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Caramelized
Hungry? What to eat.
Healthy snack on the way
• Fiber and size keep you full
• Toppings full of energy
• Good for your body
Caramelized
1. We make them• Buy, dip, and
decorate.
2. You Buy Some• Website can be
used to locate us.
3. Take them home and ENJOY !
Business Model
Economics of One UnitSelling Price $4.25 Cost of materials $2.39 Cost of labor 0.33 Other variable costs 0.11
Total COGS/ COSS $2.83Contribution Margin $1.42
Definition of One UnitSelling One Classic caramel apple.
Monthly Break Even Units$128
= 90.14 ≈ 91 units$1.42
Value Added• Healthy
snack• Saves money• Customers
choose their topping
Market Analysis
Description of Target ConsumerDemographics Geographic's
Middle class professional families with children under 18.
Los Angeles City, general area
Psychographics Buying Patterns
Families of a dual income household, who commonly only have weekends together and desire something convenient as it is good in taste.
Constantly buy food and snacks ready or easy to make to ensure little effort but maximum output to feed their family.
Total population of targeted geographic
area
Population of target market
Market size
(based onsurvey)
Target Market Size
Market Statistics
Industry Name:
Food-Confectionary Industry
Annual Industry Sales: $ 21 billion
117,119]
79,108
200,000 +
Promotions and Sales
1. Samples
2. Website
3. Social networking ( twitter)
• Flyers• Promotional
competitions
CompetitorsDirect• 2 Stores that offer
caramel Apples
Indirect• Yogurt land, Baskin Robins,
Starbucks, even Fast-Food Restaurants
Why Caramelized?1. Cheaper2. Focus only on caramel
apples to perfect them3. Able to take
personalized orders for events
Qualifications
• Experience both making and selling product
• Part of Academy of Finance
• Superior math skills
Sales Projections
Total Units$2,432
Gross Revenue$10,336
Net Profit$2,966
JAN FEB MARAPR MAY JUN JUL AUG SEP OCT NOVDEC 170
180
190
200
210
220
230Units Sold
Units Sold
Total Start- Up CostsItem Cost
Prime Pacific Euro Stainless Steel Mixing Bowls, Set of 4 $23.89
Sunbeam SGS90701B 0.7-Cubic Feet Microwave Oven, Black
$39.99 Red Silicone Utensils
$11.49Stainless Steel Serving Trays with Flat Flange 25in x 15in x 58in Deep Set of 3
$66.64Lifetime4 ft. Fold-in-Half Adjustable Height Table
$39.99
QUIKSHADECommercial Canopy with Side Wall
$149.94Total Startup Expenditures $331.94
Emergency Fund 165.97Reserve for Fixed Expenses $534
Total Startup Investment $1031.91
$2,996
$10,336= 28.9% ROS
$2,996
$1,031.91 = 290% ROI
Caramelized
Thank You For Listening
