E-book publishing –

the revival of book publishing for small &

medium size academic publishers

23

rdA

pri

l 2

009

Caro

line W

ain

Pub

lish

er

RS

C P

ub

lishin

g

wa

inc@

rsc.o

rg

RS

C B

oo

k P

ub

lishin

g 2

00

6

•Trusted Learned Society and Professional Body

–W

ide r

ang

ing o

pera

tio

ns (

polic

y f

oru

ms,

education,

confe

ren

ces…

)

•Strong International Journal Publisher Brand

•World-class High-profile Author/Editor base

•Highly Profitable Journals Program

Accompanied by…

•Loss making books program???

Pro

du

ct ty

pe

s

•Professional references

(Monographs)

–C

uttin

g-e

dg

e, o

rig

ina

l re

sea

rch

•Advanced textbooks

–P

ed

ag

og

ica

l sla

nt; te

ach

ing

purp

ose

•Handbooks

•Conference Proceedings

•Popular Science

Su

bje

ct a

rea

s

•Core chemical science

•Applied interfaces

–Materials science

•N

an

och

em

istr

y,

po

lym

ers

, so

ft m

att

er

–Environmental Chemistry

•E

co

toxic

olo

gy,

en

vir

on

me

nta

l fo

ren

sic

s

–Detection sciences, Analytical science

•B

iom

etr

ics,

bio

sen

so

rs,

sp

ectr

osco

py

–Health Sciences, Biochemistry

•P

rote

om

ics,

bio

info

rma

tics,

syste

ms b

iolo

gy

–Energy

•C

arb

on

ca

ptu

re,

clim

ate

ch

an

ge

, b

iofu

els

,

Acq

uis

itio

ns

Acquisition by Region

2006

34

15

12

15

05

10

15

20

25

30

35

40

United Kingdom

United States

Rest of Europe

Rest of the World

Dis

trib

utio

n &

Mark

eting

•P

rint dis

trib

ution

•>

600 a

ccounts

worldw

ide

•E

xpensiv

e a

nd tim

e c

onsum

ing p

rint only

mark

eting (

cata

logues a

nd A

BI’s)

•S

ub-s

tandard

website n

o e

books

Info

rma

tion

Fo

od

Ch

ain

Publisher

Pub

lish

er

Re

pre

se

nta

tives

Dis

trib

uto

rs

Bookse

llers

Lib

rary

Pro

vid

ers

Re

ad

ers

Lib

rari

ans

Info

rma

tion

Fo

od

Ch

ain

Publisher

Pub

lish

er

Re

pre

se

nta

tives

Dis

trib

uto

rs

Bookse

llers

Lib

rary

Pro

vid

ers

Re

ad

ers

Lib

rari

ans

(e)

(e)

(e)

Dig

ita

l R

evolu

tio

n

•Journ

als

were

onlin

e

•B

esp

oke in

-house s

pe

cia

list fo

r jo

urn

al pub

lishin

g

•F

ocuse

d in

-house e

-sale

s t

eam

•R

e-v

am

p b

ooks w

ebsite

•O

ffer

conte

nt

onlin

e

•In

tegra

te into

associa

ted R

SC

pro

ducts

eB

oo

k P

latfo

rms

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ks a

re c

on

sid

ere

d t

o o

ffe

r

•accessib

ility

•dis

trib

utio

n is a

t lo

w c

ost

and insta

nt

•in

exp

ensiv

e f

orm

at fo

r colo

ur

•m

ultip

le a

nd,

if n

etw

ork

ed,

sim

ultane

ous u

sage

•geo

gra

ph

ic inde

pe

nd

ence

•th

e a

bili

ty to s

earc

h a

cro

ss t

exts

•th

e f

act th

at users

do n

ot

have t

o v

isit the lib

rary

•lit

tle s

pace is r

equ

ired t

o h

ouse h

undre

ds o

f books

RS

C e

Bo

ok C

olle

ction

–W

hy?

•W

e h

ave a

lot

to o

ffer

•It b

enefits

lib

raria

ns

•It b

enefits

our

auth

ors

(past, p

resent

and f

utu

re!)

•It c

om

plim

ents

our

journ

als

•W

e h

ave t

he a

bili

ty t

o a

ch

ieve t

his

Wo

rrie

d a

bo

ut

lea

vin

g p

rin

t?

Wh

at

ifs…

Investm

ent

costs

vs

retu

rnD

ata

pro

tectionData

theft

cannib

alis

ation

Pir

acy

Pir

acy –

Ta

cklin

g It

•Regular Monitoring:

•W

eb

no

tifica

tio

ns

i.e

. G

oo

gle

ale

rts

•D

ete

ctin

g s

eq

ue

ntia

l d

ow

nlo

ad

s

•W

ork

ing

with

oth

er

pu

blis

he

rs

•In

tern

atio

na

l re

pre

se

nta

tive

s

•N

otifica

tio

ns f

rom

au

tho

rs

•Resolving:

•C

on

tact

file

sh

ari

ng

site

s

•S

erv

e “

Ta

ke

do

wn

”n

otice

s

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du

ca

tio

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refe

ren

cin

g s

ou

rce

ma

teri

al,

facili

tate

le

gitim

ate

lin

kin

g

Be

gin

nin

g e

Bo

ok P

ub

lish

ing

•E

dito

ria

l –

Do

we

ha

ve

co

nte

nt?

•P

rod

uctio

n

–C

an

we

dig

itiz

e it?

–C

an

we

de

live

r it?

•M

ark

etin

g–

Ca

n w

e t

ell

pe

op

le a

bo

ut

it?

•S

ale

s–

Ca

n w

e s

ell

it?

Ad

din

g v

alu

e to

th

e a

ca

de

mic

co

mm

un

ity: R

SC

Bo

oks g

o d

igital

•A

rchiv

e d

igitiz

ation c

om

ple

ted in 6

month

s

•A

rchiv

e P

DF

file

s a

nd X

ML h

ead

ers

•E

nh

anced b

iblio

gra

ph

ic info

rmation

•G

oogle

searc

h s

yste

m

•A

va

ilab

le b

y institu

tion

al subscri

ptio

n

•1

stchapte

r fr

ee-t

o-v

iew

•C

ritical m

ass o

f conte

nt

Jo

inin

g t

he

eR

evo

lution

…

200

7 a

nd b

eyon

d

•O

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data

•C

om

pre

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nsiv

e o

nlin

e c

ata

log

ue

•P

OD

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-Mark

etin

g a

nd d

ata

feeds

•eB

ooks

RS

C B

ooks g

o d

igital

The s

hift fr

om

paper

to e

lectr

on

ic d

issem

ination:

•A

ssocia

ted

new

busin

ess m

odels

and a

ccess to

institu

tio

na

l lib

rari

es

•B

esp

oke lis

t m

ark

eting a

nd s

ale

s a

ctivitie

s

•E

nh

anced v

isib

ility

, usage a

nd a

ckno

wle

dge

ment

of

truste

d o

nlin

e info

rmatio

n s

ourc

es

•In

cre

ased p

roduct

list

usin

g p

rint on d

em

and

techno

log

ies

Vis

ibili

tyT

op 1

0 I

nstitionalU

sers

, b

y location Q

1 2

00

8

Australia

8

UK

9

Canada

UK

USA

Germany

Israel

New Zealand

Australia

Australia

Country

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og

le B

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art

of G

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earc

h e

ng

ine

•O

nlin

e v

iew

ing o

f lim

ited a

mount

of each b

ook

•C

onte

nts

cann

ot

be c

op

ied o

r printe

d

•A

mount

vie

wab

le s

et by p

ub

lish

er

•D

irect

links to R

SC

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e c

ata

logue

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onte

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of books u

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row

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sm

all

am

ount

of conte

nt

•A

“virtu

al booksh

op”

exp

eri

ence for

custo

mers

•V

iew

ing /

printing o

f w

hole

bo

ok n

ot

possib

le

Ne

w M

ark

etin

g T

oo

ls

Results

•W

ork

ing w

ith 2

key p

art

ners

cover:

•c.

63%

of searc

h e

ng

ine u

sers

•c.3

9%

of th

e o

nlin

e p

rint

book m

ark

et

•M

any o

ther

onlin

e p

rint tr

ade c

hann

els

ava

ilable

:

•covering n

ich

e m

ark

ets

•exp

loitin

g e

xis

ting r

ela

tionsh

ips

•pro

moting c

om

petitive

ness w

ithin

the m

ark

et

Re

sults

•200

7 p

rint

sale

s w

ere

up v

s2006

eB

ook s

ale

s c

onstitu

ted ~

10%

of th

e t

ota

l years

revenu

e–

surp

lus c

ontr

ibution t

o the o

rganis

atio

n

•200

8 p

rint

sale

s w

ere

up v

s2007

~

9%

of prin

t re

venue P

OD

eB

ook s

ale

s c

onstitu

ted ~

30%

of th

e t

ota

l years

revenu

e

–surp

lus c

ontr

ibution t

o the o

rganis

atio

n

•S

ubm

issio

ns c

ontinu

e t

o r

ise,

exis

tin

g a

ctivitie

s h

ave

bee

n s

upp

ort

ed b

y the e

lectr

on

ic b

ook lau

nch

Ta

ng

ible

re

su

lts &

sta

tistics

By t

he e

nd o

f Q

1 2

008

:

•52%

of

2007 v

isits t

o b

ooks

•40%

of

2007 c

licks t

o R

SC

Sho

p

En

d o

f 2

00

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Bo

ok

Do

wnlo

ad

s u

p 1

73

%

on

20

07

Se

ed

ing

th

e f

utu

re

Imp

rovin

g th

e c

ultu

re o

f

aca

de

mic

pu

blis

hin

g•

Cre

ating a

culture

of

liste

nin

g t

o u

sers

usin

g m

etr

ic a

nd

ana

lysis

•E

mbed

din

g m

etr

ics a

nd a

na

lytics into

key a

reas

(editori

al, s

ale

s,

mark

eting,

pro

duct

develo

pm

ent)

•C

om

mun

icating d

irectly w

ith o

ur

custo

mer

base

Imp

rovin

g th

e c

ultu

re o

f

aca

de

mic

pu

blis

hin

g

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xam

ine w

hat

peop

le a

re u

sin

g

•E

xam

ine h

ow

are

they u

sin

g it

•E

xam

ine h

ow

they a

re f

indin

g it

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nders

tan

d p

refe

rences –

there

is r

are

ly t

he a

ggre

ga

te

avera

ge c

usto

mer

Tra

nsfo

rmin

g S

tra

teg

y

•F

ocusin

g m

ore

clo

sely

on c

usto

mers

than

ever

befo

re

•Id

entify

ing the c

hangin

g n

eeds o

f

custo

mers

(and b

uyers

)

•Im

ple

menting feedback m

echanis

ms

•O

ffering the p

roducts

with functionalit

y that

the u

sers

valu

e m

ost

E-book publishing –

the revival of book publishing for small &

medium size academic publishers?

•Levera

ge o

n t

ruste

d s

ourc

e a

nd q

ua

lity c

onte

nt

reputa

tio

n

•In

cre

asin

g f

lexib

ility

and r

each

•In

cre

asin

g s

ale

s o

pp

ort

unitie

s

•R

eviv

ing o

lder

conte

nt

•R

espo

nsiv

e t

o c

usto

mer

needs