Graphic communication can be described 'what humanbeings leave behind to communicate when they are nolonger there in person' or 'Words, images and sometimessound used to communicate meaning to a specificaudience in order to elicit a pre-determined response, toinform, persuade, provoke or entertain'.

As graphic communicators, we are tasked with puttingideas across and creating resonance in others’ minds,leaving them room to make the meaning. We have anumber of ways of getting the message acrossor‘visualising what we are thinking’, in memorable andmeaningful ways. Graphic (or visual) language is builtfrom words and images, the synthesis of whichcreates meaning.

There are three component parts: Verbal - typographic,textural, using words; Pictorial - photographs, drawings,illustration: and Schematic - maps, diagrams, charts.These are often combined within a variety of formatsincluding: books or magazines: moving image such asvideo or animation; ambient media, exhibitions orinstallations;signage systems and packaging.

Underpinning the technical skills used to create work onbehalf of clients is the belief at Cardiff that the ‘idea’ isparamount, and that understanding ‘why?’ is as importantas ‘how?’ The most memorable ideas in society are oftencommunicated by storytelling or a compelling narrative,using visual metaphors. Graphic designers use theirknowledge of semiotics, psychology and visual rhetoric toexplain, and communicate authentically onbehalf of theirclients to achieve the desired response. This can be toclearly inform or direct, to promote a business a service ora product or to change behaviour.

Visual communication is a very powerful medium that caninfluence and sway opinion, which is why at Cardiff thethrust is to educate designers to be agents for change, tobe mindful innovators who are conscious of the role theyplay in fashioning the future.

We know that technical skills are only part of the picture;an emphasis on strong ideas is what makes our courseaward-winning. Our students have the support ofindustry mentors and an enviable network of employersand past graduates leading the field in companies, locallyand internationally.

It’s a broad course that leaves room for each student tobe challenged by new ways of thinking and also to tailortheir particular route by the choices they make.

In the first year we concentrate on Graphic (or visual)language, built from words and images, the synthesis ofwhich creates meaning.

The second year brings opportunities to work on briefswith clients and consider target audiences, to address thequestion of who the designer is in society.

In the final year, students engage in specialist briefs andcompetitions, which enable them to make decisionsabout their exit strategy, where they want to work, or goon to postgraduate study.

Further information: Admissions Tutor: Ray Nicklinrnicklin@cardiffmet.ac.uk

GRAPHIC COMMUNICATION

Entry requirements: Minimum Tariff: 300

YOUR PLACE AT CSAD

Meeting applicants is important to us.

We like to show you around, answer your questions andtalk to you about your work and aspirations.

No doubt you would like to look at our facilities and theLlandaff campus and find out more aboutaccommodation, transport in the city and finances.

This year we will be holding three BIG INTERVIEWEVENTS in our new building. The aims are to welcomecandidates applying for places, give you the informationyou need, and to conduct interviews. We will have a lotto show you and will be able to answer all the nitty grittyquestions about studying with us and living in Cardiff.Although, we will be conducting interviews at varioustimes throughout the year, our BIG INTERVIEW EVENTSwill be held on the following dates :

12TH AND 13TH DECEMBER 201329TH, 30TH, 31ST JANUARY 201419TH, 20TH, 21ST FEBRUARY 201421ST MARCH 2014Watch this space...

GRAPHIC COMMUNICATION BA (HONS) UCAS Code: W210

CARDIFF SCHOOL OF ART AND DESIGN

BECAUSE YOU WANT TO STUDY WITH LEADING ARTISTS AND DESIGNERS

You need to be among people who can help you todevelop. Our entrance expectations (UCAS 300pts) andrigorous, but friendly, interview processes create anexpert community of students who are serious about theirstudies in art and design. If you are lucky enough to win aplace with us, you will join other imaginative, curious andastute student artists, makers and designers in ourstudios. Each studies a programme designed to put themat the centre of their experience, with opportunities totravel and explore ideas in real depth.

Aside from being highly qualified and expert lecturers,our staff are leading researchers and practicing artists anddesigners. Cardiff School of Art & Design is the home of anumber of international standard research departments.You will have the opportunity to work on many of theseresearch projects and even to publish your own researchbefore you graduate.

BECAUSE YOU WANT EXCELLENT ART & DESIGN STUDIOS AND TECHNOLOGIES

Professional artists and designers need excellent studiosand workshops and that’s what we provide. We havedesigned a proper place to do art and design. Come toone of our visit days and see what we mean when we sayour new building is an ideas and creative factory, withextensive workshops and resources. You can use almosteverything and anything we have available from digitalstitch and plaster moulding to our metal foundry or ourrapid prototyping workshops. We are also home to theonly MIT FabLab in a UK University. Come to one of ouropen days and see what we mean.

BECAUSE YOU WANT TO IMMERSE YOURSELF IN YOUR PASSIONFOR ART & DESIGN

Your studies are built around three fundamental aspectsof what it is to be an Artist, Maker, or Designer: yourunique skills; your creative ideas; and your ability tocontextualise these in a professional situation.

A third of your studies are about developing core skillsand techniques and about identifying what makes yourpersonal creative identity valuable, unique and different.At least 50% of your studies will be delivered throughteaching. We believe it is important that you are taught instudios and workshops by academic and technicalexperts who will give you the individual attention youneed to build a sustainable career.

A third of your studies are about exploring how and whyand if the world came to be as it is and how it might be re-thought or re-imagined. At Cardiff School of Art & Designyou can choose to develop a way of thinking that suitsyou best, by choosing your history and theory seminargroup. Each of these is lead by brilliant historiansphilosophers and theoreticians.

The other third of your studies are about collaborationand exploration. You have the chance to explore outsideof the University, to form life-long collaborations or evenbusiness partnerships. We also offer opportunities towork with our research groups, to work with an employeror a voluntary organisation, to travel and study in Europe,India, Korea, Australia or America or even to build yourown business or creative professional practice.

WHY CARDIFF SCHOOL OF ART & DESIGN?

CARDIFF SCHOOL OF ART AND DESIGN

TAUGHT POSTGRADUATE• Postgraduate Certificate in Professional &

Research Skills: Art & Design• Master of Fine Art (MFA)• Master of Design (MDes)• Master of Design (MDes) SADI• MA (Cardiff School of Art & Design)

• Fine Art• Communication• Illustration• Artist Designer Maker• Product Design• Textiles• Photographic Practice• Art & Science• Philosophy• Ecologies

• MA Ceramics• MSc Advanced Product Design• MSc Environmental Change and Practice

UNDERGRADUATE• HNC Building Technology and

Management (Ystrad Mynach)

• HND Architectural Design & Technology

• BSc (Hons) Architectural Design &Technology

• BA (Hons) Artist Designer: Maker• BA (Hons) Fine Art• BA (Hons) Ceramics• BA (Hons) Textiles• BA (Hons) Graphic Communication• BA (Hons) Illustration• BA (Hons) Product Design• BSc (Hons) Product Design• BA (Hons) Photographic Practice

(Bridgend)

RESEARCH DEGREES• MPhil• PhD• Professional Doctorate in Art• Professional Doctorate in Design• Professional Doctorate in Ecological

Building Practices

www.cardiffmet.ac.uk/csadwww.cardiffmet.ac.uk/studywithus

CARDIFF SCHOOL OF ART & DESIGN, HOWARD GARDENS CAMPUS, CARDIFF, CF24 0SP

Tel: +44 (0)29 2041 6154 Fax: +44 (0)29 2041 6944 email: csad@cardiffmet.ac.uk

CARDIFF SCHOOL OF ART & DESIGN, LLANDAFF CAMPUS, WESTERN AVENUE, CARDIFF, CF5 2YB

Tel: +44 (0)29 2041 6070 Fax: +44 (0)29 2041 6640 email: csad@cardiffmet.ac.uk

FOUNDATION• Cardiff Diploma in Foundation Studies

(Art & Design) (Bridgend) - allied programme only

• Foundation Degree in Applied Art &Design (Bridgend)

• Foundation Degree in Ceramics (Cardiffand The Vale College)

• Foundation Degree in ContemporaryTextiles Practice (Cardiff and The Vale College)

• Foundation Degree in GraphicCommunication (Cardiff and The Vale College)

• Foundation Degree in SustainableBuilding Practice (Bridgend, Pembrokeshire, LlandrilloCollege, & Coleg Powys)

BECAUSE YOU WANT TO BUILD A LONG AND REWARDING ART & DESIGN CAREER

You will study three modules a year and you will onlyhave a single formal assessment for each at the end ofeach year of study. You can keep developing your workand keep improving it throughout the year. This is whatprofessional artists and designers do, so it’s what we dotoo. Our University is rated in the top ten foremployability in the UK and it is no surprise. We workclosely with design companies and arts and makerorganisations and with the professional art and designcommunity. We have options for you to develop abusiness, to gain work experience or even to bring yourskills to a community project.You can choose to deliver adetailed business plan, rather than a researchdissertation, in your third year of study.

All of our Undergraduate programmes can be extendedto study up to Masters level as an MDes or MFA(Professional Masters), MA (Academic and CreativeMasters) or MPhil (Research Masters). All students whoget a 2.1 degree or above are guaranteed a place on oneof our Masters programmes.

BECAUSE YOU WANT A LIFE BEYOND ART & DESIGN TOO

We are in Cardiff, one of the best student cities in Europewith great value accommodation and enough malls, smallshops, arcades, restaurants, pubs and clubs to last alifetime. Cardiff is close enough to make a day trip toLondon possible and within reach of the Brecon Beaconmountains and the surf beaches of the Gower. Cardiff ishome to design and architecture companies and has thestudios of artists and crafts people. Our University hasexcellent sports facilities. In Cardiff School of Art &Design, we have a thriving social life of our own withsubject societies and clubs and of course, frequentexhibitions and evening seminars in the bar.