CAPS Media 2015 Annual Report FINAL 5.13.16

COMMUNITY ACCESS PARTNERS OF SAN BUENAVENTURA

ENGAGE I EDUCATE I ENTERTAIN

2015 Annual Report Prepared for

City of Ventura July 2016

MISSION: To create an engaged and informed community

through participation in electronic media.

To crea te an engaged and in formed communi ty th rough par t ic ipa t ion in e lec t ron ic med ia


July 2016

Civic engagement is at the heart of our mission at Community Access Partners of San Buenaventura (CAPS Media). We are pleased to partner with the City to foster involvement of Ventura residents in City affairs by providing both access to information and a platform for expressing needs, ideas and opinions. With strong leadership, state of the art technology and expanding media strategies, CAPS Media will continue to strengthen its support of the City’s efforts to engage citizens with local government.

CAPS Media’s coverage and broadcast of City Council, Planning Commission, other meetings and events provides the City with a highly effective distribution and communication vehicle to inform the public on all aspects of civic and community life.

CAPS Media provides Ventura citizens with extensive training, resources, expertise and opportunities to master media and communication skills and tools, and to express their information, passions, and stories directly with our community.

The following report presents highlights of 2015, which was a very strong year of CAPS Media’s service to the community. In addition to recognizing the outstanding programming, training and support to the City and public provided by CAPS Media, I want to express my deep appreciation to the entire staff for the excellent and dedicated work they consistently deliver to our members and the community.

As successful as we were in 2015, every board member is excited about the leadership, vision and future of CAPS in furthering our mission:

To create an engaged and informed community through participation in electronic media. Cliff Rodrigues Board of Directors, Chairperson Community Access Partners of San Buenaventura

B o a r d o f D i r e c t o r s

Cliff Rodrigues – Chairperson I Darryl Dunn – Vice Chairperson I Kathleen Good – Secretary I Norm Bergman – Treasurer Angie Hecht I Dr. Gwendolyn Huddleston I Dr. Jennifer Robles I Joseph Briglio I Deya Terrafranca I Lysa Urban I Michael Velthoen _______________________________________________________________________________________________________________________

Communi ty Access Par tners o f San Buenaventura 65 Day Road Ven tu ra , CA 93003 I 805 .658 .0500 I wwwcapsmed ia .o rg

CAPS MEDIA ANNUAL REPORT – 2015 3

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Table of Contents

1.! First Amendment 5

2.! CAPS Media and the City of Ventura 6

3.! Strategic Partnership 8

4.! Mission 9

5.! Scope of Services 10

6.! Community Stakeholder Survey 13

7.! Cable Subscriber Survey 15

8.! City of Ventura Survey 17

9.! Channel 6 – Public – Ventura’s Public Access Channel 18

10.!Channel 15 – Public, Education & Government 21

11.!Fee-For-Service Productions 24

12.!Community Engagement @ the CAPS Media Center 25

13.!Member/Producers 26

14.!Career Pathways 28

15.!Digital Storytelling 29

16.!Community Outreach & Marketing 30

17.!Video Streaming 30

18.!CAPS Media Center Facilities 31

19.!Members, Partners & Clients 32

20.!2017 Targets 34

Increased Public Awareness 35

Increased Membership 36

Expanded Programming 37

Launch a Low Power FM Radio Station 38

Capital Improvements 39

Additional Revenue Streams 40

21.!Board of Directors & Staff 41

22.!Summary 42


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ATTACHMENTS # of Pages

1.! Scope of Services Analysis 13

2.! Cable Subscriber Survey - Group W Communications 67

3.! Community Stakeholder Feedback 3

4.! Performance Review Report 9

5.! Organization Assessment 8

6.! Capital Needs Projection 2016 – 2020 1

7.! Revenue Projections 2016 – 2020 1

8.! 2015 Operating Budget 4

9.! 2016 Budget Projection - Summary 1

10.!City Contract 2001 16

2015 Audited Financial Statements – available July 15, 2016

VIDEO The accompanying CAPS Media flash drive has the following videos:

1.! Mayor For A Moment montage 2 minutes

2.! Business of the Month montage 2 minutes

3.! Ventura Legacies preview 2 minutes

4.! ECTV (El Camino High School) preview 2 minutes

5.! Ventura 150th Picnic in Plaza Park 3 minutes

6.! CAPS Media Promo 1 minute


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First Amendment

The First Amendment of the United States Constitution provides for public access:

Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the government for a redress of grievances.

FCC

The FCC allowed local governments to require cable operators to set aside certain stations for public, educational, or government use (PEG). These PEG Channels provide citizens a soapbox for public discourse and, as such, invoke standard First Amendment protections for those speakers.

CONGRESS

In 1984, Congress spelled out its hope for the PEG system:

“Public access channels are often the video equivalent of the speaker’s soap box or the electronic parallel to the printed leaflet. They provide groups and individuals who generally have not had access to the electronic media with the opportunity to become sources of information in the electronic marketplace of ideas.

PEG channels also contribute to an informed citizenry by bringing local schools into the home, and by showing the public local government at work.” Sources: https://transition.fcc.gov/osp/inc-report/INoC-7-PEG-Access-Channels.pdf https://www.fcc.gov/media/public-educational-and-governmental-access-channels-peg-channels


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CAPS Media and the City of Ventura

Community Access Partners of San Buenaventura (CAPS Media) is an independent, non-profit, public benefit corporation formed on December 20, 2000 as an outcome of the cable franchise negotiations between the City of Ventura, Avenue TV Cable (now Charter Communications) and Adelphia Cable (now Time Warner Cable). The agreement established CAPS Media to operate as a community access television service without discrimination servicing residents, students, employees of a business or representatives of an organization within the City of Ventura. As part of our Community Outreach Program CAPS Media also partners with community, educational, service and faith-based non-profit organizations and government agencies in Ventura County who service individuals within the City of Ventura. PURPOSE CAPS Media’s purpose is to provide our Member/Producers and partner organizations the necessary expertise, equipment, resources, and training to produce non-commercial community based media programs. The programs are shown on CAPS Media Channel 6, CAPS Media Channel 15 and on the web via CAPS Media portal, as well as by organizations for purposes of promotion, donor/volunteer cultivation, training or for broadcast on other community or public media outlets. STRUCTURE CAPS Media is governed by a 13-member board of directors which includes community members with an interest in Public, Education and Government (PEG) access programming, as well as representatives from the City of Ventura, Ventura Unified School District, the Ventura Community College District and the Ventura County Library System. The Board of Directors meets every other month to oversee the development and advancement of the CAPS Media Mission:

To create an engaged and informed community through participation in electronic media


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AGREEMENT – CITY OF VENTURA AND CAPS MEDIA

The agreement between the City of San Buenaventura and Community Access Partners of San Buenaventura (CAPS Media) stipulates:

1-1! The City believes that it is in the public interest to require cable television companies operating within CITY’s jurisdiction to provide public, educational, and government access (collectively “PEG”) to cable television systems.

1-6 CAPS Media is a nonprofit corporation formed for the specific purpose of operating, maintaining, and promoting PEG access within CITY’s jurisdiction. Among other things, CAPS Media will be responsible for maintaining PEG facilities, equipment, and programming.

1-7 The City has determined that it wishes to designate CAPS Media as the access management organization to develop, manage, and administer the PEG access channels and to operate one or more Community Media Centers.

1-6 CAPS Media has provided these services to the CITY and its residents for many years and has indicated its interest in continuing to serve the community by developing, programming, administering the PEG access channels, and operating a Community Media Center from which to provide such services.

This directive, coupled with the CAPS Media mission establishes the foundation for an effective Strategic Partnership of service to the community.


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STRATEGIC PARTNERSHIP

Community Access Partners of San Buenaventura (CAPS MEDIA) values its role as a collaborative and strategic partner with City of San Buenaventura in delivering valued services to our community.

CAPS Media provides unique resources, expertise, personnel, and assets to assist the City in meeting its primary goals established by the Ventura City Council

Good governance. As stated in Mayor Nasarenko’s state of the City presentation: “The City of Ventura is committed to providing transparency and open government to our citizens. “

CAPS Media helps the City meet this objective by providing the community A.! Direct access to City officials and the decision making process by

broadcasting council meetings and other important meetings live to the citizenry

B.! A voice and a forum on which its citizens can be heard C.! Training and 21st Century media tools to express their views.

Delivering core services. The City’s trained public safety professionals are committed to protecting our community and providing quality service in a responsive and professional manner.

CAPS Media has made supporting police, fire and related community services a priority.

Enhancing Public Trust. Ventura is extremely fortunate to have many nonprofits and faith-based organizations that are enriched by the generous volunteers who support them.

CAPS Media provides nonprofit, faith-based, and other community service organizations throughout Ventura a 24x7 broadcast and online platform for dissemination of information; making the City a better place to live, work, and play.


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CAPS Media Mission

CAPS Media is fulfilling its mission: To create an engaged and informed community through participation in electronic media.

CAPS Media is a valued resource to the City and Citizens of Ventura:

!! Independent and Impartial: CAPS Media is an independent nonprofit agency that provides the City and public with a neutral, 3rd party resource to engage, educate, and inform the citizenry on issues of concern and how local government works.

!! Public forum: CAPS Media provides the citizens of Ventura with a valuable and uncensored platform for creative, social and civic expression. In essence, CAPS MEDIA is the electronic speaker’s soapbox envisioned by Congress.

!! Unique expertise: CAPS Media provides the citizens of Ventura with valuable and unique expertise in electronic media education, training, communication, and services.

CAPS MEDIA IS A BARGAIN.

The estimated cost to the City to replicate the breadth of services provided by CAPS Media, either internally or via another vendor, is more than double the total CAPS Media budget of $650,000. As demonstrated in the CAPS Media Scope of Services Analysis (Attached) which is summarized on the following pages:

1.! CAPS Media provides more than $1,200,000 in media and related services annually to the City (based on CAPS Media’s below market production rate of $60/hour).

2.! This offers a 41% savings to the City and Citizens of Ventura (based on an annual CAPS Media budget of $ 650,000).

3.! When compared to an industry rate of $125/hour for the same services, which is conservative, CAPS Media provides more than $2,300,000 in media and related services to the City and Community (a savings of 69%).

Attachment – CAPS Media Scope of Services Analysis


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Scope of Services CAPS Media agreement with the City of Ventura, 4.11.2011

As outlined on pages 4-6 of the 4.11.11 agreement, Community Access Partners of San Buenaventura (CAPS Media) is contracted to:

1.! Operate the PEG Access Cable Channel(s) (Public, Education and Government) CAPS Media shall operate the PEG access cable channel(s) for PEG access programming in accordance with the San Buenaventura Municipal Code.

2.! CAPS Media will provide the following production services to CITY 6-2.1 Produce live and replay coverage of City Council meetings.

CAPS Media will also serve as a consultant/adviser for the audio, visual, production technology, facilities and equipment for City Council meetings.

6-2.2 Produce live and replay coverage of Planning Commission meetings. 6-2.3 Produce live and/or tape delay coverage of other government

meetings or events upon request. 6-2.4 CAPS Media will assist CITY by providing equipment, filming/editing

personnel, and an individual who will serve as the program producer to produce programs regarding topics identified by CITY. CITY agrees to determine the topics to be covered during this program.

3.! Public Schools and Ventura Community College. CAPS Media will cooperate with Ventura Unified School District K-12 schools and Ventura Community College to produce programming that meets local educational goals. CAPS Media will also coordinate and work collaboratively with these schools to develop internship programs for students. CAPS Media shall also coordinate with CITY to provide a one-week CAPS Media for Kids Digital Storytelling Class during the Ventura Unified School District summer recess with an organization to be determined by CITY.

4.! Community Media Center. Manage a video production facility and equipment, available for public use at such hours and times as are determined by CAPS Media. Access to the equipment and facilities will be open to all those who receive CAPS Media certification.

5.! Equal Access. Provide access to the use of the equipment, facilities, channels, and services provided hereunder to all members of the community for noncommercial programming purposes on a first-come, first-served basis pursuant to operating rules promulgated by CAPS Media.

6.! Develop Operating Policies and Procedures. Develop policies and procedures for use and operation of the PEG access equipment, facilities, and channel(s).

7.! Training Train persons in the techniques of video production, and provide technical advice and certification in the execution of productions.


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8.! Playback/Cablecast. Provide for playback/broadcasting of programs on the PEG access channel(s) and manage the transmission of programming from live origination sites located within CITY as designated in Franchisee’s franchises.

9.! Equipment Maintenance. Provide regular maintenance and repair of all video equipment used in the production and playback of public meetings at the time this Agreement is executed and video equipment purchased with monies received pursuant to this Agreement and/or donated, loaned, or leased to CAPS Media by CITY.

10.!Special Needs Groups. Support special needs groups, including, without limitation, the hearing impaired, in program production.

11.!Promotion. Actively promote the use and benefit of the PEG access channel(s) and facilities to cable subscribers, the public, PEG access users, and the State Franchisees.

12.!Performance Review. After four (4) years of operations under this agreement, CAPS Media will contract with a third-party expert in PEG access to conduct a performance review of CAPS Media ‘s operations. This review will include an opportunity for PEG access users and cable subscribers to provide input. Upon completion, a copy of the performance review will be submitted to CITY.

13.!Other Activities. Undertake other PEG access programming activities and services as deemed appropriate by CAPS Media.

14.!Limitation on Services. All CAPS Media provided services are subject to the limitations inherent in CAPS Media’s annual budgets under this agreement.

ATTACHMENT City of Ventura - CAPS Media agreement.


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Scope of Services Analysis ATTACHMENT CAPS Media Scope of Services Analysis

Attachment A presents a detailed analysis of the scope of services provided by CAPS Media to the City of Ventura. The services are divided into three basic categories:

1.! Basic Services – Determined by FCC guidelines and CAPS Media contract with the City of Ventura (6.1 – 6.2)

2.! Extended City Mandated Community Services – As outlined in the CAPS Media contract with the City and influenced by requests and recommendations from City staff and City officials, and by CAPS Media’s overall public benefit mission (6.3 – 6.13).

3.! Outside Fee-For-Service Projects that are a growing segment of CAPS Media’s business model.

ANALYSIS To prepare this report, CAPS Media staff

A.! Reviewed the Scope of Service requirements outlined in the April 11, 2011 agreement between the City and CAPS Media. (See attachment)

B.! Outlined the list of CAPS MEDIA productions and related services provided annually to the City of Ventura and the Community.

C.! Assigned each production and service to the respective category in the agreement:

1.! Basic City Services 2.! Extended City Mandated Community Services 3.! Outside Fee For Service Productions

D.! Assigned hourly fees to each production, service, and other category based on CAPS Media rate card and estimated comparable fees based on standard rates for similar work in the media industry.

E.! Compared the CAPS Media rates to Industry rates to estimate savings to the City.

The complete schedule includes a line-by-line breakdown of the total hours engaged by category, estimated cost of services and estimated savings to the City.

Summary

Category Total Hours @ CAPS Rates @ Industry Rates

Savings to City

STAFF City Services 6,195 $ 371,700 $ 774,375 $ 402,675 Additional Community Services 2,674 $ 106,440 $ 334,250 $ 173,810 Fee-For-Service 1,709 $ 102,540 $ 213,625 $ 111,085

Sub Total 10,578 $ 634,680 $ 1,332,250 $ 687,570 FACILITIES & EQUIPMENT

All categories 5,892 $ 437,520 $ 856,500 $ 382,980

COMBINED TOTALS 16,521 $ 1,111,260 $ 2,185,125 $ 1,073,865 ATTACHMENT – Scope of Services Analysis.


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Community Stakeholder Survey

During the second half of 2015, CAPS Media embarked on a series of initiatives designed to give the leaders of the organization a clearer understanding of the interests and opinions of its stakeholders. These initiatives were organized as a ‘listening tour’ designed to support CAPS Media’s strategic planning process as well as contract negotiations with the City of Ventura. Over 425 local leaders and residents were interviewed. CAPS Media stakeholders fall into four categories:

•! Members of Ventura’s City Council •! Senior staff of the City •! Civic leaders (including business and nonprofit leaders); and •! Cable subscribers (whose fees support CAPS Media’s operations).

Most of the feedback from CAPS Media stakeholders was achieved through one-on-one interviews conducted by CAPS Media board, staff, and a CAPS Media consultant. Feedback from cable subscribers was elicited through telephone interviews conducted by Group W Communications on CAPS Media’s behalf. Key Findings Key findings from the community (received by CAPS Media across all groups) include:

•! The value of CAPS Media’s coverage of local government. •! The importance of CAPS Media as a source of community news and information. •! The need to share more stories of CAPS Media’s successful engagement of

community partners. •! The opportunity to build a stronger presence online, including upgrading the

website and promoting CAPS Media’s content via social media. •! The importance of diversifying CAPS Media’s funding sources and building fee-

for-service income.

The feedback provided by each of the stakeholder groups is summarized below.

City Council Feedback CAPS Media board members interviewed City Council member during the summer of 2015. The feedback from council members included specific praise for

•! CAPS Media’s coverage of local government, specifically City Council meetings, commission meetings and elections;

•! CAPS Media’s friendly, professional staff; and •! CAPS Media’s coverage of local stories and events (e.g. the 150th Anniversary,

Business of the Month, and Mayor for a Moment).

Recommendations from City Council included •! Develop more local news content; •! Upgrade the CAPS Media’s website to include easy access to streaming video; •! Collaborate with others in the community, including schools, city departments

and the nonprofit community; and •! Tell the CAPS Media’s story so that more people understand the value CAPS

Media provides to the community.


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Community Stakeholder Survey Feedback from Senior Staff at the City Doug Green, CAPS Media consultant, interviewed eleven department heads at the City. Positive impressions gleaned from these interviews with senior staff included

•! Covering government and demonstrating the value of City services; •! Technical expertise; and •! Senior leadership at CAPS Media.

Recommendations from City staff included •! Develop CAPS Media web presence and effective use of social media; •! Enhance involvement with City staff for a coordinated media strategy •! Diversify CAPS Media’s funding sources.

Feedback from Community Leaders CAPS Media’s Executive Director, Patrick Davidson, and consultant Doug Green conducted interviews with various community leaders. Positive feedback included

•! Covering government and supporting civic engagement; •! Engaging and supporting community partners (including schools, nonprofits and

businesses); and •! Senior leadership at CAPS Media.

Recommendations for CAPS Media included •! Continue supporting community partners, including schools, city departments

and the nonprofit community; •! Tell the CAPS Media’s story so that more people understand the value CAPS

Media is providing to the community; •! Increase local content, including local news and history; and •! Upgrade the CAPS Media’s website.

ATTACHMENT: Community Stakeholder survey.


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Cable Subscriber Survey - Group W Communications Cable Subscriber Feedback Group W Communications, CAPS Media’s contractor, conducted interviews with a random sample of 400 cable subscribers between September 28 and October 7, 2015. Interviews were conducted with trained, professional telephone interviewers and administered to a sample of cable subscribers in the City of Ventura, California drawn at random from active residential and cellular telephone numbers.

Summary of Findings In addition to probing general levels of awareness and viewership of CAPS Media and the cable channels they operate, this telephone survey of cable subscribers in Ventura, California, included questions regarding general viewership habits, subscriber interest in a host of programming categories, and questions regarding program content and format. Questions were also asked regarding the importance of local programming and how well CAPS MEDIA provides a number of services. General Observations When subscribers were asked about general viewership habits and practices:

"! Just under one-third have been subscribers in the Ventura area for 5 years or less. About 20% have been subscribers for between five and 10 years and a little less than half have been subscribers for more than 10 years.

"! Less than 20% of subscribers say they are likely to cancel or change their cable TV service in the next year. About half of these subscribers give a cost/expense reason, while just over one-third say they can find a better deal with a competitor.

"! When asked how they would most prefer to watch a specific program or re- watch a program, about 30% would prefer to watch it on cable when it is shown again, a little less than half would prefer to record the program and watch at their convenience and a little more than 10% would prefer to go to a website and watch on-line.

Well over half of all cable subscribers in Ventura are aware of CAPS Media. "! About 30% first became aware of the CAPS Media channels by someone

telling them about the channels, while more than one-fourth first found the CAPS Media channels by “channel surfing.”

"! Respondents who have been subscribers for more than 10 years, older subscribers and subscribers reporting $60,000 or more in household income are all more likely to be aware of CAPS Media.

More than half of all subscribers have watched CAPS Media programming. "! More than one-third of these CAPS Media viewers watch at least a few times

per week and 70% watch at least a few times per month. "! When these viewers watch a CAPS Media channel, almost two-thirds usually

watch for more than 10 minutes. "! Almost 70% of these viewers find out about the programs they watch by either

“channel surfing” or going to the channels. More than 10% say someone tells them about the programs.


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Cable Subscriber Survey In general, viewers have a very high regard for CAPS Media and the services provided by it. Specifically

"! Five out of six of the "report card" service statements tested received a grade of "A" or “B” from well over half of all viewers with two statements: provides programming that deals with local issues and provides a valuable community service, receiving an “A” or “B” grade from almost 80% of viewers.

"! Less than 3% of all viewers gave a grade of "E" to any statement tested. "! Almost 70% of all subscribers said it is either “important” or “very important” to

have cable channels that feature local community programming. When asked how interested they would be in watching each of 13 different categories of programming, cable subscribers appear most interested in watching programs about local history, programs about Ventura’s upcoming 150th, local sports programs, and arts & cultural programs. When asked about programming formats and storytelling options:

"! 40% of subscribers preferred short segments similar to a video news magazine, a little over 10% preferred talk shows and about 30% preferred multiple formats.

"! When watching a local program, about 40% would prefer a local celebrity or sports star to tell the story, about one-third preferred multiple types of storytellers and more than 10% didn’t know.

Almost one-third of all subscribers said they would be interested in listening to a local commercial-free radio station. A little less than half said they might be interested or didn’t know. When asked what type of radio programming these subscribers would prefer, just under one-third said music, while more than half said multiple formats (e.g., sports talk, current events, etc.). Over 80% of all respondents have access to a computer that they use to access the Internet. Of these:

"! Over 90% have watched a video on-line. Just over half either would (7.3%) or might (43.6%) be interested in watching CAPS Media programs on-line, and

"! More than 40% either would (5.5%) or might (37.3%) watch past programs, previously shown on one of the CAPS Media channels.

ATTACHMENT – Cable Subscriber Survey, Group W Communications


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City of Ventura Survey

In 2014 the City of Ventura conducted a Resident Survey with City residents.

The report demonstrates that the public relies on CAPS Media for information.

24 % of Ventura Residents rely on CAPS Media for information about the City

CAPS Media

"! Recognizes and respects the responsibility of being a valued partner of the City, and a go-to source for information for the community.

"! Thrives on the fundamental belief that strong community partnerships, timely and accurate information, and open transparency are essential for a well informed and well served community.

24

Freq./ Occas. 85%

65%

54%

47%

45%

37% 24%

18%

17%

15%

Residents most frequently receive information about the City from word of mouth, local newspapers and the radio; however, almost half (47%) report reading My Ventura frequently or occasionally.

12. I would like to slightly change the topic and mention some information sources from which people learn about news and issues affecting the City of Ventura community. For each I mention, please tell me how often you use that particular information source. Is it frequently, just occasionally, very rarely, or never? ^Not part of Split Sample

(Ranked by Frequently/Occasionally)

Conversation with family, friends and neighbors!

^Print and/or online editions of local newspapers!

Radio!My Ventura, which is a City-published

recreation guide!Social Media, such as Facebook, Nextdoor

and Twitter!^The City of Ventura official website!

Community access TV on cable, also known as CAPS!

Achieving Our Vision, which is the City�s monthly electronic newsletter!

City council meetings!

Community meetings!


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Channel 6 – Public Ventura’s Public Access Channel

Fundamental to CAPS MEDIA’s mission is reaching out to the community. CAPS Media provides training, expertise and services of media and technology for the needs of individuals and organizations.

In 2015 the CAPS Media recorded and broadcast more than 40 separate Community Events on both Channel 6 and Channel 15.

Highlights included numerous events Celebrating the City of Ventura 150th Anniversary.

!! Producing videos and coordinating all media services for the 150th Kickoff event at the Museum of Ventura County.

!! Documenting the Kellogg Park ground breaking !! Interviewing individuals at the 150th Family Picnic in Plaza Park !! Producing Ventura Legacies - an ongoing series of programs honoring

Ventura’s pioneering families.

SUPPORTING VITAL CITY SERVICES CAPS Media works closely with Ventura Police Department providing technical support for the community emergency response system and producing video productions for VPD initiatives including:

!! Police “Lock Your Car” video !! Police Athletic League Xtreme Mud Challenge !! Emergency response media training !! PAL program at Westpark Community Center


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MAYOR FOR A MOMENT CAPS Media produces Mayor For A Moment videos of 5th graders recognized by the City and VUSD. The stories include a tour of the school by the young mayor. The first video screens at a City Council meeting as an introduction to the student and a second, longer video screens at a VUSD Board meeting. BUSINESS OF THE MONTH

Each month, the City of Ventura and Chamber of Commerce recognize an outstanding Ventura-based business as the Business of the Month. A CAPS Media video introduces the business leader at a City Council meeting and a longer video screens at Chamber events and online.

CITY STORIES

Ventura City Stories feature individuals, projects and information of value to the City and the community. Examples include

!! River & Beach Cleanup – Club “You Got Served” !! Loreto/Makerspace !! Kellogg Park ground breaking !! 150th Anniversary Picnic !! 150th Anniversary Kickoff !! State of the City/Economic Outlook Breakfast (Chamber of Commerce) !! State of Education !! Firefighter’s and Heroes Awards !! El Niño Emergency Preparedness Program !! Understanding the Homeless Workshop !! Get Art Smart !! St. Patrick’s Day Parade !! Ventura County Fair Parade


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CORPORATE GAMES

CAPS Media produced videos in support of the 2015 Ventura Corporate Games, documenting the opening day events at Community Park, various competitions throughout the tournament and culminating in an epic tug-a-war on the final day.


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Channel 15 - PEG Public, Education & Government

Channel 15 is the government and education channel operated by CAPS Media

!! Ensuring that the community has access to the governmental process and !! Providing City officials with a continuous platform for delivering information and

services.

Live coverage of the City’s public meetings is one of the most valuable and important services provided to the community by CAPS Media. In 2015 CAPS Media covered and broadcast 67 separate Live meetings with 210.5 total hours

32 City Council 21 Design Review 13 Planning Commission 1 Historic Preservation

Replays 182 combined replays totaled 773 hours.

VUSD BOARD OF EDUCATION

The Ventura Unified School District is a vital and valued partner. In 2015 CAPS Media cablecast

17 VUSD Board Meetings with 31 hours of content, and 31 replays.

VENTURA COUNTY SUPERVISORS

In 2015 CAPS Media aired 26 meetings of the County Supervisors totaling 131.5 hours.


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Channel 15 – Public, Education & Government

YOUTH ENGAGEMENT Training Ventura’s youth in the tools and skills of media literacy is a valued service at CAPS Media.

In 2015 CAPS Media expanded the relationship with VUSD by

Extending Digital Storytelling into more schools

Recording and broadcasting the VEP Festival of Talent program

Directing and coordinating media for the “Every 15 Minutes” high school DUI awareness program, and

Promoting VUSD’s SummerFest and related events.

STUDENT TRAINING & PRODUCTIONS CAPS Media supports students, parents, teachers and administrators throughout the Ventura Unified School District with various productions

#! Ventura High School – Afterschool media program.

#! Foothill High School - Every 15 Minutes – Mock drunk driving program in collaboration with VPD, VFD and other agencies.

#! El Camino High School graduation (2015) #! Foothill High School graduation (2015) #! VUSD Festival of Talent #! El Camino High School Internship Program #! VACE, Ventura Adult and Continuing Education technical support #! Ventura Education Partnership’s Festival of Talent #! Ventura Education Partnership’s SummerFest

ECTV One of CAPS Media’s notable achievements in 2015 was the development of a youth internship program with El Camino High School.

Mentored by CAPS Media staff, high school students, write, produce, direct, host, and edit monthly magazine-style programs on topics of interest and concern to teenagers including drug abuse, discrimination, and robotics - self-titled ECTV. In addition to developing hands-on skills the students receive high school, college, and community service credits.

The successful program is slated to continue in the 2016-17 school year with possible funding from a Career Pathways grant from VC Innovates.


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Channel 15 – Public, Education & Government

VENTURA COLLEGE CAPS Media is actively involved with our neighbor - Ventura College - producing multiple media projects with and for the college including:

#! Continuing Education #! Emergency and Safety #! College Diversity Programming #! Ventura College Foundation Presentation #! 2015 Ventura College graduation

VENTURA COLLEGE CERTIFICATE PROGRAM CAPS Media is working with Ventura College to develop a media-based certificate program for high school and college students.

The 6-8 week program trains students in all aspects of media production including writing, producing, directing, camera operation, sound design, lighting, editing, in house studio production, remote production, live broadcast, video streaming and production management.

VENTURA COUNTY LIBRARY SYSTEM CAPS Media maintains a strong collaborative partnership with the Ventura County Library System and is developing a series of instructional programs for patrons of the E.P. Foster Library in downtown Ventura.


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Fee-For-Service Productions

In 2015 CAPS Media dramatically expanded fee-for-service productions (by $30,000) providing production services and expertise for partners and agencies throughout the community. Of particular note are the productions for divisions of the County of Ventura including

Ventura County Fire Department 2015 Video Annual Report

Educational and promotional video for the

Community Emergency Response Team Program.

VCNC - Featuring Ventura County

1.! First Responders 2.! Paws for Reading 3.! County Landmarks 4.! Harbor Patrol 5.! Todd Road Jail Print Shop 6.! Large Animal Rescue

Additional fee-for-service productions were contracted with the Ventura Unified School District, Ventura College, Fusion Soccer, Hearts of Purpose, Sloan LED, the Ventura Fire Safety Council and others.

CAPS Media will continue to seek fee-for-service contracts in 2016.


Page 25 of 43

Community Engagement @ the CAPS Media Center

The CAPS Media Center continues to provide the Ventura community with exceptional training and educational opportunities in all aspects of media production.

Resources include training and use of the studio, control room, field production, and postproduction editing systems.

The CAPS Media Studio is equipped with broadcast cameras and studio pedestal systems, 24 channels of dimmed and distributed lighting, character generator, 16 channel audio mixer, intercom, and a teleprompter system.

Usage of the CAPS Media Center increased significantly in 2015.

!! 479 Producer/Member equipment reservations !! 30,447 hours of video equipment use by CAPS Media members producing their

own programs and other creative content. (+5.5% from 2014) !! 616 postproduction reservations (+5.5% from 2014) !! 3,057 hours of postproduction editing in CAPS Media’s state-of-the-art edit bays

with Final Cut Pro software (+13% from 2014) !! 163 hours of studio reservations (+10% from 2014) !! 938 hours of production in the CAPS Media Studio - one of the finest public

access facilities on the central coast (+32% from 2014).

CAPS Media Mobile Studio The CAPS Media Mobile Production Truck provides a state-of-the art platform for multi-camera production.

In 2015 the Mobile Studio was utilized for covering remote City Council meetings, parades, and graduations.


Page 26 of 43

Member/Producers

MEMBER/PRODUCERS – CAPS MEDIA’S CORE CONSTITUENCY The core constituency of CAPS Media is the diverse community of Member/Producers who are engaged as individuals and representatives of community based organizations.

Membership is open to anyone who lives, works or attends school in Ventura, and nonprofit organizations that serve the Ventura community. Annual membership fees are reasonably priced at $25 for individuals and $75 for organizations. Organizational memberships include up to four individuals, allowing organizations to take full advantage of the many resources CAPS Media offers.

In 2015 CAPS Media had "! 252 total members (10% increase over 2014) including "! 69 new individual memberships and "! 13 new organizations that became members.

2015 also showed increased activity in the number of Producer/Members submitting programming for CAPS Media Channels. CELEBRATING CAPS MEDIA CREATIVITY

In 2015 CAPS Media Staff and Member/Producers produced various award winning programs and videos including

VENTURA COUNTY NEWS CHANNEL – FIRST RESPONDERS

Gary Roll Informational Culture (Professional) Western Region of ACM

MAYOR FOR A MOMENT – CONNOR AND TIMOTHY QUEST Aaron Cortez Educational Access (Professional) Western Region of ACM


Page 27 of 43

Member Education and Training

Education and training of adults and youth are fundamental services of CAPS Media. The mentoring and expertise provided by CAPS Media staff empowers Member/Producers to further their media education, creative development, and expression.

Every CAPS Media Staff Member is an experienced professional and of equal importance each one

enjoys teaching our Member/Producers.

The CAPS Media staff teaches members all aspects of media production including writing, producing, directing, camera operating, sound design, lighting, editing, in-house studio production, remote production, live broadcast, video streaming, and production management.

In 2015 CAPS Media offered numerous training classes to support partners, members and the community, including

-! Orientation CAPS Media Staff conducted 12 groups with a total of 49 Members. Classes include a tour of the facility, demonstrations of equipment and an overview of CAPS Media resources and services.

-! HD Camera CAPS Media Staff conducted 12 HD camera classes in small groups with a total of 59 Members. HD camera classes offer hands-on experience with HD cameras by individual instruction by CAPS Media Staff members.

-! Postproduction/Editing CAPS Media Staff taught 12 Editing Classes in small groups with a total of 52 Members. Classes include training on Apple computers and Final Cut X editing software.

-! Studio Production CAPS Media Staff taught 4 Studio production classes totaling 32 hours for 16 students. Studio classes are conducted in two, four-hour sessions during consecutive Saturdays. Classes include hands-on training in all aspects of studio production: camera, audio, lighting, control, room and more.

It all adds up to a total of 943 hours of training in 2015.


Page 28 of 43

Career Pathways

In addition to the myriad of services provided to the City and the community, CAPS Media offers Member/Producers of all ages unique education and training opportunities that are valuable for a variety of career pathways.

-! Career/Technical Education. Media production incorporates hands-on learning in 21st Century skills including digital literacy, communication, design, visual and media arts, and creative storytelling.

-! Career experience. CAPS Media provides on-the-job opportunities (internships) to high school and college students as crew members on production teams for local projects and events.

-! Teamwork. Media production is a collaborative endeavor – a team sport, where crew members rely on the skills, cooperation, and attitude of everyone on the team.

-! Community Involvement and Civic Engagement.

CAPS MEDIA EXPERIENCE The CAPS Media Experience provides training and job skills that are valued in all types of careers. Forbes Magazine listed the top 10 job skills required of an applicant as:

1.! Critical thinking 2.! Complex Problem Solving 3.! Judgment and Decision-

Making 4.! Active Listening 5.! Computers and Electronics 6.! Mathematics 7.! Operations and Systems Analysis 8.! Monitoring 9.! Programming 10.! Sales and Marketing

Source: Forbes Magazine - http://tinyurl.com/aeq9yzf

The CAPS Media Experience includes nearly every one of these valuable skills as well as experiential learning in communication, storytelling, collaboration and civic education and engagement.


Page 29 of 43

Digital Storytelling

CAPS MEDIA’S DIGITAL MEDIA STORYTELLING PROGRAM FOR YOUTH CAPS Media’s Digital Storytelling program teaches students how to use computer-based tools and technology to create, develop and communicate their stories. The program includes hands-on training with HD video cameras, audio recording equipment, computer graphic programs, computer editing equipment, graphic software and most importantly, a highly skilled and passionate staff that enjoys mentoring young people.

In 2015, 75 young people, ages 10-16, participated in CAPS Media Digital Storytelling programs in a combined total of 3800 hours of instruction.

ECTV – El Camino High School 20 youth, 80 hours each

Ventura High School (ASSETS) 10 youth, 40 hours each

CAPS Media Digital Storytelling Summer Program Session 1 15 youth, 40 hours each Session 2 15 youth, 40 hours each Session 3 15 youth, 40 hours each


Page 30 of 43

Community Outreach & Marketing

In 2015 CAPS Media TV repositioned its brand identify to CAPS Media to more clearly define and reflect the range of services to the community. CAPSMEDIA.ORG A key component of the rebranding was the launch of CAPSmedia.org.

The CAPS Media website – capsmedia.org - is completely redesigned to create an informative and interactive portal that includes programming information, links to videos (current and archived), member information, class registration, Facebook, Twitter, and other social media platforms, and much more. Go to capsmedia.org to tour the site.

VIDEO STREAMING Following successful testing of the platform during the fall of 2015, CAPS Media began streaming programming on Channel 6 and Channel 15 in early 2016. As a result, CAPS Media is available to the entire Ventura community and beyond.


Page 31 of 43

CAPS Media Center Facilities

PLAYBACK AND DATA STORAGE In 2015 the “brains in the backroom” of the CAPS Media Center was completely rebuilt and upgraded to full HD capability, a fully integrated programming interface, and robust firewall protection and security.

At the same time the cablecast and information system was designed to support online streaming and anticipated growth.

Postproduction (Editing)

To support Producer/Members’ needs for expanded postproduction systems, CAPS Media added four

Apple editing stations with Final Cut X and other state-of-the art software in 2015.

AJA Kumo32 x 32 Router

TRMSCablecast Pro

TRMSSX2HD

TRMSCG330SDI

TRMSCG330SDI

City HallAnaloque

City HallSD SDI

Studio

Truck

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Analogue Router 2

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AJA HD 10 AVA

AJA HD 10 AVA

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Time Warner Ch 6

YellobrikSDI DA

YellobrikSDI DA

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AJA HD 10 CEA

AJA UDC

AJA HD 10 CEA

AJA UDC

DecimatorDMON 12 SMultiviewerRS Outputs 20-32

Monitor

KVM & Network Monitor

CAPS MEDIA Playback Rebuild 2015

720 / 60 HD SDI

Evan CarpenterVersion 1.1 02/15

To TRMS SX2 HD

From RS

AJA UDC

AJA UDC


Page 32 of 43

Members, Partners & Clients

CAPS Media is an active and engaged member of the Ventura community with an increasing number of Members, Partners and Clients.

ACM West Alliance for Community Media

Aloha Steakhouse Amigo Party Rentals

Atacama Middle School Apple Computers

Arts for Action AssisTeens

Bell Arts Factory Boy Scouts of America

Boys and Girls Club of Greater Ventura Brooks Institute

Buena High School CA Assembly Member, Das Williams

CA Nineteenth Senate District Cabrillo Economic Development Canine Adoption Rescue League

CAUSE Citizens Comm. on Human Rights

Citrus Glen Elementary City of Ventura

City Center Community Memorial Health System

County of Ventura – Elections Division County of Ventura Board of Supervisors

Crowne Plaza Hotel Cub Scouts

Dargan’s Irish Pub Doug Green Consulting

Downtown Ventura Organization El Camino High School

Elks Lodge #1430 EP. Foster Library

Farm Bureau of Ventura County Fast Signs of Ventura

Fillmore School District First United Methodist Church

Foothill Technology High School Girl Scouts of Central Coast

Gold Coast Transit Housing Authority of Ventura Humane Society of Ventura

Juanamaria Elementary KCLU Public Radio

KEYT News Channel 3 Kiwanis of Ventura

KVTA Radio Landon Pediatric Foundation

Laundry Love Leadership Ventura Lincoln Elementary

Luner’s Audio Video Macerich Organization

Mainstreet Meats Mental Health Network of VC

Midtown Ventura Community Council Miracle Center

Montalvo Elementary School


Page 33 of 43

Mound Elementary School Mortgage Couch

Museum of Ventura County National Police Dog Foundation

Ojai Community Bank Our Lady of the Assumption Church

Oxnard College Pacific Coast Ministries

Performing Theater for Young Artists Pier Under the Stars

Poinsettia Elementary School Project Understanding

Promotoras Y Promotores Foundation Rapido Embroidery River Community

Rotary Club of Ventura Rubicon Theater

Santa Barbara Channels Santa Paula Animal Rescue Center

(SPARC) Sunset Elementary

Sheridan Way Elementary Sloan LED

South Coast Fellowship Straight Up Ventura County Sunset Elementary School

Technology Development Center Total Life Christian Center

Trinity Lutheran Church U.S. Air Force

U.S. Army U.S. Department of Education

Unity Christian Fellowship VACE

VC Community Foundation VC Fusion Soccer

VC Human Services Agency VC League of Women Voters

VC Reporter Ventura Breeze

Ventura Chamber of Commerce Ventura Charter School

Ventura College Ventura College Dept. of Career &

Technical Education Ventura College Foundation

Ventura Commerce & Education Foundation

Ventura County Ballet Company Ventura County Civic Alliance

Ventura County Community Foundation Ventura County Fairgrounds

Ventura County Fire Department Ventura County Job & Career Center

Ventura County Library System Ventura County Office of Education Ventura Dept. of Parks & Recreation

Ventura Education Partnership Ventura Environmental Services

Ventura Film Society Ventura Fire Department

Ventura Harbor Ventura High School

Ventura Hillsides Conservancy Ventura Music Festival

Ventura Police Department Ventura Senior Coordinating Council

Ventura Signs & Screen Printing Ventura Townehouse

Ventura Unified School District Ventura Visitors & Convention Bureau

Victory Outreach Church Will Rogers Elementary

Westside Cultural Center Xerox


Page 34 of 43

2016 - 2017 Targets

To Infinity and Beyond

CAPS Media is continuing to build on the successful initiatives of 2015 with added goals for 2016 and beyond. 2016 - 2017 TARGETS

1. Increased Public Awareness

2. Increased Membership

3. Expanded Programming

4. Launch a Low Power FM Radio Station

5. Capital improvements

6. Increased Revenue Streams


Page 35 of 43

1.! INCREASED PUBLIC AWARENESS In April 2016 CAPS Media launched a community wide public awareness campaign to increase understanding and utilization of CAPS Media resources.

Target audiences include Ventura Community Councils, service clubs, local business organizations, VUSD parent advisory committee, and nonprofit agencies.

REBRANDING

Integral to the campaign is the rebranding of CAPS-TV to CAPS Media.

POWERPOINT Sample slides


Page 36 of 43

2.! INCREASED MEMBERSHIP

Goal Increase the number of individual and organization

memberships by 50% by 12.31.2017 (20 months).

Method Increase marketing outreach to individuals, nonprofit orgs. businesses, schools, service groups, community councils, chamber of commerce members, and anyone else who will listen.

Expand use of CAPS Media Studio by artists, musical groups, performers, interviewers, and other creative talent.

Other Membership related initiatives under consideration by the Board of Directors

Rate increases * Current rates (annual)

Individual $25 Organization $75 (allows for 4 members)

Under consideration Individual memberships

2016 $35 per year 2017 $50 per year

Organization memberships 2016 $125 per year 2017 $150 per year


Page 37 of 43

3. EXPANDED PROGRAMMING. In 2015 CAPS Media premiered a slate of new programs and series, all of which were well received. CAPS Media continues to provide training, equipment, and expertise for Member/Producers to develop and express their interests, opinions and stories.


Page 38 of 43

3.! LAUNCH OF LPFM RADIO STATION

LPFM CAPS Media has FCC approval to establish a Low Power FM Radio station.

The addition of radio to the existing CAPS Media services will benefit the entire Ventura community.

Location - CAPS Media is located on the campus of Ventura College, next to El Camino High School and across the street from Foothill High School. One of the many benefits of this location is proximity to thousands of young people – many of whom are “into radio.”

Demographics - Ventura has a senior citizen population estimated at nearly 30,000 (25%), many of whom are also “into radio.”

Programming: - The addition of low power FM radio brings an added vehicle and added voices for the services that CAPS Media provides to the community. CAPS RADIO will offer local news, information, entertainment, and more programming opportunities. And, we envision cross-generational collaboration with seniors mentoring millennials and younger members.

Funding. In order to build and staff the operation, additional funds need to be secured. A fundraising campaign will launch by July, 2016.

LPFM – Additional info

Community-based low power FM radio stations have been an important part of radio broadcasting. Noncommercial LPFM stations operate at a power of 100 watts or less. LPFM stations offer communities the opportunity to share and enjoy music, news, and other programming.

Created at the grass-roots level, LPFM stations enrich local culture. They address the interests and needs of specific groups including neighborhoods, disenfranchised individuals, and faith-based communities, and provide a forum for news and debate about important local issues.

LPFM stations work closely with local law enforcement officials and emergency service responders on local public safety needs and in case of an emergency can save lives and rebuild communities following natural disasters.

LPFM stations do what mega-radio networks cannot: provide local news and meet local needs.


Page 39 of 43

4.! CAPITAL IMPROVEMENTS

Capital Improvements - 2016 The CAPS Media Board of Directors is reviewing staff recommendations for the following capital Improvements and upgrades to the CAPS Media Center and Mobile Production Truck in 2016 CAPS MEDIA STUDIO

#! 3 HD Cameras to replace outdated SD cameras (more 10 years) #! 3 Pedestals for Cameras to replace outdated equipment (15 years old) #! Update teleprompter, monitor and related equipment #! Upgrades to control room #! Overall initiate deferred maintenance to cameras, lighting, audio, control room

and related equipment.

CAPS MEDIA POSTPRODUCTION #! Expansion of media storage to support the increase use of CAPS Media by

Producer/Members and staff, and the increased capacity required of HD Production (much larger files).

#! Software upgrades for editing software, graphics, music and related media needs.

LPFM

#! Low Power FM Tower #! Studio construction #! Radio equipment and furniture

Estimated cost $ 90,000.


Page 40 of 43

5.! ADDITIONAL REVENUE STREAMS

FEE-FOR-SERVICE PRODUCTIONS

In 2015 CAPS Media established a strong collaborative relationship with the County of Ventura that resulted in fee-for-service production contracts with the Ventura County News Channel, Ventura County Fire Department and other agencies. In addition, CAPS Media contracted with the Ventura Unified School District, Ventura College, the Ventura Fire Safety Council and others for addition fee-for-service productions. The target is to increase FFS productions to $65,000 by 2020.

GRANTS, SPONSORSHIPS, EDUCATION

CAPS Media anticipates receiving $10,000 in 2016 in outside grants and projects this area to increase to $40,000 by 2020. Additional growth is anticipated in Sponsorships, Education grants, and Membership Fees.

GOAL:

As reflected below (Attachment - Revenue projections 2016 – 2020) the goal is to generate more than 20% of CAPS Media revenue from additional sources by 2020.

Attachment Revenue projections 2016 – 2020


Page 41 of 43

BOARD OF DIRECTORS

STAFF


Page 42 of 43

SUMMARY

CAPS Media continues to fulfill its mission to create an engaged and

informed community through participation in electronic media,

and eagerly anticipates promoting and celebrating the

City of Ventura’s 200th Anniversary in 2066.



Page 43 of 43

ATTACHMENTS

# of Pages

1.! Scope of Services Analysis 13

2.! Cable Subscriber Survey - Group W Communications 67

3.! Community Stakeholder Feedback 3

4.! Performance Review Report 9

5.! Organization Assessment 8

6.! Capital Needs Projection 2016 – 2020 1

7.! Revenue Projections 2016 – 2020 1

8.! 2015 Operating Budget 4

9.! 2016 Budget Projection - Summary 1

10.!City Contract 2001 16

2015 Audited Financial Statements – available June 15, 2016

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3 o

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Res

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CAP

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Page

4 o

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Staf

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CAP

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CAP

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Community Access Partners of San Buenaventura

CAPS-TV ~ Viewership Survey

2015

Confidential This document presents data, analysis and interpretation of study

findings by Group W Communications, L.L.C. It is intended for the use of the Community Access Partners of San Buenaventura (CAPS-TV).

Group W Communications, L.L.C.

2 Shepherds Lane North Hampton, NH 03862

603.964.2912 www.groupwcom.com

http://www.groupwcom.com/

CAPS-TV Viewership Survey - 2015

TABLE OF CONTENTS

Page

INTRODUCTION AND STUDY METHODOLOGY....................................... 1 SUMMARY OF FINDINGS .......................................................................... 3

General Observations ......................................................................................... 3 General Subscriber & Programming Information ............................................. 5 Awareness of CAPS-TV ...................................................................................... 8 Viewership of the CAPS-TV Channels ............................................................. 10 CAPS-TV & Local Programming – Perceptions & Importance ....................... 13 Interest in Programming Content & Format ................................................... 16 Interest in Community Radio ........................................................................... 21 Computer & Internet Use ................................................................................. 22 Demographics ................................................................................................... 23

APPENDIX A: UNABRIDGED FREQUENCIES

APPENDIX B: CROSSTABS Age & Ethnicity Length of Subscription, Income & Gender

APPENDIX C: SURVEY INSTRUMENT Group W Communications, LLC


Group W Communications, LLC 1

Introduction & Study Methodology

During the period September 28 – October 7, 2015, 400 completed interviews were

conducted by telephone survey. Interviews were conducted with trained,

professional telephone interviewers and administered to a sample of cable

subscribers in the City of Ventura, California drawn at random from active

residential and cellular telephone numbers

The margin of error for sample wide analysis using a random sample of this type

and size is approximately 4.9% at the 95% level of confidence, meaning that in 95

out of 100 cases, the responses indicated will be within +/-4.9% of the responses if

the entire universe (all current cable television subscriber households in Ventura

with a working residential or cellular phone) were interviewed.

The survey was designed to allow for analysis of the entire sample and also to allow

for cross tabulation analysis utilizing various demographic information provided by

the respondents. The margin of error for analysis of any sub-samples will be

greater.

As with all survey research, when reviewing these data, care must be taken to draw

inferences only to the universe sampled, specifically, households in Ventura that are

subscribers to either the Time Warner or Charter cable TV service. It is also

important to note that the very nature of survey research is such that respondents'

opinions and attitudes, while statistically valid within the margin of error

quantified above, are measured at a particular point in time, similar in concept to a

photographic "snapshot." As a respondent's information, knowledge and field of

reference change so, too, may the respondent's opinions and attitudes regarding the



subjects and areas tested. It is, therefore, useful and valuable to undertake future

comparative measurements to get a more complete longitudinal picture of the

sample universe.

Finally, the data were electronically imported to allow for inspection, computerized

statistical analysis, graphics and table production.



Summary of Findings

In addition to probing general levels of awareness and viewership of CAPS-TV and

the cable channels they operate, this telephone survey of cable subscribers in

Ventura, California included questions regarding general viewership habits,

subscriber interest in a host of programming categories and questions regarding

program content and format. Questions were also asked regarding the importance

of local programming and how well CAPS-TV provides a number of services.

General Observations x When subscribers were asked about general viewership habits and practices: ¾ Just under one-third have been subscribers in the Ventura area for 5 years or

less. About 20% have been subscribers for between five and 10 years and a little less than half have been subscribers for more than 10 years.

¾ Less than 20% of subscribers say they are likely to cancel or change their cable TV service in the next year. About half of these subscribers give a cost/expense reason, while just over one-third say they can find a better deal with a competitor.

¾ When asked how they would most prefer to watch a specific program or re-watch a program, about 30% would prefer to watch it on cable when it is shown again, a little less than half would prefer to record the program and watch at their convenience and a little more than 10% would prefer to go to a website and watch on-line.

x Well over half of all cable subscribers in Ventura are aware of CAPS-TV. ¾ About 30% first became aware of the CAPS channels by someone telling them

about the channels, while more than one-fourth first found the CAPS channels by “channel surfing.”

¾ Respondents who have been subscribers for more than 10 years, older subscribers and subscribers reporting $60,000 or more in household income are all more likely to be aware of CAPS-TV.

x More than half of all subscribers have watched CAPS-TV programming. ¾ More than one-third of these CAPS-TV viewers watch at least a few times per

week and 70% of these viewers watch at least a few times per month.



¾ When these viewers watch a CAPS-TV channel, almost two-thirds usually watch for more than 10 minutes.

¾ Almost 70% of these viewers find out about the programs they watch by either “channel surfing” or going to the channels. More than 10% say someone tells them about the programs.

x In general, viewers appear to have a very high regard for CAPS-TV and the

services provided by it. Specifically: ¾ Five out of six of the "report card" service statements tested received a grade

of "A" or “B” from well over half of all viewers with two statements: provides programming that deals with local issues and provides a valuable community service, receiving an “A” or “B” grade from almost 80% of viewers.

¾ Less than 3% of all viewers gave a grade of "E" to any statement tested. x Almost 70% of all subscribers said it is either “important” or “very important” to

have cable channels that feature local community programming. x When asked how interested they would be in watching each of 13 different

categories of programming, cable subscribers appear most interested in watching programs about local history, programs about Ventura’s upcoming 150th, local sports programs and arts & cultural programs.

x When asked about programming formats and storytelling options: ¾ 40% of subscribers preferred short segments similar to a video news

magazine, a little over 10% preferred talk shows and about 30% preferred multiple formats.

¾ When watching a local program, about 40% would prefer a local celebrity or sports star to tell the story, about one-third preferred multiple types of storytellers and more than 10% didn’t know.

x Almost one-third of all subscribers said they would be interested in listening to a

local commercial-free radio station. A little less than half said they might be interested or didn’t know. When asked what type of radio programming these subscribers would prefer, just under one-third said music, while more than half said multiple formats (e.g., sports talk, current events, etc.).

x Over 80% of all respondents have access to a computer that they use to access the Internet. Of these: ¾ Over 90% have watched a video on-line. Just over half either would (7.3%) or

might (43.6%) be interested in watching CAPS-TV programs on-line and over 40% either would (5.5%) or might (37.3%) watch past programs, previously shown on one of the CAPS-TV channels.



General Subscriber & Programming Information

As shown in the graph below, 63.3% of the respondents subscribe to the Time

Warner system, while about one-third (34.3%) subscribe to Charter.

Just under one-third (32%) of these respondents have been cable subscribers in

Ventura for five years or less. About two out of 10 (19.3%) have subscribed for

between five and 10 years and 45.5% for 10 years or more. The graph below

illustrates.

Time Warner 63.2%

Charter 34.3%

Don't Know/Don't Remember

2.5%

Do you currently subscribe to either the Time Warner or Charter cable TV service?

Less than 1 year 9.0%

1 - 5 years 23.0%

5 - 10 years 19.3%

10 + years 45.5%

Don't Know 3.3%

About how long have you been a cable TV subscriber in the Ventura area??



17.8% of all subscribers said “yes” when asked if they were “likely to cancel or

change your cable TV service in the next year.” Of these subscribers, almost half

(49.3%) say cost factors are the main reason and 35.2% say they can get a better

deal elsewhere. The graph below illustrates.

About three-fourths (74.6%) of those who are considering canceling or changing

their service say the availability of CAPS-TV channels on cable would not make a

difference in their decision to change or cancel their cable TV service. 7% say they

would be less likely to cancel or change knowing that CAPS-TV channels are only

available on cable TV and 16.9% say they don’t know if it would factor into their

decision.

Cost/Too Expensive 49.3%

Competitor/Better Deal Elsewhere

35.2%

Don't Watch Enough 11.3% Can use the Internet

4.2%

If you were to cancel or change your cable TV service, what would be the main reason for doing so?



Finally, when subscribers were asked how they would most prefer to watch a

specific program or re-watch a recently viewed program 46.3% would prefer to

record the program on a DVR and watch at a later time, 29.5% preferred to “watch

it on cable when it is shown again,” 11.8% would prefer to “go to a website and

watch it online” and 11.5% don’t know. The graph below illustrates.

Watch it on cable when it is shown again

29.5%

Record the program on DVR & watch it at your

convenience 46.3%

Go to a website & watch it online

11.8% Other 1.0%

Don't Know 11.5%

If you wanted to watch a specific program or watch a recently viewed program again, how would you most prefer to watch?



Awareness of CAPS-TV

As shown below, well over half (55.5%) of all cable subscribers in Ventura indicated

that they are “aware of CAPS-TV, also called the Community Access Partners of

San Buenaventura and the cable channels they operate.”

These subscribers who said they were aware of CAPS-TV were then asked how they

first became aware of CAPS-TV. 30.6% first became aware of the CAPS channels by

someone (including friends or family members) telling them about the channels. 27%

first found the CAPS channels by “channel surfing.” 16.2% said they first became

aware through the newspaper or other local media and 13.1% couldn’t remember or

didn’t know. The graph on the following page illustrates.

Yes 55.5%

No/Don't Know 44.5%

Are you aware of CAPS-TV, also called the Community Access Partners of San Buenaventura, and the cable channels they operate?



Found channel(s) Chanel Surfing

27.0%

Newspaper or other local media

16.2% City Government/Ventura

website 6.8%

CAPS website 1.8%

Someone told me about channel

30.6%

Don't Know/Don't Remember

13.1%

Other 4.5%

How did you first become aware of CAPS-TV?



Viewership of the CAPS-TV Channels

As shown in the graph below, over half (53.5%) of all cable subscribers in Ventura

say that they have watched a program on CAPS-TV Channel 6 or Ventura TV

Channel 15.

Viewers of these CAPS-TV channels were then asked additional questions about

their viewership behavior, patterns and habits. First, 5.1% say they watch daily,

more than one-third (35%) watch at least “a few times per week” and 70% watch at

least “a few times per month.” The graph on the following page illustrates.

Yes 53.5%

No 40.8%

Don't Know 5.8%

Have you ever watched a program on CAPS-TV Channel 6 or Ventura TV Channel 15?



As shown below, when viewers watch a program on one of the CAPS-TV channels

almost two-thirds (64.5%) usually watch for more than 10 minutes.

We refer to this as how “sticky” a channel and its programming are. Are viewers

simply “clicking through” these CAPS-TV channels to get to another channel or

using them as a “pit stop” while the channel they are viewing has a commercial

Daily 5.1%

Few times per week 29.9%

Few times per month 35.0%

Rarely 27.6%

Don't Know 2.3%

How often do you watch one of the CAPS-TV channels 6 or 15?

10 minutes or less 22.0%

More than 10 minutes 64.5%

Don't Know 13.6%

When you watch a program on one of these channels, do you usually watch for more than 10 minutes or for 10 minutes or less?



break or has the programming on the channel captured their attention? Have they

settled in to watch for a period of time. Almost two-thirds have been captured and

settle in to watch.

Finally, when asked how they usually find out about what programs to watch on

Caps channels 6 or 15, more than half (51.4%) say “channel surfing,” 16.8% say they

know the channels or just go to the channels and 12.6% say someone (including

friends or family) tells them. The graph below illustrates.

"Channel surfing" 51.4%

Someone tells me 12.6%

CAPS website 2.8%

Know the channel(s)/Go to the

channel(s) 16.8%

Word of mouth 2.3%

Don't watch much/Rarely watch,

etc. 7.5%

Other, Don't Know/Don't Remember

6.5%

How do you usually find out about what programs to watch on channels 6 or 15?



CAPS-TV & Local Programming – Perceptions & Importance

Viewers of CAPS-TV programming were given a series of six statements and asked

to grade how well each statement described the services provided by CAPS-TV. An

A,B,C,D,E grading scale was used with an “A” meaning “extremely well” and an “E”

meaning “not at all.” We call this suite of questions the “Report Card” and, as can

be seen by the graph on the following page, CAPS viewers appear to have a very

high regard for CAPS-TV and the services provided by it.

All six of the statements tested received a grade of “A” from about 12% or more of

the CAPS viewers and a grade of “E” from fewer than 3% of the viewers. Two of the

six statements tested: provides programming that deals with local issues and

provides a valuable community service received a grade of “A” or “B” from more

than three fourths of all viewers (77.5% and 79.5%, respectively) while receiving a

grade of “D” or “E” from 5.6% and 5.1%, respectively; a ratio of about 14 to 1. Five

out of the six statements tested received a grade of “A” or “B” from well over half of

all viewers. The graph on the following page illustrates.



Using an A,B,C,D,E grading scale -- where "A" means "extremely well" and "E" means "not at all" please give a grade for how well each of the following statements describe the services provided by CAPS-TV.

0%

10%

20%

30%

40%

50%

60%

A-Extremely Well B C D E-Not At All Don't Know

35.0

%

42.5

%

9.8%

5.6%

0.0%

7.0%

12.6

%

43.0

%

9.3%

10.7

%

1.9%

22.4

%

11.7

%

30.8

%

16.4

%

11.2

%

2.3%

27.6

%

22.4

%

34.1

%

16.4

%

13.1

%

2.3%

11.7

% 17

.8%

42.5

%

12.1

%

7.5%

2.8%

17.3

% 24

.8%

54.7

%

11.2

%

3.7%

1.4%

4.2%

Provides programming that deals with local issues

Provides programming that introduces you to local government

Provides information that shows how city government works

Provides an outlet for individuals to freely express themselves

Provides programming that shows diverse points of view

Provides a valuable community service.



Finally, a question was asked of all cable subscribers, viewers and non-viewers of

CAPS-TV programming, to gauge levels of interest in and support for local

community programming. Subscribers were asked how important it is "to have

cable channels that feature local community programming about organizations,

individuals, events, schools and local government.” Almost seven out of 10

subscribers (69.1%) – viewers of CAPS-TV programming and non-viewers - believe

it is either “very important”(27.8%) or “somewhat important”(41.3%) to have these

cable channels. The graph below illustrates.

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

Very Important SomewhatImportant

Not Very Important Not Important atAll

Don't Know

27.8%

41.3%

12.0%

7.0%

12.0%

How important is it to have cable channels that feature local community programming about oganizations, individuals, events, schools, and local

government?



Interest in Programming Content & Format All subscribers, viewers and non-viewers, were asked several questions about

programming categories they might be interested in watching, as well as, the

format and delivery of that programming.

First, they were asked a series of questions about the types or categories of

programming that they would be most interested in watching on local community

channels. A scale of 1 to 5 was used with a “5” being “very interested” and a “1”

being “not interested at all.”

General levels of interest can be most easily seen by combining the "4" and "5- Very

Interested" answers to gauge a general level of interest in the programming

category being tested. The category receiving the greatest number of combined “4”

and “5-Very Interested" responses from all respondents was programs about local

history, with a combined "4" and "5- Very Interested" score of 44.5%. This was

followed by programs about Ventura’s upcoming 150th, local sports programs and

arts & cultural programs with combined "4" and "5- Very Interested" responses of

40.8%, 37.5% and 36.5%, respectively. The category receiving the lowest number of

combined "4" and "5- Very Interested" responses (6.5%) was church services &

spiritual programs. The table on the following page below illustrates the results for

all 13 categories tested.



I’m going to read a brief list of categories or types of programs that are shown or could be shown on local community programming channels. After each, please tell me

whether you would be interested in watching this type of programming on a scale of "1" to "5" with "5" being "Very Interested" and "1" being "Not Interested at All."

1 - Not Interested 5 - Very at All 2 3 4 Interested Don't Know Information on local community & government services & departments 14.0% 19.0% 25.3% 19.3% 6.3% 16.3% Information on local schools 10.0% 26.0% 27.8% 25.0% 6.8% 4.5% Arts & Cultural programs 3.8% 15.5% 39.8% 28.3% 8.3% 4.5% Programs about local history 5.3% 15.0% 32.3% 35.8% 8.8% 3.0% City of Ventura meetings 18.5% 28.3% 21.8% 20.0% 6.0% 5.5% Local news programs 3.8% 20.0% 44.3% 24.0% 5.5% 2.5% Health & wellness programs 5.3% 26.3% 42.8% 19.3% 1.0% 5.5% Local sports programs 3.3% 12.8% 44.8% 31.8% 5.8% 1.8% Programs by kids 9.5% 33.0% 25.8% 22.5% 4.0% 5.3% Church services & spiritual programs 33.5% 44.8% 12.5% 4.5% 2.0% 2.8% Live concert programs 5.5% 23.0% 55.3% 12.0% 1.0% 3.3% Programs about Ventura's upcoming 150th 3.0% 15.5% 32.3% 33.8% 7.0% 8.5% Voter & election information 4.3% 22.3% 39.3% 29.5% 1.5% 3.3%

Further, to better understand viewership dynamics and to facilitate management

discussion of future audience and viewership growth for CAPS-TV, analysis of this

suite of questions was conducted by dividing the sample into two separate groups,

as follows: the first group are subscribers who have watched programming on

CAPS-TV. These “viewers” of CAPS-TV account for 214 respondents out of the total

of 400 and represent 53.5% of the sample. The second group are respondents who

have not watched CAPS-TV channels (or don't recall watching). These "non-viewers"



account for 186 respondents out of the total of 400 and represent 46.5% of the

sample.

While there is some degree of overlap or commonality of interest in programming

categories, differences in intensity and overall rankings are clear. These differences

can be seen, for example, by looking at the top four programming categories for both

subgroups ranked by again combining the "4" and "5- Very Interested" answers to

gauge a general level of interest in the programming category being tested. The

table below illustrates.

Viewers Non-Viewers Ranking based upon % saying “5-Very Interested” or “4” in Category

1. Local History Programs 53.7% 1. Info on local schools 39.2% 2. Ventura’s 150th Programs 52.3% 2. Local History Programs 33.9% 3. Local Sports Programs 44.9% 3. Programs by kids 30.6% 4. Arts & Cultural Programs 43.9% 4. Local Sports Programs 29.0%

For example, while both viewers and non-viewers rank programs about local history

and local sports programs among their top four categories, viewers are also quite

interested in programs about Ventura’s upcoming 150th and arts & cultural

programs while non-viewers add information on local schools and programs by kids

to their list of top four categories.

However, it should be noted that in absolute terms viewers generally appear to have

substantially higher levels of interest than non-viewers in most of the programming

categories tested (the exceptions being: health & wellness programs, programs by

kids and church services & spiritual programs). The graph on the following page is

representative.



All subscribers were also asked two additional questions about programming format

and storytelling. When asked what type of programming format they prefer, 40%

chose short segments similar to a video news magazine, 12.5% chose talk shows and

30.8% chose all or multiple formats. The graph below illustrates.

Some people prefer to see local community programming that is packaged in short segments that are both informative and entertaining similar to a video news magazine, others prefer to watch talk shows and still others prefer to see programming that is live and coverspublic meetings from beginning to end. Which type of programming do you

prefer?

0%

10%

20%

30%

40%

50%

60%

Interested (5 or 4) 3 Not Interested (1 or2)

Don't Know

53.7

%

31.3

%

14.0

%

0.9%

33.9

%

33.3

%

27.4

%

5.4%

Interest in Programs about Local History X Viewership status Viewer Non-Viewer

Short segments like a news magazine

40.0%

Talk shows 12.5%

Live meeting coverage

3.8%

All/Multiple 30.8%

Don't Know 13.0%



Finally, when asked who they would most prefer to watch tell a story about the

Ventura area on a local community program, 40.3% said a local celebrity or sports

star, about one-third (32.3%) chose multiple types of storytellers and 13.5% didn’t

know or couldn’t make up their mind. The graph below illustrates.

Local business leader 2.8%

Local student 3.3%

Elected official or political leader

4.3%

Local celebrity or sports star

40.3%

Local teacher 3.8%

Multiple 32.3%

Don't Know 13.5%

If you are watching a local community program about the Ventura area who would you be most interested in watching tell the story?



Interest in Local Community Radio

A question was asked of all subscribers to gauge general levels of possible interest

in a local community radio station. As seen below, 31.3% said they would be

interested and almost half (47.8%) said they might be or they didn’t know.

A follow up question was asked of those respondents who said either “yes” or

“maybe/don’t know” about what type or format of radio station to which they would

be most interested in listening. 31.6% of these respondents said “music,” while over

half (53.2%) prefer more than one type and 7.4% didn’t know.

Yes 31.3%

Maybe/Don't Know 47.8% No

21.0%

Would you be interested in listening to a local commercial-free radio station operated by a community non-profit medai center?



Computer & Internet Use

82.5% of all respondents have access to a computer that is used to access the

Internet. Of these respondents, 92.7% say they have watched a video on the

Internet.

Two additional questions were asked of those with Internet access to gauge the level

of their interest in using the CAPS-TV website on the Internet to access

programming and/or meetings. As shown below, 50.9% either would (7.3%) or

might (43.6%) be interested in watching CAPS-TV programs on the Internet and

42.8% either would (5.5%) or might (37.3%) be interested in watching past programs

or meetings which were previously shown on one of the CAPS-TV channels. The

graph below illustrates.

0%

10%

20%

30%

40%

50%

60%

Interested Maybe/Don't Know Not Interested

7.3%

43.6

%

49.1

%

5.5%

37.3

%

57.3

%

Would you be interested in using the CAPS-TV website to: Watch CAPS-TV programs on the Internet

Watch past programs or community meetings which were previously shown on one of the CAPS-TV channels



Demographics

Several demographic questions were asked of all survey respondents to better group

the interviews and to discover commonality of awareness, opinion, interest and

viewership behavior within these demographic groups.

For example, respondents who have been subscribers for more than 10 years, older

subscribers and subscribers reporting $60,000 or more in household income are all

more likely to be aware of CAPS-TV and the cable channels they operate. The

graphs below and on the following page illustrate.

0%

10%

20%

30%

40%

50%

60%

70%

Yes No/Don't Know

47.3

%

52.7

% 66

.5%

33.5

%

Are you aware of CAPS-TV X Length of Subscription

10 years or less

More than 10 years



Older subscribers appear to be more interested, generally, in most of the

programming categories tested, most notably: programs about local history, arts &

cultural programs, local news programs and programs about Ventura’s upcoming

150th anniversary. The graph on the following page is representative.

0%

10%

20%

30%

40%

50%

60%

70%

Yes No/Don't Know

48.8

%

51.2

%

52.1

%

47.9

% 60

.0%

40.0

%

63.8

%

36.2

%

Are you aware of CAPS-TV X Age Under 4545 - 5455 - 6465 +

0%

10%

20%

30%

40%

50%

60%

Yes No/Don't Know

50.0

%

50.0

% 59

.8%

40.2

%

Are you aware of CAPS-TV X Income Under $60,000

$60,000 +



Exceptions to this trend of older subscribers and their increased levels of interest in

most programming categories are local sports programs and live concert programs.

The graph below illustrates.

0%

10%

20%

30%

40%

50%

60%

70%

Low/No Interest "3" Interest/High Interest

27.8

% 41

.3%

31.0

%

29.2

%

33.7

%

37.1

%

9.9%

29.6

%

60.6

%

11.7

% 25

.5%

62.8

%

Interest in programs about local history X Age Under 4545 - 5455 - 6465 +

0%

10%

20%

30%

40%

50%

60%


10.2

%

44.1

%

45.7

%

16.7

%

42.2

%

41.1

%

13.5

%

43.2

%

43.2

%

24.5

%

54.3

%

21.3

%

Interest in local sports programs X Age Under 4545 - 5455 - 6465 +



Subscribers reporting higher levels of household income appear to be more

interested in many of the programming categories tested, most notably: City of

Ventura meetings, programs about local history and information on local

community & government services & departments. The graph below is

representative.

Women appear to be more interested in information on local schools, health &

wellness programs, programs by kids and programs about Ventura’s upcoming

150th anniversary. Men appear to be more interested in City of Ventura meetings,

local news programs, local sports programs and voter & election information. The

graphs on the following page are representative and illustrate.

0%

10%

20%

30%

40%

50%

60%


58.5

%

23.8

%

17.7

%

41.5

%

23.6

% 34

.9%

Interest in City of Ventura meetings X Income Under $60,000

$60,000 +



Respondents who have been subscribers for more than 10 years appear to be

significantly more interested in programs about Ventura’s upcoming 150th

anniversary, as well as, programs about local history. The graph on the following

page is representative.

0%5%

10%15%20%25%30%35%40%45%50%


48.9

%

30.4

%

20.7

% 27

.3%

27.8

%

44.9

%

Interest in information on local schools x Gender Men Women

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%


11.6

%

42.1

%

46.3

%

20.7

%

48.8

%

30.5

%

Interest in local sports programs x Gender

Men Women



As shown below and on the following page, subscribers under 45 years old and

subscribers reporting lower levels of household income are both more likely to be

interested in listening to a local community radio station.

0%

10%

20%

30%

40%

50%

60%

70%


25.4

%

43.1

%

31.5

%

10.4

%

28.3

%

61.3

%

Interest in programs about Ventura's 150th X Length of Subscription

10 years or less

More than 10 years

0%

10%

20%

30%

40%

50%

60%

Yes Maybe/Don't Know No

47.3

%

35.7

%

17.1

%

19.1

%

48.9

%

31.9

%

33.3

%

56.0

%

10.7

% 21

.3%

57.4

%

21.3

%

Interested in local community radio station X Age Under 4545 - 5455 - 6465 +



Finally, as shown below and on the following page, subscribers younger than 65 and

subscribers reporting higher levels of household income are both more likely to have

access to the Internet.

0%

10%

20%

30%

40%

50%

60%

Yes Maybe/Don't Know No

36.6

% 45

.3%

18.0

%

24.4

%

52.2

%

23.4

%

Interested in local community radio station X Income Under $60,000

$60,000 +

0%10%20%30%40%50%60%70%80%90%

100%

Yes No

93.8

%

6.2%

85.1

%

14.9

%

86.7

%

13.3

%

61.7

%

36.2

%

Commputer & Internet access X Age Under 4545 - 5455 - 6465 +



A complete unabridged listing of frequencies for all questions, including

demographics, can be found in the Appendix. Cross Tabulation tables can also be in

the Appendix.

0%10%20%30%40%50%60%70%80%90%

Yes No/Don't Know

76.2

%

23.8

%

87.1

%

12.9

%

Computer & Internet Access X Income Under $60,000

$60,000 +

Group W Communications, LLC

CAPS-TV - Viewership Survey - October 2015 First, do you live in Ventura, California? Number Percent Yes 400 100.0 % No/Don't Know 0 0.0 % Total 400 100.0 % Missing Cases = 0 Response Percent = 100.0 %

Do you currently subscribe to either the Time Warner or Charter cable TV service? Number Percent Yes, Time Warner 253 63.3 % Yes, Charter 137 34.3 % Yes, Don't Know/Don't Remember 10 2.5 % No/Don't Know 0 0.0 % Total 400 100.0 % Missing Cases = 0 Response Percent = 100.0 % OK, are you speaking with me today on a cell phone or a landline? Number Percent Cell/Mobile Phone 78 19.5 % Landline 322 80.5 % Total 400 100.0 % Missing Cases = 0 Response Percent = 100.0 %

Is this a safe and suitable time for you to answer some questions about community cable television programming? Number Percent Yes 78 100.0 % No/Don't Know 0 0.0 % Total 78 100.0 % Missing Cases = 322 Response Percent = 19.5 %

About how long have you been a cable TV subscriber in the Ventura area? Number Percent Less than 1 year 36 9.0 % 1 to 5 years 92 23.0 % 5 to 10 years 77 19.3 % More than 10 years 182 45.5 % Don't Know/Don't Remember 13 3.3 % Total 400 100.0 % Missing Cases = 0 Response Percent = 100.0 %


CAPS-TV - Viewership Survey - October 2015 Are you aware of CAPS-TV, also called the Community Access Partners of San Buenaventura and the cable channels they operate? Number Percent Yes 222 55.5 % No/Don't know 178 44.5 % Total 400 100.0 % Missing Cases = 0 Response Percent = 100.0 %

How did you first become aware of CAPS-TV? Number Percent Found the channel(s) "channel surfing" 60 27.0 % Someone told me about the channels 58 26.1 % Newspaper or other local media 36 16.2 % City government/City of Ventura website 15 6.8 % CAPS website 4 1.8 % Other 20 9.0 % Don't Know/Don't Remember 29 13.1 % Total 222 100.0 % Missing Cases = 178 Response Percent = 55.5 %

IF OTHER, Specify Number Percent Friend(s) told me 5 25.0 % Friend/family had (has) show/was on show 4 20.0 % Years ago/Long time ago/Found it years ago 3 15.0 % Work for city/husband worked for city 2 10.0 % Know about public access/Know about CAPS 2 10.0 % Know someone there 1 5.0 % Just know about it 1 5.0 % Media and website 1 5.0 % My kids know about it 1 5.0 % Total 20 100.0 % Missing Cases = 380 Response Percent = 5.0 %


CAPS-TV - Viewership Survey - October 2015 CAPS-TV airs non-commercial programs for and about community life in Ventura on cable television including City of Ventura government meetings and programs. Have you ever watched a program on CAPS-TV Channel 6 or Ventura TV Channel 15? Number Percent Yes 214 53.5 % No 163 40.8 % Don't Know 23 5.8 % Total 400 100.0 % Missing Cases = 0 Response Percent = 100.0 %

How often do you watch one of the CAPS-TV channels 6 or 15? Number Percent Daily 11 5.1 % A Few Times a Week 64 29.9 % A Few Times a Month 75 35.0 % Rarely 59 27.6 % Don't Know 5 2.3 % Total 214 100.0 % Missing Cases = 186 Response Percent = 53.5 %

When you watch a program on one of these channels, do you usually watch for more than 10 minutes or for 10 minutes or less? Number Percent 10 Minutes or Less 47 22.0 % More than 10 Minutes 138 64.5 % Don't Know 29 13.6 % Total 214 100.0 % Missing Cases = 186 Response Percent = 53.5 %


CAPS-TV - Viewership Survey - October 2015 How do you usually find out about what programs to watch on cable channels 6 or 15? Number Percent Word of mouth 5 2.3 % CAPS website 6 2.8 % City website 1 0.5 % "channel surfing" 109 50.9 % On-screen program guide 2 0.9 % Newspaper or other local media 1 0.5 % Friends/Someone tells me 22 10.3 % Other 66 30.8 % Don't Know/Don't Remember 2 0.9 % Total 214 100.0 % Missing Cases = 186 Response Percent = 53.5 %

IF OTHER, Specify Number Percent Look at the channel(s)/Know channel(s)/Go to channel(s) 35 53.0 % Go to channel 6 1 1.5 % Friends/just go to channel 1 1.5 % I just know 1 1.5 % Just find it 1 1.5 % Just find it/surf 1 1.5 % Don't watch it much/Rarely watch/Only saw it a few times 16 24.2 % Friends/Friend told me 3 4.5 % Daughter tells me 1 1.5 % Only watch meetings/Just meetings/Watch City meetings 5 7.6 % Not often 1 1.5 % Total 66 100.0 % Missing Cases = 334 Response Percent = 16.5 %


CAPS-TV - Viewership Survey - October 2015 O.K., using an A,B,C,D,E grading scale -- where "A" means "extremely well" and "E" means "not at all" - please give a grade for how well each of the following statements describe the services provided by CAPS-TV. A- E-Not At Don't Extremely Well B C D All Know Total Provides programming that deals with local 75 91 21 12 0 15 214 issues. 35.0% 42.5% 9.8% 5.6% 0.0% 7.0% 100.0% Provides programming that introduces you to 27 92 20 23 4 48 214 local government. 12.6% 43.0% 9.3% 10.7% 1.9% 22.4% 100.0% Provides information that shows how city 25 66 35 24 5 59 214 government works. 11.7% 30.8% 16.4% 11.2% 2.3% 27.6% 100.0% Provides an outlet for individuals to freely express 48 73 35 28 5 25 214 themselves. 22.4% 34.1% 16.4% 13.1% 2.3% 11.7% 100.0% Provides programming that shows diverse 38 91 26 16 6 37 214 points of view 17.8% 42.5% 12.1% 7.5% 2.8% 17.3% 100.0% Provides a valuable 53 117 24 8 3 9 214 community service. 24.8% 54.7% 11.2% 3.7% 1.4% 4.2% 100.0%

How important is it to have cable channels that feature local community programming about organizations, individuals, events, schools and local government? Would you say that it is very important, somewhat important, not very important or not important at all? Number Percent Very Important 111 27.8 % Somewhat Important 165 41.3 % Not Very Important 48 12.0 % Not Important at All 28 7.0 % Don't Know/No Opinion 48 12.0 % Total 400 100.0 % Missing Cases = 0 Response Percent = 100.0 %


CAPS-TV - Viewership Survey - October 2015 Are you likely to cancel or change your cable TV service in the next year? Number Percent Yes 71 17.8 % No/Don't Know 329 82.3 % Total 400 100.0 % Missing Cases = 0 Response Percent = 100.0 %

If you were to cancel or change your cable TV service, what would be the main reason for doing so? Number Percent Cost/Too expensive 35 49.3 % Competitor/Better deal elsewhere 25 35.2 % Don't watch enough 8 11.3 % Can get the information I want on the Internet 3 4.2 % Total 71 100.0 % Missing Cases = 329 Response Percent = 17.8 %

If you knew that CAPS-TV channels 6 and 15 were only available on your cable TV service, would that make it less likely that you would stop your cable TV service, more likely or would it make no difference in your decision? Number Percent Less Likely 5 7.0 % More Likely 1 1.4 % No Difference 53 74.6 % Don't Know 12 16.9 % Total 71 100.0 % Missing Cases = 329 Response Percent = 17.8 %

If you wanted to watch a specific program or watch a recently viewed program again, how would you most prefer to watch? Number Percent Watch it on cable when it is shown again 118 29.5 % Record the program on DVR and watch it at your convenience 185 46.3 % Go to a website and watch it online 47 11.8 % Other 4 1.0 % Don't Know 46 11.5 % Total 400 100.0 % Missing Cases = 0 Response Percent = 100.0 %


CAPS-TV - Viewership Survey - October 2015 IF OTHER, Specify Number Percent I guess I wouldn't 1 25.0 % Wouldn't worry about it 1 25.0 % Don’t know/don't care that much 1 25.0 % Maybe record or website 1 25.0 % Total 4 100.0 % Missing Cases = 396 Response Percent = 1.0 %

O.K., I'm going to read a brief list of categories or types of programming that are shown or could be shown on local community programming channels. After each, please tell me whether you would be interested in watching this type of programming on a scale of "1" to "5" with "5" being "Very Interested" and "1" being "Not Interested at All." 1 - Not Interested 5 - Very at All 2 3 4 Interested Don't Know Information on local community & government services & departments 14.0% 19.0% 25.3% 19.3% 6.3% 16.3% Information on local schools 10.0% 26.0% 27.8% 25.0% 6.8% 4.5% Arts & Cultural programs 3.8% 15.5% 39.8% 28.3% 8.3% 4.5% Programs about local history 5.3% 15.0% 32.3% 35.8% 8.8% 3.0% City of Ventura meetings 18.5% 28.3% 21.8% 20.0% 6.0% 5.5% Local news programs 3.8% 20.0% 44.3% 24.0% 5.5% 2.5% Health & wellness programs 5.3% 26.3% 42.8% 19.3% 1.0% 5.5% Local sports programs 3.3% 12.8% 44.8% 31.8% 5.8% 1.8% Programs by kids 9.5% 33.0% 25.8% 22.5% 4.0% 5.3% Church services & spiritual programs 33.5% 44.8% 12.5% 4.5% 2.0% 2.8% Live concert programs 5.5% 23.0% 55.3% 12.0% 1.0% 3.3% Programs about Ventura's upcoming 150th 3.0% 15.5% 32.3% 33.8% 7.0% 8.5% Voter & election information 4.3% 22.3% 39.3% 29.5% 1.5% 3.3%


CAPS-TV - Viewership Survey - October 2015 Some people prefer to see local community programming that is packaged in short segments that are both informative and entertaining similar to a video news magazine, others prefer to watch talk shows and still others prefer to see programming that is live and covers public meetings from beginning to end. Which type of programming do you prefer? Number Percent Short segments like a news magazine 160 40.0 % Talk shows 50 12.5 % Live meeting coverage 15 3.8 % All/multiple 123 30.8 % Don't Know 52 13.0 % Total 400 100.0 % Missing Cases = 0 Response Percent = 100.0 %

If you are watching a local community program about the Ventura area who would you be most interested in watching tell the story? Would you be most interested in watching a: Number Percent Local business leader 11 2.8 % Local student 13 3.3 % Elected official or political leader 17 4.3 % Local celebrity or sports star 161 40.3 % Local teacher 15 3.8 % Multiple 129 32.3 % Don't Know 54 13.5 % Total 400 100.0 % Missing Cases = 0 Response Percent = 100.0 % Do you have access to a computer that you use to access the Internet? Number Percent Yes 330 82.5 % No 70 17.5 % Total 400 100.0 % Missing Cases = 0 Response Percent = 100.0 % Have you ever watched a video on the Internet? Number Percent Yes 306 92.7 % No 24 7.3 % Total 330 100.0 % Missing Cases = 70 Response Percent = 82.5 %


CAPS-TV - Viewership Survey - October 2015 Would you be interested in using the CAPS-TV website to: Not Maybe/ Interested Interested Don’t Know Total 24 162 144 330 Watch CAPS-TV programs on the Internet. 7.3% 49.1% 43.6% 100.0% Watch past programs or community meetings which were 18 189 123 330 previously shown on one of the CAPS-TV Channels. 5.5% 57.3% 37.3% 100.0%

Would you be interested in listening to a local commercial-free radio station operated by a community non-profit media center? Number Percent Yes 125 31.3 % Maybe/Don't Know 191 47.8 % No 84 21.0 % Total 400 100.0 % Missing Cases = 0 Response Percent = 100.0 %

What type of radio programming would you be most interested in listening to? Number Percent Music 98 31.6 % Sports talk radio 1 0.3 % Current events political talk radio 9 2.9 % Coverage of live community events 8 2.6 % Student programs 6 1.9 % Multiple 165 53.2 % Don't Know 23 7.4 % Total 310 100.0 % Missing Cases = 90 Response Percent = 77.5 %

Age Number Percent Under 30 50 12.5 % 30 - 44 79 19.8 % 45 - 54 94 23.5 % 55 - 64 75 18.8 % 65 + 94 23.5 % REFUSED 8 2.0 % Total 400 100.0 % Missing Cases = 0 Response Percent = 100.0 %


CAPS-TV - Viewership Survey - October 2015 Ethnicity Number Percent Caucasian/Anglo 263 65.8 % Hispanic 77 19.3 % African American 16 4.0 % American Indian/Native American 5 1.3 % Asian 22 5.5 % Other – Mixed race/multi-racial 4 1.0 % REFUSED 13 3.3 % Total 400 100.0 % Missing Cases = 0 Response Percent = 100.0 %

Income Number Percent Under $25,000 50 12.5 % $25,000 to $39,999 58 14.5 % $40,000 to $59,999 64 16.0 % $60,000 to $99,999 110 27.5 % $100,000 or more 99 24.8 % REFUSED 19 4.8 % Total 400 100.0 % Missing Cases = 0 Response Percent = 100.0 %

Gender Number Percent Male 193 48.3 % Female 207 51.8 % Total 400 100.0 % Missing Cases = 0 Response Percent = 100.0 %

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H

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Grou

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APS

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Vi

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-

Oct

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201

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nici

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tabs

N

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Age

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H

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D

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48

14

13

12

6

26

9

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Info

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132

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102

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17

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APS

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vey

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201

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127

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Arts

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146

41

26

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107

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C

APS

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Vi

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ship

Sur

vey

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Age

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Grou

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Com

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, LLC

C

APS

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Vi

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ship

Sur

vey

-

Oct

ober

201

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ge &

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nici

ty C

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N

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Age

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118

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126

39

34

19

30

89

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7

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17

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81

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13

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51

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7

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Grou

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Com

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C

APS

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Vi

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Sur

vey

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Oct

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201

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nici

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N

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58

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0

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36

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In

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Inte

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106

37

17

26

23

68

25

10

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%

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Grou

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Com

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APS

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201

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ty C

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29

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In

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Inte

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52

29

14

2

7

36

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Grou

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Com

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APS

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Sur

vey

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In

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163

31

34

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15

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Vote

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info

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106

45

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19

13

58

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157

53

37

28

38

121

27

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40

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42.2

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In

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Inte

rest

124

28

26

27

39

79

23

17

32.0

%

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28

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36

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43

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30.6

%

31.1

%

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%

Grou

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Com

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ions

, LLC

C

APS

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Vi

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ship

Sur

vey

-

Oct

ober

201

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ge &

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nici

ty C

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tabs

N

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Inte

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W

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M

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46

46

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54

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40

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N

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%

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%

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Grou

p W

Com

mun

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ions

, LLC

C

APS

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-

Vi

ewer

ship

Sur

vey

-

Oct

ober

201

5 Le

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com

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pro

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CAP

S-T

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hann

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or V

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hann

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Yes

21

4

92

118

88

11

4

105

109

53.5

%

44

.9%

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51.2

%

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%

54

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52

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N

o/D

on't

Know

186

11

3 64

84

95

88

98

46

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55.1

%

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%

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%

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%

How

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31

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34

41

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%

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%

A Fe

w T

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a M

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75

31

44

26

47

36

39

35

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%

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%

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Rar

ely

59

35

20

29

27

33

26

28.2

%

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.9%

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%

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Grou

p W

Com

mun

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APS

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-

Vi

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ship

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vey

-

Oct

ober

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com

e &

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5 14

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N

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76

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32

44

43

33

All

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Don

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48

32

14

25

20

18

30

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Info

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3

101

41

57

48

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49

52

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Inte

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27

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%

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%

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Grou

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APS

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-

Vi

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vey

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3

11

1

56

53

49

57

56

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In

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Inte

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127

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52

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Arts

& C

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50

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32

42

35

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3

159

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74

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%

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%

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14

6

69

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85

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81

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14

45

34

45

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12

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74

49

56

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178

62

11

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5 60

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37

49

39

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4

47

57

29

68

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%

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p W

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Vi

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vey

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118

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43

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126

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171

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APS

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17

9

92

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150

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In

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Inte

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106

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36

50

50

25

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%

Grou

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APS

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50

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26

21

28

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31

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Li

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Low

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114

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50

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221

10

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8

85

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7 11

4

57

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%

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%

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rest

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st

52

29

18

33

16

28

24

13.4

%

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%

Grou

p W

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163

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106

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51

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157

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4

57

66

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77

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o yo

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Inte

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0 13

8

131

182

16

3 16

7

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.5%

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%

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%

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No

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30

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71

53

63

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53

72

31

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%

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%

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%

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%

May

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on't

Know

191

83

98

78

109

98

93

47

.8%

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%

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%

45

.3%

52

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50.8

%

44.9

%

No

84

51

31

31

49

42

42

21.0

%

24

.9%

17

.0%

18.0

%

23.4

%

21

.8%

20

.3%


Group W Communications, LLC © 1

Approved for Fielding 09/24/2015 Hello, my name is ____________. I’m conducting a survey about local community cable television programming and services. We’re talking with members of randomly selected households and aren't selling anything. May

I please speak to the [female/male] head of the household? REPEAT INTRO, AS NEEDED: This should only take a few minutes. (IF NO: Is there a convenient time for me to call back? _______________ ) 1. First, do you live in Ventura, California?

1=Yes

2=No/Don't Know (TERMINATE INTERVIEW)

2. Do you currently subscribe to either the Time Warner or Charter cable

TV service? (PROBE, AS NEEDED) OK, is your cable TV service provided by Time Warner or Charter?

1=Yes, Time Warner

2=Yes, Charter

3=Yes, Don’t Know/Don’t Remember 4=No/Don't Know (TERMINATE INTERVIEW)

3. OK, are you speaking with me today on a cell phone or a landline?

1=Cell/Mobile phone

2=Landline (GO TO Q5)

4. Is this a safe and suitable time for you to answer some questions about

community cable television programming?

1=Yes

2=No/Don't Know (TERMINATE INTERVIEW)

5. About how long have you been a cable TV subscriber in the Ventura area?

1=Less than 1 year 2=1 to 5 years

3=5 to 10 years

4=More than 10 years

5=Don’t Know/Don’t Remember

6. Are you aware of CAPS-TV, also called the Community Access Partners of

San Buenaventura and the cable channels they operate?

1=Yes

2=No (GO TO QUESTION 8)



7. How did you first become aware of CAPS-TV? (ONLY PROMPT AS NEEDED)

1=On-screen program guide 2=Newspaper or other local media 3=Found the channel(s) “channel surfing” 4=CAPS website 5=Someone told me about the channels 6=YouTube, Facebook, Twitter or other social media 7=Video promotion/Advertisement/PSA 8=Newsletter/other literature 9=City government/City of Ventura website 10=Other SPECIFY:__________________________________ 11=Don’t Know/Don’t Remember

8. CAPS-TV airs non-commercial programs for and about community life in

Ventura on cable television including City of Ventura government meetings and programs. Have you ever watched a program on CAPS-TV Channel 6 or Ventura TV Channel 15? 1=Yes 2=No (GO TO QUESTION 18) 3=Don’t Know (GO TO QUESTION 18)

9. How often do you watch one of the CAPS-TV channels 6 or 15? 1=Daily 2=A few times a week 3=A few times per month 4=Rarely

5=Never (GO TO QUESTION 18) 6=Don’t Know 10. When you watch a program on one of these channels, do you usually watch

for more than 10 minutes or for 10 minutes or less? 1=10 Minutes or less 2=More than 10 minutes 3=Don’t Know 11. How do you usually find out about what programs to watch on cable

channels 6 or 15? (ONLY PROMPT AS NEEDED) 1=Word of mouth 2=CAPS website 3=City website 4=Found the channel(s) “channel surfing” 5=On-screen program guide 6=Newspaper or other local media 10=Other SPECIFY:__________________________________ 11=Don’t Know/Don’t Remember



O.K., using an A,B,C,D,E grading scale -- where “A” means “extremely well” and “E” means “not at all” – please give a grade for how well each of the following statements describe the services provided by CAPS-TV. Let’s start with: (ROTATE ORDER)

“A” EXTREMELY WELL

“B” “C” “D”

“E” NOT AT ALL

DON’T KNOW

12. Provides programming that deals with local issues.

1 2 3 4 5 6

13. Provides programming that introduces you to local government.

1 2 3 4 5 6

14. Provides information that shows how city government works.

1 2 3 4 5 6

15. Provides an outlet for individuals to freely express themselves.

1 2 3 4 5 6

16. Provides programming that shows diverse points of view.

1 2 3 4 5 6

17. Provides a valuable community service.

1 2 3 4 5 6

18. How important is it to have cable channels that feature local

community programming about organizations, individuals, events, schools and local government? Would you say that it is very important, somewhat important, not very important or not important at all?

1=Very Important 2=Somewhat Important 3=Not Very Important 4=Not Important at All 5=Don't Know/No Opinion (DON'T READ)



19. Are you likely to cancel or change your cable TV service in the next

year?

1=Yes 2=No/Don’t Know (GO TO QUESTION 22) 20. If you were to cancel or change your cable TV service, what would be

the main reason for doing so? (DON’T READ) 1=Cost/Too expensive 2=Can get the information I want on the Internet

3=Signal quality/outages 4=Poor customer service 5=Don’t have channels I want 6=Don’t watch enough 7=Just don’t like it/want it 8=Signed up with competitor/Better deal 10=Other SPECIFY:__________________________________ 11=Don’t Know/Don’t Remember

21. If you knew that CAPS-TV channels 6 and 15 were only available on your

cable TV service, would that make it less likely that you would stop your cable TV service, more likely or would it make no difference in your decision?

1=Less Likely 2=More Likely 3=No Difference 4=Don’t Know 22. If you wanted to watch a specific program or watch a recently viewed

program again, how would you most prefer to watch? 1=Watch it on cable when it is shown again 2=Record the program on DVR and watch it at your convenience 3=Go to a website and watch it online 4=Other (SPECIFY__________________) 5=Don’t Know

O.K., I’m going to read a brief list of categories or types of programming that are shown or could be shown on local community programming channels. After each, please tell me whether you would be interested in watching this type of programming on a scale of “1” to “5” with “5” being “Very Interested” and “1” being “Not Interested at All.” Let’s start with:(ROTATE ORDER)



“5” Very Interested

“4”

“3”

“2”

“1” Not Interested at All

Don’t Know

23.Information on local community & government services & departments

5 4 3 2 1 6

24.Information on local schools

5

4

3

2

1

6

25.Arts & cultural programs 5

4

3

2

1

6

26.Programs about local History

5

4

3

2

1

6

27.City of Ventura meetings 5 4 3 2 1 6

28.Local news programs 5 4 3 2 1 6

29.Health and wellness programs

5

4

3

2

1

6

30.Local sports programs 5 4 3 2 1 6

31.Programs by kids 5

4

3

2

1

6

32.Church services & spiritual programs

5

4

3

2

1

6

33.Live concert programs 5 4 3 2 1 6

34.Progams about Ventura’s upcoming 150th anniversary

5

4

3

2

1

6

35.Voter and Election information

5

4

3

2

1

6

36. Some people prefer to see local community programming that is packaged in

short segments that are both informative and entertaining similar to a video news magazine, others prefer to watch talk shows and still others prefer to see programming that is live and covers public meetings from beginning to end. Which type of programming do you prefer?

1=Short segments like a news magazine 2=Talk shows 3=Live meeting coverage 4=All/multiple (DON’T READ) 5=Don’t Know



37. If you are watching a local community program about the Ventura area

who would you be most interested in watching tell the story? Would you be most interested in watching a: (READ) 1=Local business leader 2=Neighborhood leader 3=Local student 4=Elected official or political leader 5=Local celebrity or sports star 6=Local teacher 11=Don’t Know

38. Do you have access to a computer that you use to access the Internet?

1=Yes 2=No (GO TO QUESTION 42) 39. Have you ever watched a video on the Internet?

1=Yes 2=No

Would you be interested in using the CAPS-TV website to:

Interested Not Maybe/DK Interested 40.Watch CAPS-TV programs on the Internet? 1 2 3 41.Watch past programs or community meetings which were previously shown on one of the CAPS-TV Channels. 1 2 3 42. Would you be interested in listening to a local commercial-free radio

station operated by a community non-profit media center? 1=Yes 2=Maybe/DON’T KNOW 3=No (GO TO QUESTION 44) 43. What type of radio programming would you be most interested in listening

to? (READ) 1=Music 2=Sports talk radio 3=Current events political talk radio 4=Coverage of live community events 5=Student programs 6=Multiple (DON’T READ) 11=Don’t Know



Now, just a few questions for statistical purposes. . . . . 44. Please tell me which of the following age groupings includes your age:

1=Under 30? 2=30 to 44? 3=45 to 54? 4=55 to 64? 5=65 or older? 6=REFUSED

45. Which of these ethnic or racial groups do you most identify with:

1=Caucasian/Anglo 2=Hispanic 3=African American 4=American Indian/Native American 5=Asian 6=Other (SPECIFY:__________________) 7=REFUSED 46. Would you please tell me which one of the following income groupings

comes closest to describing your household income before taxes:

1=Under $25,000? 2=$25,000 to $40,000? 3=$40,000 to $60,000? 4=$60,000 to $100,000? 5=More than $100,000? 6=REFUSED

Thank you very much for your time. (TERMINATE) 47. GENDER: 1=Male 2=Female

!

!

Community Feedback Summary Community Access Partners of San Buenaventura

Overview

During the second half of 2015, CAPS embarked on a series of initiatives designed to give the leaders of the organization a clearer understanding of the interests and opinions of its stakeholders. These initiatives were organized as a ‘listening tour’ designed to support CAPS’ strategic planning process as well as contract negotiations with the City of Ventura. Over 425 local leaders and residents were interviewed. The stakeholders CAPS engaged fall into four categories: 1) members of Ventura’s City Council; 2) senior staff of the City; 3) civic leaders (including business and nonprofit leaders); and 4) cable subscribers (whose fees support CAPS’ operations). Most of the feedback from CAPS stakeholders was achieved through one-on-one interviews conducted by CAPS’ board, staff and a CAPS consultant. Feedback from cable subscribers was elicited through telephone interviews conducted by Group W Communications on CAPS’ behalf.

Key findings from the community (received by CAPS across all groups) include:

• The value of CAPS’ coverage of local government; • The importance of CAPS as a source of community news and information; • The need to share more stories of CAPS’ successful engagement of community

partners; • The opportunity to build a stronger presence online, including upgrading the website and

promoting CAPS’ content via social media; and • The importance of diversifying CAPS’s funding sources and building fee-for-service

income.

The feedback provided by each of the stakeholder groups is summarized below.

City Council Feedback

CAPS board members interviewed City Council member during the summer of 2015. The feedback from council members included specific praise for:

• CAPS’ coverage of local government, specifically City Council meetings, commission meetings and elections;

• CAPS’ friendly, professional staff; and • CAPS’ coverage of local stories and events (e.g. the 150th Anniversary, Business of the

Month, and Mayor for a Moment).

CAPS Media Community Access Partners of San Buenaventura Community Feedback Summary November 2015 !

Page 2 of 3

Recommendations from City Council included:

• Develop more local news content; • Upgrade the CAPS’ website to include easy access to streaming video; • Collaborate with others in the community, including schools, city departments and the

nonprofit community; and • Tell the CAPS’ story so that more people understand the value CAPS is providing to the

community.

Feedback from Senior Staff at the City

CAPS’ consultant Doug Green interviewed eleven department heads at the City. Positive impressions gleaned from these interviews with senior staff included:

• Covering government and demonstrating the value of City services; • Technical expertise; and • Senior leadership at CAPS.

Recommendations from City staff included:

• Develop CAPS’ web presence, including website upgrade and effective use of social media;

• Enhance involvement with City staff in implementing a coordinated media strategy; and • Diversify CAPS’ funding sources.

Feedback from Community Leaders

CAPS’ Executive Director, Patrick Davidson, and consultant Doug Green conducted interviews with various community leaders. Positive feedback about CAPS included:

• Covering government and supporting civic engagement; • Engaging and supporting community partners (including schools, nonprofits and

businesses); and • Senior leadership at CAPS.

Recommendations for CAPS included:

• Continue supporting community partners, including schools, city departments and the nonprofit community;

• Tell the CAPS’ story so that more people understand the value CAPS is providing to the community;

• Increase local content, including local news and history; and • Upgrade the CAPS’ website.

CAPS Media Community Access Partners of San Buenaventura Community Feedback Summary November 2015 !

Page 3 of 3

Cable Subscribers’ Feedback

CAPS’ contractor, Group W Communications, conducted interviews with a random sample of 400 cable subscribers between September 28 and October 7, 2015. The interviews revealed a number of important facts about cable subscribers including: 1) Demographics of CAPS’ viewers; and 2) Viewer program preferences.

Demographics:

• Subscribers who are aware of CAPS tend to be older, more affluent subscribers (with incomes greater than $60,000 per year).

• Over half of subscribers interviewed have watched CAPS’ programming; • 70% of subscribers who view CAPS’ programs, watch CAPS a few times per month; and • Almost 70% of all subscribers said it is either “important” or “very important” to have

cable channels that feature local community programming.

Program preferences:

• Coverage of City government and City departments; and • Airing of local stories (including programs about local history, sports, arts/culture and

elections).

!

DH Green Consulting !!

Performance Review

Report Community Access Partners of San Buenaventura

(CAPS Media)

Prepared by:

Doug Green, DH Green Consulting

Submitted March, 2016

CAPS MEDIA – PERFORMANCE REVIEW REPORT D H G r e e n C o n s u l t i n g

MARCH 2016 !

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TABLE OF CONTENTS

Purpose of the Performance Review 3

Methods 3

Summary of Key Findings 4

Performance Feedback by Stakeholder Group 6

Summary of Feedback from Staff 7

Summary of Feedback from Cable Subscribers 8

Appendices 8


MARCH 2016 !

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PURPOSE OF THE PERFORMANCE REVIEW

Section 6-12 of the current agreement between CAPS and the City of San Buenaventura calls for a third-party performance review of CAPS’s operations that includes an opportunity for PEG access users and cable subscribers to provide input. METHODS

This performance review draws from a broad range of reflections, opinions and recommendations gathered from CAPS’ stakeholders over the last six months of 2015 and early 2016. It reflects feedback from community leaders, including Ventura City Council members, senior City staff, business and nonprofit leaders, cable subscribers and CAPS’ staff. While the Performance review was completed as part of the contractual agreement with the City of Ventura, it also serves as an important planning tool for CAPS’ leadership. During the second half of 2015, CAPS embarked on a series of initiatives designed to give the leaders of the organization a clearer understanding of the interests and opinions of its stakeholders. The effort to garner feedback from key civic and community leaders was organized as a ‘listening tour’ to provide a basis for renewal of CAPS’ contract with the City of Ventura. Led by CAPS’ new Executive Director, Patrick Davidson, CAPS was assisted in the process of gathering input from stakeholders by planning consultant Doug Green. Most of the feedback from civic and community leaders was achieved through one-on-one interviews conducted by CAPS’ Board, Executive Director, and the consultant. Over 30 local leaders were interviewed. In gathering feedback from cable subscribers, CAPS engaged the assistance of an expert in community access media. Feedback from 400 cable subscribers was elicited through telephone interviews conducted by Group W Communications. The interviews were conducted in October of 2015. The full report from Group W is attached.


MARCH 2016 !

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SUMMARY OF KEY FINDINGS

Key findings from the community (received by CAPS across all groups) include: Strengths: • CAPS’ coverage of local government; • CAPS as a source of community news and information.

Recommendations: • Share more stories of CAPS’ successful engagement of community partners; • Build a stronger presence online, including upgrading the website and promoting

CAPS’ content via social media; and • Diversify CAPS’s funding sources and build fee-for-service income.

Facility and Programs. CAPS has developed a reputation for programming that provides community members access to local government and opportunities for civic engagement. City Council meetings and commission meetings can be viewed live and are available for playback via CAPS’ website. CAPS’ studio offers state of the art video production and editing facilities that serve amateur and professional producers alike. Video production training for CAPS’ members provide easy access for citizens seeking access to the airwaves.

Recommendations: A significant and growing number of CAPS’ stakeholders are viewing video content online. There is an opportunity for CAPS’ to meet this growing demand through more user-friendly access to programs through the CAPS’ website.

Many stakeholders appreciated CAPS’ coverage of local events, news and history. Several recommended expanding the programs that cover local news and events. Others suggested that maintaining high quality content is the key to encouraging greater viewership and traffic to the CAPS studio.

Leadership and professional staff. CAPS’ received high marks for its current executive leadership and staff. Staff are recognized for forging partnerships with other organizations, developing innovative programs, and providing technical expertise to video production partners.

Recommendations: As CAPS explores options for revenue development, some stakeholders suggested that the organization develop greater capacity for engaging volunteers in revenue development. This could include strategic recruitment of board members and other volunteers for their expertise in fundraising, connections with sources of support, or experience in developing fee-for-service income.


MARCH 2016 !

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Community Engagement. CAPS’ stakeholders cited the organization’s engagement of the community as one of the key strengths of the organization. This includes engaging member-producers, City of Ventura staff, nonprofit and business partners, and viewers seeking to connect with local government and community.

Recommendations: CAPS staff recommended exploration of strategies for retaining CAPS members (after they have been trained). The new low-power FM station and increased capacity for streaming video will also provide additional vehicles for interacting with the community. Several stakeholders offered that CAPS should continue to expand partnerships with business and nonprofit partners. Finally, many stakeholders suggested that CAPS itself has an engaging story to tell and will benefit from letting the community know what CAPS does, what it has to offer, and what the organization has accomplished

Revenue Development. CAPS has been developing fee-for-service contracts to supplement revenue it receives from local cable companies (Charter and Time Warner) facilitated by its contract with the City of Ventura.

Recommendation: Video production for the County of Ventura and local schools has been successful and should be expanded to other projects and partners.!

! !


MARCH 2016 !

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!

Performance Feedback by Community Stakeholders at a Glance

Stakeholder Group

Strengths/Comparative Advantages

Opportunities for Growth/Improvement

Cable Subscribers (n=400)

• High Regard. Viewers have a high regard for CAPS.

• Viewership. More than half of all subscribers have watched CAPS-TV; 70% of these viewers watch at least a few times per month.

• 50.9% interested in watching CAPS-TV programs on the Internet;

• 42.8% interested in watching past programs or meetings previously shown on CAPS-TV;

• 31.3% interested in a local community radio station; and

• 40% preferred short segments similar to a video news magazine.

City Council (n=7)

• Staff. Professional and friendly.

• Access. Broadcast city council, commissions;

• Playback. Ability to review meetings online.

• Develop local news content; • Create internship opportunities for

local schools; • Website upgrade (make streaming

more user friendly); and • Increase collaboration with Visitors

Bureau, businesses and 505 incubator.

City Staff (n=11)

• Executive leadership. • Technical expertise. • Civic engagement.

Demonstrating the value of city services and building public trust.

• Develop web presence, including effective use of social media;

• Engage with City staff in a coordinated media strategy; and

• Diversify CAPS’ funding sources.

Community Leaders/Partners

• Senior leadership at CAPS;

• Covering government; and • Engaging community

partners.

• Tell the CAPS’ story; • Increase local content, including local

news and history; and • Upgrade the website.


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Summary of Feedback from CAPS Staff

Doug Green conducted a group interview with four full-time CAPS staff members, followed by an electronic survey to solicit feedback from staff in four specific focus areas: 1) programs; 2) leadership; 3) revenue; and 4) community engagement. A summary of staff feedback is provided below.

Focus Area Strengths/Comparative Advantages

Opportunities for Growth/Improvement

Programs • Citizen access to media production facility and trainings.

• Teamwork, enthusiasm and internal communication.

• Coverage of local government.

• Support for media professionals.

• Everything is free or (in the case of fees for services) value-priced.

• Limited staff capacity due to budget restrictions.

• New FM station to augment CAPS’ current media programs.

• Build online presence and streaming capability through CAPS website.

• Increase traffic to CAPS facility through compelling content.

• Maintain consistent, quality programming.

Leadership • Staff leadership is excellent, providing the time and resources for staff to execute programs effectively.

• Exploration of meaningful ways to engage the CAPS board in outreach and revenue development.

Revenue • Fee for service contracts with the County of Ventura and El Camino High School.

• Development (and retention) of membership.

• Development of additional fee for service contracts with community partners.

Community Engagement

• Strong existing relationships with the City and County, local schools and local nonprofits.

• Develop and strengthen relationships with key community partners (City and County departments, businesses, schools and nonprofits).

• Build understanding/awareness of CAPS services.

• Increase opportunities for listening to the community to develop relevant programming, including streaming media.


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Cable Subscribers’ Feedback Summary (see attached report from Group W).

CAPS’ contractor, Group W Communications, conducted interviews with a random sample of 400 cable subscribers between September 28 and October 7, 2015. The interviews revealed a number of important facts about cable subscribers including: 1) Demographics of CAPS’ viewers; and 2) Viewer program preferences.

Demographics:

• Subscribers who are aware of CAPS tend to be older, more affluent subscribers (with incomes greater than $60,000 per year).

• Over half of subscribers interviewed have watched CAPS’ programming; • 70% of subscribers who view CAPS’ programs, watch CAPS a few times per month; and • Almost 70% of all subscribers said it is either “important” or “very important” to have

cable channels that feature local community programming.

In general, viewers appear to have a very high regard for CAPS and the services provided by it. Specifically: • Five out of six of services tested received a grade of "A" or “B” from well over half of all

viewers. • Cable subscribers appear most interested in watching programs about local history,

programs about Ventura’s upcoming 150th, local sports programs and arts & cultural programs.

Program Preferences:

When asked about programming formats and storytelling options:

• 40% of subscribers preferred short segments similar to a video news magazine, a little over 10% preferred talk shows and about 30% preferred multiple formats.

• When watching a local program, about 40% would prefer a local celebrity or sports star to tell the story, about one-third preferred multiple types of storytellers.

• Almost one-third of all subscribers said they would be interested in listening to a local commercial-free radio station. A little less than half said they might be interested or didn’t know.

Viewing Online

• Over 80% of all respondents have access to a computer that they use to access the Internet. Of these, over 90% have watched a video on-line. Just over half either would or might be interested in watching CAPS programs on-line and over 40% either would or might watch past programs, previously shown on one of the CAPS channels.

!

DH Green Consulting !

Staff Organization Assessment Survey Summary

February 2016

1. Strengths of CAPS

Community-Engagement

• Focus on community involvement • Member-based community access television - Venturans making TV for Venturans • Local community members can learn how to create and actually produce short or long-

form TV content to be shown on local cable channels; facilities, camera, and editing training (on new editing stations / software) and access to facilities and equipment for only $25/year

Staff

• The teamwork between all of the staff. From the Executive Director down to the newest part time staff members, we all communicate and work together very well.

• We have a great staff FT and some of the PT staff is extremely knowledgeable. • Enthusiasm for what we do: everything from training to productions to sharing the caps

story (albeit not enough) • CAPS staff are seasoned professionals

Support for media professionals

• Fully-featured production and post-production facility for professional workflows by media professionals

• Media professionals (that meet member requirements) can join CAPS and have the same privileges as any member for their projects

Free!

• Staff, equipment, and facilities are available for Fee for Service (FFS) work at reasonable rates

• A great facility, equipment and training available to all at little or no cost.

• We provide a tremendous service to the City, not just with meetings, but with all the other projects we do for City departments and events.

CAPS Media - Staff Organization Assessment Survey Summary D H G r e e n C o n s u l t i n g

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2. Weaknesses • Staff capacity/restrictions on the amount of programs we can do. • A perceived weakness is our non-profit status; many members or would-be members

want to create sales/commercial videos to promote their company, but are not allow to do so due to our non-profit status.

• Like most non-profits, it's difficult to accomplish and fund everything we would like to do.

3. Opportunities • We are making a focused effort in 2016 to make the Ventura community aware of what

CAPS Media offers to the citizens within their very own City. The people in the City of Ventura need to learn what we offer by way of services that we can provide to them and promote their involvement and support.

• The radio station and the attention and interest it will garner. • The expansion of some well run programs for students with interest to expand to

adults. Develop partnerships with the county and college.

• Connective opportunities with City, Ventura County, non-profits, and other agencies, as well as dialogues with interested individuals, to gain membership, and retaining same-we tend to lose members after one or two projects.

• We just need to get the buzz going about what can be done. CAPS is a hidden jewel in Ventura/Ventura County that is greatly underutilized.

• Lots of new funding streams are possible, and we have made a good start on that recently. Standouts are our contract with the County of Ventura and the internship program with El Camino, which can provide a blueprint for similar projects.

• With our new Executive Director, we have been working on changing our image in the community. We need to promote this newer, friendlier, and more welcoming environment to the local nonprofit partners, supporters and non-supporters in the City.

• We are open to new partnerships with businesses, local government, schools, and residents.

• Staying relevant in the "you tube" age means completely redefining our mission

4. Threats

Lack of awareness/understanding • Lack of understanding about what we do and how we can support the community. Lots

of people hear the name but don't know and don't ask what we do. • Either people don't know about CAPS (most often) or they have a negative impression

based on a prior meeting or discussion (less often, but occurs more with City and other agencies) due to less-than-helpful attitude from the previous Executive Director; job one is turning that around.

Competition for funding • Difficult to compete for donation dollars due to so many other non-profits with more

compelling causes.


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Changes in media/technology • People are moving away from "TV" and onto devices, not just the youth population.

Streaming will help. • Loss of fund from City cut-backs and shrinking cable franchise fees. • Static thinking in a world of change • All PEG operations are under threat by D.I.V.C.A., State Franchising and reduced

funding by City governments. Cable revenues are projected to continue falling. • Cable television is being replaced by internet television. Cable subscribers are cutting

off their cable television services in exchange for more on demand, easily accessible internet services for viewing programming content.

• Streaming television services offered through computers, mobile devices, media players like Roku and Apple TV are replacing cable TV subscriptions. Internet subscriptions through local cable companies do not provide funding for local public access television. We need to find other funding resources to keep us on the air.

5. Critical Issues

Community Engagement • Reestablishing relationships with residents, businesses, organizations, and local

government where we have burned bridges with them in the past. We are welcoming and approachable for new ideas and partnerships now and people need to be aware of this change.

• How to grow membership and keep members involved • Encouraging traffic to the center with more output • How to increase traffic/interest/buzz about CAPS; both members and non-members

referring CAPS to individuals seeking ways to tell a story, share an adventura, etc. • We need to motivate our members to continue utilizing our services through extended

staff support after they complete the training courses.

Funding • How to increase Fee for Service work, which pays for more staff to do more community

and FFS work • Funding for radio, supplemental income for additional staff and overtime. • Falling Cable revenues • Finding alternative funding to support for our decreasing cables subscribers.

Other: • Improve visibility and importance of CAPS Media • Contract renewal with the City • Staying relevant


February 2016 !

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6. Rate the performance of your operations and programs using the scale provided below.

Answer Options Demonstrates excellence

Performs adequately

Needs improvement

Don't know enough to answer

Programs are all aligned with organization’s mission

2 1 1 0

Programs are delivered in a consistently professional way

2 2 0 0

Programs have a consistent positive impact on the community

0 2 1 0

Organization's technology systems (e.g. phone, website, computers, studio equipment) support program effectiveness

1 3 0 0

Staff receives professional development training

1 1 2 0

7. Suggestions for developing CAPS Programs.

Outreach • Better outreach to the community and maintaining that active relationship with them

supporting each other through continuous involvement with one another. • Newly-developed website should go live very soon • Improving our overall image and accessibility to the community. • Need to create awareness of CAPS and its mission

Program growth, development and funding

• Developing and funding new programs • Developing new revenue streams • Expand/employ the mission • After establishing the need to our services to the community, focus on getting funding

support

Focus on quality/impact

• Consistency • Gauge/track our effectiveness • Impact on community • Remaining relevant in a changing media environment


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8. Rate your organization's leadership in each of the following areas:


Performs adequately

Needs improvement


Leaders at the staff and board level have shared vision and values that support the organization’s mission

2 2 0 0

Commitment of time and resources by the board supports staff and other volunteers

0 3 1 0

Executive director possesses the necessary experience and skill to be effective in the chief staff position

4 0 0 0

Organization empowers people at all levels to make decisions within appropriate limits

3 1 0 0

Suggestions for developing leadership:

• The board has supported staff with resources. • Additional board involvement in fund raising.

Community Engagement

• Listening to our community and working towards providing them what they expect from us.

• Community support • Establishing more partnerships and volunteer opportunities to support extended

services

Other

• ED provides staff both time and resources to effectively and professionally execute job functions, as well as bringing a high-quality

• Clarification of direction for the future • Finding funding to provide more staff support to offer the extended services. • Staff involvement


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9. Rate the CAPS ability to generate revenue in each of the following areas:


Performs adequately

Needs improvement


Organization has a revenue development plan with specific dollar targets for each revenue strategy

0 1 2 1

Organization has devoted resources to building new revenue streams

1 2 1 0

Organization makes a compelling case for using CAPS' services

2 1 1 0

Organization has cultivated a base of community support (and revenue) sufficient to support its needs

1 0 3 0

10. Suggestions about fundraising:

Develop fee for service revenues

• Continue to look for additional 'fee for service' projects • CAPS is in the process of gaining County job contracts, among others for FFS, and will

continue to do so; even now, word of mouth (recently) has been very positive and gained us more FFS work

• Generate funds from activity with existing partners • CAPS continues and will continue to promote both membership and professional Fee for

Service projects


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Marketing/PR and Community Engagement

• Making the community aware of what we are and what services we provide to them. • Establishing the necessity for the services we provide to the community • Community/educational productions • Building better partnerships with other organizations to mutually support one another • Radio

Other:

• CAPS is actively seeking and seizing revenue development opportunities • Streaming • Innovate completely new areas of revenue activity

11. Rate CAPS' engagement of the community.


Performs adequately

Needs improvement


Organization's outreach videos, brochures and other materials are clear, consistent and effective

0 2 2 0

Organization's classes and programs engage community members meaningfully

1 2 1 0

Organization makes effective use of the media (including CAPS website and social media) to raise public awareness of its programs

0 2 2 0

Organization is connected to other organizations in a way that enhances its ability to engage the community

0 2 2 0

12. Suggestions for community engagement:

Education

• Improved training/education • Provide greater range of classes and education • Improved training

Website/streaming media


February 2016 !

8

• Steaming media will be a huge basis for promotion • New website should be invaluable; videos are good, brochures and flyers need more

attention • Steaming media will be a huge basis for promotion

Marketing/PR

• Improve awareness of CAPS • Good product to use as examples

13. Is there anything else you would like to share? • The change in leadership has been of immense benefit for CAPS. Thinking in terms

of programs instead of just infrastructure will provide better success moving forward. I feel positive about the contract renewal with the City.

• Overall I believe CAPS is an awesome place to work and we provide services to the community that they just need to be made aware of to receive more support from them. I believe that we have a great opportunity at this time, to make changes and improve our visibility within the community. This is the time to show that we are new, improved and better than ever. Let's mend bridges and build mutually beneficial partnerships.

CAPS MEDIACapital Equipment Projection

2016 - 2020

PROPERTY & EQUIPMENT

2016 Estimate 2019Low Power FM Station Studio

Tower 25,000$ General upgrade 25,000$ Studio construction 15,000$ Field EquipmentEquipment, furniture 10,000$ Video cameras (3) 15,000$

Studio Tripods (3) 3,000$ Cameras & pedastals 35,000$ DSLR/UAV (2) 1,500$

Media ManagementStorage 25,000$

General GeneralMaintenance 25,000$ Maintenance 25,000$ Upgrades 20,000$ Upgrades 20,000$ Software 10,000$ Software 10,000$ Misc. 5,000$ Misc. 5,000$

Total 170,000$ Total 104,500$

2017 2020Studio Postproduction

Lighting 25,000$ Editing (Computers) (6) 20,000$ Control Room upgrades 25,000$ Playback System

Field Equipment Maintenance and Upgrades 25,000$ Video cameras (5) 25,000$ Tripods (5) 5,000$ Lighting kits (5) 5,000$ DSLR/UAV (2) 1,500$

General GeneralMaintenance 25,000$ Maintenance 25,000$ Upgrades 20,000$ Upgrades 20,000$ Software 10,000$ Software 10,000$ Misc. 5,000$ Misc. 5,000$

Total 146,500$ Total 105,000$

2018Mobile Production Truck

Cameras (4) 30,000$ Playback System

Maintenance and Upgrades 25,000$ Low Power FM Station

Expansion (Westside)Tower 25,000$ Studio construction 15,000$ Equipment, furniture 10,000$

GeneralMaintenance 25,000$ Upgrades 20,000$ Software 10,000$ Misc. 5,000$

Total 165,000$

CA

PS M

EDIA

Rev

enue

Pro

ject

ions

2016

- 20

20

as o

f 4/2

9/16

Rev

enue

2016

%20

17*

2018

2019

2020

%Va

rianc

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Fran

chis

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48.2

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300,

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$

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280,

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$

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0,00

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260,

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$

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240,

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$

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$

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Fra

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90%

2020

Fra

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, 10

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$40,

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, 6%

$12,

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$15,

000

, 2%

$13,

500

, 2%

2020

12

34

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78

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(PEG

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$320

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$35,

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$9,0

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, 1%

2016

12

34

56

78

Subscriber.(P

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s...................................Franchise

.Fees

COMMUNITY)ACCESS)PARTNERS)OF)SANBUENAVENTURA!

Profit)&)Loss)Budget)Overview!

January)through)December)

!

1:10)PM!

! 04/06/15!

Accrual)Bass!

Jan)Q)Dec)15!

Page)1!

! !

Ordinary)Income/Expense!

Income!

4170)·)Fundraising!

4110)·)Grants!

4111)·)Subscriber)Fee)(TimeW

arner)!

13,500.00!

!180,000.00!

4113)·)Subscriber)Fee)Q)Charter!

80,000.04!

4116)·)Franchise)Fee)(TimeW

arner)!

230,000.04!

4117)·)Franchise)Fee)Q)Charter!

100,000.08!

Total)4110)·)Grants!

590,000.16!

4125)·)Donations!

4127)·)InQKind)Donation!

!0.00!

4125)·)Donations)Q)Other!

0.00!

Total)4125)·)Donations!

0.00!

4130)·)Membership)Fees!

4133)·)Organizational)membership!

!5,000.04!

4130)·)Membership)Fees)Q)Other!

7,500.00!

Total)4130)·)Membership)Fees!

12,500.04!

4135)·)Educational)Programs!

4140)·)Consulting)Revenue!

4141)·)Reimbursed)Expenses!

7,500.00!

!0.00!

4140)·)Consulting)Revenue)Q)Other!

0.00!

Total)4140)·)Consulting)Revenue!

0.00!

4150)·)Production)Revenue!

4151)·)Retail)Media)Sales!

!0.00!

4152)·)Dubbing)Services!

0.00!

4153)·)Expendables!

0.00!

4150)·)Production)Revenue)Q)Other!

30,000.00!

Total)4150)·)Production)Revenue!

30,000.00!

4160)·)Miscellaneous)Income!

4161)·)Late)Fees!

!0.00!

7010)·)Interest)Income!

180.00!

4160)·)Miscellaneous)Income)Q)Other!

950.04!

Total)4160)·)Miscellaneous)Income!

1,130.04!

! Total)Incom

e!!

654,630.24!




!

1:10)PM!

! 04/06/15!

Accrual)Bass!

Jan)Q)Dec)15!

Page)2!

! !

5000)·)Cost)of)Goods)Sod!

!000!

5100)·)Cost)of)Goods)SodQConsuting!

!000!

Total)COGS!

!000!

! Gross)Profit!

!!65463024!

Expense!

6150)·)Depreciation)Expense!

!!

000!

6160)·)Dues)and)Membershps!

6180)·)nsurance!

!000!

6186)·)Directors)and)Offcers!

2400.00!!

6187)·)Broadcasters)Lab

ty!

4400.00!!

6188)·)General)Business)Lab

ty!

1162500!!

6191)·)Accident)nsurance!

400.00!!

Total)6185)·)Liability)nsurance!

1882500!

6190)·)Health)nsurance!

5192400!

6195)·)Workers)Com

pensation!

5585.00!

Total)6180)·)nsurance!

7633400!

6200)·)Interest)Expense!

2525.88!

6230)·)Licenses)and)Permts!

6240)·)Msceaneous!

6106)·)Production)Truck!

1290.00!

!1870008!

6010)·)Awards!

1150.00!

6020)·)Advertisng

Marketing!

1800.00!

6105)·)Automobile)Expense!

300.00!

6110)·)Auto)Mileage)Rembursement!

1500.00!

6120)·)Bank)Service)Charges!

6130)·)Conferences!

6131)·)Conference)Fees!

180.00!

!3200.00!

6133)·)Trave!

000!

6134)·)Meas!

000!

Total)6130)·)Conferences!

3200.00!

6166)·)Em

ployee)Training)&)Education!

2400.00!

6170)·)Equipm

ent)Renta!

860.00!

6235)·)Meeting)Expense!

6241)·)Office)Expense!

6242)·)Sm

all)Office)Equ

pment!

4450.00!

!000!

6241)·)Office)Expense)Q)Other!

6000.00!

Total)6241)·)Office)Expense!

6000.00!

!

Cost)of)Goods)Sold!

! ! ! ! ! ! ! ! !6185)·)Liability)Insurance!




!

1:10)PM!

! 04/06/15!

Accrual)Bass!

Jan)Q)Dec)15!

Page)3!

! !

6243)·)Outside)Services!

2,400.00!

6250)·)Postage)and)Delivery!

1,200.00!

6260)·)Printing)and)Reproduction!

900.00!

6310)·)Security!

780.00!

6320)·)Sm

all)Tools!

1,200.00!

6321)·)Software)NonQCapital!

600.00!

6240)·)Miscellaneous)Q)Other!

1,500.00!

Total)6240)·)Miscellaneous!

49,120.08!

6244)·)Payroll)Processing)Fees!

0.00!

6245)·)Payroll)Taxes!

6270)·)Professional)Fees!

6271)·)Legal)Fees!

30,888.00!

!2,400.00!

6272)·)Accounting)and)Audit!

6273)·)Audit!

!5,500.00!

6274)·)Payroll!

3,600.00!

6275)·)Tax!

1,200.00!

6276)·)Accounting!

12,000.00!

Total)6272)·)Accounting)and)Audit!

22,300.00!

6278)·)Web)Design)and)Consulting!

5,000.04!

6279)·)Consulting)and)Outside)Services!

16,517.82!

Total)6270)·)Professional)Fees!

46,217.86!

6280)·)Prom

otion!

6290)·)Rent!

6291)·)Building!

1,156.04!

!0.00!

Total)6290)·)Rent!

0.00!

6300)·)Repairs)and)Maintenance!

6306)·)IT)upgrades!

!12,000.00!

6301)·)Grounds)Maintenance!

6,000.00!

6302)·)Janitorial!

6,600.00!

6303)·)Video)Equip)Repairs)and)Maintenance!

4,200.00!

6304)·)Com

puter)Repair)and)Maintenance!

3,811.00!

6305)·)Facility)Repairs)and)Maintenance!

27,000.00!

Total)6300)·)Repairs)and)Maintenance!

59,611.00!

Total)6330)·)Salaries)and)Wages!

314,114.04!




!

1:10)PM!

! 04/06/15!

Accrual)Bass!

Jan)Q)Dec)15!

Page)4!

! !

6340)·)Subscriptions)and)Material!

6341)·)Subscriptions!

0.00!

6342)·)Reference)Material!

420.00!

6343)·)Website)Subscription!

300.00!

6351)·)Programming)Subscription!

600.00!

6340)·)Subscriptions)and)Material)Q)Other!

240.00!

Total)6340)·)Subscriptions)and)Material!

1,560.00!

6345)·)Telephone!

6347)·)Cellular!

!2,100.00!

6348)·)Internet)Provider!

5,760.00!

6349)·)Local)&)Long)Distance)Telephone!

2,100.00!

Total)6345)·)Telephone!

9,960.00!

6350)·)Travel)&)Entertainment!

6360)·)Entertainm

ent!

!0.00!

6370)·)Meals!

3,000.00!

6380)·)Travel!

4,500.00!

6350)·)Travel)&)Entertainment)Q)Other!

0.00!

Total)6350)·)Travel)&)Entertainment!

7,500.00!

6390)·)Utilities!

6400)·)Gas)and)Electric!

!21,200.00!

6405)·)Trash!

2,016.00!

6410)·)Water!

1,620.00!

Total)6390)·)Utilities!

24,836.00!

6500)·)Video)Production)and)Supplies!

6504)·)Expendables!

!0.00!

6505)·)Music)Contract)Fees!

3,000.00!

6510)·)Recording)Media!

600.00!

6514)·)Sm

all)Production)Equipm

ent!

4,800.00!

6515)·)Production)Supplies!

1,200.00!

Total)6500)·)Video)Production)and)Supplies!

9,600.00!

!Total)Expense!

!634,712.90!

!Net)Ordinary)Income!

!19,917.34!

! Net)Income!

!19,917.34!

!

CAPS%Media%2016%Budget%Projection%Summary

5/6/16

1%of%1

INCOME4110 Cable%Income 2016%PROJECTION

Subscription%Fees%(PEG)4111 4111%·%Subscriber%Fee%4%TW% 200,000%%%%%%%%%%%% %4113 4113%·%Subscriber%Fee%4%Charter 85,000%%%%%%%%%%%%%% %

Total%Subscription%(PEG) 285,000%%%%%%%%%%%% %Franchise%Fees

4116 4116%·%Franchise%Fee%4%TW 250,000%%%%%%%%%%%% %4117 4117%·%Franchise%Fee%4%Charter 100,000%%%%%%%%%%%% %

Total%Franchise 350,000%%%%%%%%%%%% %Combined%Subscription%&%Franchise%Fees 635,000%%%%%%%% %

Other%Income4125 Grants 10,000%%%%%%%%%%%% %6290 Donation%4%Rent 66,180%%%%%%%%%%%%%% %4130 Membership%Fees 9,000%%%%%%%%%%%%%%%% %4135 Educational%Programs 7,750%%%%%%%%%%%%%%%% %4150 Production%Revenue 60,000%%%%%%%%%%%%%% %4170 Fund%Raising 10,000%%%%%%%%%%%%%% %

Total%Other%Income 162,930%%%%%%%% %TOTAL%INCOME 797,930%%%%%%%% %

EXPENSE6330 Salaries%&%Wages

Full%Time% 302,000%%%%%%%%%%%% %Part%Time 60,000%%%%%%%%%%%%%% %

Sub%Total%Salaries%&%Wages 362,000%%%%%%%%%%%% % 362,000%%%%%%%% %

6180 Insurance 70,000%%%%%%%%%%%%%% %6290 Donation%4%Rent 65,000%%%%%%%%%%%%%% %6245 Payroll%Taxes 35,000%%%%%%%%%%%%%% %6300 Repairs%&%Maintenance 35,000%%%%%%%%%%%%%% %6390 Utilities 30,000%%%%%%%%%%%%%% %6240+ Miscellaneous%4%Admin 25,000%%%%%%%%%%%%%% %6270 Professional%Fees 15,000%%%%%%%%%%%%%% %6250+ Miscellaneous%4%Production 12,500%%%%%%%%%%%%%% %6500 Video%Production%&%Supplies 11,500%%%%%%%%%%%%%% %6345 Telephone%&%Internet 10,500%%%%%%%%%%%%%% %

Sub%Total%Expense 309,500%%%%%%%% %

35000 Direct%Capital%Expenditures35001 Mobile%Production%Truck%(Lease) 15,000%%%%%%%%%%%%%% %35002 Cablecast/Playback%(Lease)% 15,000%%%%%%%%%%%%%% %35003 Post%Production%Computers%(Lease) 4,500%%%%%%%%%%%%%%%% %35005 Studio%cameras%&%lighting 30,000%%%%%%%%%%%%%% %35006 Media%Storage 25,000%%%%%%%%%%%%%% %35007 LPFM%Tower 25,000%%%%%%%%%%%%%% %

Sub%Total%Direct 114,500%%%%%%%% %TOTAL%EXPENSE 786,000%%%%%%%% %

SummaryINCOME 797,930%%%%%%%% %EXPENSE 786,000%%%%%%%% %NET 11,930%%%%%%%%%%

COMMUNITY ACCESS PARTNERS OF SAN BUENAVENTURA


MISSION: To create an engaged and informed community

through participation in electronic media.

Documents

CAPS Media 2015 Annual Report FINAL 5.13.16