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CASE STORY

Data-Driven Iteration

Growing Revenue to Fund Larger Initiatives

With a platform change on the horizon, Macadamia was

looking for a way to maximize revenue from its current

website. We conducted a UX audit and a performance audit

to help them identify immediate opportunities for increased

conversions. Our team identified pain points in the user

journey designed solutions to solve them. We then A/B tested

our design recommendations to ensure that they would have a

positive impact before they were implemented.

INDUSTRY

ENGAGEMENT

HAIRCARE

UX AUDIT

PERFORMANCE AUDIT

VISUAL DESIGN

A/B TESTING

A Digital Commerce Agency

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Speed Drives Sales

We examined the front-end architecture and third party

integrations to uncover issues that were slowing down

the site. We provided practical recommendations to help

decrease page load times.

Finding Points of Friction

Armed with analytics and heatmap data, our UX team

reviewed key page templates and user flows. We

uncovered design elements and features that were

causing users to struggle as they tried to purchase

products. Our findings were organized into an annotated

report that served as the base for an iterative roadmap.

Creating a Realistic and Measurable Plan

Knowing that the client team’s resources were limited, we

performed a cost/benefit analysis of our audit findings. We

categorized and ranked our recommendations based on

their level of effort and predicted impact. This provided

the Macadamia team with a prioritized plan of action,

beginning with low effort and high impact items.

33Prove It

During the creation of the Iteration Roadmap, we also flagged design recommendations that could be easily

A/B tested on the live site. We used Google Optimize to test and validate these changes before moving

them into development. Efficiency was our goal, and we were able to measure the impact and prove the

value of these design changes before further investment in them was made.

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In today’s digital landscape, brands are challenged to grow more than just their

ecommerce business. They must engage and retain the customer in the ever-evolving

digital commerce ecosystem.

For more than 14 years, we’ve been entrusted by standard-setting brands such as Redken

5th Ave., Champion Sportswear, Hanes, Giorgio Armani Fragrances & Beauty, YSL Beauté

and Lancôme to create world-class ecommerce experiences.

Driven by design, we create customer-focused websites that pair world class user

experience with a flexible ecommerce platform. Together, we advance your brand by

delivering results and establishing a foundation for future innovation.

ElevateDigitalCommerce.com

328 S. Jefferson St., Fifth Floor Chicago, Illinois 60661 (312) 932-1104

A Digital Commerce Agency