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CARDIFFSPONSORSHIP INFORMATION

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Some key facts about the Devils:

r Over 125,000 people watched the Devils play live at Viola Arena

last season

r Viola Arena has over 300,000 customers a year

r The Devils fanbase is split almost 50/50 between male and

female customers

r Devils play 40 home games per season at Viola Arena

r The Devils were picked as BBC’s Team of the Year for 2017 & 2018

r A broad range of customer demographics

r An engaged and active large social media following

The Cardiff Devils play in the top professional ice hockey league in the UK and have won more trophies than any other team in the league over the last 5 years.

Playing out of VIOLA ARENA in Cardiff Bay’s International Sport Village, the Devils attract regular sell-out crowds and offer patrons a unique entertainment experience, on and off the ice.

AT A GLANCE

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Your company logo will be on your sponsored player’s game worn

jerseys, as well as located on the player’s profile page on the Cardiff

Devils website. All player announcements via the Match Night PA

system will include your company name, as well as graphics on the

centre ice big screen.

As a player sponsor, at the end of the season, your sponsored player

will personally present you with his game worn shirt.

Our Player Sponsorship Packages offer your business the opportunity to align your brand with a professional athlete.

PLAYER SPONSORSHIP

£2,000 - 3,000

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Corporate season tickets cover all Devils home games played at Viola Arena including all pre-season, Champions Hockey League, Elite League, Challenge Cup and Playoff games.

CORPORATE SEASON TICKET

£780 per seat

r Access to the Amber Energy corporate lounge before, during and

after all games

r VIP Corporate Season Ticket Holder Entrance

r Premium seating

r Access to private bar in Amber Energy Lounge

r Bar tab set up available

r Fully transferable tickets for client use or promotional use

r Invitations to Devils corporate events including Christmas Luncheon

with the team

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As the match sponsor, your company logo will be included in the match

night programme as well as on the arena screens throughout the game.

A representative from your company will be invited onto the ice ahead

of face-off to join the two team captains to perform the ‘ceremonial

puck drop.’

At the end of the game, you will be invited back onto the ice to present

the man of the match awards for both teams. This package gives you an

allocation of 18 VIP padded seats in front of the match night sponsor’s

suite to enjoy the game from some of the best seats in the building.

You will also be presented with a framed Devils jersey after the game.

Experience match night hospitality with the Devils for up to 18 guests.

our match night sponsorship includes a private suite, great seats and a food/drink package for you and your guests.

MATCH NIGHT SPONSORSHIP

£2,000

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All jersey sponsorship covers the official playing shirts and all

replica shirts that are retailed to our fans. This is highly effective

advertising and brand affiliation that will certainly see you stand out

from your competitors.

We have a variety of jersey placements available including title

sponsorship, chest or shoulder branding and also the sleeves of the

jerseys. We also have multiple options available on the back of the

game jerseys.

Away from the jersey itself, we have availability for branding on the

game shorts, helmets and socks.

The pinnacle of sports sponsorship is the placement of your company logo on the team jerseys or kit.

JERSEY/ KIT BRANDING

£5,000 +

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One of the most eye-catching forms of advertising is on the arena’s video screens.

Sponsorship of any ‘special play’ such as Penalty Kill, Powerplay or Instant replay, gives your brand a high impact and consistent branding option that becomes engrained into the memory of our spectators as part of the ongoing match night experience.

BIG SCREEN SCOREBOARD ADVERTISING

When your play is called, your logo or graphic goes up on screen and

will be referred to by our game announcer as they call the play.

For example; ‘Time for another Dragon Signs Powerplay’. This is one

of the most effective forms of match night advertising and happens

multiple times a game.

£4,000 +

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Your logo will sit under the ice and will be visible for all ice based events

at Viola Arena (including Champions League Fixtures if applicable).

Logos range in size up to a maximum of 5meters x 5meters, all logos

are duplicated to maximise impact.

Our most prominent and exclusive advertising option within the main arena is ice branding. This high impact branding will not be missed by a single spectator (regardless the position of their seat) and has a massive presence on TV / online coverage.

ICE LOGOS

£4,000 - £6,000

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Your branding will be seen by all visitors to Viola Arena, but will also be

shown on TV coverage, online streaming of home games and in photos in

print and online media.

Rink Side branding is an ideal way to ensure your company branding is seen by our capacity crowds at Viola Arena for Devils home fixtures. Your branding remains up for all other Ice Hockey matches, any events held at the arena and all other skating events.

RINK BOARDS

£2,200 - £3,500

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With only 8 of these banners available per season, this branding offers

you a very effective way to stand out from the crowd. Our high-level

branding is over 5 meters wide and will remain in place for all Devils home

games, all other ice hockey games and ice skating events, and where

available, first refusal will be offered to keep advertising in place for any

external events held at Viola Arena.

Large format, high impact advertising located above the stands in the main bowl at Viola Arena.

HIGH-LEVEL BRANDING

£3,500-£4,500

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The match night programme is a very effective way to give fans detailed

information on your company or specific offers that you wish to

communicate to the fanbase. All match night programme advertising

covers the full season and your editorial content can be changed as

often as you like. We sell anywhere from 500 to over 1,000 programmes

per game.

Treasured and collected by fans and sponsors alike, the Devils match night programme is a high quality, glossy publication filled with exclusive team content, important match night information and features from both on and off the ice.

MATCH NIGHT PROGRAMME

Back Outer Cover - £1,995Full Page Price - £1,650Half Page Price - £995 Inside Covers - £1,795

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As a sponsor of the Devils, your company will be invited to join us

at our Devils Business Club events throughout the year. We host

a variety of events from formal networking breakfasts through to

Christmas lunch with the team and even a popular annual trip to

Belfast for a weekend double-header. We understand how important

it is to offer our sponsors the best opportunity to generate results

from partnering with the Cardiff Devils and our business club offers

a tool to network with other sponsors and build relationships that

hopefully lead to more business.

The perfect way for you to network with other sponsors and corporate partners of the Cardiff Devils.

DEVILS BUSINESS CLUB

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Kris Agland Commercial Directorm: 07428 148 741e: ka@cardiffdevils.comcardiffdevils.com

Todd Kelman Managing Directorm: 07827 448 145e: tk@cardiffdevils.comcardiffdevils.com

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