Embed Size (px)
DESCRIPTION
Back-to-School Survey of the College Millennial Consumers. Capabilities Overview and Case Studies. 2013 CMCs Back-to-School Survey. Student Insights. Source: Fluent 2013 research. College Millennials surveyed (n=1,010). 2. 8. How Do They Feel About Their Financial Situation?. - PowerPoint PPT Presentation
Citation preview
Capabilities Overview and Case Studies
Back-to-School Survey of the College Millennial Consumers
Student Insights
2
2013 CMCs Back-to-School Survey
8
Source: Fluent 2013 research.College Millennials surveyed (n=1,010)
Student Insights
2
How Do They Feel About Their Financial Situation?
8
Source: Fluent 2013 research.College Millennials surveyed (n=1,010)
Student Insights
2
How Do They Feel About Their Financial Situation?
8
Source: Fluent 2013 research.College Millennials surveyed (n=1,010)
Student Insights
2
How Will They Fund Expenses?
8
Source: Fluent 2013 research.College Millennials surveyed (n=1,010)
Student Insights
2
What Are They Spending On the Most?
8
Source: Fluent 2013 research.College Millennials surveyed (n=1,010)
Student Insights
2
Where Are They Willing to Splurge a Little (a very little)
8
Source: Fluent 2013 research.College Millennials surveyed (n=1,010)
Student Insights
2
What Influences Their Buying Decisions the Most?
8
Source: Fluent 2013 research.College Millennials surveyed (n=1,010)
Student Insights
2
We are Fluent
The Company We Keep
Specializing in “translating brands for the college world,” Fluent works with clients who want to understand and engage College Millennial Consumers (CMCs) nationwide, both on- and off-campus. Fluent capabilities include: campus activities and programs, College Millennial Consumer insights, digital and social media strategy and activations, and experiential programs. www.fluentgrp.com
7
