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8/10/2019 Case on a business venture
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CASE STUDY ONAN ENTREPRENEUR
AND ENTREPRENEURIAL VENTURE
Submitted to:
Professor Dr. A.K.M. Saiful Majid
Course Instructor: Entrepreneurship
BBA Program
Submitted by:
Jidny Rubaiyat Shoummo
Roll No: ZR-85
Batch: BBA 20th
, Section: B
Institute of Business Administration, University of Dhaka, Dhaka
October 20, 2014
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October 20, 2014
Dr. A.K.M Saiful Majid
Professor
Institute of Business administration
University of Dhaka
Subject: Submission of Case Study on an Entrepreneur and Entrepreneurial Venture
Sir,
I am pleased to submit to you a comprehensive case study on an entrepreneur and entrepreneurial
venture
in due time. The chosen entrepreneur for the case study is Mr. Wasif Ahmed, the ownerof Super Graphers Visual Arts Studio. I have tried to follow your guidelines and instructions in
every aspect while preparing this case study.
I hope that the case study fulfills your expectations. It was a great honor for me to work under
your supervision.
Sincerely yours,
Jidny Rubaiyat Shoummo
Roll No: ZR-85
Batch: BBA 20th
, Section: B
Institute of Business Administration
University of Dhaka
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ContentsEarly life......................................................................................................................................................... 5
Road to Success............................................................................................................................................. 5
Motivating factors ......................................................................................................................................... 6
Reason behind choosing education sector ................................................................................................... 6
Giving Back to the Society ............................................................................................................................. 7
Bringing a positive change in society ............................................................................................................ 7
Challenges faced during the journey ............................................................................................................ 7
Future plan .................................................................................................................................................... 8
Now ............................................................................................................................................................ 8
Personal profile ........................................................................................................................................... 11
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Creator of bright smiling faces
Since 2005, like the unsung bee, Uniaid Ltd. has been contributing to make university admission
test candidateslife sweeter and better. In the field of admission test preparation coaching,
Uniaid is recognized as the leader. From its coaching center to publishing house, its products
delight the millions of students and have won praises all over the country.
Like the bee, they have not done it alone. They worked together with the communities, public
and private sectors. But the main dreamer and architect of this bee hive is Mr. Zahirul Qayum.
Early life
K. M. Zahirul Quayum, an affiliate of ACCA, has mingled his experience by attaining degrees in
both Business and Development Economics. A graduate from IBA of Dhaka University, he has a
quite handful experience of working with Banking and Telecom Sectors in Bangladesh. He has
expedited his experience as an Internal Auditor in a multinational Telecom company. His job
responsibilities were to report to Board Audit Committee about Enterprise Risk Management
(ERM) and Internal Control to provide thought leadership. Then he pursued his ACCA
qualification from UK where he worked for a London Based Audit Firm named Ahmad & Co.
Back in home, he further explored the discipline of Development Economics by pursuing his
Masters in Development Studies from Dhaka University.
Road to Success
The start up of Zahiruls business venture was through a passionate dream. During his early
student life, he stood first in the admission test of C unit of Dhaka University in 2000-01
sessions. However, finally he got himself admitted in BBA program of IBA in the same session.
This successful achievement led him to engage himself with formal and informal involvement to
train students looking for Dhaka University admission. He felt that there was a gap of qualified
teaching materials together with teachers as he had experienced during his preparation time.
This led him to do something for the upcoming students and he started preparing teaching
materials for the students. He shared his own analysis and techniques in the teaching materials
to equip the students with admission test. Consequently his students successfully overcome the
admission barrier with brilliant result. His students conveyed that innovative way of teaching
made them achieve this successful result. This inspired him to carry on his teaching venture to a
new height every year. Finally after his graduation in 2005, he together with his few friends
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decided to form a formal platform to disseminate the knowledge to upcoming students. This is
how Uniaid, one of the most admired coaching centers of our country, started its journey.
Motivating factors
While studying in IBA, Zahirul had a course with Mr. K. M. Saiful Majid, one of the evergreen
faculties of IBA. Mr. Saiful Majid inspired him through his innovative teaching techniques.
Zahirul still believes that Saiful Majid gave him the inspiration that young people like him can
start business ventures without having substantial amount of capital. That belief worked like a
magic in his life. After forming the venture uniaid and a successful beginning, he pursued his
carrier in a multinational telecom company. Being an IBA graduate, he had a peer pressure
from family to start a career in some good corporate house and so did he. However, he was
also looking after uniaid after his office hours and in holidays. He had taken this rigorous task
with great effort and care. Meanwhile he flew to UK to pursue his education in Accounting
(ACCA). However, he passed his holidays in Bangladesh so that he could lead uniaid. Finally he
felt that he should carry on the venture with his direct involvement to groom the upcoming
students more passionately. He found his venture as a social initiative to uplift students to
pursue a better future through quality education of University. This feeling of serving the
society had motivated him to endeavor this journey. The bright smiling faces of successful
students give me the passion to carry on the venture.
Reason behind choosing education sector
Education enlightens future said Mr. Zahirul who secured 3rd Position in combined merit list
of Commerce Group in HSC from Chittagong Board, 1st Position in C unit admission test of
Dhaka University in 2000-01. He believes that quality education can lift a person to a new
height and an educated person can lift his society or country. So creating an avenue for
students to pursue quality higher education can be a way out to this idea. He also thinks that
this venture is not only a mere educational initiative but also a social initiative which may
create a positive change. Through uniaid he can cater students from every sector of
Bangladesh irrespective of their social and economic background.
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Giving Back to the Society
Being emerged from grassroots, Zahirul Qayum also feels for the society. He is committed for
the advancement of the society. Zahirul says uniaid is not only a mere educational initiative
but also a social initiative. Its contribution can be evaluated through the following story
A student named Sumon came to Mymensing city with a dream of higher education in HSC
level. His economic condition was too broken to carry on his educational expenditure. So he
managed to work in a pharmacy where he stayed at night as he does not have financial
capacity. Finally Sumon passed HSC with a good result and again he found him in a turmoil
thinking of what to do next. uniaid came to know about Sumon through his college teachers
and it gave him full free scholarship to pursue admission coaching. Finally this student gotadmission in Dhaka University having a place in merit list. Now he is a proud part of Business
Faculty of Dhaka University with a bigger dream.
Zahirul is planning to extend Uniaids CSR activity to reach the students who areeconomically
deprived. He wants to make sure that these deprived students get a fair chance to achieve their
dream of higher education.
Bringing a positive change in society
Mr. Zahirul and his venture Uniaid is constantly trying to bring a positive change in peoples
lives. He says In our earlier age we used to hear that renowned and established personalities
of Bangladesh were coming out through all over Bangladesh irrespective of rural or urban areas
with different socio-economic background. But in recent days the scenario changed and now
urban people are more advanced in higher education compare to rural people. Here uniaid
brings the positive change-through its network of branches. We are catering most of the part of
Bangladesh to assist students to get admission in Public Universities of Bangladesh. This is how
we are minimizing the gap between urban and rural students and trying to create a platform.
Challenges faced during the journey
The entrepreneurial journey of Mr. Zahirul was not an easy one. He faced a lot of impediments
from his family and friends. Being an IBA graduate, he faced enormous peer pressure from
family to start a career in some good corporate house. In a third world country like Bangladesh,
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finding a job is easier than starting a new venture. Especially the accompanying psychic,
financial, and social risks that an entrepreneur assumes are enormous. Social and family
pressure to pursue a career in corporate sector was huge for Zahirul. But his determination to
become an entrepreneur has never been washed-out by it. While he started his venture, there
were established players in this sector. He was threatened several times to leave this sector byhis rivals. But this made him even more determined to pursue his dream.
Future plan
My new plan is to cover more geographical space throughout Bangladesh physically or
virtually. We want to reach more students through physical branches in different places says
Mr. Zahirul. Moreover, he wants to cater more students through virtual classrooms using their
advanced information technology. He also wants to expand Uniaids CSRactivities by providing
full free scholarship to students together with financial bursaries.
K. M. Zahirul Quayum, an affiliate of ACCA, an IBAites, and an entrepreneur believes that his
success was the direct result of believingin himself. He says if you want to be an
entrepreneur, first of all you need to believe in yourself. You must believe that you can do it.
He believes in the famous saying "Obstacles are things a person sees when he takes his eyes off
his goal". Obstacles will always be there but you need to have the courage to overcome that
adds Zahirul. He quotes Harvey Firestone, the great industrialist who said,
"Capital isn't so important in business. Experience isn't so important. You can get both of those
things. What is important is ideas. If you have ideas, you have the main asset you need, and
there isn't any limit to what you can do with your business and your life. They are any man's
greatest asset- ideas."
Now
As Zahirul believes in innovation and creativity, he is currently working on to strengthen the
service of Uniaid through more qualitative changes. He is working relentlessly to fulfill his
dream; a dream to ensure high quality learning opportunity for every student from all over
Bangladesh. He strongly believes that by creating an equal opportunity for everyone, he can
emancipate deprived section of the society from the shackle of poverty.
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Appendix:
Caption: K. M. Zahirul Quayum
Caption: K. M. Zahirul Quayum in a ceremony organized by Uniaid
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Questionnaire for entrepreneur
Personal profile
Name: K. M. Zahirul Quayum
Name of the venture: uniaid
Sister concern(s):
Uniaid Educare and Publications
Personal Brief:
K. M. Zahirul QUAYUM, an affiliate of ACCA, has mingled his experience by attaining degrees in both
Business and Development Economics. A graduate from IBA of Dhaka University, he has a quite handful
experience of working with Banking and Telecom Sectors in Bangladesh. He has expedited his
experience as an Internal Auditor in a multinational Telecom company. His job responsibilities were to
report to Board Audit Committee about Enterprise Risk Management (ERM) and Internal Control to
provide thought leadership. Then he pursued his ACCA qualification from UK where he worked for a
London Based Audit Firm named Ahmad & Co. Back in home, he further explored the discipline of
Development Economics by pursuing his Masters in Development Studies from Dhaka University.
Through his venture named "uniaid" he is catering students to get them equipped for getting admission
in Public Universities in Bangladesh. The bright smiling faces of his successful students give him the
passion to carry on the venture.
1.
How was your early life? ( important events from your university life/hostel life)
Having completed my HSC, I got myself admitted in IBA, Dhaka University. During my student life I used
to earn my living expenses through different part time jobs and teaching. I was a resident student of IBA
Hostel, Green Road where I met many IBAites who helped me out to shape my student life.
2.
How did you start your first business venture?
The start up of my business venture was through a passionate dream. During my early student life, I
stood first in the admission test of C unit of Dhaka University in 2000-01 sessions. However, finally I got
myself admitted in BBA program of IBA in the same session. This successful achievement led me to
engage myself with formal and informal involvement to train students looking for Dhaka University
admission. I felt that there was a gap of qualified teaching materials together with teachers as I had
experienced during my preparation time. This led me to do something for the upcoming students and I
started preparing teaching materials for the students. I shared my own analysis and techniques in the
teaching materials to equip the students with admission test. Consequently my students successfully
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overcome the admission barrier with brilliant result. My students conveyed that innovative way of
teaching made them achieve this successful result. This inspired me to carry on my teaching venture to a
new height every year. Finally after my graduation in 2005, I together with my few friends decided to
form a formal platform to disseminate the knowledge to upcoming students.
3.
What factor(s) motivated you to be an entrepreneur ( such as your family members, friends,icons, or you became entrepreneur by accident)
After forming the venture uniaid and a successful beginning, I pursued my carrier in a multinational
telecom company. You may ask WHY? Being an IBA graduate, I had a peer pressure from family to start
a career in some good corporate house and so did I. However, I was also looking after uniaidafter my
office hours and in holidays. I had taken this rigorous task with great effort and care. Meanwhile I flew
to UK to pursue my education in Accounting (ACCA). However, I passed my holidays in Bangladesh so
that I could lead uniaid. Finally I feltthat I should carry on the venture with my direct involvement to
groom the upcoming students more passionately. I found my venture as a social initiative to uplift
students to pursue a better future through quality education of University. This feeling of serving the
society had motivated me to endeavor this journey.
4.
Why did you choose education sector?
Why Education? Though a BIG question but a small answer- education enlightens future. I do believe
that quality education can lift a person to a new height and an educated person can lift his society or
country. So creating an avenue for students to pursue quality higher education can be a way out to this
idea. I also think that this venture is not only a mere educational initiative but also a social initiative
which may create a positive change. Through uniaid we can cater students from every sector of
Bangladesh irrespective of their social and economic background.
5. How would you evaluate the contribution of your venture in our education sector?
uniaid is not not only a mere educational initiative but also a social initiative. Our contribution can be
evaluated through following stories.
a)
A student named Sumon came to Mymensing city with a dream of higher education in HSC
level. His economic condition was too broken to carry on his educational expenditure. So he
managed to work in a pharmacy where he stayed at night as he does not have financial
capacity. Finally Sumon passed HSC with a good result and again he found him in a turmoil
thinking of what to do next. uniaid came to know about Sumon through his college
teachers and we gave him full free scholarship to pursue admission coaching. Finally this
student got admission in Dhaka University having a place in merit list. Now he is a proud
part of Business Faculty of Dhaka University with a bigger dream.
b)
In our earlier age we used to hear that renowned and established personalities of
Bangladesh were coming out through all over Bangladesh irrespective of rural or urban
areas with different socio-economic background. But in recent days the scenario changed
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and now urban people are more advanced in higher education compare to rural people.
Here uniaid brings the positive change-through our network of branches we are catering
most of the part of Bangladesh to assist students to get admission in Public Universities of
Bangladesh. This is how we are minimizing the gap between urban and rural students and
trying to create a platform.
6.
What is/are the main reason(s) behind your success? ( road to success)
Self-confidence and dream to do something.
7.
Your educational and business achievements
My educational achievements includes 3rd
Position in combined merit list of Commerce Group in HSC
from Chittagong Board, 1st
Position in C unit admission test of Dhaka University in 2000-01, Dutch Bangla
Bank Scholarship in undergraduate level, Best Performer for Highest marks Certificate in ACCA, Standard
Chartered Bank Scholarship in Masters level.
8.
Have you diversified your business? Why or why not
My main focus is in Education sector. Education is the basic needs so my focus is to strengthen the
service through more qualitative change. Thus I found it too early to diversify.
9.
What were the major impediments that you faced in this journey?
Social and family pressure to pursue a career in corporate sector.
10.
What is your future plan? (Extending business, entering new market, starting new business,CSR activities etc.)
My new plan is to cover more geographical space throughout Bangladesh physically or virtually. We
want to reach more students through physical branches in different places. Moreover, we want to cater
more students through virtual classrooms using our advanced information technology. Our CSR activities
include providing full free scholarship to students together with financial bursaries.
11.Any valuable information that may help me to write a case on you and your business venture.
My venture is not a typical business or service venture rather its a social initiative to cater students to
pursue higher education to shape up a brighter future. The bright smiling faces of successful studentsgive me the passion to carry on the venture. Mostly students with economically deprived condition are
getting fare opportunities to achieve their dream of higher education.