Case Analysis

A Critical Situational Analysis method…

Earle Upendra Kumar, MBA, IITK

Case Analysis Methodology

Comprehension

Analysis

Conclusions and Suggestions

Rules of Thumb1. Initial Fast Reading

• No notes

• Get a feel

2. Second careful reading

• Notes: Objectives, nature of problem(s), key facts, key decisions

• Data analysis

3. Development of recommendations

• Alternative Courses of action

• Implication of each

• Recommendations, supported by analysis

A case is…•Simulation of only one instance of the complete reality (a snapshot)

•Partial Information

•Enjoyment, if one accepts the role of involved participant

•No right or wrong solution

Part Addressed

•General Environmental Analysis (PESTN)•Thorough Financial Analysis• Five Forces Analysis Threat of New Entrants High/Med/Low Supplier Power High/Med/Low Buyer Power High/Med/Low Threat of Substitutes High/Med/Low Rivalry High/Med/Low

•Competitive Analysis•Resource Analysis•Strategic Analysis

Should Cover….

Most Celebrated Model…..Identify the problem

Analyze the environment

Company Ana.SWOT

Micro Macro (PESTN)

Customer Behavior

Segmentation

Targeting

Positioning

Business Opportunity

4 Ps (product, price, place, promotion)

Recommendation and Implementation

Recommendation (The outcome of Analysis)

•Begin considering solutions for problem

•Choose the best solution

•Identify the steps necessary to implement your solution and develop an action plan

•Consider the risks of your plan and develop a risk analysis (state the limitations)

Points to remember….•Reasonable Assumptions•Statistical Representation of the information

•Continuity of arguments•User friendly representation

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West

North

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b

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Series1

Four Segments:•Rich and Educated•Poor but Educated•Rich but Illiterate•Poor and Illiterate

Vs

Rich Poor

Educated

Illiterate

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