Canada youth to business report 2014 (english)

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“The Youth Voice Matters”

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2 Canada Youth to Business Report 2014

4 Introduction

5 - 8 Leger Survey Output 9 Keynote Speakers & Panel Members

10 - 11 Discussion of the Day

12 - 14 Youth Perspective

15 Sponsors

16 Closing Remarks & Acknowledgments

TABLE OF CONTENTS

3“The Youth Voice Matters”

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CanadaYouth to Business

ForumGUELPH, ON | MAY 9TH, 2014 | 40 BUSINESS REPRESENTATIVES

30 CANADIAN UNIVERSITIES | 344 STUDENTS

HOW DO WE WORK TOGETHER TO EMBRACE RISK AND DRIVE

CANADIAN COMPETITIVENESS? INNOVATION & PRODUCTIVITY

THE YOUTH VOICE MATTERS

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Present in 124 countries and territories with over 80,000 members- AIESEC is the worlds’ largest student-run organization. Focused on providing a platform for youth leadership development, AIESEC offers young people the opportunity to be global citizens, change the world and garner the experience and skills that matter today.

For over 60 years, students involved in AIESEC have gained skills and competencies through challenging lead-ership experiences, international internships, and interac-tion with an extensive global network.

AIESEC Canada founded in 1958, has over 50 years of experience in developing high-potential youth into global-ly-minded responsible leaders through partnerships with business, government, and institutions of higher educa-tion. AIESEC Canada is currently present in 30 universi-ties with over 2,000 members.

The Canada Youth to Business Forum brought business-es and students together to engage in a unique dialogue on relevant topics to both Canadian businesses and student communities.

On May 9th, 2014, AIESEC Canada convened student leaders from 30 universities across the country for this dialogue with senior business representatives to address the question:

Leger Marketing is an essential strate-gic partner of AIESEC Canada, who sup-ports AIESEC by gathering real time data from students across the country. AIESEC has been the national youth voice during its 60 year history in Canada. With Leger Marketing’s support, we were able to collect and showcase national youth opinions on topics relevant to both students and em-ployers.

The survey this year focused on whether or not Canada would be able to embrace risk and drive Canadian competitiveness. The results of the survey complemented the discussion and content of the Youth to Business Forum.

“How do we embrace

risk & drive Canadian

competitiveness?”

AIESEC YOUTH TO

YOUTH TO BUSINESS SURVEY

BUSINESS FORUMWHO WE ARE

IN PARTNERSHIP WITH

1344 STUDENTS4 REGIONS40.9% MALE | 59.1% FEMALE

INSPIRE

ENGAGE

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LEGER MARKETINGSURVEY OUTPUT SECTOR BREAKDOWN

GENDER BREAKDOWN

6.4%

20.7%

18.4%

10.9%

14.4%

6.0%

GOVERNMENT TECHNOLOGY EDUCATION

LEAST POPULAR: MINING

MOST POPULAR: FINACIAL SERVICES

Survey results show that 18.4% of women wanted to go into GOVERNMENT versus 10.9% of men.

In terms of TECHNOLOGY, only 6.4% of women surveyed were interested in the field versus 20.7% of men.

In EDUCATION 14.4% of woman were interested versus only 6.0% of men.

40.9%59.1%

Which of the following sectors are you most likely to work for?

Financial Services (21.8%)Government (15.3%)Technology (12.3%)Education (10.9%)Biotech/Pharmaceuticals (4.9%)Oil/Gas (4.3%)Healthcare/Medical (2.8%)Manufactuing (2.3%)Transportation (1.7%)Law (1.3%)Marketing (1.1%)Mining (0.4%)Other (9.2%)Undecided (11.7%)

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FINANCIAL SERVICES

7.4%11.5%

6.1%

36.1%

29.7%

GOVERNMENT

9.3%

27.6%

8.7%

EDUCATION

7.4%

23%

12.3%7.0%

ENGINEERINGARTS

OTHERBUSINESS

OVERALL INNOVATION

ECONOMIC SUSTAINABILITY

ENVIRONMENTAL SUSTAINABILITY

Technology Financial Services

Pharma Oil & Gas Education Manufacturing

Technology Education Pharma Transportation Government Financial Services

Technology Pharma ManufacturingTransportation EducationFinancial Services

TECHNOLOGY

7.8%11.2%

21.9%

8.0%

Government Transportation Mining

Oil & Gas Manufacturing Mining

Oil & Gas Mining Government

WHAT ARE THE TOP SECTORS IN INNOVATION & SUSTAINABILITY?

FACULTY BREAKDOWN

The technology sector ranks highest in innovation, environmental & economic sustainability

CORPORATE VALUES (28.6%)

INNOVATIVE MINDSET

(18.2%)


(5.4%)

PRODUCTS (3.0%)

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HOW DOES A YOUNG LEADER DEFINE CORPORATE VALUES?

WE WILL RESEARCH THIS IN NEXT YEAR’S LEGER YOUTH VOICE SURVEY.

CARE ABOUT COMMUNITY

47% OF WOMEN

37.6%OF MEN

CARE ABOUT DIVERSITY

46%OF WOMEN

34.9% OF MEN

LEARNING & DEVELOPMENT POTENTIAL (28.6%)

MOST APPEALING WORK CULTURES

MOST IMPORTANT WHEN CONSIDERING REPUTATION OF EMPLOYER

OTHER(1.8%)

CORPORATE VALUES (28.6%)

WORK-LIFE BALANCE (20.5%)

INNOVATIVE MINDSET

(18.2%)

BEING LEADERS OF THEIR INDUSTRY (15.1%)


(5.4%) ECONOMIC SUSTAINABILITY(4.8%)PRODUCTS

(3.0%) EMPLOYER REPUTATION IS NOT IMPORTANT (0.7%)

UNDECIDED(1.5%)

OPPORTUNITY FOR IMPACT(25.7%)

REWARDING CREATIVITY(10.6%)

JOB SECURITY (9.3%)

FLEXIBILITY ON JOB RESPONSIBILITIES(8.4%)

FAST PACED WORK ENVIRONMENT(7.1%)

EQUALITY AMONGST STAFF (5.1%)

AUTONOMY(3.6%)

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No idea where to start

Lack of income stability

No capital/investors

Undecided

No Knowledge & Training

Risk

No interest in starting an organization

Nothing would prevent me

If you wanted to, what would prevent you from starting an organization (entrepreneurship)?

39% OF ENGINEERS

25.7% OF BUSINESS STUDENTS

SAY THEY DON’T KNOW WHERE TO START

INTEREST IN CORPORATE RESPONSIBILITY FIELD

1 1013.2% 41.6% 39.2%

LEAST LIKELY MOST LIKELY

MOST ATTRACTIVE VALUES OF AN ORGANIZATION

?

29.5%

29.5%

26.6%

23.3%

19.8%

12.6%

8.8%

2.0%

INNOVATION(49.8%)

SAFETY(27.6%)

INTEGRITY(49.5%)

COMMUNITY(43.2%)

EMPOWERMENT(41.8%)

DIVERSITY(41.4%)

COMMITMENT(37.9%)

BALANCE(36.5%)

ACCOUNTABILITY(34.5%)

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Saad RafiChief Executive

Officer of Toronto 2015

Stephen GrahamChief Marketing Officer of

Maple Leaf Foods

Jacqui McGillivray SVP and Chief People

Officer of Cenovus Energy

Alan MiddletonExecutive Director, Schulich Executive

Education Centre

Dennis DeChamplain Senior Vice-President, Finance and Regulatory, ATCO Electric Transmission

Jennifer Pendura Group Lead, Community Relations & Investment; AIESEC Canada Board of Directors.

Dr. Catherine Chandler-CrichlowExecutive Director

Caroline Cakebread, PhDPrincipal, Cakebread inc.

Todd Evans Director, EDC Economics/Corporate Research

Max Oliva Co-founder of Impact Hub Network, Impact Hub Madrid, and TeamLabs

Lee-Anne McAlear Program Director of the Centre of Excellence in Innovation Management at Schulich, York University

Jeanette Sutherland Manager of Workforce Productivity

Ted Graham Innovation Leader at PwC Canada

Kristopher Gibbs Knowledge & Innovation Manager at PwC Canada

Jessica StanleyHuman Resources Advisor

Kayla HorneHR Recruiter

KEYNOTE SPEAKERS

WORKSHOP MEMBERS

ATCO Group

Cenovus

The Co-operators PwC Centre of Excellencein Financial Services Education

Schulich School of Business Calgary EconomicDevelopment

Export DevelopmentCanada

IE School of Business

Master of Ceremonies

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“Creativity LOVES restraint. If you want innovation give it some tight boundaries.”

“One person can make a difference. One person can change the culture by engaging in questions. Innovation comes from the unknown and the possibility of giving people and ideas a chance.” Jacqui McGillivray

SVP and Chief People Officer of Cenovus Energy

“One of the deadliest thing is to go into an organization where everybody has a similar background. It’s hard to manage diversity

but it’s infinitely more rewarding.”Alan Middleton

Master of CeremoniesExecutive Director, Schulich Executive

Education Centre

Lee-Anne McAlearProgram Director of the Centre of

Excellence in Innovation Management at Schulich, York University


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“99.99% of ideas are not new. They are created by a whole collation of ideas. There is no new ideas. They did it...Just go and along the way you will discover more and more. There are tons of ideas out there but the ones who succeed are the ones who have guts to do them.” Stephen Graham

Chief Marketing Officer of Maple Leaf Foods

“The world is big. If we have an idea how can we be sure it’s from us and not others?”

“People need opportunities, they need an ability to work with each other, to brainstorm and to solve life’s problems. And really from that, that creativity, that diversity that we bring in this region and in this country I think, is our real competitive advantage globally. AIESEC represents that innovation. So with diversity unlocks creativity- creativity unlocks innovation.”

Question:

Saad Rafi CEO of Toronto 2015 Pan Am & Parapan American Games

DISCUSSION OF THE DAY

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Millennials make up a major workforce that will be driving our industries in the future. As the world becomes more globalized, both social and economic issues faced by organizations today are also grow-ing more complex. It is essential to collaborate with today’s youth leaders in order for organizations to innovate and create effective solutions that better integrate millennials into the workplace. At Canada’s Youth to Business Forum 2014, we proposed the simple question of, “Which elements of a workplace are essential for innovation and creativity?” to 344 delegates. The following key findings of their re-sponses will be summarized by how organizations can attract, retain and maximize the youth potential of today.

WHICH ELEMENTS OF A WORKPLACE

ARE ESSENTIAL FOR INNOVATION &

CREATIVITY?

ATTRACT > Diversity in the WorkplaceDelegates believe that differences should not only be valued but are an asset in terms collaboration

when facing a complex problem. Gender and cultural diversity are critical elements in attracting creative mindsets from different backgrounds. In turn these innovative ideas would better reflect and service a more diverse market as well as making the organiza-tion stronger overall.

> FlexibilityWith a new generation, there are new expectations and therefore new needs. The balance between work and life remains one of the primary concerns for past generations. Presently, organizations should instead focus on integrating work/life and be willing to accommodate these changes. By doing so, both employee and businesses are mutually benefited for increased future productivity.

> Missions and Values AlignmentYouth leaders are passionate and eager to make an impact or a difference. Rather than pure profit, more and more millennials are becoming invested in social responsibilities too. A clear vision or mission state-ment will not only give direction for the organizations’ success but also attract the right kind of talent to further their cause.

THE YOUTH PERSPECTIVEACT


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RETAIN> Sense of ownershipCreating a work culture where youth are inspired and passionate

about making a difference will lead to success for both parties. Whether it is through incentives such as performance based salaries or certified recognition to reward credit where it’s due, connecting employ-ees to the big picture allows them to go above and beyond. By stepping outside of their original roles, owner-minded youth create more adaptable and innovative organizations.

> Leading by ExampleThis means approachable management that are open to questions and new ideas but also know how to delegate tasks accordingly. “Not just a boss but a leader” mentality means being willing to take risks. In doing so, we can engage and understand shared values and collaborate to make a positive difference within the organization.

> Transparency Delegates also want an accessible work structure that is outside the traditional corporate hierarchy. Youth leaders recognize that transparency within an organization as well as clear communication chan-nels are essential for creating a work environment where youth feel they are valued and more comfort-able in sharing their ideas.

MAXIMIZE> Member Education CycleYouth leaders today want a support-ive work culture where there are con-

tinued opportunities for personal development and growth within an organization. Professional develop-ment through constructive feedback and mentorship programs allows both organizations and youth to grow by challenging youth to go again beyond just their job description.

> Integrating TechnologyThis generation of digital natives has huge potential in utilizing big data to enable more effective and creative solutions for any organization. By being on the forefront in adapting to more innovative technol-ogies, organizations can efficiently reach out and maximize youth potential.

Youth leaders today recognize the importance and potential of businesses to address the challeng-es of society. In turn, it is important for organizations to realize the massive youth potential and encour-age creative and innovative thinking that mutually benefits businesses and society. Organizations that can effectively communicate and meet those expec-tations will be the ones that foster innovative think-ing while retaining the most talented leaders of this generation.

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Kwantlen PolytechnicUniversityBeedie School of Business| Simon Fraser UniversityUniversity of British ColumbiaUniversity of Victoria

University of CalgaryUniversity of AlbertaMount Royal UniversityUniversity of SaskatchewanUniversity of Manitoba

Carleton University c/o Sprott School of BusinessUniversity of GuelphWilfrid Laurier UniversityMcMaster University

University of OttawaQueens University

Ryerson UniversityUniversity of TorontoUniversity of Western OntarioUniversity of WindsorYork UniversityUniversity of Waterloo

Concordia University Loyola CampusÉcole des Hautes Études CommercialesUniversité LavalMcGill UniversityUniversité du Québec à Chi-coutimiUniversité du Quebéc à Mon-trealUniversité de Sherbrooke

St. Mary’s UniversityMemorial University St. John’s

For their winning pitch at the Canada Youth to Business Forum, Business Creativity Case Competition - Team “MoneyMaster”.

Their case was focused on solving the challenge of financial literacy amongst youth in Canada in collaboration with the Centre of Excellence in Financial Services Education.

The solution would be an online simu-lation app, which allows users to create an unique persona and learn how to manage their finances through a fast-tracked timeline.

MoneyMaster will be used as a viable solution in educating young people about financial literacy and is on track to being implemented by the Center of Excellence in Financial Services Education.

LOCAL COMMITTEESCONGRATULATIONS

With 30 University branches participating throughout Canada:

Left to Right: Dr. Catherine Chandler-Crichlow , Connie Wong (AIESEC McGill), Quince Sayampunathan (AIESEC Ryerson), Kangni Chen (AIESEC McGill), Amina Egeh (AIESEC Carleton), Eunice Minjoo Hong (AIESEC Saskatoon), Lin Zhou (AIESEC Windsor), Wendy Lai (AIESEC McGill), Aparajita Mehra (AIESEC

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TITLE SPONSOR THEME PARTNERS

WORKSHOP PARTNERS CONNECTING PARTNERS

YOUTH VOICE AMPLIFIERS

SPONSORS

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Contact UsTo get involved with the Canadian Youth Voice

survey or the Canada Youth Forum please contact:

Shawn FulhamNational Vice President, Business Development

2014-2015

AIESEC Canada Inc.161 Eglinton Avenue East, Suite 402Toronto, Ontario, Canada | M4P 1J5

Phone: +1 416 368 1001E-mail: [email protected]

Web: www.aiesec.ca

Acknowledgments The Canada Youth to Business Forum 2014 was organized by:

Gordon ChingNational Vice President Marketing & Communications 2013-2014 AIESEC Canada, Inc.

Aviel ChowNational Vice President Business Development2013-2014 AIESEC Canada, Inc.

The Canada Youth to Business 2014 Report was created by:

Rui Jie WangAIESEC Queen’s

The Youth Voice MattersYouth across Canada have spoken and it is our responsibil-ity to take a moment to listen and let it sink in. The land-scape of education, skills and talent development is rapidly changing amongst university students and it is imperative for all areas of society, especially decisions makers to un-derstand how to strategically alter their agendas and strate-gies to better align with the behaviours of today’s youth.

Key insights include how learning and development poten-tial is now the most appealing working culture followed by their opportunity for impact. Innovation, integrity, community, diversity are the most leading attractive organizational val-ues and many organizations need to learn how to adapt or risk losing out on the immense talent millennials can bring to your workplace.

To improve innovation and productivity in your organization, this survey will provide you with fresh insights with how you can better integrate Gen Y and increase competitiveness.All walks of society are confused and misinformed on how to tackle these generational differences in both the work-place and classroom, and now is the time to understand and create effective action plans that will improve not only your organization but Canada as a whole.

As the leading youth leadership organization in the world, we know by heart and data that youth and businesses today need to understand each other and avoid creating a lost generation.

CanadaYouth to Business

Forum

CLOSING REMARKS

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Documents

Canada youth to business report 2014 (english)