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Career Appendix
RETAIL MANAGEMENT:
A STRATEGICAPPROACH,
9th Edition
BERMANBERMAN EVANS EVANS
CA-2
Opportunities in Retailing
As owner of a retail businessAs a retail employee
CA-3
Ownership
• Three-quarters of retail outlets are sole proprietorships
• Many of today’s retail giants began as independents– Wal-Mart– J.C. Penney– Kmart– Filene’s– McDonald’s
CA-4
Getting Your First Position as a Retail Professional
Search for OpportunitiesPrepare for InterviewsEvaluate Options
CA-5
Searching for Career Opportunities in Retailing
• Do not “place all your eggs in one basket”• Be serious and systematic in your career
search• Use directories with lists of retailers and
current job openings– Careers in Retailing– RetailManager.net– RetailRecruiter.com
CA-6
Searching for Career Opportunities in Retailing_2
• Rely on the “law of large numbers”– It may take 10-20 contacts to retailers to
get 2-4 interviews• Make sure your resume and accompanying
cover letter highlight your best qualities• Show your resume to at least one professor
CA-7
Preparing for the Interview
• Adequately research each firm• Anticipate questions and plan general
responses• Treat every interview as if it is the most
important one• Be prepared to raise your own questions • Dress appropriately and be well groomed• Verify the date and place of the interview• Have a pen and pad available to record
information after the interview is over• Write a note to the interviewer within a week
CA-8
Evaluating Retail Career Opportunities
• What activities do you like?• What are your personal strengths and
weaknesses?• What are your current and long-term goals?• Do you want to work for an independent, a
chain, or a franchise operation?• Does the opportunity offer an acceptable and
clear career path?• Does the opportunity include a formal training
program?
CA-9
Evaluating Retail Career Opportunities_2
• Will the opportunity enable you to be rewarded for good performance?
• Will you have to relocate?• Will each promotion in the company result in
greater authority and responsibility?• Is the compensation level fair relative to other
offers• Can a good employee move up the career path
much faster than an average one?• If owning a retail firm is a long-term goal, which
opportunity is the best preparation?
CA-10
For More Information
• The website offers– Tables describing 35 selected positions in
retailing– Career paths for Bon-Ton, Sherwin-Williams,
and Walgreens– Advice on resume writing, interviewing, and
internships– Information from the Occupational Outlook
Handbook– Links to retailer and popular career websites