Communication Plan

About ArtsMemphis:• ArtsMemphis is a nonprofit organization founded in 1963

• ArtsMemphis raises in support of art and culture for the city of Memphis

• 95% of every dollar raised by ArtsMemphis is used to support arts initiatives in the community such as: Africa in April, Ballet Memphis, The University of Memphis Department of Theatre & Dance, STAX Music Academy, just to name a few…

ArtsMemphisCommunication Plan:

• Increased Use of Social Media Applications

• Establishment of a Content Management Plan

• Creation of an Online Arts Community Forum

Increased Use of Social Media Applications

• Increase organizational exposure through increased use of social media applications

• Track social media utilization and satisfaction results

• Implement procedure of content management through social media applications

Establish a Content Management Plan

• Establish a content management to communicate effectively and consistently

• Review and update content management plan as needed

Create and Online Arts Community Forum

• Create an online, collaborative communication environment to be used by arts groups, donors, members and the community for the sharing of: news and events, organizational updates, best practices, etc.

References

(n.d.). Retrieved from http://www.artsmemphis.org/