Caring for earth

CARINGforEARTHwww.steria.com/sustainability

Remember it is your home

Welcome to a new WORLDVIEW

Looking at the planet as your HOMEand something you should CARE formay seem odd to you.Yet, this story will show youhow much sense it makes

It is as much the story of your life,as it is the story of our planet. y p

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www.steria.com/sustainability 11.05.2010 Climate change2

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The journey starts in your MIND


It starts by taking a WIDER perspective.


© Photo: tsintsin on flickr.com

It starts by looking outside the comforts of your family home and neighbourhoodfamily home and neighbourhood.


© Photo: Scanpix / ImageSource

It starts by looking at what’s happening with our planet Earthwith our planet Earth.


© PHOTO: Scanpix / Corbis

First of all, you need to remember THIS.


The food you eat…

www.steria.com/sustainability 11.05.2010 Climate change8© Photo: Luth / Fancy

The fresh water you drink…

www.steria.com/sustainability 11.05.2010 Climate change9© Photo: Luth / Image Source

The air you breathe…

www.steria.com/sustainability 11.05.2010 Climate change10© Photo: Luth / MoodBoard

The building material that gives you shelter…

www.steria.com/sustainability 11.05.2010 Climate change11© Photo: Luth / ?

The energy you use…

www.steria.com/sustainability 11.05.2010 Climate change12© Photo: Luth / Corbis

Are all products of this living ECOSYSTEM.



All the things we take for GRANTED.

Might not be there for our childrenMight not be there for our childrenBecause we have forgotten that

resources are SCARCE.

www.steria.com/sustainability 11.05.2010 Climate change14© Photo: Scanpix / Corbis

We see evidence of our MINDLESSNESS…

across the globe.g

www.steria.com/sustainability 11.05.2010 Climate change15© Photo: NASA

Earth’s natural resources are being depleted…

at record rates.

www.steria.com/sustainability 11.05.2010 Climate change16© Photo: NASA

CrudeOver the past 50 years,

we have changed ecosystems more extensively than in any period in human history.

www.steria.com/sustainability 11.05.2010 Six forces of change17SOURCE: World Resource Institute, Ecosystems and Human Well-being: Synthesis, 2005 © PHOTO: Scanpix / AFP / David BoilyPLACE: Oil-sand field in Canada

75%75%of the natural ecosystems on which we depend y p

have already been degraded.

www.steria.com/sustainability 11.05.2010 Six forces of change18SOURCE: WWF, A roadmap for a lving planet, 2009 © PHOTO: Luth / Fancy

50%50%of all the forests that once covered the Earth, ,

have been cleared for farmland and urban development.

www.steria.com/sustainability 11.05.2010 Six forces of change19SOURCE: World Resources Institute, World Resources 1998–99 © PHOTO: Luth / Fancy

25%25% of species is heading for extinction by 2050.for extinction by 2050.

www.steria.com/sustainability 11.05.2010 Climate change20SOURCE: Wildlife in a changing world, the International Union for Conservation of Nature (IUCN), 2008 EVENT: Seabird caught in fishnet

I th t 40In the next 40 years the pressure on Earth’s ecosystemswill increase dramaticallywill increase dramatically


2 billion2 billionExpected increase in world population.

www.steria.com/sustainability 11.05.2010 Climate change22SOURCE: UN Population Division/DESA, Press release: World Population to exceed 9 billion by 2050, March 11, 2009 © PHOTO: Scanpix / Corbis / Alan Schein Photography

200%200%World demand for energy is expected to more than DOUBLE.

www.steria.com/sustainability 11.05.2010 Six forces of change23SOURCE: European Comission, World Energy Technology Outlook to 2050, 2007 © PHOTO: Scanpix / Folio / Tor LindbergPLACE: Chicago

300%300%The number of cars in the world is expected to TRIPLE.p

www.steria.com/sustainability 11.05.2010 Six forces of change24SOURCE: 50 by 50: Global Fuel Economy Initiative, 2009: FIA Foundation, United Nations Environment Programme (UNEP), International Energy Agency, International Transport Forum (ITF) © PHOTO: Pixtal

400%The size of the world economy

(GDP) is expected to QUADRUPLE.

www.steria.com/sustainability 11.05.2010 Six forces of change25SOURCE: European Comission, World Energy Technology Outlook to 2050, jan. 2007 © PHOTO: Masterfile / R. Ian Lloyd PLACE: Ship near harbor in Singapore

More and more developing countries are becoming industrialized

www.steria.com/sustainability 11.05.2010 Six forces of change26

1 5 billion1,5 billionProjected population in China.

China is expected to become the world's LARGEST economy.China is expected to become the world s LARGEST economy.

www.steria.com/sustainability 11.05.2010 Six forces of change27SOURCE: Goldman Sachs, The N-11: More Than an Acronym" - Goldman Sachs study of N11 nations, Global Economics Paper No: 153, March 28, 2007. © PHOTO: AFP / Liu Jin

1 6 billion1,6 billionProjected population in India.j p p

India is expected to become the THIRD largest economy in the world.

www.steria.com/sustainability 11.05.2010 Six forces of change28SOURCE: Goldman Sachs, The N-11: More Than an Acronym" - Goldman Sachs study of N11 nations, Global Economics Paper No: 153, March 28, 2007. © PHOTO: Reuters / Stringer / India

The KEY point is…

www.steria.com/sustainability

2xEarths’2xEarthsBy 2050 we will be using TWICE as many naturalTWICE as many natural resources as the Earth

can replenish.

www.steria.com/sustainability 11.05.2010 Six forces of change30SOURCE: WWF, A roadmap for a lving planet, 2009 © PHOTO: Scanpix / Corbis

The competition for FOOD, WATER, LAND and ENERGY will intensify.


As we keep CROWDING the Earth.

www.steria.com/sustainability 11.05.2010 Six forces of change32EVENT: Earth at night © PHOTO: DMSP and NASA

In ever growing METROPOLISESIn ever growing METROPOLISES

www.steria.com/sustainability 11.05.2010 Six forces of change33PLACE: Chicago © PHOTO: Scanpix / Corbis / Robert Llewellyn

Food-shortages and malnutrition are alreadystriking hard-hit areas.


www.steria.com/sustainability 11.05.2010 Six forces of change35EVENT: Food Crisis in Kolkata, West Bengal, India © PHOTO: Scanpix / ZUMA press

2 billion2 billionpeople are already affected by water scarcity.

www.steria.com/sustainability 11.05.2010 Six forces of change36SOURCE: World Resource Institute, Millennium Ecosystem Assessment, 2005 © PHOTO: Scanpix / ReutersEVENT: Water crisis in Wangcheng county, central China, July 2007

Up to 25% of the world’s food production“world s food production may become lost due to environmental breakdown by 2050 unless action is taken.”

– UNEP (United Nations Environment Programme) ,The Environmental g ) ,Food Crisis – The Environment's Role in Averting Future Food Crises, 2009


Mass MIGRATION is inevitable.


MigrationMigration

Environmental damages force people to leave hard-hit rural areas to seek better conditions in already over-crowded cities.

www.steria.com/sustainability 11.05.2010 Six forces of change39© PHOTO: ScanpixPLACE: India

1 billi1 billionare currently living as slum dwellersare currently living as slum dwellers

in the developing world’s cities.

www.steria.com/sustainability 11.05.2010 Six forces of change40SOURCE: World Bank, World Development Report 2009 "Reshaping Economic Geography PLACE: Lagos in Nigeria

200 million200 millionEstimated number of climate refugees by 2050.

www.steria.com/sustainability 11.05.2010 Six forces of change41SOURCE: Synthesis Report, Climate Change, Global Risks, Challenges & Decisions, 2009

To sum it all up…


UnsustainableThe fashion and speed in which we keep exploiting Earth,

is simply unsustainable in the long term



Now, to the first big question


What to do


We should start to CARE more

How we care about ourselves How we care about our family How we care about our neighborhood How we care about our planet.


We should rethink and redesing our lives.

How we get and use energy How we get and use energy How we work and live. How we make things.g

www.steria.com/sustainability 11.05.2010 Six forces of change47© Photo: Scanpix / Reuters

Now, to the second big question


Who should do the job


This is NOT a task for the poorest and developing nations.


2 6 billion2,6 billionAlmost half the world’s population live on $2 per day or less.

www.steria.com/sustainability 11.05.2010 Climate change51SOURCE: World Resources Institute (WRI), World Resources 2008 © PHOTO: Save the Children / Kelley Lynch

They can yonly hope and pray for better times.

www.steria.com/sustainability 11.05.2010 Climate change52EVENT: Priests perform special prayers in order to appease the rain god due to lack of rain. Mumbai August 26, 2009. © PHOTO: Scanpix / Reuters / Punit Paranjpe

This is a task for the INDUSTRIALIZED world.


16%16%of the world’s population account for

80% of the money spent on private consumption.

www.steria.com/sustainability 11.05.2010 Climate change54SOURCE: The World Bank, WHERE IS THE Wealth of NATIONS?, 2006 © PHOTO: GoodshootPLACE: Chicago

Because we’ve created the problem, we must fix it

We = th

we must fix it.

the consumers, the leaders, the politicians, th tithe corporationsWe =US, Japan, China,US, Japan, China, Germany, France, Britain, Italy, Russia, Spain BrazilSpain, Brazil, Canada, India, Scandinavia, and many more


many more…

So, please dear friend…


Start a new life today.


Start to CARE for all life that surround you


A Steria insight series production.www.steria.com/sustainability 11.05.2010 Climate change59

A Steria insight series production.

Created by

Anders LindgrenAnders Lindgrenmarketing director, Steria ASwww.steria.no

e-mail: al@steria no e mail: [email protected] www.linkedin.com: http://www.linkedin.com/in/anderslindgren4u www.slideshare.com: anderslindgren4u

t itt A d Li d www.twitter.com: AndersLindgren


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Caring for earth