Wednesday, July 21, 2010

The most popular search engine in the world:

The second most popular:

The most popular search engine in the world:

The second most popular:

• More Impactful• More Memorable• Why read when you can watch?

Digital Video is what customers want

• Low quality/production values• Lack of strategic focus/direction• Much room for improvement

But as with much of the Web

Why us?

• Decades of advertising experience working with leading brandsincluding Comcast, AT&T, BMW, MasterCard, Akamai…

• Creative and strategically focused.• East Coast (Boston/NY) and West Coast (LA) production

partners - directors, editorial, animation, music, 3D graphics,special effects, etc.

• Big- and small-budget experience

Some Facts

• 77% of U.S. Consumers watch video online• 74% of U.S. Internet users watched online video every day in 2008• In November 2009, more than 170 million U.S. Internet users watched

online video during the month.• 180 million U.S. online video ad viewers by 2013 (over 80% of Internet

users) – up from 130 million in 2008• Between 10/2007 and 10/2008, the number of visitors to retail sites

who watched video on those sites grew by 40%• Online video viewers pay 53% more attention to online video ads vs.

TV ads• Growing shift of ad $$ from TV to online• Replicate the sight, sound, motion – and emotion – of TV but more

measurable, targetable and interactive

Source: eMarketer, October 2008 ; Forrester Research; Online Publishers Association; Nielsen; @Plan Winter2009, Millward Brown Study, MSNBC Video Client CaseStudy, 2008)

Video content - diverse and evolving

• Brand Video/ “Video Home Page”• Online “TV” ads• Interactive video ads/rich media banners• “Webisodes”• Branded Channels - Staples TV• Viral Video• Social Media - YouTube, Facebook, MySpace• Instructional/how-to video• Video Annual Reports• User/customer-generated video• Mobile video - iPhone, Blackberry

Thank You