high cus-

tomer engagement and profitable brand

amplification for our clients”

Magic matters, especially when telling a story. Whether you are telling a story to a

customer in a store, or about your product in a busy exhibition hall, you need to

engage your audience and hold their attention. Realfiction enables you to extend

your brand message beyond the borders of ordinary communication and marketing

channels and reach for the future brand engagement.

From the very beginning, Realfiction founders Clas Dyrholm and Peter Simonsen

were storytellers, using digital media and special effects to create rich and engaging

experiences. It is with this foundation that they built the Dreamoc product line and

developed a culture of serving our partners in their quest to deliver compelling retail

experiences and strengthen their client’s brands, anywhere a creative story needs to

be noticed and needs to make a product remarkable.

Our promise is always to deliver quality at affordable prices and at scale.

Martell set out to achieve several things with their centennial

celebration including raising consumer awareness of the brand,

dazzling their onlookers and educating shoppers about the rich

story of Martell’s iconic cognac. Ultimately, they wanted to have

consumers purchase the Martell Cordon Bleu Centenary Limited

Edition bottle on location.

Through traditional means, a bottle of Cognac can easily be lost in

the madness of airports, however, with the Dreamoc, the results

were simply astonishing. The overall sales at their three locations

exceeded all expectations, and in some instances they ran out of

stock and had to replace the limited edition bottles with the stan-

dard edition label.

100-Year-Old Brand with Holo-graphic Elegance

The premium cognac brand Martell

turned one hundred years old. For

any brand, being in business for over

a century is a great accomplishment.

Martell wanted to celebrate accord-

ingly and created a ‘Limited Edition

Martell Cordon Bleu’ that was going

to be on display at airports in Singa-

pore and China.

With the help of the Dreamoc by Re-

alfiction, Martell not only delivered

a marketing campaign that reflected

the grandeur of their accomplish-

ment, but also made historical sales

by using this innovative approach.

“In the location where we placed

the Dreamoc, the limited edi-

tion bottles were sold out in

just 3 weeks, while the promo-

tion should really have lasted 2

months. As a comparison, in the

locations where we did not place

the Dreamoc as part of the cam-

paign, only 58% of the limited

editions bottles were sold in 2

months.”

“There is no doubt that we are

very, very satisfied with the re-

sults, which has positively af-

fected the bottom-line. In the

short-run the display has had a

huge promotional power, and

this case is the largest success

we have ever had with a “new”

product”Ricky Overeem, International Food Manager at Magasin

How to make li-quorice be the most compelling product in a store

In collaboration with the largest and

most prestigious department store

in Denmark - Magasin du Nord - the

Danish company Lakrids by Johan

Bülow used the Dreamoc to show-

case its top-of- the-range liquorice

products.

The Dreamoc‘s “Stop and Wonder” effect has been shown in

multiple videos and pictures, however, now the even more

powerful effect of the Dreamoc - increased sales because of its

high promotional power - has been clearly measured.

By providing Realfiction with product sales figures, Magasin

du Nord and Johan Bülow have made the effect of the Drea-

moc measurable.

The effect of the Dreamoc’s integration was astonishing. Af-

ter just a couple of days the impact was clear and within two

weeks’ sales had more than doubled without any special prize

campaigns or additional advertising. After one month of im-

plementation, sales of Johan Bülow liquorice increased 180%.

“Our customers

have stopped and

looked at the dis-

play with great

wonder, and those

who have not pur-

chased the product,

have at least be-

come potential cus-

tomers and gained

the impression that

the product is a

premium product,

which will have a

positive long-term

effect on future

sales”.Ricky Overeem, International Food Man-

ager in Magasin

How Blackberry stole the lime-light at Moscow airports

Production company Stardust created in collaboration with

BBDO Moscow a range of eye-popping holographic content for

their client Blackberry MTS, which was shown on the Dreamoc.

The installation incorporated physical products with free-float-

ing holographic elements. MTS showed the installation at major

public venues across Russia, including all three Moscow interna-

tional airports, as well as trade events, conferences and MTS retail

stores.

Director Alan Bibby and the production team at Stardust created

full-colour 3D animated imagery designed to appear as if floating

in space within the Dreamoc. This content was then seamlessly

integrated with a physical MTS Blackberry Storm2 smartphone

placed in the middle of the Dreamoc display.

Aaron Maurer, Senior Art Director of Stardust added, “It was also

an opportunity to work with a new and unfamiliar technology,

something we always welcome at Stardust -- whether it’s using

new software tools and production gear, or creating content for

new platforms.”

Swirling around the Blackberry were compelling visuals of min-

iature worlds - natural environments, menageries, cityscapes,

monuments and other iconography indigenous to each of these

national regions - all projected into the environment in a holo-

graphic 3D illusion.

Ferrero Rocher

Ferrero Rocher wanted to do some-

thing really extraordinary with their

brand. With this in mind they pur-

chased 40 holographic displays from

Realfiction. The device they used to

propel their product into the minds

of every onlooker was the Dreamoc

Scandinavia 360 - a four sided display

that offers the audience a 360-degree

view of the product inside.

The product story was communicated by placing a single Ferrero

Rocher chocolate in the centre of the holographic display. 3D an-

imation developers brought the product to life with eye-catch-

ing visuals that showcased the uniqueness of the product. The

holographic display was built into a POS stand with ready-to-go

packages that consumers could purchase on the spot.

As customers walked by, they couldn’t help but stop and gaze in

the wonder at the Ferrero Rocher display, in most cases taking a

box of chocolates with them.

“Stores that accepted the Ferrero stand with the 3D holographic dis-play had a real success with in-creased sales”Antoine Callens, Senior Project Buyer, Ferrero France

Coca Cola - Arctic Home campaign

Realfiction partner Stereoscape

worked with Coca Cola on launching

their Arctic Home campaign in Fin-

land.

Numerous Dreamoc displays were set up at different shopping

centre locations in the capital Helsinki, to support the ordinary

media channels of the campaign and create a longer lasting im-

pression at point of sale. The installation locations were sourced

with the cooperation of the shopping centre managers.

The partner developed a 3D animation based on the client’s exist-

ing campaign video and other brand materials. Inside the Drea-

moc, an animated sequence rotated around a real Coca-Cola can.

The setup was completed with an audience metrics system that

measured anonymously gender, age group and time spent in front

of the installation. This served both the shop owners and the client

valuable information about the campaigns effectiveness and real

stopping power of the Dreamoc.

“During the 4-week campaign,

Coca Cola sales increased by

over 20% compared to previous

weeks. On one day, over 300

people came closer than 50 cm

from the installation and ob-

served the animation for an av-

erage of 3.1 seconds. ”

Dreamoc Product Portfolio

DREAMOC HD3

Size (WxHxD): 560x342x420 mm

Weight: 18 Kg

DREAMOC XL2

Size (WxHxD): 1170x530x740 mm

Weight: 65 Kg

DREAMOC POP3

Size (WxHxD): 550x370x500 mm

Weight: 13 Kg

DREAMOC Scandinavia XXL series

Dreamoc Scandinavia 360XXL (Large 4 sided display)

Size (WxHxD): 1780x2460x1780 mm, Weight: ~200 Kg

Dreamoc Scandinavia 180XXL (Large 3 sided display)

Size (WxHxD): 1780x2170x1780 mm, Weight: ~200 Kg

Variety of accessories

A variety of accessories are available for Dreamoc displays: Flightcase, Stand, Dreamoc Play App, Magnetic skin for stand

branding. To learn more about Dreamoc displays and accessories visit www.realfiction.com

Phone:+45 70 20 64 90

Address: Øster Alle 42, 7th floor | DK-2100 Copenhagen Ø Denmark

Email: contact@realfiction.com

For more information visit:

www.realfiction.com