Campbell.O.Liveprojects01

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hello.

Obie Campbell

Uscreates Associate

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empowering society empowering society

Contents03 | INTRODUCTION

05 | PCBNHS Portsmouth Cervical &

Breast Cancer Screening

09 | MES Healthy Start Scheme, Mid Essex

21 | WIRNHS Wirral Physical Activity

25 | WPANHS Wirral Evaluation Stop Smoking

29 | STALL3Stoke on Trent Drinking Campaigns

35 | DIY Well London & SLAM

53 | HENBS10 Big It Up! Henbury

61 | POH2Portsmouth Oral Health Phase 2

67 | CHACharlton Manor Primary School

75 | MARInternal Marketing Project: Dublin Social

Marketing conference 2011

79 | NPRNon Project Related: Uscreates Co-design

Materials Branding

85 | CONCLUSION

Uscreates is a social change

agency with a mission to

develop effective ways to

respond to social challenges.

Uscreates can be found at:

http://www.uscreates.com/

Obie Campbell has been at

Uscreates working as a Design

and Communication associate,

over the last few months (Dec

‘10 - March ‘11) and has been

capturing experiences and

reflections along the way.

Introduction

03

05

PCB

NHS Portsmouth Cervical &

Breast Cancer Screening

Project Role

On my first day at Zoë Stanton, Co-founder

and Managing Director of Uscreates sent

me out into the field in Portsmouth to survey

patients in the main hospital about Cervical

& Breast Cancer Screening.

Project Background

Uscreates were commissioned by NHS

Portsmouth to increase the uptake of

potentially life-saving smear tests.

More than a third of women in the city miss

their routine check, and they have been

commissioned to investigate and tackle the

barriers affecting whether women attend

their check.

Amy Pollard, health development manager

for screening at NHS Portsmouth, reinforces

their commitment to halting the decline in

attendance experienced after the so called

‘Jade Goody effect’ peaked:

“This year we will be working with our local

communities in Portsmouth on an exciting

research project to help us understand the

barriers to screening and where we can

offer more support for women to use the

cervical screening service.”

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Thoughts

• It was challenging to approach patients/visitors and ask them to

fill out a survey about a sensitive topic.

• Many of the people I approached had cancer and were going

through cancer treatments, or their friends/family members had

been affected.

• My own family have recently been affected by cancer and I found

the experience emotionally draining, however it was rewarding to

listen to people’s experiences.

• It was also rewarding to share information about Cervical &

Breast Cancer with people who were not aware about the risk,

when to get checked, or where to be seen.

• Often I had to help the elderly to write or read out loud to them.

NHS Portsmouth Cervical & Breast Cancer Screening

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09

MES

Healthy Start Scheme, Mid Essex

Project Role

I had to start conversations with ladies to

find out what might be stopping eligible

mothers taking up the HSS, to explore

breast-feeding/healthy eating if possible, oh

and VERY importantly to recruit members

of the primary target audience for some

more in-depth interviews.

I had need to recruit 4 mothers, 2 who were

are eligible and on the scheme, and 2 that

were eligible and not on the scheme, to do

paired in-depth interviews to really get to

the bottom of some of the issues uncovered.

Project Background

The Healthy Start scheme; an NHS initiative

to help provide fruit and veg to expectant

mothers and those with small children who

are on benefits.

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Thoughts

• I had a tiring couple of days on my feet, outside, stopping

anything moving that looked like a pram. But it was a day filled

with insight.

• It was useful having a buddy (Alan Boyles, Brand Manager and

Project Lead) on the project to keep the motivation going.

• Some families were very aware of the scheme but didn’t

necessarily take the offer up due to supposed lack of accessibility.

• Others had never heard of the scheme because their health

professional hadn’t promoted it and others didn’t see the point in

being interested, there was a very mixed response.

• Other mothers claimed to feed their children healthy food, but

didn’t really understand what eating healthy required (i.e. One

mother forcing her child to eat a Mc Donalds burger and chips

whilst talking to me).


At the beginning I would judge people and

immediately assume they were on benefits,

I learned to look past my stereotypical view

points and to approach everyone.

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13


Thoughts

• The Healthy Start identity helped me

to quickly explain the scheme.

• I quickly learned the interview

questions off my heart so that I

was able to start a casual relaxed

conversation with participants.

15

MES


Healthy Start Cafe

Project Role

On many of the projects at Uscreates I had

very short deadlines to work towards. I was

asked to design the identity for the Healthy

Start Cafe; a touring pop up cafe designed to

promote and gain an understanding of who

was aware of and using the Healthy Start

scheme, and to sign up those who are eligible

for the scheme.

17

Thoughts

I was asked to keep my first designs neutral however after may

emails the concept for the pop-up cafe was changed, the brief

changed to create an identity that is strong and vibrant but also

compliments the Healthy Start and Change for Life branding.

Healthy Start Scheme, Mid Essex: Healthy Start Cafe

HEALTHY START CAFE

Come and have a cup of tea and learn how to give kids the

best start in life!

West Essex

South West Essex

North East Essex

Mid Essex

Building blocks for a better start

in life

Building blocks for a better start

in life

1mum’s milkmum’s milkWhy mum’s milk is better for both mum and baby

When you have finished with this poster please recycle it

2every day countsevery day countsHow each day of mum’s

milk makes a difference

to your baby’s health

3no rushto mushno rush to mushFind out the 3 signs that your baby is ready to start on solid foods

tastefor lifetaste for lifeHow giving your baby a variety of food now, may stop them turning into a fussy eater later

5sweet as they aresweet as they areHow to avoid giving your baby a sweet tooth

6baby

movesbaby

moves

Why it’s im

portant

for all li

ttle ones to

be lively and activ

e

It’s never too soon to give your baby a better start in life.

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What you do when they’re little really does help them grow

up healthy and can help protect them from illness when they’re

young, and diseases like type 2 diabetes later in life.

Start4Life has put together the latest guidance on nutrition

and activity to help you give your baby a healthier start in life.

You can find out more at www.nhs.uk/start4life or ask your health visitor or midwife.

HS02APRIL 2010 edItIon

www.healthystart.nhs.uk

A simple guide to

Healthy Start

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03Healthy Start Scheme, Mid Essex: Healthy Start Cafe

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WIR

NHS Wirral Physical Activity

Project Role

Rosie Head, Insight and Strategy Director

set me the task of gathering participants

to be interviewed to gain an insight into

Physical Activity within Wirral. I had to

recruit one practice nurse, one GP and one

pharmacist from target areas.

Project Background

Obesity levels in Wirral are estimated at

22%, and while life expectancy is increasing

it still falls short of national levels.

The Wirral Physical Activity Board

appointed Uscreates to carry out insight

work and develop a strategy to encourage the

population to become more physically active.

The project started with a collaborative

design event to share secondary and

qualitative research insight with Wirral

residents, influences, stakeholders and topic

specialists.

This informed the strategic redesign of local

services to increase physical activity.

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Thoughts

• The people I required were notoriously hard to get to participate

so it took quite a while. I had to learn to be confident and assertive

on the phone when cold calling.

• Over the weeks at Uscreates I had to use not only my design skills,

but my inter-personal skills too. My role required me to use all

forms of communication (visual or not).

NHS Wirral Physical Activity

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Hello, I am calling on behalf of NHS Wirral. We have recently undertaken some

research, into the barriers to 55-74 year olds and Mums

with overweight kids (under 5), undertaking enough physical activity. We are now trying to get the views of health professionals on the subject, to complete the picture, and have

been given your details by the PCT. We are interested in speaking to a GP and practice nurse and want to understand their views/opinions on the barriers they think people

face in undertaking physical activity,

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WPA

NHS Wirral Evaluation Stop Smoking

Project Role

Rosie Head, Insight and Strategy Director

asked me gather participants to take part in

a video diary probe pack.

Project Background

Uscreates are currently commissioned by

NHS Wirral to undertake an evaluation

of ‘Your Reason, Your Way’, a social

marketing component of their stop smoking

programme.

They have been assessing the effectiveness,

accessibility, appropriateness and impact

of the campaign, for both service users and

service providers.

The project started from 25th February

2011, and included qualitative research

such as mystery shopping, cigarette break

chats, day-in-the-life of service provider

shadowing, and video diary probes.

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Thoughts

• I had to rewrite my script quite a few times so capture the

receivers attention within a few seconds. Again I had to sound

professional, firm and assertive.

• Quite often I had to mention the 25 pounds incentive early on in

the conversation to capture the persons attention.

Healthy Start Scheme, Mid Essex Try to film every time you feel like a cigarette or have a cigarette. Make sure you include the following

on the footage: What’s the time? Show us the clock! What are you doing? Who are you with? Show us. How are you feeling? What

made you want a cigarette? Have you had one? How does it feel now?

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STALL3

Stoke on Trent Drinking Campaigns

Project Role

For this project Joanna Choukeir Hojeily,

Design and Communication Director asked

me to collect national and internal campaign

examples about fire safety, domestic violence

and anti-social behaviour.

Project Background

NHS Stoke on Trent worked with Uscreates

to increase the impact of diverse alcohol

related campaigns by coordinating them

under one strong central strategy as part of

the Safer City Partnership.

They involved the target audience from

inception right through to delivery, using a

collaborative methodology to tackle the

complex social and cultural issues around

excessive alcohol consumption.

A campaign plan and strategy for future

initiatives included a face-to-face toolkit for

frontline staff, a Facebook page, an online

microsite and viral photoshoots delivering

personalised applications in clubs, pubs and

bars.

Uscreates have been commissioned again to

create an coherent identity for 3 campaigns

in Stoke on Trent.

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Thoughts

I was surprise by how aggressive some campaigns are and

wondered if they are effective? Doing this brief helped Joanna to

have a clear idea of who to target, what mediums to use, and what

messages to communicate for each of the three campaigns, and to

send an overall context to the client.

Anti-Social Behaviour - Selected spreads from research PDF


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http://www.northumbria.police.uk/your_neighbourhood/north_tyneside/north_shields/newsletter/autumn2010/index.asp

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http://www.westyorkshire.police.uk/?Page=3602|Anti+Social+Behaviour%3f+We%27re+On+It!

http://www.life.com/image/56184772

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www.womensaid.org.uk/

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Fire Safety - Selected spreads from research PDFDomestic Violence - Selected spreads from research PDF


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http://firekills.direct.gov.uk/materials.html

Don’t drown in Toxic Smoke (Current Campaign)

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Generic BME materials (in English)

For a free smoke alarm contact your local fire and rescue service. The phone number is in the telephone book (NOT 999).Or visit www.direct.gov.uk/firekills

LET IT DO ITS JOBGET IT, INSTALL IT, CHECK IT… SMOKE ALARMS SAVE LIVES

56%

ARE CAUSEDBY COOKING

OF ALL

ACCIDENTS

FIRESHOUSE

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IT ONLY TAKES A FEW SECONDS FOR A WORKING SMOKE ALARM TO WARN YOU

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GET IT, INSTALL IT, CHECK IT… SmoKE ALArmS SAvE LIvES

Let it do its job

causewiring or appLiances

8000homes

eLectricaL FauLty

every year

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Fires in

IT oNLy TAKES A fEw SECoNdS for A worKING SmoKE ALArm To wArN you


GET IT, INSTALL IT, CHECK IT… SmoKE ALArmS SAvE LIvES

Let it do its job

days 3someone

cigaretteburning

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caused by a

diesfire

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Student Brand Ambassador campaign (2008-2009)

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PASS OUT IN FRONT OF THE TVWHILE THE KITCHEN BURNS!PASS OUT IN FRONT OF THE TVWHILE THE KITCHEN BURNS!

Client DTLR Folder FIRE PREVENTION - 18064 Beer Posters File 18064 Beer 1800x1200

Date 27.1.03 Page 1 Proof 6 Operator Matt / dave

Size Trim 1800 x 1200 mm - Safe Area 1760 x 1160 mm - A/W at 1:3 Publication

Low Res High Res Layout Artwork

Fire starts when your attention stops.

Client DTLR Folder FIRE PREVENTION - 18064 Beer Posters File 18064 Beer 1800x1200

Date 27.1.03 Page 2 Proof 6 Operator Matt / dave

Size Trim 1800 x 1200 mm - Safe Area 1760 x 1160 mm - A/W at 1:3 Publication

Low Res High Res Layout Artwork

HELPING PEOPLE FORGET THEY

LEFT THE BACON FRYING SINCE 10.30!HELPING PEOPLE FORGET THEY

LEFT THE BACON FRYING SINCE 10.30!

Fire starts when your attention stops.

Fire safetyprotect yourself

PROTECT YOURSELFA safety guide for students in rented accommodation.

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Wystarczy, że zgłosisz się do lokalnej jednostki straży pożarnej aby otrzymać alarm za darmo.Numer telefonu znajdziesz w książce telefonicznej (nie 999) lub na www.direct.gov.uk/firekills

zainstaluj i spraWdzaj przYnajMniEj raz W tYgodniu

daj Mu szansę działać!spraWnY czujnik dYMu ostrzEżE ciE W ciągu kilku sEkund Więc...

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czujnik dYMu MożE uratoWać

ci żYciE!”

”

Instalując i sprawdzając czujnik dymu możesz uratować życie swoje i osób z Twojego otoczenia.Wystarczy, że zgłosisz się do lokalnej jednostki straży pożarnej aby otrzymać alarm za darmo. Numer telefonu znajdziesz w książce telefonicznej (nie 999) lub na www.direct.gov.uk/firekills

Gdyby TylkoNazywam się Łukasz, mam 25 lat. Do Wielkiej Brytanii przyjechałem dwa lata temu.Wspólnie z kolegami wynajmowałem mieszkanie. Było super! W wolnych chwilach, piwko, meczyk, imprezka. Wiadomo, po ciężkiej pracy...

Pewnego wieczoru wszyscy poszliśmy spać z wyjątkiem Tomka, który chciał jeszcze skończyć papierosa. Obudziłem się kaszląc w zadymionym pokoju. Otworzyłem drzwi, całe mieszkanie stało w ogniu. Nie wiedziałem co robić. Jak wyciągnąć wszystkich z mieszkania? Próbowałem, ale płomienie były wszędzie! Kiedy przyjechała Straż, zdołali mnie uratować. Niestety Tomek zginął w płomieniach!

Dowiedziałem się od strażaków, że gdyby tylko w mieszkaniu był sprawny czujnik przeciwpożarowy, to zostalibyśmy ostrzeżeni jeszcze przed wybuchem samego pożaru. Mogliśmy wiedzieć o niebezpieczeństwie, a Tomek może by żył...

CzujnIkI dymu raTują żyCIedym zabIje CIę szybCIej nIż płomIenIe

SOO QAADO, RAKIB, EEG SHAQADIISA…QALABKA QIIQA KU DHAWAAQA WUXUU BADBAADIYAA NAFO

Rakibidda iyo ka warqabka qalabka qiiqa ku dhawaaqa waxaad ku badbaadin kartaa naftaada iyo nafta dadka kugu hareeraysan.Qalabka qiiqa ku dhawaaqa oo lacag la’aan ah kala xariir adeegga dabka iyo badbaadinta degaankaaga. Lambarka teleefoonku wuxuu ku yaal buugga teleefoonka (MAAHA 999). Ama booqo bogga internet-ka ee www.direct.gov.uk/firekills

XUSUUSAHA FARXADDA LEH...YUUNA DABKU tAADA KAA BURBURIN…

QIIQA DABKA AYAA KU DILAYA KA HOR INtA UUSAN KU DILIN HOLACA DABKUSOO QAADO, RAKIB, EEG SHAQADIISA…QALABKA QIIQA KU DHAWAAQA WUXUU BADBAADIYAA NAFO

Rakibidda iyo ka warqabka qalabka qiiqa ku dhawaaqa waxaad ku badbaadin kartaa naftaada iyo nafta dadka kugu hareeraysan.Qalabka qiiqa ku dhawaaqa oo lacag la’aan ah kala xariir adeegga dabka iyo badbaadinta degaankaaga. Lambarka teleefoonku wuxuu ku yaal buugga teleefoonka (MAAHA 999). Ama booqo bogga internet-ka ee www.direct.gov.uk/firekills

QOYSASKA FARAXSAN...YUUNA DABKU KAAGA KAA BURBURIN...

QIIQA DABKA AYAA KU DILAYA KA HOR INTA UUSAN KU DILIN HOLACA DABKU

BME Campaign (Current)

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http://www.welshicons.org.uk/news/community/alcohol-is-no-excuse-2/

Alcohol is NO Excuse

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http://www.alac.org.nz/

ALAC: Was Last Night Really Worth It?

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ALAC: Was Last Night Really Worth It?

Czech Republic | Prevention Beer Mughttp://www.trendhunter.com/trends/using-alcohol-against-domestic-violence-the-prevention-beer-mug

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www.womensaid.org.uk/

Womens Aid

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DIY

Well London & SLAM

Project Role

Throughout the project I facilitated a

Co-design workshop, helped organise a

pop-up game that tours around London,

create and update social media sites and

shadow Well Londons events.

Project Background

Do-it-Yourself Happiness started of as a free

8 week workshop designed to explore what

really makes women happy including how to:

• Relax and enjoy some ‘me’ time,

• Improve your ability to cope with life’s ups

and downs,

• Reduce the stress in your life,

• Be more energetic and optimistic about the

future, and to eat yourself happy!

After much success Well London & Slam

commissioned Uscreates to design a

Happiness toolkit to increase happiness all

over London ( aim of 5,000 people)

DIY Happiness aims to use humour,

creativity and evidence emerging from

the field of positive psychology to provide

practical advice and information that will

increase people’s ability to ‘bounce back’

from adversity, reduce both the physical and

the psychological impact of stress, increase

resilience, and build durable personal

resources.

37

Brief

I was asked to facilitate a DIY Happiness Co-design workshop at the

DIY Happiness Re-union & Well London Bigger Picture on the 16th

December 2010. The workshop materials were designed by Joanna.

Thoughts

• I had to design very rough prototypes so that the participants were

able to see the ideas quickly. This meant mocking up ideas in both 2D

and 3D using any materials available

• My role required great patience and the ability to listen and respond to

people’s ideas quickly.

• I had to stick to a very tight timetable, and leave enough time for

participants to vote at the end.

• When debriefing back to Joanna I had to identity common themes

and the outstanding ideas. I felt that the strongest idea was a DIY

Happiness dice and card game created by a participant on the day.

Well London & SLAM

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39

Brief

I was asked to shadow and document a DIY Happiness workshop

that took place in Camden. I took photographs, and made plenty of

notes for de-briefing.

It was the first session of the 6 week DIY happiness workshops

delivered across London, and was a great opportunity to find

content that could be integrated within the DIY Happiness kits.

Thoughts

• It was interesting to watch how the workshop was facilitated and

the activities used. I also collected lots of references for research

to help towards DIY Happiness toolkit.

• The image to the right was an exercise were we had to write

positive activities that had happened to us in the week. The

exercise highlighted common themes such as spending time with

family and friends, sleeping and listening to music.

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41

Brief

From the Co-design event the dice and card game was developed.

Whilst I was collecting happiness tips for the game, Joanna mocked

up a the game. Joanna then asked a number of us to try the game

with our friends and family.

Thoughts

• Playing the game with people who were new to the idea was a great

chance to experience the pros and cons.

• The game evolved allot after all feedback was received.

• I was also required to start finding out prices for manufacturing

the game contents and delivering to 5,000 people within London.

This included liaising with manufactures about notepads, pens

and printed playing cards.

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43

Brief

Positive feedback was received after playing the game. Joanna

was now considering how to circulate the game. We discussed 2

circulation methods with Mary Cook, Co-founder and managing

director of Uscreates:

1. The game pack itself is circulated

2. The game experience is disseminated through a series of public

installations around London where passer-bys can stop and play

the game and leave with new tips

My role was to visually communicate these ideas to the client.

I was pleased that the client took the printed versions back to the

office to show the rest of her team.

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oyster

DIY Happiness

x1000

DIY Happiness

Join in!DIY Happiness

Join in!

DIY Happiness - Come and play!

DIY TOOLKIT

Give

Spirit

Keep Learnin

g

Min

d

Take Notice

Place

Bod

y

Be

Hea

lthy

Connect

People

Planet

Care

DIY HAPPINESS JOIN IN!

x1000

DIY Happiness Takeaway Tips


Give

Spirit

Keep Learnin

g

Min

d

Take Notice

Place

Bod

y

Be

Hea

lthy

Connect

People

Planet

Care

Give

Spirit

Keep Learnin

g

Min

d

Take Notice

Place

Bod

y

Be

Hea

lthy

Connect

People

Planet

Care

DIY Happiness

Join in!

Give

Spirit

Keep Learnin

g

Min

d

Take Notice

Place

Bod

y

Be

Hea

lthy

Connect

People

Planet

Care

SIGN UP FOR UPDATESREQUEST

A KIT

Give

Spirit

Keep Learnin

g

Min

d

Take Notice

Place

Bod

y

Be

Hea

lthy

Connect

People

Planet

Care

DIY Happiness

Join in!

Social media will be used to share and read the tips, and to request DIY Happiness Kits for other events

Items with the DIY Happiness Tool Kit

Well London priorities key areas Tips will be shared using take away cards and travel card holders

The hand over will be at City Hall where the game will be played

The DIY Happiness Game is played at the events


Give

Spirit

Keep Learnin

g

Min

d

Take Notice

Place

Bod

y

Be

Hea

lthy

Connect

People

Planet

Care

Give

Spirit

Keep Learnin

g

Min

d

Take Notice

Place

Bod

y

Be

Hea

lthy

Connect

People

Planet

Care

DIY Happiness

Join in!

Give

Spirit

Keep Learnin

g

Min

d

Take Notice

Place

Bod

y

Be

Hea

lthy

Connect

People

Planet

Care

DIY Happiness

Card Game

DIY Happiness

Card Game

DIY Happiness

Card Game

DIY Happiness

Card Game

Give

Spirit

Keep Learnin

g

Min

d

Take Notice

Place

Bod

y

Be

Hea

lthy

Connect

People

Planet

Care

One event will take place at City Hall, London

DIY Happiness

Join in!

Happiness Game packaged for 5,000 Londoners

DIY Card games are sent to key areas pin pointed by Well London

Give

Spirit

Keep Learnin

g

Min

d

Take Notice

Place

Bod

y

Be

Hea

lthy

Connect

People

Planet

Care

DIY Happiness

Card Game

DIY Happiness

Card Game

DIY Happiness

Card Game

DIY Happiness

Card Game

DIY Happiness

Card Game

DIY Happiness

Card Game

DIY Happiness

Card Game

DIY Happiness

Card Game

DIY Happiness

Card Game

DIY Happiness

Card Game

DIY Happiness

Card Game

DIY Happiness

Card Game

DIY Happiness

Card Game

DIY Happiness

Card Game

DIY Happiness

Card Game

DIY Happiness

Card Game

DIY Happiness

Card Game

DIY Happiness

Card Game

DIY Happiness

Card Game

DIY Happiness

Card Game

DIY Happiness

Card Game

DIY Happiness

Card Game

DIY Happiness

Card Game

DIY Happiness

Card Game

DIY Happiness

Card Game

DIY Happiness

Card Game

DIY Happiness

Card Game

Well London Representatives will facilitate the game

DIY Happiness

Card Game

DIY Happiness

Card Game

DIY Happiness

Card Game

DIY Happiness

Card Game

DIY Happiness

Card Game

Option 1

Option 2

Option 2- Close up

of the pop up tent.

03

Brief

In a week I had to organise the production of the DIY

Happiness Pop Game, this included:

• Finding the cheapest priced but well-made products

• Making sure the products were lightweight

• Making sure they were delivered on time

• Work towards a budget of £1,5000

Thoughts

• The client had decided that they wanted to go ahead with the

game a few days before the event, I had to work to an extremely

tight deadline to get the products delivered on time, a lot of

persuading with the manufacturers was involved.

• I was also required to fit Joanna’s designs to templates, this

involved adapting the designs for the oyster card wallets,

bunting, t-shirts and posters.

Well London & SLAM

Products ordered / designed

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47

Brief

The game is based on the science of positive psychology and

provides practical tips and advice on ways we can be a little

happier. Londoners have been providing some of the encouraging

tips related to the six themes: body, mind, people, spirit, place and

planet. Players at the games can add tips, collect tips and take them

take home too.

Thoughts

• Again I had to use my inter-personal skills to keep the Happiness

spirit going throughout the events.

• I learned to expect the unexpected. I didn’t realise how deprived

some areas in London are. Also that sometimes I would be

facilitating the game with mentally ill people too. I had be sensitive

and professional at all times.

• Overall is was a great experience to see the products I had ordered

arrive on time and people enjoying the game.

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49

Brief

Social media is was used to promote the DIY Happiness Pop-Up

games happening across London. My role was to set-up and update

the social media websites everyday with Happiness Tips provided

by participants. I also interacted with comments, upload picture/

videos, and encouraged people to share tips.

Thoughts

• I didn’t realise the power of social media until I had the chance to

control it. It is great to receive ‘Likes’ on Facebook and see people

leaving positive comments, the tips being ‘Retweeted’ on Twitter

and tips shared on the Wordpress Blog.

• I was surprised by the positive response for people wanting to sign

up for weekly tips sent to their mobiles.

• Not being a member of Twitter, I’ve enjoyed using the DIY

Happiness Twitter account. I have been able to collect valuable

tweets for DIY Happiness and also tweets for my own personal

reference (i.e. Looking at what other design studios are up to).

Links:

http://www.facebook.com/DIYHappiness

http://twitter.com/DIYHappiness

http://diyhappiness.co.uk/

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53

HEN

BS10 Big It Up! Henbury

Project Role

Hannah Padgett, Project Coordinator asked

me to create leaflets, design a mosaic and

create signs for events. My designs had to be

coherent with the BS10 identity.

Project Background

Uscreates were commissioned to facilitate

the BS10 BIG IT UP project! They gave

young people within the community the

skills and confidence to make things happen

in Henbury through a series of activities.

Both parents and young people were

involved in the process. The project aim was

to create higher attainment levels within

Henbury using a pledging system.

55

Thoughts

• I had keep the email invitations and leaflets in the same style used

throughout the BS10 Big It Up project.

• It was hard to design something that I would not usually design

myself, however the style chosen for the project had been chosen

by the Henbury Community using the Co-design process.


Would you like to make your mark on Crow Lane? Got nothing to do over half term?

Feeling creative?

Fancy getting your hands dirty?

Want to learn a new skill? YES!

Monday 21st February 2011 10am – 5pm

The BS10 Mosaic Day is for you! Adults and children all welcome!

From 10am until 5pm we will be making the mosaic at Brentry Lodge Youth Centre on Machin Road, Henbury & Brentry, BS10 7FH. Come and join us! If the weather is nice we’ll be outside!

The Mosaic will be installed on Crow Lane for all to see!

RSVP! Let us know you’re coming to help make the mosaic by texting 07989 347343Please bring a packed lunch!

Don’t forget….

Friday 4th March at 4pm, Crow Lane. Bring your friends and family to the grand unveiling of the mosaic!Afterwards there will be a BS10 Futures event at Brentry Lodge Youth Centre to handover the reins of the BS10 Big It Up! project to you.

BS10 Mosaic Day

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Thoughts

Allot of changes where made to the mosaic design such as changing

it from landscape to horizontal. It took quite a while to design this,

due to the large size of the mosaic.


59

Thoughts

I had to send the designs to the printer. The prints were for the

Henbury project hand-over event. Items that needed designing:

• x1 £50 Voucher

• x6 Pledge Facts Sheets

• x50 Business cards

• Name tags

• x15 Project Logo Sheet

Over 250 Facebook Fans

£50empowering society

Congratulations and thank you for pledging in BS10!

You won a family day out worth £50!

How to claim your prize:1. Visit www.visitbristol.co.uk

2. Choose an outing or more worth £50 in total

3. Email the details to [email protected] and we'll book it for you

4. If your booking adds up to a little less than £50 we'll post you the change

5. Have a good time!

If you have any questions get in touch with [email protected] or call 0203 142 6686

What skills

, talents or th

ings can you

offer BS10 Big it

Up! in th

e futu

re?

Name:

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etails:

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POH2

NHS Portsmouth Oral Health phase 2

Project Role

I was asked my Ingrid Weimers, Studio

manager and project assistant, to help

assist in designing ideas cards for

Co-design workshop about Oral Health.

Project Background

Growing evidence shows oral health has

an impact on general health and serious

medial conditions. NHS Portsmouth

brought Uscreates in to understand the

attitudes, behaviours, triggers and barriers

experienced by young families and young

men in this area.

Uscreates gathered direct audience insights

through creative research methods.

The insights included the interplay between

oral aesthetics and personal confidence, the

array of reasons to exit the dental system,

and emotive and lifestyle barriers.

A mixture of recommendations from the

collaborative design event, included service-

side changes, communication, events,

education and training, informing future

social marketing recommendations.

Phase 2 involved developing a campaign

to target young men aged 16-35 years

and their key influencers based on the

recommendations from the past project.

63

Thoughts

• I had to design idea cards to help develop and present concepts to

the target audience.

• This included mocking up campaign materials (Youtube advert,

gimmicks, mobile units).

• I was only supposed to spend a couple of hours on this, but it took

me longer then I thought. I have learned for next time to shout out

if I am having difficulties or to advice the project lead if I believe a

project will take longer then they think.

• It was challenging to turn the written ideas (on the right) into

visual mock-ups, in a quick turnover time.

NHS Portsmouth Oral Health phase 2

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65NHS Portsmouth Oral Health phase 2

What are you scared of?

I’m scared of...

PubsHair dresse

rs

My girlfriend!

Dogs

..but I’m not scared of a

dentist appointment!

•can be used on facebook


I’m scared of...

PubsHair dresse

rs

My girlfriend!

Dogs





I’m scared of...

PubsHair dresse

rs

My girlfriend!

Dogs




#1“But I’m not afraid of the dentist!”

• Vox pops going around streets asking men all the things they are scared of

• Helped to make an appointment there and then

• Films promoted on Facebook, Youtube

• Film shown in: - GP Surgeries - Football games- Pubs / clubs (subtitled)

Cinema ticket

Book your appointment here and now

Free Check Up


Get a date for 2 to the cinema... if your partner goes to the dentist in the next 30 days!Booking number: 0205 725 9118

Cinema Voucher

Free check up voucher worth£17.50

Valid for 1 monthCheck up for only £17.50 no more no less!

Free check up voucher!

#2Mums & Partners

• A stand is placed outside a supermarket

• Women are given cards to get a date for 2 at the Cinema if their partner goes to the dentist in the next 30 days

• Booking phone line and book of days available on hand

Cinema ticket


Free Check Up



Cinema Voucher




#3‘Free’ Vouchers

• Hand out ‘free check up’ vouchers at job centres

• Ipad used to make appointments there and then

• Team of paid street reps going to pubs, clubs, job centres etc...

Cinema ticket


Free Check Up



Cinema Voucher



Free check up voucher!Cinema tic

ket


Free Check Up



Cinema Voucher




Cinema ticket


Free Check Up



Cinema Voucher




#6Attractiveness

• Film of girls talking about kissing

• What makes a good kisser?

• Facebook Questionnaire: Are you a good kisser?

What makes a good kisser is

nice teeth!

What makes a good kisser is a full set of teeth

What makes a good kisser is nice smelling breath

Are you a good kisser?Find out if you are a good kisser or not, how nice are your teeth

What colour are your teeth?

How many times do you brush your teeth?

Does your breath smell?

White

1

Fresh Minty Spicy Off-putting

2 3 4

Fairly white Yellow Brown

Selected spreads from the ideas cards

67

CHA

Charlton Manor Primary School

Project Role

I was required to compile all of the

information from a questionnaire that was

done within Charlton Manor Primary School

into visual posters.

Project Background

The aim of the project is so improve the

schools library environment using the

collaborative Co-design process.

69

Thoughts

• The key thing was to make the posters clear for 10-11yr olds to

read quickly and easily.

• I had to compile the information collected into themes.

• The designs had to be suitable for b/w printing.

• The display typeface appeals to younger ages.

• Originally I had the pebble shapes spread across the page but

after getting another viewpoint from Mary Cook, I changed the

designs.

• The following spreads show selected images.

Charlton Manor Primary School

Put pictures of the authors on the wall

I would change the old posters and pictures / paintings and make them more colourful

I would like a drawing of a

girl reading an amazing book

1. What is one important change that you would make in the library?

I would show pictures of people reading

A small table for children to eat and drink will

reading a book

I would like the seating area laid out properly

I would add more pillows so that people can’t fight over them

I would have cushions with animals on them I would add more

chairs for the children

SEATING

I would change the mat

I would change the colour of the carpet

FLOORING

A computer that tells you where all the books are, and

which ones you can use

One hour computer limit for pupils

I would put a TV in the library One big computer

screen and lots of and new computers with

Internet access

TECHNOLOGY

I would change the doorI would change the ceiling

and make it creative

I like the colours pink and yellow

Maybe there should be really light colours

Friendly colours around the library

I would change the colour of the walls

DECORATIONS

More staff around the library

Be quiet and peaceful when you are in the library Instead of bookmarks we

should have library cards

No messing aroundI.D cards SYSTEMS

I would hang pictures of books up

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71

I would switch the books around

I would have a girly reading shelf

More aisles but lots of space between them so that people

are not squashed

I would change the layout of the library

I would divide the library books so we know where the books are

• 1 side for KS1• the other side is KS2

1. What is one important change that you would make in the library?

The shelves should be tidy and not messy, with books in order

of authors name

I would create spaces for different groups of children working the library

More spaces around the library so it’s not crowded

I would change the position of the book holders

Make the shelves bigger so that I can see the books easily

I would add colour to the library shelves

I would change the style of the shelves and add colour to them

SHELVING

More books to borrowI would add more:

Jacqueline Wilson booksTracy beaker books

History booksAction books

Fun booksAnthony Horowitz books

Information booksComic books

Star Wars books

There should be a tent with books so we can read

If someone looses a book they will get a fine

I would make sure people put their books back properly

I would change the way the books have been put because some of the books are in the wrong places, make it tidy

I would add more books so that people could read them and use

their imagination more.

I would change the amount of books you

can take out

Put the books in alphabetical order

Books for boysBOOKS

A TV showing the news

Little box of stickers to stick on a book if it is good

Toys

Whiteboard and write the times and days the library is open

Computers and laptops

A TV that reads a story from the library book shelf

Pencils & paper

Fish tank

2. If the shelves by the door with the guided reading books and folders wasn’t there what would you put there instead?

Famous author names

A display board

Painting of characters on the walls

Photo’s of authors with their names in alphabetical order

DecorationsPosters of books

Signs showing the subjects of the books

List of famous authors in bubble writing

ChartsArt

PostersPictures and displays

I would put some history up and other types of posters

DISPLAYS

ACTIVITIES

TECHNOLOGY

A space for drinks and fruit

Spaces for all the years

Area for small children to read one on one

Somewhere to relax with no noise

SPACESA large table for children

to read on

Chairs and tables

More chairs

Pillows that you can collect on your way in

Cushions to sit and read on

Silent area to read

A desk

SEATING

73

A mix of childrens favourite colours

Make the carpet colour brighter Calm colours

More colours Make it rainbow coloured

Make it purpleMake it colourful

5. How would you make the carpet area better?

COLOURS

Red and purple

Red and blue for the floor

Put more books there

SPACE

More shelves and books there

A little house

ComputersSome books to read whilst we are waiting

Move it to next door

Posters of everyone’s books

Black carpet

Bean bags

Big cushions with different animals

Put lots of cushions there

Soft cushions

Make it purple and purple pillows

Cupboard to put all the cushions in

Make it comfy Fluffy pillows

Put a sofa there

Blankets

SEATING

More furniture

4. Please tick the colour you would like the library colour scheme to be

2018

4

7

30

305

17

16

19

6

9

No votes: 13All of them: 6

75

MAR

Internal Marketing Project: Dublin Social

Marketing conference 2011

Project Role

I had the great role of designing Uscreates

exhibition stand for the event happening on

the 2nd April 2011.

Project Background

The Non-Profit & World Social Marketing

Conference in Dublin (11-12th April) will be

turned into a collaborative conversation

space called Open Mic created by Uscreates.

The stage will provide everyone at the

conference the chance to be heard, and to

contribute to the advancement of social

marketing, with 10 minute slots available

for anyone to fill.

Sessions so far include speed networking,

a Co-creation techniques workshop, and a

DIY Happiness game demonstration. The

content will be recorded and made available

for download.

Participants are also able to talk about a

case study, debate issues raised in a keynote

or seminar, or simply share a point of view.

77

Thoughts

• I originally designed the set in Photoshop to create a ‘realistic’

sign. However Mary and Joanna decided that the set should be

designed in Illustrator, for a clean consistent effect.

• I was also required to send the T-shirts and vinyl signs to print.

Internal Marketing Project: Dublin Social Marketing conference 2011

empowering society Uscreates is a social change agency with a mission to develop effective ways to respond to social challenges.

Your contribution to social marketingOpen MicOpen Mic

strategic consultancy

community cohesion

traffic safety engagement

domestic violence health inequalities

behaviour change cervical screening

alcohol consumptionempowerment

lung cancer awareness and early detection

sexual health insight teenage pregnancy

antisocial behaviour communication design lung cancer awareness

and early detection graffiti vandalism co-design

A&E misuse oral health collaboration healthy eating

fire safety service design chlamydia screening

mental wellbeing evaluation smoking cessation

bowel cancer awareness and early detection

marketing & communicationsbreast cancer awareness

and early detection energy use reduction

segmentation physical activity

BLACKBOARDS

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79

NPR

Non Project Related: Uscreates Co-Design

Materials Branding

Project Role

Uscreates asked me to create co-design

templates to use at events. The templates had

to be designed for black and white printing,

follow the Uscreates identity guidelines and

be easy to update.

Project Background

Georgia is used as a display typeface for

online material and Helvetica for body text.

This is reversed for printed matter.

81

Have I dealt with situation before?Can I diagnose what’s happened?What did I do last time?Can I call how serious this is?Do I feel confident in treating it, or choosing where is best to treat it?

How can we increase the target audience’s knowledge of different injuries and ailments and increase their confidence to self-treat (when appropriate) or chose the most appropriate service?

N.B Health professionals have a different perception than the patient to the ‘emergency’ that they are presented with. This is largely due to their knowledge and experience. Although it is unfeasible to turn everyone into health professionals, heightening knowledge will help patients to assess the ‘risk’ and ‘emergency’ of the situation.

Here’s your brief

Knowledge & Confidence

Client Logo

Uscreates current stationary

Selected Uscreates Co-design Stationary

What did you think?

What did you like about the co-design event?

What didn’t you like?

What could be improved in the future?

How did it make you feel?

What will did you learn or what will you take away from the event?

Client Logo

Co-design Etiquette

Lots of ideas1 Play, doodle, draw: express your ideas visually

5

No idea is a bad idea2 You may opt out of any activity you’re not comfortable with

6

Two heads (or twety are better than one3

Everyone here is an expert in their own area, so listen to their ideas7

Document everything4 Have fun!8

Client Logo

Draw or write as many ideas as you can come up with

Share your idea’s

Brief :

Client Logo

3

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Non Project Related: Uscreates Co-Design Materials Branding

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Selected Uscreates Co-design Stationary Prep work Selected Uscreates Co-design Stationary : Final Design

Uscreates, on behalf of NHS East Midlands, have been gathering insight into the inappropriate use of A&E services in the region, focusing on two target audiences: 0-4 year olds and 15-24 year olds.

We would now like to invite you to a collaborative design event where you will be part of a team generating ideas to increase the appropriate use of A&E and other services such as Walk-in Centres and Minor Injury Units. The ideas will form a strategy to take forward in the East Midlands; so your views, expertise and innovative ideas are essential.

The event will be attended by members of the target audience, clinicians, department managers and communication leads from across the region.

Uscreates will host the event with designers and researchers facilitating the afternoon. We hope that you can make it and look forward to seeing you there. Please RSVP to [email protected]

Date: Tuesday 2nd November 2010Time: 1pm – 4.30pm, lunch will be provided at 12.30pm

Location: Belper Town Football Club, Christchurch Meadow,The Triangle lane off Bridge Foot, Belper, Derbyshire DE56 1BADirections: From The Triangle turn down the narrow lane at the side of the church.There is usually a sign for “The Nailers” (Belper Town FC’s nickname!) at the entrance to the lane.

Continue past the ground; the pavilion next to the bus stop next to ikjkjwew lwjekwjkjwejj.

hello.you are invited to a co-design event

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GeorgiaGeorgia

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C: 75M: 50Y: 50K: 25

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hello.you are invited to a co-design event.

Uscreates, on behalf of NHS East Midlands, have been gathering insight into the inappropriate use of A&E services in the region, focusing on two target audiences: 0-4 year olds and 15-24 year olds.



Uscreates will host the event with designers and researchers facilitating the afternoon. We hope that you can make it and look forward to seeing you there. Please RSVP to [email protected].

Georgia

GeorgiaGeorgia

Helvetica

HelveticaHelvetica

Pantone 432

C: 75M: 50Y: 50K: 25

R: 69 G: 85B: 96

Pantone 021

C: 0M: 50Y: 100K: 0

R: 247G: 143B: 30

Grayscale

K: 0 to 100



Location: Belper Town Football Club, Christchurch Meadow,The Triangle lane off Bridge Foot, Belper, Derbyshire DE56 1BADirections: From The Triangle turn down the narrow lane at the side of the church.There is usually a sign for “The Nailers” (Belper Town FC’s nickname!) at the entrance to the lane. Continue past the ground; the pavilion next to the bus stop

You’reinvited Uscreates, on behalf of NHS East Midlands, have

been gathering insight into the inappropriate use of A&E services in the region, focusing on two target audiences: 0-4 year olds and 15-24 year olds.



Uscreates will host the event with designers and researchers facilitating the afternoon. We hope that you can make it and look forward to seeing you there. Please RSVP to [email protected].


Location: Belper Town Football Club, Christchurch Meadow,The Triangle lane off Bridge Foot, Belper, Derbyshire DE56 1BADirections: From The Triangle turn down the narrow lane at the side of the church.There is usually a sign for “The Nailers” (Belper Town FC’s nickname!) at the entrance to the lane. Continue past the bus stop next to the youth center.

to a co-design event.

Client Logo

Non Project Related: Uscreates Co-Design Materials BrandingNon Project Related: Uscreates Co-Design Materials Branding

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Conclusion

Obie Campbell, Design and Communication

Associate at Uscreates.

The team at Uscreates have been extremely

friendly, helpful and patient also kind

enough to invest time in me. They provided

me with responsibilities were outcomes

would be seen by many.

Overall I would of liked to work on a project

from the beginning and continue to develop

by strategic skills. I learned to communicate

if I am struggling with a project and to

speak up if I feel a project will take longer

then a person thinks.

I’ve also enjoyed the additional team

building events at Uscreates including,

Thursday meetings (sharing learnings),

dressing up to a theme each month (silly

valentines pictures and dressing up as

ten year of versions of our selves for Red

Nose Day), writing on their point of view

page (trying to adapt my writing style

to be conversational and fun), and doing

Libby Scarlett’s (Researcher and designer),

Comfort Zone Challenge.

It has been inspiring to see the team

members share their knowledge and skills

in afternoon workshops, were I have been

able to learn about topic areas such as

Psychology, Facilitation Techniques and

Idea’s Generation Processes.

behaviour change.collaboration.creativity.impact.society.

Documents

Campbell.O.Liveprojects01