CAMPAIGNS WORKING GROUP

January 2013

An Overview

/THE RULES

OUR APPROACH

CAMPAIGNS WORKING GROUP

Table of Contents

/The Rules is a new movement to unite the world’s majority as a powerful organising force to tackle the root causes of global poverty and inequality

20TH CENTURY MOVEMENT 21ST CENTURY MOVEMENT Foreign aid and debt forgiveness North-to-south charity Concerts, rallies, and newsletters Top-down messaging

Structural change Global solidarity, led by emerging economies Inclusive tools and technologies Building shared frames

/THE RULES

APPROACH

CAMPAIGNS WORKING GROUP

Table of Contents

NEW NARRATIVES explain why unfair rules and systems perpetuate inequality and poverty DEMYSTIFY

MOBILISE

MAKE

INCLUSIVE TECHNOLOGIES allow citizens everywhere to exercise agency and aggregate power

NEW RULES become viable alternatives to correct systemic injustice, locally and globally

Three principles are at the heart of our work

We use a proven, multi-issue organizing framework with a unifying narrative and identity around the structural causes of inequality and poverty

We combine cutting-edge analysis with the best of traditional policy thinking

DISCOURSE ANALYSIS grounds our narratives in a deep understanding of local and global norms and power relations SOCIAL NETWORK ANALYSIS tools provide real time intelligence on information flows and actions SEMANTIC FRAMING guides our choice of language, from worldviews to day-to-day framing of language

POLICY & POWER

EMERGING TECH

LANGUAGE & FRAMING

We focus on emerging economies and mobilise participants using inclusive tools – especially mobile

We leverage our network of partners to build synchronised campaigns, activating mass constituencies for maximum impact

Analyse the landscape of relevant policies, discourses and organisations

Convene working groups

General promotion and partnership support

Rapid response bursts via email, mobile, and mixed media

Achieve key campaign win Establish new frame

Primary campaign objective reached

Positive frames have assumed dominance in key strategic discourses

Bu

ildin

g im

pac

t

Y1 Y2

Synchronized campaign

launch

We combine planned, synchronised campaigns with rapid-response opportunities to build momentum

/THE RULES

APPROACH

CAMPAIGNS WORKING GROUP

Table of Contents

›  To create new rules or amend current rules with the aim to redistribute power to the most marginalised among us

The CWG upholds the following mission, objectives and criteria for campaigns

MISSION:

OBJECTIVES:

›  Help build the strategic vision and action plan for all campaigns, including setting annual priorities and sequencing

›  Create meta-frame for the campaign at a global level and the regional/local application

›  Share regional/local developments, landscape analysis and identify opportunities, priorities and tipping points

›  Act as coordinators/ambassadors for regional groups ›  Synchronise and align regional/local campaign activities with our global framework

CAMPAIGN CRITERIA:

›  Strike at the root cause of an injustice (i.e. cause not symptom) ›  Have the ability to capture the public imagination (i.e. not wonky)

›  Be rooted in a long-term political strategy and social goals that we broadly agree to as a group ›  Link to a viable alternative (i.e. positive option not just reactive campaigns)

The CWG operates under the following rules of engagement and schedule

RULES OF ENGAGEMENT:

SCHEDULE:

›  We ask that you come as an individual, not as an employee of your current organisation

›  Your commitment is voluntary and non-binding (you don't have to activate your constituency)

›  Your involvement is flexible over time (you can join all meetings, some, etc.)

›  No one has veto power (/The Rules will make the ultimate editorial decision)

›  All campaign decisions for /The Rules are made in consultation with the CWG

›  There will be two semi-annual planning calls that are mandatory ›  During campaigning periods, there will be a bi-weekly call for members on active campaigns

›  When issue areas are dormant, attendance in meetings is optional

We use the following criteria to select our CWG members

SHARED VALUES AND WORLDVIEW

We seek members who share our core values and worldview on social justice, redistribution of power and equality of opportunity. COMPLEMENTARY SKILLS

Each member brings different capacities and resources to the relationship. We seek a diversity of contributions and encourage our members to be clear about their capacity for commitment. EXPERTISE IN KEY ISSUE AREAS

We seek members whose expertise overlaps with our key issue areas and who bring deep contextual knowledge of the areas in which they work.

The following principles guide our work with CWG members

CLEAR ROLES AND EXPECTATIONS

At the beginning of the CWG engagement, we state our expectations and expected contribution, and ask members to do the same. EVOLVING STRATEGIES AND RELATIONSHIPS

Because we are a young organisation, we recognize that we have a great deal to learn from our members. We are open to being challenged and to creating productive debate around our strategic approach. ADDED-VALUE TO INDIVIDUAL ORGANISATIONS

We acknowledge the unique identities of our members and their accountability to specific constituencies. Rather than subsuming members in our movement, we aim to add our unique value to their work and support their individual mandates and priorities.

We aim to bring the following value to our CWG members

›  Access to our network of experts ›  Access to media contacts and channels ›  Access to our open-source tech innovations (e.g. Crowdring)

›  Narratives and frames on complex issues to reflect and enhance the demands of the world’s majority ›  Knowledge sharing of successes, failures and best practices ›  Access to our global membership

GLOBAL RELATIONSHIPS, MEDIA AND TECHNOLOGY

INFORMATION, FRAMES AND MESSAGING

CO-OWNERSHIP ›  Decision-making opportunities in working groups ›  Co-creation of campaigns

Our members bring the following value to /The Rules

›  Generating policy recommendations to change local and global rules ›  Understanding effective messages tactics for campaigns ›  Expertise in local mobilization and coordination

›  Representing the needs and aspirations of the world’s majority ›  Ability to channel feedback to constituencies and colleagues ›  Enabling meaningful participation and ownership of solutions

POLICY AND CAMPAIGNING EXPERTISE

PROXIMITY TO COMMUNITIES

RELATIONSHIPS WITH LOCAL DECISION-MAKERS ›  Convening local government officials at the right moment ›  Holding local governments accountable as policy changes

are implemented

Tax campaigning Tax policy Land campaigning Land policy Climate change Policy and Research

(general) Framing and

Comms Technology

South Asia Pooja Rangaprasad (CBG)

Sheela Patel (SPARC) Ashok Bharati (NACDOR) Ivan Nutbrown (Action Villages India) Arbind Singh (NASVI) Jill Carr-Harris (Ekta Parishad) Rajagopal P. V. (Ekta Parishad)

Sandeep Chachra (ActionAid India) Seema Gaikwad (International Land Coalition) Marco Kusumawijaya (Rujak Center for Urban Studies)*

Mirai Chatterjee (SEWA)

Deepa Gupta (Jaatka)

Africa Alvin Mosioma (Tax Justice Network)

Deviln Kuyek (GRAIN)

Dena Lomofsky (Southern Hemisphere Consultants) Mamadou Toure (Africa 2.0)

Firoze Manji (Fahamu)*

Nathaniel Manning (Ushahidi) Eric Cantor (Mobile Global)*

South America Alessandra Orofino (Meu Rio)

Jorge Gaggero (CEFID) Luis Moreno (Latindadd)

Adriano Campolina (Action Aid Brazil)

Atila Roque (Amnesty International Brazil)

Alejandro Grimson (Universidad Nacional de San Martin) Blanca Rico (Fundar Centro de Análisis e Investigación A.C.)*

Europe

Richard Paton Mark Weaver Simon Willis (Purpose Europe) David Dewhurst Peter Dombi William Taylor (City Reform Group) Naomi Colvin (City Reform Group)

Iain Keith (Avaaz)

Alex Cobham (Save the Children)

Global

Jenny Ricks (Action Aid)

Jim Henry (Tax Justice Network) John Chrisstensen (Tax Justice Network)

Celine d'Cruz (Slumdwellers International)

Alejandro Litovsky (Earth Security Institute)

Alex Evans (NYU/CIC) Christie Keith (GAIA)

Kel Currah Jason Hickel (LSE) Thomas Pogge (Yale University)*

Dan Green (Gates Foundation) Joe Brewer (Cognitive Policy Works)*

Mark Belinsky (Guardian Project)

Current members of /The Rules CWG : expertise and geographic focus

*Also a member of /The Rules Council of Advisors

Contact: Martin Kirk martin@therules.org