Canadians on the CBC · 2018. 11. 17. · CBC.ca website less popular than Television and Radio – More than one in two Canadians (58%) said they have never visited the CBC.ca website,

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Perceptions of the CBC – Friends of Canadian Broadcasting – March 2012 Nanos Research • Summary • Project 2012-266

Canadians on the CBC Friends of Canadian Broadcasting Nanos Summary • 2012-266

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Table of Contents

Executive Summary .............................................................................................. 2

Key Findings ................................................................................................................................................... 2

Appendices ............................................................................................................. 5

Appendix A: Methodology ............................................................................................................................... 5

Appendix B: Questionnaire .............................................................................................................................. 7

Appendix C: Statistical Tables ......................................................................................................................... 8

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Executive Summary Canadians are generally satisfied with the programs and content provided by the CBC. They are more likely to support maintaining current funding compared to a cut or increase and believe that possible cuts would likely have a negative impact in terms of Canadian content, local news and national news. These are the key findings of a study conducted by Nanos Research for the Friends of Canadian Broadcasting.

The results presented here are based on a representative online survey of 1,004 Canadians conducted between March 9th and 12th, 2012 weighted to approximate Canadian opinion. The research was completed in accordance with the standards of the MRIA and should be considered an accurate representation of opinion at the time of the survey.

Key Findings

Perceptions of the CBC

Overall satisfaction with CBC Television – More than eight in ten Canadians said they either regularly or occasionally watch CBC Television (86%) and are satisfied or somewhat satisfied (80%) with the programs broadcast.

Strong listenership of CBC Radio – More than one in two Canadians (53%) never listen to CBC Radio, while four in ten (45%) said they regularly or occasionally listen to CBC Radio. Quebecers are comparatively more likely to listen, with 58% saying they listen regularly or occasionally. A majority (82%) of Canadians who listen are satisfied or somewhat satisfied with programs broadcast.

CBC.ca website less popular than Television and Radio – More than one in two Canadians (58%) said they have never visited the CBC.ca website, while about four in ten (40%) said they either regularly or occasionally visit the website. These results are consistent across regions, gender and age groups. Overall, those who visit the website are satisfied or somewhat satisfied (80%) with the content available.

Canadians are more likely to oppose rather than support cuts to the CBC and think cuts would have a negative impact on Canadian content and delivery of local and national news.

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Perceptions on impact of cuts

Canadians believe cuts to the CBC would have a negative impact– Nearly one in two Canadians believe possible government cuts to the CBC would have a negative or somewhat negative impact on the creation of Canadian content (47%), while about four in ten feel the same way in terms of the delivery of news of their region (44%) and national news coverage (41%). Of note, when asked what they like about CBC Television, Radio and CBC.ca, noticeable proportions of Canadians said they like the news coverage for all three components of the broadcaster (21% for CBC Television; 23% for CBC Radio; 24% for the CBC.ca website). Hence, many Canadians believe cuts to the CBC would have a negative impact.

Perceptions on the path forward

Canadians support the government’s promise to maintain or increase support for the CBC – Six in ten Canadians (59%) support or somewhat support the position taken by the Heritage Minister James Moore to maintain or increase support for the CBC, while one in four (24%) oppose or somewhat oppose this position.

Noticeable proportion of Canadians oppose cuts to the CBC – Four in ten Canadians (43%) oppose or somewhat oppose cuts to the CBC, while more than one in three (38%) said they support or somewhat support cuts in order to help achieve the Government of Canada’s fiscal objective. Quebecers are the most likely to oppose (51% oppose or somewhat oppose) and the least likely to support cuts to the CBC compared to other Canadians (26% support or somewhat support, versus 38% for all Canadians). Additionally, men are comparatively more likely to support cuts to the CBC (46% support or somewhat support) than women (30% supported or somewhat supported).

Canadians believe CBC funding should be maintained or increased – About half of Canadians (53%) support the idea of maintaining or increasing funding to the CBC, and nearly one in two (46%) said they would advise their federal Member of Parliament to maintain funding for CBC at current levels. A majority (56%) however believe the government has a fiscal deficit and every department and agency, including the CBC, must do its part to get spending under control.

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Key Insights

Perceptions of the CBC: Overall, Canadians are satisfied with CBC Television, Radio and CBC.ca. Among the three components of the national broadcaster, the Television network is the most popular with Canadians, followed by CBC Radio and CBC.ca.

Perceptions on impact of cuts: Canadians believe possible cuts to the CBC would have a negative impact on Canadian content and delivery of local and Canadian news.

Perceptions on the path forward: Overall, Canadians oppose cuts to the CBC and support the idea of maintaining funding at current levels. They also believe the CBC should do its part to get spending under control as the government faces a fiscal deficit.

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Appendix A Methodology

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Friends of Canadian Broadcasting (FCB) retained Nanos Research to conduct research on Canadians’ perceptions of the Canadian Broadcasting Corporation (CBC). This research measured satisfaction with programs broadcast by the CBC, opinion about CBC funding and its impact on the content. The random online sample of respondents was generated from a non-probability panel of Canadians. The survey had regional and gender quotas and was weighted to be representative of the Canadian general population. The national survey of 1,004 Canadians 18 years of age or older was conducted between March 9th and 12th, 2012. It was administered in English and French. Percentages may not add up to 100 due to rounding.

Ten percent of the fieldwork was validated as part of the firm’s quality and data integrity procedures. Validation and testing of key demographic cohorts indicate that the sample profiles were representative of the population surveyed.

As a result of the random recruitment within the non-probability online panel and the testing of demographic composition compared to the target population Nanos has a high level of confidence that the views presented in this report accurately capture the opinions of Canadians.

The research was completed in accordance with the standards of the Marketing Research and Intelligence Association of which Nanos is a Gold Seal Member.

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Appendix B Questionnaire

Page 1 --

CBC Funding – Questions

Our next few questions are about the CBC.

1. Would you describe yourself as someone who watches CBC Television regularly, occasionally or never?

Regularly ................................ 1 Occasionally ........................... 2 Never ...................................... 3 [Skip to Q5] Don’t know ............................. 77

2. Would you say that you are satisfied, somewhat satisfied, somewhat dissatisfied or

dissatisfied with the programs broadcast by CBC Television? Satisfied .................................. 1 Somewhat satisfied ................. 2 Somewhat dissatisfied ............ 3 Dissatisfied ............................. 4 Don’t know ............................. 77

3. What do you like, if anything, about CBC Television? [Open-ended] 4. What do you dislike, if anything, about CBC Television? [Open-ended]

5. Would you describe yourself as someone who listens to CBC Radio regularly,

occasionally or never? Regularly ................................ 1 Occasionally ........................... 2 Never ...................................... 3 [Skip to Q9] Don’t know ............................. 77

6. Would you say that you are satisfied, somewhat satisfied, somewhat dissatisfied or

dissatisfied with the programs broadcast on CBC Radio? Satisfied .................................. 1 Somewhat satisfied ................. 2 Somewhat dissatisfied ............ 3 Dissatisfied ............................. 4 Don’t know ............................. 77

7. What do you like, if anything, about CBC Radio? [Open-ended] 8. What do you dislike, if anything, about CBC Radio? [Open-ended]

9. Would you describe yourself as someone who visits the CBC.ca website regularly,

occasionally or never? Regularly ................................ 1 Occasionally ........................... 2 Never ...................................... 3 [Skip to Q13] Don’t know ............................. 77

Page 2 --


10. Would you say that you are satisfied, somewhat satisfied, somewhat dissatisfied or dissatisfied with the content available on the CBC.ca website?

Satisfied .................................. 1 Somewhat satisfied ................. 2 Somewhat dissatisfied ............ 3 Dissatisfied ............................. 4 Don’t know ............................. 77

11. What do you like, if anything, about the CBC.ca website? [Open-ended] 12. What do you dislike, if anything, about the CBC.ca website? [Open-ended]

As you may have heard, the CBC could undergo funding cuts of up to $170 million to help achieve the Government of Canada’s fiscal objective.

13. Do you support, somewhat support, somewhat oppose or oppose cuts to the CBC? Support .................................. 1 Somewhat support .................. 2 Somewhat oppose .................. 3 Oppose ................................... 4 Don’t know ............................. 5

In your opinion, will possible cuts to the CBC have a positive, somewhat positive, neutral, somewhat negative or negative impact on the following.

14. Delivering local news coverage of your region Positive ........................................ 1 Somewhat positive ...................... 2 Neutral ......................................... 3 Somewhat negative .................... 4 Negative ...................................... 5 Don’t know ................................. 77

15. Creating Canadian content Positive ........................................ 1 Somewhat positive ...................... 2 Neutral ......................................... 3 Somewhat negative .................... 4 Negative ...................................... 5 Don’t know ................................ 77

16. Delivering national news coverage Positive ........................................ 1 Somewhat positive ...................... 2 Neutral ......................................... 3

Page 3 --


Somewhat negative .................... 4 Negative ...................................... 5 Don’t know ................................. 77

As you may know, the Government of Canada wants to generate at least $4 billion in ongoing annual savings by 2014. 17. Do you agree, somewhat agree, somewhat disagree, or disagree with the Government

of Canada’s objective of generating at least $4 billion in ongoing annual savings by 2014?

Agree ...................................... 1 Somewhat agree ..................... 2 Somewhat disagree ................. 3 Disagree ................................. 4 Don’t know ............................. 77

18. As you may know, since 2006, CBC funding has declined by 6%, while other government spending has increased by 18% in real terms. Some people say that the CBC’s funding should not be cut, while others think it should be cut like in other departments. Which of the following statements best reflects your opinion?

CBC’s funding should not be cut. ...................................................... 1 The government has a fiscal deficit and every department and agency, including the CBC, must do its part to get spending under control. ............................... 2 Don’t know ......................................................................................... 77

19. Assume for a moment that your federal Member of Parliament asked for your advice on an upcoming vote in the House of Commons on what to do about CBC funding. Which of the following three options would you advise him/her to vote for?

Increase funding for the CBC from current levels. ............................ 1 Maintain funding for the CBC at current levels. ................................ 2 Decrease funding for the CBC from current levels ........................... 3 Don’t know ......................................................................................... 77

On May 3rd, one day after the election, Heritage Minister James Moore said: “We believe in the national public broadcaster. We have said that we will maintain or increase support for the CBC. That is our platform and we have said that before and we will commit to that.”

20. Do you support, somewhat support, somewhat oppose or oppose this position? Support .................................. 1 Somewhat support .................. 2 Somewhat oppose .................. 3 Oppose ................................... 4 Don’t know ............................. 77

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Appendix C Statistical Tables

2012-266 - FRIENDS OF CANADIAN BROADCASTING - STAT SHEET

National online survey of 1,004 Canadians 18 years of age and older conducted between March 9th and March 12th, 2012. Page 1

Question 1 - Would you describe yourself as someone who watches CBC Television regularly, occasionally or never?

Total Regularly Occasionally Never Don't know

Responses Percentage Percentage Percentage Percentage

Region Canada 2012-03 1004 26.6 59.3 11.3 2.7 Atlantic 107 31.8 57.9 8.0 2.3 Quebec 246 28.1 54.3 12.3 5.3 Ontario 292 27.9 59.8 9.9 2.3 Prairies 204 19.7 64.0 14.9 1.4 British Columbia 157 27.5 61.3 10.2 1.1

Gender Male 481 27.9 56.8 11.9 3.4 Female 523 25.4 61.6 10.9 2.1

Age 18 to 29 189 14.2 60.7 17.4 7.7 30 to 39 214 17.3 65.4 15.1 2.3 40 to 49 182 32.9 58.2 6.3 2.6 50 to 59 201 26.9 65.5 7.6 .0 60 plus 219 41.1 47.5 10.1 1.3



Question 2 - Would you say that you are satisfied, somewhat satisfied, somewhat dissatisfied or dissatisfied with the programs broadcast by CBC Television?

Total Satisfied Somewhat satisfied

Somewhat dissatisfied Dissatisfied Don't know

Responses Percentage Percentage Percentage Percentage Percentage

Region Canada 2012-03 890 28.3 52.0 11.2 3.6 4.9 Atlantic 98 23.8 60.7 11.9 1.7 1.8 Quebec 215 28.4 50.4 12.2 2.2 6.8 Ontario 263 29.5 50.5 10.4 4.4 5.2 Prairies 173 28.7 49.2 12.8 6.3 3.1 British Columbia 141 28.5 54.9 8.8 2.2 5.6

Gender Male 424 29.3 49.4 12.1 5.2 4.1 Female 466 27.4 54.5 10.5 2.1 5.6

Age 18 to 29 156 25.0 48.2 15.3 3.5 7.9 30 to 39 182 26.6 52.6 11.6 2.8 6.3 40 to 49 170 31.3 52.7 10.7 1.6 3.7 50 to 59 185 28.7 53.7 10.4 3.4 3.8 60 plus 196 29.4 52.4 8.9 6.3 3.0



Question 3: What do you like, if anything, about CBC Television? [Open-ended]

Frequency Percent Valid Percent Cumulative Percent

Valid

Good programs/shows 231 23.0 25.9 25.9 News coverage 186 18.5 20.9 46.8 Canadian content 142 14.2 16.0 62.8 Hockey/Sports 81 8.0 9.1 71.9 Unsure/no answer 75 7.5 8.4 80.3 Variety of content 66 6.6 7.4 87.7 Nothing 48 4.8 5.4 93.2 Other 35 3.5 3.9 97.1 Local content 26 2.6 2.9 100.0

Total 890 88.7 100.0 No answer 114 11.3

Total 1004 100.0



Question 4: What do you dislike, if anything, about CBC Television? [Open-ended]


Valid

Nothing 325 32.4 36.5 36.5 Not enough good programs/shows 227 22.6 25.5 62.1 Unsure/no answer 129 12.8 14.4 76.5 Other 56 5.6 6.3 82.8 News coverage 44 4.4 4.9 87.8 Too many commercials 39 3.9 4.4 92.1 Biased content 38 3.8 4.2 96.4 Funded by tax dollars 17 1.7 1.9 98.3 Too much Canadian content 16 1.6 1.7 100.0

Total 890 88.7 100.0 No answer 114 11.3

Total 1004 100.0



Question 5 - Would you describe yourself as someone who listens to CBC Radio regularly, occasionally or never?



Region Canada 2012-03 1004 12.4 32.8 53.0 1.8 Atlantic 107 11.6 41.1 46.0 1.2 Quebec 246 15.0 43.3 39.6 2.2 Ontario 292 10.6 30.6 56.4 2.5 Prairies 204 9.4 23.6 66.2 .8 British Columbia 157 15.9 26.8 55.5 1.8


Age 18 to 29 189 9.4 34.7 52.1 3.8 30 to 39 214 12.0 33.8 52.4 1.7 40 to 49 182 10.7 33.7 53.6 1.9 50 to 59 201 10.7 33.8 54.5 1.0 60 plus 219 18.1 28.5 52.6 .9



Question 6 - Would you say that you are satisfied, somewhat satisfied, somewhat dissatisfied or dissatisfied with the programs broadcast on CBC Radio?




Region Canada 2012-03 472 34.0 48.4 9.4 1.0 7.1 Atlantic 58 33.0 54.1 6.2 1.0 5.7 Quebec 148 26.5 52.7 14.9 .2 5.8 Ontario 127 35.2 47.7 6.9 1.5 8.6 Prairies 69 35.1 43.2 10.7 2.7 8.3 British Columbia 70 47.8 41.1 3.5 .3 7.3

Gender Male 257 30.9 53.0 7.3 1.8 7.0 Female 214 37.8 43.0 11.8 .1 7.3

Age 18 to 29 91 30.0 43.0 18.3 .5 8.1 30 to 39 102 27.8 53.5 10.7 1.3 6.7 40 to 49 84 34.4 54.3 4.3 .0 7.1 50 to 59 91 35.7 50.1 7.8 .6 5.8 60 plus 104 42.0 42.1 5.8 2.4 7.7



Question 7: What do you like, if anything, about CBC Radio? [Open-ended]


Valid

Interesting programs 131 13.1 27.9 27.9 News coverage 110 10.9 23.2 51.1 Unsure/no answer 57 5.7 12.1 63.1 Other 56 5.6 12.0 75.1 Good music 41 4.1 8.8 83.9 Canadian content 30 3.0 6.4 90.2 Nothing 26 2.6 5.6 95.9 Morning shows 11 1.1 2.3 98.2 No commercials 9 .9 1.8 100.0

Total 472 47.0 100.0 No answer 532 53.0

Total 1004 100.0



Question 8: What do you dislike, if anything, about CBC Radio? [Open-ended]


Valid

Unsure/no answer 183 18.3 38.9 38.9 Nothing 91 9.1 19.3 58.2 Other 62 6.2 13.2 71.3 News coverage 52 5.2 11.1 82.4 Boring 31 3.1 6.7 89.1 Not enough good music 31 3.1 6.7 95.7 Radio hosts 20 2.0 4.3 100.0

Total 472 47.0 100.0 No answer 532 53.0

Total 1004 100.0



Question 9 - Would you describe yourself as someone who visits the CBC.ca website regularly, occasionally or never?



Region Canada 2012-03 1004 7.3 32.8 57.7 2.2 Atlantic 107 9.2 39.9 49.6 1.2 Quebec 246 7.7 32.7 58.4 1.3 Ontario 292 6.6 30.0 58.8 4.6 Prairies 204 5.0 31.1 63.5 .3 British Columbia 157 9.9 35.6 52.5 1.9


Age 18 to 29 189 11.7 24.4 59.6 4.3 30 to 39 214 8.2 31.9 58.0 1.9 40 to 49 182 7.6 41.1 48.5 2.8 50 to 59 201 5.0 40.4 53.9 .7 60 plus 219 4.7 27.1 66.9 1.4



Question 10 - Would you say that you are satisfied, somewhat satisfied, somewhat dissatisfied or dissatisfied with the content available on the CBC.ca website?




Region Canada 2012-03 425 31.7 48.1 4.7 2.7 12.9 Atlantic 54 32.7 46.1 9.5 6.2 5.5 Quebec 102 24.7 48.7 6.4 4.6 15.6 Ontario 120 32.2 48.0 3.7 1.0 15.1 Prairies 74 34.4 50.5 4.4 .0 10.7 British Columbia 74 36.9 46.4 .9 3.1 12.8

Gender Male 223 26.0 53.1 3.5 4.9 12.5 Female 201 37.9 42.5 6.1 .2 13.2

Age 18 to 29 76 30.3 43.7 2.9 7.4 15.7 30 to 39 90 34.2 46.8 10.0 .0 8.9 40 to 49 93 30.3 47.2 6.2 2.7 13.6 50 to 59 93 32.2 53.2 1.1 .0 13.5 60 plus 72 30.9 48.8 2.7 4.6 13.0



Question 11: What do you like, if anything, about the CBC.ca website? [Open-ended]


Valid

News updates 103 10.2 24.2 24.2 Unsure/no answer 88 8.8 20.7 44.9 User-friendly/well-designed 64 6.4 15.2 60.1 Possibility to access programs any times 60 6.0 14.2 74.3

Nothing 48 4.8 11.4 85.6 Other 36 3.5 8.4 94.0 Variety of content 25 2.5 6.0 100.0

Total 425 42.3 100.0 No answer 579 57.7

Total 1004 100.0



Question 12: What do you dislike, if anything, about the CBC.ca website? [Open-ended]


Valid

Nothing 250 24.9 58.9 58.9 Unsure/no answer 70 7.0 16.6 75.5 Other 54 5.4 12.7 88.2 Difficult to navigate 40 4.0 9.5 97.7 Biased content 10 1.0 2.3 100.0

Total 425 42.3 100.0 No answer 579 57.7

Total 1004 100.0



Question 13 - As you may have heard, the CBC could undergo funding cuts of up to $170 million to help achieve the Government of Canada’s fiscal objective.

Do you support, somewhat support, somewhat oppose or oppose cuts to the CBC?

Total Support Somewhat support

Somewhat oppose Oppose Don't know


Region Canada 2012-03 1004 13.0 24.6 21.3 21.2 19.9 Atlantic 107 11.2 28.4 22.4 25.1 12.9 Quebec 246 9.5 16.1 30.1 20.8 23.4 Ontario 292 14.9 23.6 17.3 22.1 22.0 Prairies 204 17.2 28.2 18.2 13.5 22.8 British Columbia 157 10.8 32.5 17.9 27.5 11.4 Gender Male 481 17.4 28.5 20.2 20.0 13.9 Female 523 9.0 21.0 22.2 22.3 25.4 Age 18 to 29 189 12.8 25.7 26.3 14.1 21.2 30 to 39 214 9.5 20.4 22.4 23.3 24.4 40 to 49 182 9.3 26.1 21.1 22.0 21.5 50 to 59 201 13.9 25.7 17.2 22.0 21.2 60 plus 219 18.9 25.5 19.7 24.1 11.8



Question 14 - In your opinion, will possible cuts to the CBC have a positive, somewhat positive, neutral, somewhat negative or negative impact on the following:

Delivering local news coverage of your region

Total Positive Somewhat positive Neutral Somewhat

negative Negative Don't know

Responses Percentage Percentage Percentage Percentage Percentage Percentage

Region Canada 2012-03 1004 10.0 8.4 28.3 22.2 22.0 9.2 Atlantic 107 11.7 10.2 24.2 19.5 31.8 2.6 Quebec 246 6.2 9.5 31.2 17.4 23.3 12.4 Ontario 292 13.8 8.6 27.7 24.7 15.9 9.3 Prairies 204 7.6 8.2 27.9 25.6 19.8 10.8 British Columbia 157 10.5 5.7 28.0 22.2 27.3 6.2 Gender Male 481 11.0 10.9 30.5 22.1 20.4 5.1 Female 523 9.0 6.1 26.2 22.3 23.4 13.0 Age 18 to 29 189 8.2 14.3 27.3 22.9 13.1 14.2 30 to 39 214 9.3 6.1 31.7 19.1 25.9 7.9 40 to 49 182 13.0 8.9 27.4 24.2 19.5 7.0 50 to 59 201 8.5 5.4 28.2 24.4 24.8 8.7 60 plus 219 10.9 8.1 26.5 20.7 25.3 8.5




Creating Canadian content




Region Canada 2012-03 1004 9.8 8.8 24.3 20.8 26.5 9.8 Atlantic 107 10.6 12.4 20.2 16.4 36.2 4.1 Quebec 246 8.1 7.6 31.9 17.9 21.4 13.0 Ontario 292 12.1 8.5 24.4 20.1 25.8 9.1 Prairies 204 8.5 6.7 22.1 26.0 25.3 11.5 British Columbia 157 9.5 11.6 17.6 22.7 30.8 7.8

Gender Male 481 10.3 10.5 27.3 22.0 24.7 5.2 Female 523 9.4 7.2 21.5 19.6 28.2 14.0

Age 18 to 29 189 10.9 11.8 28.1 15.2 20.0 14.0 30 to 39 214 10.8 6.6 29.8 16.2 27.5 9.2 40 to 49 182 11.5 11.3 20.8 24.0 24.4 8.0 50 to 59 201 8.0 6.9 21.9 26.0 29.9 7.4 60 plus 219 8.2 8.0 20.7 22.7 29.9 10.4




Delivering national news coverage




Region Canada 2012-03 1004 10.8 8.7 31.0 18.8 21.9 8.8 Atlantic 107 11.4 12.8 28.7 16.0 29.1 2.0 Quebec 246 8.7 7.3 35.9 16.6 19.8 11.7 Ontario 292 12.9 11.0 28.2 20.4 19.3 8.3 Prairies 204 9.2 5.9 32.5 22.2 19.3 10.8 British Columbia 157 12.3 7.7 28.0 16.8 28.4 6.9

Gender Male 481 12.4 11.1 34.3 18.1 19.1 5.1 Female 523 9.4 6.5 28.0 19.5 24.5 12.1

Age 18 to 29 189 12.8 11.9 29.8 16.3 15.6 13.6 30 to 39 214 9.0 8.4 32.9 17.3 24.5 7.9 40 to 49 182 13.8 10.4 30.5 16.8 20.9 7.6 50 to 59 201 8.8 6.6 31.1 24.1 21.9 7.5 60 plus 219 10.3 6.8 30.4 19.3 25.6 7.6



Question 17 - As you may know, the Government of Canada wants to generate at least $4 billion in ongoing annual savings by 2014.

Do you agree, somewhat agree, somewhat disagree, or disagree with the Government of Canada’s

objective of generating at least $4 billion in ongoing savings by 2014?

Total Agree Somewhat agree

Somewhat disagree Disagree Don't know





Question 18 - As you may know, since 2006, CBC funding has declined by 6%, while other government spending has increased by 18% in real terms. Some people say that the CBC’s funding should not be cut, while others think it should be cut like in other departments.

Which of the following statements best reflects your opinion?

Total CBC's funding should not be cut

The government has a fiscal deficit and every

department and agency, including the CBC, must

do its part to get spending under control

Don't know

Responses Percentage Percentage Percentage

Region Canada 2012-03 1004 30.1 56.3 13.6 Atlantic 107 28.1 59.7 12.2 Quebec 246 33.6 49.1 17.3 Ontario 292 35.4 49.7 15.0 Prairies 204 22.1 65.0 12.8 British Columbia 157 26.6 66.0 7.4 Gender Male 481 27.5 62.1 10.4 Female 523 32.5 50.9 16.5 Age 18 to 29 189 27.8 51.2 21.0 30 to 39 214 32.4 50.9 16.7 40 to 49 182 31.8 56.3 11.9 50 to 59 201 28.4 61.3 10.3 60 plus 219 30.1 61.2 8.7



Question 19 - Assume for a moment that your federal Member of Parliament asked for your advice on an upcoming vote in the House of Commons on what to do about CBC funding.

Which of the following three options would you advise him/her to vote for?

Total Increase funding for the CBC from

current levels

Maintain funding for CBC at current

levels

Decrease funding for the CBC from

current levels Don't know


Region Canada 2012-03 1004 7.0 46.3 32.0 14.7 Atlantic 107 4.6 52.2 24.1 19.1 Quebec 246 6.5 48.1 32.5 13.0 Ontario 292 11.6 44.7 27.3 16.4 Prairies 204 4.3 41.7 40.3 13.7 British Columbia 157 4.3 48.7 34.7 12.3 Gender Male 481 9.1 45.4 38.5 6.9 Female 523 5.0 47.2 26.0 21.7 Age 18 to 29 189 8.6 44.0 30.7 16.7 30 to 39 214 7.0 46.9 28.4 17.7 40 to 49 182 9.0 47.8 31.0 12.3 50 to 59 201 3.9 47.9 32.7 15.5 60 plus 219 6.8 45.1 36.9 11.1



Question 20 - On May 3rd, one day after the election, Heritage Minister James Moore said: “We believe in the national public broadcaster. We have said that we will maintain or increase support for the CBC.

That is our platform and we have said that before and we will commit to that.”

Do you support, somewhat support, somewhat oppose or oppose this position?

Total Support Somewhat support

Somewhat oppose Oppose Don't know



Documents

Canadians on the CBC · 2018. 11. 17. · CBC.ca website less popular than Television and Radio – More than one in two Canadians (58%) said they have never visited the CBC.ca website,