CARE Center Campaign Dr. Heflin PR Campaigns. Client Background Campus Awareness, Resource &...
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CARE Center Campaign Dr. Heflin PR Campaigns. Client Background Campus Awareness, Resource & Empowerment Center est. 2008 Offers support to help students
Client Background Campus Awareness, Resource & Empowerment
Center est. 2008 Offers support to help students dealing with
homelessness, food insecurity, and those who have been or are
currently in foster care Director: Marcy Stidum Four main goals:
Serving as the single point of access for addressing many
physiological and safety needs of homelessness and those at risk of
becoming homeless students Empowering students to meet their daily
living needs Engaging the KSU campus and surrounding communities in
a stigma reduction campaign regarding homelessness of higher
education students Offering both on and off campus resources and
service options to students
Slide 3
Client Background The Owl's Closet- donation based program that
provides food, clothing, toiletries, & other basic needs for
KSU students Partners with local consignment shops to fulfill
clothing & shoe needs Partners with the Staff Senate to operate
a food pantry called Feed the Future that provides students who
struggle to meet their basic food needs Provides 2 need-based
scholarships: The Homelessness Awareness 20/1/1 Endowed Scholarship
& the Dr. Bruce Thomason Memorial Scholarship No information
available on the size of the organization
Slide 4
CARE Website Strengths Easily accessible links to social media
outlets on main page. Easily accessible links to donate
funds/items. Easily accessible links to volunteer at the CARE
Center. List of eligibility and requirements for the CARE Center.
List of care items needed and locations of collection bins.
Information about scholarship resources. In-depth Homelessness
Awareness Week information. Weaknesses Little partnership
information. Lack of pictures throughout the website. CARE Center
easily gets lost within the SSS website.
Slide 5
CARE Website Suggestions Change the layout of the website to
create a more modern look Add a FAQ page Add more visual elements
to the website Title listed organizations Place general information
about the Owls Closet on the front page Re-do or do away with the
hard to read campus map associated with collection bins Move
Emergency Shelter under a different tab, such as Case Management
Instead of This Years HAW Schedule Place Actual Year Change the
layout of the steering committee information because it looks
copied and pasted Add general outside information about Marcy
Stidum.
Slide 6
CARE Facebook Strengths The Facebook posts are equipped with
minimal hashtags and links. Posts of KSU CARE Events are made
consistently throughout the school year. Photos are posted to
create visual aesthetics Weaknesses More visual content needs to be
posted. The page has 351 total likes. The median for most KSU
department or organization likes is 500+. OSU Human Services
Resource Center - a competing resource center - has 600+ likes.
Suggestion Become a more interactive Facebook page - Connect with
the fans of the page
Slide 7
CARE Twitter Strengths Thanking organizations and individuals
for their donations Many interesting news articles about
homelessness Weaknesses Only sent out six tweets leading up to
Homelessness Awareness Week 2014 which has the potential to be a
big event Most followers are other KSU organizations Suggestions
Become more interactive If the event is on Facebook, it should be
on Twitter Look into HootSuite to plan out social media
Slide 8
CARE YouTube Strengths There are no strengths that could be
identified for this communication platform Weaknesses The last
video was posted 9 months ago Subscriber Count: 0 Suggestions
Create social media contest that requires participants to subscribe
to the YouTube channel
Slide 9
CARE Pinterest Facts Only knew of its existence because of the
link on Twitter Only 8 boards 8 Followers, 1 following Suggestions
Make the board about the organization Pin event pictures Pin videos
Pin website info Pin news articles
Slide 10
Human Services Resource Center Oregon State University The
Human Service Resource Center (HSRC) at Oregon State University is
an organization that helps students suffering from food insecurity,
homelessness and low-income issues. Strength: FAQ page that allows
students to gain more information on questions they may have
without having to call and ask or when it is after hours. Strength:
Outside contacts for other issues students may experience outside
of HRSCs capabilities What CARE Center can learn: Implement an FAQ
page
Slide 11
NAEHCY A professional organization that focuses on financial
and legal avenues to help homeless or at-risk youths Strength:
Gives immediate information access through email updates, podcasts,
a helpline and helpful hyperlinks on the website Strength: Social
media focuses on user interaction What CARE Center can learn: More
interactive social media, in- depth information about financial
avenues students can take, and organized hyperlinks
Slide 12
CARE and the Media The CARE Center at KSU has been featured in
multiple articles found online, however, many of the articles were
only small blurbs about the help KSU has provided for students in
need. The articles that have the most comments and views are the
ones that feature the students talking about their experience. More
articles like this would draw attention, but one can see how
difficult it would be to get a student to talk about his or her
experiences.