Capitol Hill apple store

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spring 2010

Text of Capitol Hill apple store

  • MELROSE SQUARE BUILDINGAPPLE STORE DESIGN

  • 1MELROSE SQUARE BUILDINGapple store design proposal

    concept

    business selection

    plan/ material detail

    1F space

    2F space

    residence/ sustainability

  • After choosing the Apple store as the business selection, my consideration on future of the Apple products reacheda fact that only 6.9% in the computer user is Mac user; consequently, having the Apple product(s) make(s) them unique. But if the Apple maintains its popularity, one day 50% of computer user will be using the Apple and the products will no longer make them unique.products will no longer make them unique.

    In future, we will see the Apple products more often in our lives. To respond the demands, the future Apple store will be selling lifestyle in which the products are embedded. The assumption led me to design a series of the showrooms that represents peoples primary lives; private and work.

    Addition to the lifestyle showroom, the personalizable products will also be a key for next generation of the Apple products. As will also be a key for next generation of the Apple products. As iPhone has been popular, thousands of accessories are available to individualize the products. The Capitol Hill store will be introducing a personalizing product design service,2

    APPLE STOREin Capitol Hill, Seattle

  • new-arrival showroom ( left) and genius Bar (r ight)

  • 8entrance facade

  • today

    future the Apple

    Artistic sense Colorful views

    EnergeticActivities Local style

    5

    State-of-ArtProduct design Variety in

    product line

    Local style

    State-of-ArtProduct design

    The innovative powerHigh percentage ofyoung Mac user

    Capitol Hill

  • 61F plan

    legend - space

    legend - ceiling

    legend - lighting

    material

    2F plan

    1F RCP 2F RCP

    Roof plan

    01. entrance02. residential entry03. garage04. residential stair to 2F05. atrium06. central staircase07. elevator07. elevator08. product display area09. accessory shelves10. creative space11. sta space/inventory12. new-arrival show space13. genius bar14. commercial restroom14. commercial restroom15. emergency exit

    16. private style - kitchen17. pirate style - kids room18. private style - living room19. work style - presentation 20. work style - reception21. workstyle - oce22. re-rated enclosure22. re-rated enclosure23. stair to the roof24. closets25. residential living room26. elevated oce27. masterbed room28. kitchen29. reading area29. reading area30. bathroom31. walk-in closet

    wood oor

    smoke mirror glass tile

    carpet oor

    safty glass

    leather

    leather

    stainless steel

    leather

    brushed nish

    01. direct furring integrated ceiling02. wire suspended wallboard ceiling03. direct furring plaster ceiling04. framing suspended at ceiling

    01. 2x4 parabloci troer light 02. 6 recessed can light03. sphere scone light04. custom tubular skylight05. 36 long strip cove lighting

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    32. solar panels33. skylight34. grass roof35. lounge chair36. wood deck37. HVAC system

  • Simplicity in the 1st oorDiversity in the 2nd oorWhen the customer walks in the ground oor, they can immediately know that its an Apple store by the logo, simple and consistent spacedesign. The Apples current branding has not yet introduced diverse design which they will be in near future.

    The new design always needs an extra caution The new design always needs an extra caution when presenting to the public; because new design may not be recognizable by the public.Therefore, the 1st oor rather looks similar to the typical Apple store design to communicatethat this is an apple store. Once people come in,the new store design can be easily revealed tothe people who already know that they are at anthe people who already know that they are at anApple store.

    7

  • 8 atrium seating area

  • central sta ircase creat ive space

    an Apple store with the extra touches.The Capitol Hill Apple store maintains the current store design aesthetic while incorporating some new feature such as the seating space, the new-arrival show space, and the creative space.

    The seating area table is designed to replace thetypical coee table with stack of magazines on withsimple reading device embedded.simple reading device embedded.

    The creative spaces desk has a wide and deep countertop that it is meant to hold a pair ofkeyboards and mice for both customer and stasides for easy access to the design content.

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    seating area table design creat ive space desk design

  • 10private style - k itchenwork style - recept ion & off ice

    work style - presentat ion room

    As the Apple gradually expands its productline in the multimedia entertainment market, our lifestyle will dramatically change. iPhone will connect to fridge so that you can check what to buy at grocery store.

    Not only selling the products, but the Apple store will present the lifestyle of both work and private will present the lifestyle of both work and private in which the products are embedded.

    work style

    oce

    reception

    presentation room

    private style

    living room

    kids room

    kitchen

    lifestyle representation showroom

    oce

    reception

    presentation room

    living room

    kids room

    kitchen

  • private style - l iv ing room

    private style - l iv ing room

    The work and private lifestyle showrooms are clearly separated into the two sides;

    therefore, when the customer walks up to the 2nd oor, they can easily navigate to

    which style they would like to go.

    private style - k ids room11

  • 12 resident ia l l iv ing space resident ia l k itchen

    The custom tubular skylight is designed to bring natural light to the 1st oor while the 2nd oor residence can receive the beneet of light. By cooperating with Horizon Energy System., Inc, the natural light can travel up to 30 feet below the rooftop to light up around 500sf space.

    The skylight system above the residential kitchen area isalso meant to save energy during the daytime. The also meant to save energy during the daytime. The kitchen is located in the south end of the residential space so that the kitchen can receive enough daylight in daytime.

    Sustainability incorporated

    tubular skyl ight design

  • Picture yourself visiting the Capitol Hill Apple store,,lled with joy of the new technology, with a myriad of personalizable products to choose from.

    Walk up the state-of-art glass staircase to experiencethe future of the Apple products embedded in eachlifestyle.

    Imagine a lifestyle that all the products in your homeImagine a lifestyle that all the products in your homeor oce work compatibly, that is why the Capitol HillApple store will be there for you

    grass roof top

    solar panel on the roof

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  • SCOTT S E I