Carat Media NewsLetter 721 Report

  • View
    218

  • Download
    0

Embed Size (px)

Citation preview

  • 8/13/2019 Carat Media NewsLetter 721 Report

    1/15

    CARAT MEDIA WEEKLY NEWSLETTER

    No. 721

  • 8/13/2019 Carat Media NewsLetter 721 Report

    2/15

    Media Report

    Carat UK

    Media Report

    2014()

    Image courtesy of KROMKRATHOG/ FreeDigitalPhotos.net

  • 8/13/2019 Carat Media NewsLetter 721 Report

    3/15

    2014()2013

    1.

    2.

    3. (micro-location)

    4.

    5.

    6.

    7.

    8. (actionable intelligence)

    9. (polarization)

    10. -

    http://www.websitemagazine.com/

    http://twncarat.wordpress.com/2014/01/02/%E5%B0%88%E9%A1%8C%E5%A0%B1%E5%91%8A%EF%BC%9A2014%E5%B9%B4%E7%9A%84%E5%8D%81%E5%A4%A7%E7%86%B1%E9%96%80%E8%B6%A8%E5%8B%A2-%E4%B8%8A/http://twncarat.wordpress.com/2014/01/02/%E5%B0%88%E9%A1%8C%E5%A0%B1%E5%91%8A%EF%BC%9A2014%E5%B9%B4%E7%9A%84%E5%8D%81%E5%A4%A7%E7%86%B1%E9%96%80%E8%B6%A8%E5%8B%A2-%E4%B8%8A/http://twncarat.wordpress.com/2014/01/02/%E5%B0%88%E9%A1%8C%E5%A0%B1%E5%91%8A%EF%BC%9A2014%E5%B9%B4%E7%9A%84%E5%8D%81%E5%A4%A7%E7%86%B1%E9%96%80%E8%B6%A8%E5%8B%A2-%E4%B8%8A/http://twncarat.wordpress.com/2014/01/02/%E5%B0%88%E9%A1%8C%E5%A0%B1%E5%91%8A%EF%BC%9A2014%E5%B9%B4%E7%9A%84%E5%8D%81%E5%A4%A7%E7%86%B1%E9%96%80%E8%B6%A8%E5%8B%A2-%E4%B8%8A/http://twncarat.wordpress.com/2014/01/02/%E5%B0%88%E9%A1%8C%E5%A0%B1%E5%91%8A%EF%BC%9A2014%E5%B9%B4%E7%9A%84%E5%8D%81%E5%A4%A7%E7%86%B1%E9%96%80%E8%B6%A8%E5%8B%A2-%E4%B8%8A/http://twncarat.wordpress.com/2014/01/02/%E5%B0%88%E9%A1%8C%E5%A0%B1%E5%91%8A%EF%BC%9A2014%E5%B9%B4%E7%9A%84%E5%8D%81%E5%A4%A7%E7%86%B1%E9%96%80%E8%B6%A8%E5%8B%A2-%E4%B8%8A/http://twncarat.wordpress.com/2014/01/02/%E5%B0%88%E9%A1%8C%E5%A0%B1%E5%91%8A%EF%BC%9A2014%E5%B9%B4%E7%9A%84%E5%8D%81%E5%A4%A7%E7%86%B1%E9%96%80%E8%B6%A8%E5%8B%A2-%E4%B8%8A/http://twncarat.wordpress.com/2014/01/02/%E5%B0%88%E9%A1%8C%E5%A0%B1%E5%91%8A%EF%BC%9A2014%E5%B9%B4%E7%9A%84%E5%8D%81%E5%A4%A7%E7%86%B1%E9%96%80%E8%B6%A8%E5%8B%A2-%E4%B8%8A/http://twncarat.wordpress.com/2014/01/02/%E5%B0%88%E9%A1%8C%E5%A0%B1%E5%91%8A%EF%BC%9A2014%E5%B9%B4%E7%9A%84%E5%8D%81%E5%A4%A7%E7%86%B1%E9%96%80%E8%B6%A8%E5%8B%A2-%E4%B8%8A/http://twncarat.wordpress.com/2014/01/02/%E5%B0%88%E9%A1%8C%E5%A0%B1%E5%91%8A%EF%BC%9A2014%E5%B9%B4%E7%9A%84%E5%8D%81%E5%A4%A7%E7%86%B1%E9%96%80%E8%B6%A8%E5%8B%A2-%E4%B8%8A/http://twncarat.wordpress.com/2014/01/02/%E5%B0%88%E9%A1%8C%E5%A0%B1%E5%91%8A%EF%BC%9A2014%E5%B9%B4%E7%9A%84%E5%8D%81%E5%A4%A7%E7%86%B1%E9%96%80%E8%B6%A8%E5%8B%A2-%E4%B8%8A/
  • 8/13/2019 Carat Media NewsLetter 721 Report

    4/15

    6.

    Courtesy of Amazon

    (Amazon)201312

    Prime Air30

    (ebay)201310

    ShutlArgos

    (Click & Collect)eBay now

    The world is changing. The lines between online andoffline commerce are blurring. Consumers today wanttheir shopping experience to offer speed and

    convenience, as well as discovery and inspiration.

    Thats where eBay comes in.- eBay President Devin Wenig

    Collect Plus

    (crowdsourcing)(Walmart)

    Walmart

    https://www.youtube.com/watch?v=98BIu9dpwHUhttps://www.youtube.com/watch?v=98BIu9dpwHUhttps://www.youtube.com/watch?v=98BIu9dpwHU
  • 8/13/2019 Carat Media NewsLetter 721 Report

    5/15

  • 8/13/2019 Carat Media NewsLetter 721 Report

    6/15

    7.

    App Store

    PEEK (portable eye examination kit) App

    Courtesy of scanadu

    20133D

    3D

    3D3D

    3D

    Ginger.io

    Scanadu Scout

    app

    http://www.youtube.com/watch?v=KSwMauCno6ohttp://money.chinatimes.com/news/news-content.aspx?id=20130918000333&cid=1210http://money.chinatimes.com/news/news-content.aspx?id=20130918000333&cid=1210http://www.youtube.com/watch?v=KSwMauCno6o
  • 8/13/2019 Carat Media NewsLetter 721 Report

    7/15

  • 8/13/2019 Carat Media NewsLetter 721 Report

    8/15

    Airbnb

    Facebook

    8.

    140

    31

    2013onavo

    TopsyTrendrr

    http://irez.me/

  • 8/13/2019 Carat Media NewsLetter 721 Report

    9/15

  • 8/13/2019 Carat Media NewsLetter 721 Report

    10/15

    (polarization)M

    9.

    10

    Spotify

    20122

    2012

    3D

    Buzzfeed

    400

    YouTube

    Jaguar12Desire6

  • 8/13/2019 Carat Media NewsLetter 721 Report

    11/15

    (Lean forward)(Lean back)

  • 8/13/2019 Carat Media NewsLetter 721 Report

    12/15

    VineInstagram

    10.-

    LowesVine

    6

    http://www.youtube.com/watch?v=6a6VVncgHcYhttp://www.youtube.com/watch?v=VlOxlSOr3_Mhttps://vine.co/Lowes
  • 8/13/2019 Carat Media NewsLetter 721 Report

    13/15

    10 Trends for 2014

    http://www.slideshare.net/NextGenerationMedia/10-trends-for-2014http://www.slideshare.net/NextGenerationMedia/10-trends-for-2014http://www.slideshare.net/NextGenerationMedia/10-trends-for-2014
  • 8/13/2019 Carat Media NewsLetter 721 Report

    14/15

    (Carat)

    (Vizeum)(AAA)(Isobar)

    (Posterscope)(iProspect)

  • 8/13/2019 Carat Media NewsLetter 721 Report

    15/15

    [email protected]

    (02) 2717-5238 ext.9285

    APP

    APP for Android APP for iOS

    https://www.facebook.com/CaratWeeklyhttp://twncarat.wordpress.com/https://itunes.apple.com/tw/app/kai-luo/id553411867?l=zh&mt=8https://play.google.com/store/apps/details?id=com.mobimedia.aCaratWeek&feature=search_result