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Carolina Dining Services' Use of Social Media. Adam Bowers, Janae Hinson, Gloria Schoeberle, Megan Turner and Megan Walsh. Why We Did This. Social media plays a large role in Fortune 500 companies and non-profits. What We Wanted To Know. What We Wanted To Know. What We Did. Interview. - PowerPoint PPT Presentation
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Carolina Dining Services' Use of Social Media
Carolina Dining Services' Use of Social Media
Adam Bowers, Janae Hinson, Gloria Schoeberle, Megan Turner and
Megan Walsh
Why We Did This...
Social media plays a large role in Fortune 500 companies and
non-profits
What We Wanted To Know...
What We Wanted To Know...
What We Did...
Interview
"We wanted students to feel connected to our brand after they
signed up for their meal plans."
"From our funny updates, events, and special promotions, we wanted
students to know us."
- Former CDS intern
Content Analysis
Survey
What We Found...
1. Students are largely unaware of CDS' social media presence
2. CDS is not always posting the content that students want to see
3. Posts are not motivating students to go to CDS'
locations
Unawareness
What CDS Posts vs. What Students Want
What CDS PostsContent TypeWhat Unaware Students Want1stMenu Items & Specials1st2ndDining Related Info3rd5thLogistical Information2nd4thFeedback Surveys5th3rdUniversity News4th
What CDS Posts vs. What Students Want
What CDS PostsContent TypeWhat Aware Students Want1stMenu Items & Specials2nd2ndDining Related Info3rd5thLogistical Information1st4thFeedback Surveys4th3rdUniversity News5th
Social Media Efforts: Motivational?
100% of Twitter users said a post had never motivated them to go to
a CDS' location
95% of Facebook users said a post had never motivated them to go
to a CDS' location
No awareness
* Lessens motivation
* Limits interaction
* Decreased shares, retweets and friend recommendations
Issues to Overcome
100% of respondents on Facebook63% of respondents Twitter
Social Media Strategy
1096 Facebook Likes vs. 283 Twitter Followers *Failure to take
advantage of individual platform features*
>
Focus
Do students find CDS social media cluttered?
* Students don't want university news
* Meals and dining related events remain important
Where should CDS go from here...
Q: How can we improve CDS' social media strategy?
A: Tying together the following:- Research Questions- Interview
with former CDS intern- Results
Recommendations
Greater promotion of CDS' social media platforms
Recommendations
Matching posts with what students want
Recommendations
Implement further incentive programs to build social media
base