Career CoachingTodd Essary

The Road to Student Success!

Demographics and Stats

East Central UniversityAda, Oklahoma (Midwest U.S.)

Regional State Institution 4,400 Student s (3,700 undergraduates)

Lead Majors include: IT, Education, Criminal Justice, Accounting, Nursing

Unique Majors: Cartography & Environmental Health Science

Students from a 60 mile radius: 80%Native American: 21%

Average Age: 27 Female: 56%

Out-of-State Students: 340www.ecok.edu

Services Provided

Career Development CenterEast Central UniversityExpanded Services in July 2006Opened with 31 clients to over 700 with active files

•Career Services (works with all majors)•Employment Services (current students and alumni)

Your center is a beacon of light to all of your clients!

Career Coaching

• This webinar is a practical introductory session covering the non-profit field of career coaching college students.

History

Coaching has a short past but a considerably longer history. The discipline of coaching has man streams that have contributed to its formal beginning and continue to be important to the ongoing development of the field.

Since the mid-1970s, the field of coaching has developed into a more independent discipline.

No Formal Licensure

Coaching, while not yet a field with formal licensure has an emerging and evolving set of training standards. The International Coach Federation (ICF) is a professional association with over 5,000 members and 180 chapters representing countries.

We will touch on other professional career coaching associations later…………......

Making it Simple – Career Coaching

Removes the gap between where one is and where one wants to be

Dr. Kate Brooks

Find solutions rather than analyzing problems.  Coaching is all about solutions and actions.

The goal of this webinar is to allow the attendee to better understand and utilize career coaching with traditional and non-traditional college students.  

Today’s Path

Career Coaches in this field at the college level target clients that are current students that wish to find their ideal career path, improve their work satisfaction, wishing to change jobs, or successfully make a career change.

Career Search

The difference from career counseling is that instead of relying on standardized tests and analysis coaching enables clients to discover their own answers in a self-discovery decision making process.

Counseling vs. Coaching

Different Mindset

Coaching is not counseling (traditional therapy). Tradition therapy (counseling) involves “providing” a treatment, remedy, and/or “cure” for an underlying problem. Traditional therapy requires training in the mental health field to discover the hidden determinant that are thought of as “deep seated” and underlying the outward emotional and physical manifestation of a presenting problem.

Different Mindset Continued

Coaching , on the other hand, has a different mindset. The coaching process typically involves a client who wants to achieve more and at a faster rate then he or she previously has been able to accomplish. A coaching client usually has a specific outcome he or she wishes to obtain.

Differences

Counseling/Traditional Therapy

•Nurturing/Supportive•Formal•No personal disclosure•Focus on Past and Present•Insight•Process•Medical Model•Problem Focus•Awareness•Weakness•Rehabilitation•Intervention•Exploration

Differences

Coaching

•Supportive/Challenging•Equal Partnership•Personal Disclosure•Focus on Present and Future•Realization•Outcome•Development•Solution Focus•Untapped Potential•Increase Quality of Life•Strength•Goal Setting and Attainment•Action

Clients can best answer their own questions to career success with the guidance of career based coaching. Through your Career Coaching style you will see the client’s confidence, courage, and excitement all grow as these answers are unveiled through personal discovery.

Coaching Style

Career Development Trends

Over the next decade, demographic and socio-economic forces affecting career and workforce development include an aging and more diverse population, a swelling of the college age population, a highly volatile technological sector of the economy, and a rising premium for postsecondary education.

Know career trends of the country, state and local as you meet the needs of your students.

Mindset Changes

The difference between a dream and a goal is a timeline.

-Dr. Phil McGraw

Coaching Functions

•Assist in defining goals•Provide structure•Be a clear map with different directions•Show support•Keep client focused!•Encourage•Review progress•Promote persistence

Training Resources

•NACE Career Coaching Workshops•Academy for Coach Training•Career Coach Institute – Martha Bench•Coaches Training Institute•Coach U•Coachville•Coach Training Alliance

Range from $300.00 - $7,600.00 yearly

Certifications & Organizations

•Coaching certifications are not standardized•No state regulations like counseling•Cost/benefit

•International Coaching Federation•Professional Coaches & Mentors Association•International Association of Coaches•Career Management Alliance

•National Association of Colleges and Employers (NACE) - Career Coaching Intensive Workshops (Nationwide)

Who Needs a Career Coach? •Working Adults•Unmotivated •Limited or no work experience•Entitled students•Re-entering job market•One time drop ins•No confidence•Under parental control •Overworked•Burn out

Client Expectations

•Give Insight•Develop Plan/Map out goals•Listening/Brainstorming•Rank Skills•Editing•Mock Interviewing•Networking•Support•Accountability

Ethics & Competencies

•Trust•Coaching presence•Intake form with signed statement•Confidentiality•Professional conduct•Conduct with clients•Active listening•Powerful questioning•Honesty•Conflicts of interest•No fees•Designing actions•Planning and goal setting•Managing progress and accountability

Coaching Styles (Matching your personality) •What works for you might not work for another

•Develop a set of questions you routinely ask clients•Stay in tune to what they are saying to guide your next question•Do you need up front information before one-on-one?•Develop a handout (what questions will help you drive the session)•Train staff on proper steps (especially front line staff including student employees) •Client comfort zone (furniture set up, lighting, atmosphere, area, space issues and etc.)•Evaluate every client (everyone is uniquely different) •Set up coaching for their personality/needs •Keep sessions short and directed (10-30 minutes in length)•Hone in those listening skills (let them express themselves)•Follow Up as needed (in person, by phone or e-mail)

Coaching Questions

Power questioning happens only when you bring your senses into it and it’s not mechanical.

Bring your “A” Game each time you coach.

•Be nonjudgmental•Keep your questions concise•Throw out open-ended questions

Types of Questions

Blaming

Why did you fail at that?

What did your teacher tell you about that/

Empower

What can you learn from that lesson next time?

What would your ideal job be like if you had to pick it today?

Questioning Process

1. Powerful Question 2. Sharing of Insight3. Powerful Question 4. Going to the Root5. Further Insight/Stay Focused6. Student feels Empowered!

Possible Roadblocks

•Emotional issues•Keeping client focused•Distractions•Taking too many notes•Lack of time•Too many appointments•Client not following up/doing homework

Example Questions

•What do you want to accomplish in our session today?•What brings you here today?•Describe your current situation?•What would your dream job be today and where would you live?•What energizes you?•On a scale of 1-10: How do you rate yourself in …•What are some of your hobbies?•What has been your greatest accomplishment in life?•What would you really like to do?•What if you had three wishes?•What will make you successful?•What class do you like best this semester?•What do you want to achieve? •If you were advising yourself, what would you suggest for getting unstuck?

Career Engagement & Goal Setting

Student Engagement

•Motivate them•Listen•Create the conditions that foster positive reaction•Develop professional relationship•Client participation•Active conversations•Clear direct goals•Constructive feedback•Client feels Empowered•Immediate results

Coaching Tips for Presentations/Groups•What is your goal today•Decide who sets goals•Active Participation•Group Interaction•Balance between lecture and Interaction•End with action each group member will take in the next 24 hours

•Sample Groups Include: Skills development, Goal-setting, Interviewing, special topics (working professionals, majors…), career specific themes and so on…..

•Serve more clients in less time!

Jump Starting Sessions

•Set up session positively•Have clear direction and goals•Powerful Questions•Fast Track - Quick hitting and straight •Use start up question to set up following questions•Listen – No scripted questions•Keep session on track•Let client lead the way•Be Supportive•After you guide your client onto the road let them lead drive to there desired destination.

Traditional & Non-Traditional Students

•Adapt to each client•Each person has a central life purpose•Look at Big Picture•Utilize skills•Values•Motivators•Interests•Experience•Job goals•Desired work environment•Geographic bounds•Desired salary•Other factors

Benefits & Assessments

•Clear Directions & Goals•Provides Motivation•Anxiety•Life’s purpose•Plan of action•Student Centered•Appreciation to University•Want to give back!

•Intake forms•Programming evaluations •Advisory board yearly assessment & advice•CAS self reports w/action plans•Assist with budget support tied to directives/mission/goals

Marketing Your Coaching Service

Hitting Your Target

•Proactive: Promote Students, Services, Etc.•Action Oriented•Explain features & Benefits•Navigation Ease•Attention/Interest/Wording•Success Stories•Sound Bites•Promote through website, advisory board, local chamber activities, class presentations, events/orientations, resource room, campus boards, student e-mail, faculty/staff email blasts, newsletters, school newspaper, alumni publications, athletics, schools/colleges, posters/flyers/postcards and etc.

Strategic GoalsObjective 1: Strengthen and expand career coaching experience.

Objective 3: Establish, and maintain parent/family connection/support.

Objective 4: Enhance and maintain faculty buy in

Objective 5: Develop, implement and maintain services to help retain students.

Objective 6: Develop, implement and maintain a student tracking system through the Career Development Center.

Faculty Support

•Develop relationship•Include advisory board members•Faculty/department meetings•Website support•Invite faculty to events•Absent Faculty Program•Sign in sharing •Tie in programming•Speaker•Class presentations •Walk up board space•Newsletters

University Buy-In

•Go to the Top!•Supervisor support•Self promotions w/success stories•Retention/Enrollment Management•Student/Athletic Recruitment•Alumni•Foundation/Fundraising

Contact InfoTodd Essary

Career Coach/Coordinator

NACE Career Coaching Intensive Workshop Graduate

Career Development Center

East Central University

PMB S#17

1100 East 14th Street

Ada, OK 74820

Phone: 580.559.5890

E-Mail: tessary@ecok.edu

Internet: http://www.ecok.edu/hireatiger

Copyright, Concept & Creation:

Todd Essary

Special Thanks to Dr. Kate Brooks, University of Texas