The capital FM logo is in bright colours to clearly state which radio station it is. The broadcast station numbers were used because it would be easier to find for the audiences watching. The way it is simply built may suggest that they want the audience to understand what they are trying to get across without overly complicating it for the viewers and listeners.

This logo was used in the advertisement for capital FM to shows audiences that the radio station is not only available to England but to wales as well. This helps with advertising and to get more listeners.

The number one logo is there in the advert to show that has been voted the number one or best radio station for listeners and music played.

This logo is to suggest that they bring you the best music and the most popular music at the time.