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Campaigns – fit on the way
www.transportlearning.net
FIT ON THE WAY – THE HEALTHY PT STOP
Enhancing the quality of life by designing better access to and waiting situations at bus / tram stops for promoting public transport
Campaigns – fit on the way
www.transportlearning.net
HYPOTHESIS
One of the most frequent mentioned reasons why public transport (pt) won’t be used is because the travel time is perceived to be too slow.
On the other hand side car traffic is assessed to be quicker than it is in reality (especially by the drivers)
This means the two means of transport are assessed differently in subjective terms even if their door-to-door time is the same
This „subjective difference in the head“ can be reduced by awarness forming measures.
Campaigns – fit on the way
www.transportlearning.net
Objective travel time and perceived travel time
Objectivedoor-to-doortravel time
by pt Perceived
door-to-doortravel time
by car
Perceiveddoor-to-door
ÖV travel timeby pt
Objectivedoor-to-doortravel time
by car
DifferenceIn the perceiveddoor-to-doorTravel timebetweencar and pt
Campaigns – fit on the way
www.transportlearning.net
OBJECTIVES OF THE PROJECT
To show that it is possible to reduce the perceived door-to-door travel time
To increase the image of public transport
To make sure that soft measure activities will be included into the repertoire of measures of public transport operators.
Campaigns – fit on the way
www.transportlearning.net
TARGET GROUPS
PT Users
Car Drivers
Campaigns – fit on the way
www.transportlearning.net
THE DEMONSTRATION
What?
Perceived reduction of door-to-door travel time through strenghtening exercises relaxation exercises / breathing exercises / while waiting
Why?
Decision of the topic
•Health / Fitness / Wellness is a trend in the moment
•Personal benefit is easy to be demonstrated and varified
Campaigns – fit on the way
www.transportlearning.net
THE DEMONSTRATION
Where?
At bus stops and tram stops in Graz and in the vehicles
How?
•Medial support (TV, broshüre, flyer, poster, website, etc.)
•Promoters
•Winning competition
Campaigns – fit on the way
www.transportlearning.net
THE PT STOP
Campaigns – fit on the way
www.transportlearning.net
Do you know the campaign „Fit in Fahrt“?
In
63%
27%no
yes
9%
47%
7%
Correct answer
No idea on the contentsPartly correct
percentages
Campaigns – fit on the way
www.transportlearning.net
Do you think this campaign can contribute shortening the waiting time?
no9%
yes73%
don't know
Yes
73%
Don‘t know
18%
No9%
Campaigns – fit on the way
www.transportlearning.net
What else would be useful??73%
65%
33%
32%
27%
22%
21%
17%
16%
News/headlines
Information on events
Raffles
Information on the environs of the bus / tram stop
Market barometer
Jokes / Proverbs / Aphorisms
Sending SMS / E-Mails
What should I cook today?
Other*
* Among other things, "Other" includes dancing steps, sending greetings, on-line votes on topical issues and current affairs, showing gymnastic exercises
Multiple mentions possible
Campaigns – fit on the way
www.transportlearning.net
HOW DID YOU BECOME AWARE OF THE CAMPAIGN?
49%
38%
37%
31%
29%
26%
23%
19%
11%
TV
Posters
Flyer
Posters in vehicles
Moving screens
Mouth propaganda
Brochure
Trainers
Othermultiple mentions possible
Campaigns – fit on the way
www.transportlearning.net
Being out in one’s estimate - differences while waiting With / without keeping people busy
1 to
0,7
1 to
1
1 to
1,3
1 to
1,6
1 to
1,9
1 to
2,2
1 to
2,5
1 to
2,8
1 to
3,1
0
10
20
30
40
without exercise with exercise
Average with exercise = 1,29
Average without exercise =1,72
