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Marketing of Services
Group 2Abhishek Jha (Roll No. 1)
Dharmesh Verma (Roll No. 13)
Mauli Bhatnagar (Roll No. 22)
Krishna Kumar Bari (Roll No. 24)Saurabh Awasthi (Roll No.
40)
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Started by Kapil Varma and SanjeevBikhchandani
The Trade Marks Scene In India
A trade mark could be a brand name, a logo,a label, a pack
design or any other visual
device.
Trade & Merchandise Marks Act (1958)
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Registration of a trade mark is notcompulsory.
34 Different product categories.
Same Trade mark for different classes.
Basic objective of distinguishing goods
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The first stage is the stage of a trade marksearch.
Apply to the Registry for an assessment
Second - application can be made to theappropriate office of the
Trade MarksRegistry.
Third - Application Number; Examination and
Objection. (Heavy Rush & Time Consuming). Fourth Either
Accepted or Advertised (For
objection).
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The offices are in all the four major metros. In reality,
Registry offices at Calcutta and
Bombay maintain this record.
A fee of Rs 20 per hour is charged by Trademark registry to use
its library.
Huge volumes are provided including thepending applications.
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Collecting Data from Registrys Library.
Digitalizing it.
Cross Checking searches.
Inputting and updating data.
One Limitation Searching Logos.
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Huge Dissatisfaction with current TradeMarks searching
services.
Their model was expected to be:- Economical
- Faster
- Reliable.
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Manufactures not applying for Trade Marks. Companies applying
for Trademarks without
any search
Trade Marks Registry itself. Companies providing services of
conducting
searches
Hiring of Trade Mark attorneys
Piggy Bank Data Services (In-house firm ofTrade Marks Registry,
Rs 1000/search)
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Two kind of clients
- Companies
- Trade Marks attorneys
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Trade Marks attorneys could have consideredIndMark as
competition.
Companies would have prefered one stopshop.
- Trade Mark related services
- Legal Counseling.
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There were following services that IndMark hadproposed to
provide its clients:
- Collecting Data from Registrys Library.- Digitalizing it.-
Cross Checking searches.- Inputting data collected on electronic
media.
Identification of the remaining sets of Trade
marks which did not claimed to be renewedwould have reduced the
Capital to be investedsignificantly. (Rs 0.65/input of trade
mark.)
