Canadian National Exhibition Foundation

Executive Brief Executive Director

1. The Opportunity 3

2. About the Canadian National Exhibition Association 3

3. About the Canadian National Exhibition Foundation 5

4. Additional Links 5

5. Ideal Candidate 5

6. Key Areas of Responsibility 6

7. Application Process 7

8. CNE Foundation Board Members 8

9. Biography: John Kiru, CNEA President and CNEF Chair 9

10. Biography: Virginia Ludy, CNEA CEO and CNEF Director 10

11. CNEA 2018 Organizational Chart 11

12. CNEF Strategic Plan 12

13. Potential Funding Pillars of the CNE Foundation 13

For more information, please contact: Sylvia Kadlick

Senior Search Consultant CNEF@kciphilanthropy.com

(416) 340-9710 ext. 1017

Issue Date: February 6, 2018

Please send resume and letter of interest to the email address above by March 2, 2018.

All inquiries will be held in strict confidence.

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Conference Program Advertisement - 2017 Canadian Association of Fairs and Exhibitions (CAFE) Annual Conference

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1. The Opportunity

In this exciting and newly created position, we are seeking an Executive Director to provide strategic and operational leadership for the Canadian National Exhibition Foundation. The Executive Director will play an instrumental role in building our capacity, determining our mandate and identifying compelling fundraising priorities that will inspire our donors, volunteers and staff. Initially reporting to the Chief Executive Officer of the Canadian National Exhibition Association, the Executive Director will be a critical member of our senior management team.

The Executive Director will focus on relaunching the CNE Foundation in alignment with our recently completed inaugural strategic plan, seeking funding for projects to potentially include the digitization of an extensive CNE archival photo collection and a permanent home to showcase the CNE’s history; re-establishment of the CNE’s art collection; a showcase for the history of the city of Toronto; and the support of opportunities that align with its funding pillars: Agriculture and the Environment; Arts and Culture; Industry and Entrepreneurship; and Community Building.

2. About the Canadian National Exhibition Association

A.The Canadian National Exhibition

The CNE, or The EX as it is also known, is Canada’s largest fair and the fifth largest fair in North America. Taking place over the 18 days leading up to and including Labour Day Monday, the CNE offers a wide variety of interactive entertainment experiences.

A cherished tradition for the people of Toronto and surrounding communities, the CNE attracts approximately 1.5 million visitors annually. The fair generates an annual economic impact of approximately $93.1 million for the Greater Toronto Area and $128.3 million for the province of Ontario.

The CNE is held at Exhibition Place, a 192-acre site along Toronto’s waterfront on the shores of Lake Ontario and just west of downtown Toronto.

The Canadian National Exhibition Association is the provincially incorporated agricultural society that organizes the annual CNE in Toronto. Operating since 1879, the CNEA encourages and promotes agriculture,

horticulture, the arts and manufacturing. A corporation without share capital, the CNEA became independent from the City of Toronto and the Board of Governors of Exhibition Place on April 1, 2013.

2017 CNE Opening Ceremonies with honoured guests: Minister Eleanor McMahon; Ontario Premier Kathleen Wynne; CNEA President John Kiru; MP Michael Levitt; Mayor John Tory; CNEA CEO Virginia Ludy; and Chief R. Stacey Laforme, Chief of the Mississaugas of the New Credit First Nation

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B.Reconciliation

The CNEA has a renewed commitment to Indigenous Peoples and to fostering reconciliation. In 2017, the CNE was officially opened by an Indigenous leader for the first time in its history: Chief R. Stacey Laforme of the Mississaugas of the New Credit First Nation.

Exhibition Place is located on the traditional lands of the Mississaugas of the Credit. In recognition of this and the CNE’s historic role in the community, the CNEA works collaboratively with Indigenous community partners on the development of programs.

C.Accessibility and Inclusivity

The CNEA is dedicated to ensuring that all guests and members of the organization are treated fairly and equitably. Over the past year, the CNEA has worked diligently with the CNE Advisory Council on Inclusion of Persons with Disabilities to improve accessibility and inclusivity at the CNE at all levels, from employment through to admissions and customer service.

In the fall of 2017, the CNEA received the Champion’s League Award from the Ontario Disability Employment Network for its leadership role in promoting the inclusion of people who have a disability in the workplace.

For further information about the CNEA and the CNE, please visit: www.theex.com

The CNE Unity Pole, created by Ojibway artist Kris Nahrgang, 2017 CNE

Celebrating accessibility at the 2017 CNE with Minister Tracy MacCharles, the Honourable David C. Onley, TSSA Acting President and CEO David Scriven, and honoured guests

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3. About the Canadian National Exhibition Foundation

The Canadian National Exhibition Foundation (CNEF) was incorporated under the laws of Ontario in 1975. It is a public foundation and a registered charity.

Mission: Building on the rich legacy and tradition of the Canadian National Exhibition,

we inspire community building by investing in innovative initiatives.

Vision: Empowering community. Improving lives.

Current CNEF activities include:

An award of grants to a limited number of organizations committed to furthering its areas of focus;

An award of two scholarships annually to post-secondary students employed by the CNEA through the Eamonn O’Loghlin Scholarship Fund;

Recognition of one family of new Canadians inducted at the CNE’s annual citizenship ceremony with an all-expense paid trip to Ottawa, the following year for the Canada Day festivities.

The CNEF and the CNEA are related parties; CNEF Directors are the members of the CNEA Executive Committee along with the CNEA Chief Executive Officer.

4. Additional Links

CNEA Board: https://theex.com/footer/about-the-cne/board-of-directors

2016 CNEA Annual Report: https://theex.com/assets/cne_annual_report_2016.pdf

2016 CNEA Financial Statements: https://theex.com/AnnualReport/financial_statements_2016.pdf

Parkdale Activity Recreation Centre (PARC) Music Program: https://youtu.be/OS8HgRaDzSM

5. Ideal Candidate

A big picture strategist and thinker, the Executive Director will also have the ability to implement on a tactical level. The new incumbent will be a fundraising generalist with a depth of non-profit sector best practice expertise and experience.

Adaptable to wide variety of audiences, the ideal candidate will comfortably interface and interact internally within the CNEA and professionally represent our Foundation externally. The new incumbent will be flexible, confident, strong and determined. With a “take charge” approach, the successful candidate will thoughtfully guide the Association and our Boards as our fundraising expert.

An entrepreneurial builder, with a “roll up the sleeves” approach, the Executive Director will have an independent style and be open to working in unique environment. Articulate and professional with highly developed persuasion skills, the ideal candidate will be upbeat and positive, undaunted by the challenges of building our Foundation and clearly defining our philanthropic purpose and priorities.

The new incumbent will be respectful of our rich legacy, deep history and strong traditions. The ideal candidate will share our values of Progress, Inclusivity, Respect, Transparency, Integrity, Partnership and

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Impact. Excited by the opportunity to establish and grow our culture of philanthropy, develop compelling funding opportunities and take our Foundation into new territory, the Executive Director will work alongside our talented team and dedicated volunteers to inspire our community building.

6. Key Areas of Responsibility

The Executive Director will:

A.Assist in the identification and enlistment of Foundation Board that will enable us to build our

capacity and realize our goals.

In partnership with the CNEA Working Group, work to establish and identify the mandate of the Foundation Board and key roles and responsibilities, including governance, oversight, contribution to strategy development and participation in active fundraising.

Create a Foundation Board candidate identification, evaluation and recruitment strategy and plan that will outline the specific characteristics, profile and backgrounds required to support the mandate and realize the vision.

Assist in the identification of potential Board members and implement engagement/cultivation plans for each prospective candidate.

Create an orientation plan for new Board members.

Create tailored individual engagement plans for each Board member.

B.In partnership with the internal CNEA Working Group, fulfill our mandate and identify compelling

fundraising priorities that will inspire donors, volunteers and staff.

In cooperation with the CNEA Working Group and additional key staff, determine and affirm funding priorities and specific projects that align with the Foundation’s mission, vision, and mandate and complement the activities of the CNEA.

Undergo project development for each project, determining costs, logistics, audiences, outcomes and impact.

Oversee the development of succinct cases for support for each pillar/project.

Along with the CNEA CEO, revisit priority setting to affirm/determine new and additional priorities.

C.In partnership with the CNEA Working Group, define the relationship with the CNEA to ensure an

aligned and productive partnership.

Provide input into a Memorandum of Understanding between the CNEA and CNEF.

Ensure representatives of the CNEA are represented on in a review of priorities to ensure alignment between the two organizations.

Develop an internal communications strategy so information on Foundation activities can be shared with the CNEA Board and staff leadership team.

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Convene regular meetings (biannually) of the CNEA and CNEF leadership (i.e. the Chairs of both Boards, the CEO of the CNEA, and the Executive Director of the CNE Foundation).

Foster productive partnerships across all areas of the CNEA and the Foundation, including staff, volunteers, and members.

Use the Foundation as a catalyst and platform to begin to build a Culture of Philanthropy at the CNEA.

D.Along with the CNEA Working Group, oversee the creation of a vibrant branding and

communications strategy to position and promote the Foundation in the philanthropic sector.

Convene a group of key internal stakeholders to continue the “Why the CNE Foundation” discussion, with the intention of determining the positioning and key messages related to the Foundation that are in alignment with the CNEA messaging.

Oversee the development of an inspiring brand, building on the CNE’s rich history and reputation that is complementary to the CNEA brand, which will identify the Foundation as a relevant charity that will have an intended impact upon the community.

Develop an action-oriented external communications strategy and plan that includes the development of cases for support, proposals, and collateral for fundraising vehicles.

Develop an internal communications strategy and plan that will inform all CNEA staff, volunteers and members of the new direction of the Foundation and how they can become involved.

Provide senior CNEA leaders, both staff and volunteers, with a synopsis of key messages to ensure consistent messages are delivered to the community.

E.With the support of external consultants, develop a measurable and action oriented three year

business plan that will guide activities over the next three years.

Identify the key giving vehicles that will form the initial focus of fundraising efforts (including Major Gifts and other opportunities linked to CNEA events or activities).

Based on the giving case priorities, develop a prospect identification/research plan.

Determine key objectives and milestones to be achieved in Years 1, 2, and 3, including prospect and donor numbers, revenue and communications objectives.

Achieve 100% financial participation from Foundation Board and encourage financial support from the CNEA Board and CNEA Senior Staff Leadership.

Determine inspiring recognition opportunities for donors at various levels.

Develop CNEF policies and protocols around internal fundraising practices.

7. Application Process

KCI (Ketchum Canada Inc.) has been retained to conduct this search on behalf of the Canadian National Exhibition Association and the Canadian National Exhibition Foundation. For more information about

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this leadership opportunity, please contact Sylvia Kadlick, Senior Search Consultant at (416) 340-9710 ext. 1017 or email CNEF@kciphilanthropy.com

Please send resume and letter of interest to the email address listed above by March 2, 2018. All inquiries and applications will be held in strict confidence.

The CNEA and CNEF are committed to fostering an inclusive, accessible work environment, where all employees feel valued, respected and supported.

The CNEA and CNEF offer accommodation for applicants with disabilities as part of the recruitment process. If you are contacted to arrange for an interview, please advise us if you require an accommodation.

8. CNE Foundation Board Members

John Kiru, Chair

Brian Ashton

Suzan Hall

Councillor Mike Layton

Randy Bauslaugh

Darryl Kaplan

Virginia Ludy

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9. Biography: John Kiru, CNEA President and CNEF Chair

John Kiru is President of the CNE Association and Chair of the Board of Directors of the CNE Association and the CNE Foundation. John oversees a Board of Directors of 25 people, and a membership of more than 100 organizations and individuals.

In addition to his roles with the CNE, John Kiru is the Executive Director of the Toronto Association of Business Improvement Areas (TABIA) representing Toronto’s 82 BIAs with a total membership of 45,000 small business and property owners. As the Executive Director, John’s responsibilities include the day-to-day operation of the association, managing the board’s budget, advocating on behalf of TABIAs member BIAs and their membership as well as facilitating a liaison role between Toronto’s small business community and other organizations, city departments, council, the province and the federal government. John has delivered the BIA message of self-help and the ultimate Private-Public-Partnership to many business communities across the country and the U.S., as well as, at numerous international conferences.

He is also the Past President of the Ontario Association of BIAs, a former member of the Exhibition Place Board of Governors and sits on a number of the City of Toronto and Province of Ontario committees and task forces.

He received his Urban & Regional Planning degree from the Ryerson School of Planning in 1982 and has continued studies in urban renewal, economic development, real estate and event and festival management. His conflict resolution skills and studies in arbitration have resulted in appointments to the former City of North York Court of Revision under the Local Improvement Act and as a member of the City of Toronto, West District Committee of Adjustments.

Prior to joining TABIA as its Executive Director in 2000, John was an Executive Assistant to several City of Toronto Councillors.

As a father of three grown children, he has had the pleasure of recently taking on the new role of grandfather. John and his wife Valerie reside in Caledon, Ontario.

John Kiru, President, Canadian National Exhibition Association, and Chair, Canadian National Exhibition Foundation

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10. Biography: Virginia Ludy, CNEA CEO and CNEF Director

Virginia Ludy’s wide-ranging experience in the event industry encompasses more than 30 years. She currently serves as the Chief Executive Officer of the Canadian National Exhibition Association (CNEA), which is the organization responsible for producing the annual Canadian National Exhibition (the Ex), Canada’s largest community event. In this capacity, she also oversees the Canadian National Exhibition Foundation (CNEF). Virginia has played a leadership role in defining new strategic plans for both the CNEA and the CNEF, and is currently overseeing the development of a new master plan for the organization. Virginia also leads the organization in the area of business development, a new portfolio created as a result of the CNEA’s recent independence from Exhibition Place and the City of Toronto.

Prior to her appointment as CEO, Virginia was the CNE’s Assistant General Manager and Director of Operations. In this key role, she managed a diverse and talented team with responsibility for: emergency planning and preparedness; security, parking and traffic management; gate operations; midway; food services; safety engineering; visitor services; guest relations; information services; volunteer services; site planning; and event services.

Prior to this, Virginia held a variety of positions at the CNE, including Operations Manager, Senior Concessions Coordinator and Marketing Coordinator. Before embarking on her career in the event industry, she was employed in the financial sector.

Virginia has served as the Chair of the Amusement Devices Advisory Council for the provincial Technical Standards and Safety Authority, and was the President of the Canadian Association of Fairs and Exhibitions. Virginia also served as a Director of the International Association of Fairs and Expositions (IAFE). Previously, she has volunteered on other boards and councils in her community.

Virginia holds a Bachelor of Applied Arts (Honours) in Geography from Ryerson University. She earned the Certified Fair Executive (CFE) designation from IAFE and graduated from its Institute of Fair Management. She also successfully completed the Certified Exposition Manager (CEM) program with the Canadian Association of Exposition Managers. Virginia has also successfully completed international courses in the area of emergency planning and preparedness.

Virginia has been a life-long resident of Toronto where she currently resides with her husband, James, and their two children.

Virginia Ludy, Chief Executive Officer, Canadian National Exhibition Association and Director, Canadian National Exhibition Foundation

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11. CNEA 2018 Organizational Chart

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12. CNEF Strategic Plan

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13. Potential Funding Pillars of the CNE Foundation