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Successful Anti-Greenwash cases9
Love Paper Creation downloads5,000
Love Paper ads placed172
Website visits46,000
New members join Two Sides4
Twitter impressions120k
Ad space donated to Love Paper£910k £““
Welcome to our latest Campaign Update, the report that informs our valued members and wider stakeholders of the key successes from across the Two Sides and Love Paper campaigns.
As the industry adapts, along with the rest of the world to the seismic changes that began in March, promoting the sustainability and attractiveness of print, paper and paper packaging is more important than ever.
Despite the country being in lock-down and disruption of day-to-day lives, demand for information, including whether C-19 can be carried and transmitted by printed products, has not abated with continued growth in our website visitors.
We are extremely pleased to welcome 4 new members on board, keen to use our facts, information and resources.
In the early stages of lock-down, we launched ‘Love Paper Creations’, a suite of activity sheets which can be downloaded and printed at home, allowing children and households to ‘switch off’ and enjoy some paper-based entertainment. Over 5,000 Love Paper activity sheets have so far been downloaded.
Two SidesCampaign UpdateUnited Kingdom, Q2 2020
Jonathan TameManaging Director,Two Sides Europe
Quarter 2 Highlights
www.lovepaper.org
LOVEPAPER
www.twosides.info
Consumer awareness of how packaging is impacting the planet is increasing, in part due to informative documentaries such as David Attenborough’s Blue Planet 2. Since the BBC programme was broadcast in late 2017, packaging, and sustainability more generally, has played a significant part in governmental policies around the globe, as well as featuring heavily in the media, public discourse and throughout boardrooms.
The increasing number of environmentally conscious consumers, as well as governmental policies on reducing waste, is causing retailers and producers to drastically improve their green credentials. Respondents were asked to what extent they agree with the following series of statements:
“I am actively taking steps to reduce my use of plastic packaging.” 70% of respondents agreed, or strongly agreed.
Consumer Packaging Behaviours
FRANCE
FINLAND
DENMARK
AUSTRIA
EUROPE
0% 20% 40% 60% 80% 100%
UK
SWEDEN
NORWAY
ITALY
GERMANY
0% 20% 40% 60% 80% 100%
9% 27% 41% 20%
18% 44% 28%
Strongly Disagree Disagree Neither Agree Nor Disagree Agree Strongly Agree
21% 43% 27%
22% 45% 25%
26% 40% 20%
21% 42% 27%
15% 48% 34%
12% 25% 40%
26% 38% 25%
22% 40% 29%
19%
8%
FRANCE
FINLAND
DENMARK
AUSTRIA
EUROPE
0% 20% 40% 60% 80% 100%
UK
SWEDEN
NORWAY
ITALY
GERMANY
0% 20% 40% 60% 80% 100%
Strongly Disagree Disagree Neither Agree Nor Disagree Agree Strongly Agree
33% 32% 12%
15% 34% 30%
36% 32% 7%
14% 31%
12% 29% 39%
18% 36% 29%
11% 37% 30%
18% 32% 29%
9%14% 35% 35% 9%
30% 30% 12%
15%
17%
17%
12%
32% 11%
14%
13%
12%
11%
FRANCE
FINLAND
DENMARK
AUSTRIA
EUROPE
0% 20% 40% 60% 80% 100%
UK
SWEDEN
NORWAY
ITALY
GERMANY
0% 20% 40% 60% 80% 100%
Strongly Disagree Disagree Neither Agree Nor Disagree Agree Strongly Agree
39% 33% 13%
10% 35% 36%
46% 27% 8%
13% 29%
35% 41%
14% 43% 28%
48% 28%
11% 38% 33%
9%13% 48% 27%
34% 32% 12%
11%
16%
13%
15%
38% 13%
15%
8% 12%
14%
“I would be willing to spend more on a product if it were packaged using sustainable materials.” 44% of respondents agreed, or strongly agreed.
“I now buy more from retailers who are removing plastic from their packaging.” 46% of respondents agreed, or strongly agreed.
Two Sides Report: European Packaging Preferences 2020 8www.twosides.info
Print and Paperhave a great
environmental story to tell
A European study of consumer preferences, perceptions, and attitudes towards packaging.
European Packaging Preferences 2020
Paper Packaging Is PreferredResults of our European survey, published in May, revealed that paper-based packaging is favoured for being better for the environment, as consumers become increasingly conscious of their packaging choices.
The survey of 5,900 European consumers, conducted by Two Sides and independent research company Toluna, sought to understand consumer preferences, perceptions, and attitudes towards packaging.
Respondents were asked to choose their preferred packaging material (paper/cardboard, glass, metal, and plastic) based on 15 environmental, practical, and visual attributes.
Among the 10 attributes, paper/cardboard packaging was preferred for being; better for the environment (63%), easier to recycle (57%) and home compostable (72%).
To learn more about the Love Paper campaign, visit www.lovepaper.org or contact us
Read the full report at www.twosides.info/packaging2020
Research
Campaign Reach172 Love Paper ads featured across 44 publications in Q2 including The Sun, The Times, Daily Express, Daily Telegraph & many popular consumer and B2B magazines. (Source: Nielsen).
Thanks to the continued support of publishers, the Love Paper ads reached at least 10 million readers in the second quarter of 2020 (Source: PAMCo/ Newsworks).
10mUK CONSUMERS
REACHED
172NUMBER OF ADS PLACED
£910kVALUE OF AD
SPACE DONATED
Love Paper CreationsIn the early stages of lock-down, we launched a suite of home-printable activity sheets, allowing children and families to ‘switch off’ and engage with fun and educational paper activities.
The campaign reached 70,000 consumers on social media during the quarter. So far, 5,000 activity sheets have been downloaded.
Love Paper
Success StoryEarly in the quarter, a Two Sides member reported an unsubstantiated claim being made by Severn Trent Water. After immediately writing to STW, we were pleased for a quick result.
Digital Reach
Anti-Greenwash
46,000WEBSITE VISITS
2,500DOWNLOADS OF
RESOURCES
11,000E-NEWS
SUBSCRIBERS
120kTWITTER
IMPRESSIONS
13,000VIEWS OF COVID-19
BLOG
150MENTIONS ON
Challenging organisations that make misleading environmental claims about paper and print remains hugely important.
In Q2, 9 organisations changed or removed misleading claims following engagement from Two Sides. We are grateful for the cooperation of Certas Energy, Southern Water, Severn Trent Water, Dŵr Cymru Welsh Water and 5 local authorities.
Two Sides Sessions Two Sides Page Views
Love Paper Sessions Love Paper Page Views
22,0
39
34,3
37
24,16
0
38,9
62
25,2
53
39,9
43
27,2
12
45,3
19
34,7
4411
,000
46,9
8819
,000
Q12020
Q42019
Q32019
Q22019
Q22020
50,000
65,000
70,000
45,000
60,000
40,000
55,000
35,000
30,000
25,000
20,000
15,000
10,000
5,000
0
“We are conscious of our overall environmental impact and want to support our customers to reduce their impact too. We do, however, appreciate environmental impact is complex, and definitely don’t want our communications to be misleading. We have therefore been proactive in altering the phrasing of the wording you highlighted on our website.” - Severn Trent
130UK GREENWASH
SUCCESSES SINCE 2010
9UK SUCCESSES IN
Q2 2020
After
4/7/2020 Alternative bill formats | Help with a medical condition or disability | Help when you need it | My Account | Severn Trent Water
https://www.stwater.co.uk/my-account/help-when-you-need-it/help-with-a-medical-condition-or-disability/alternative-bill-formats/ 2/5
Alternative colour
paper
If you have dyslexia, it can help to have your bill printed on paper that is not white. Let usknow if you would like your bill written on an alternative colour of paper.
Other languages
We can translate our information into a variety of languages (/my-account/help-when-you-need-it/help-with-understanding-your-bill/translation-services/), including Welsh, Bengali, Gujarati, Hindi, Punjabi, Urdu and Somali. We can provide atranslation service to help you understand your bill. If you would like to speak to a translator,please call us on 03457 500 500.
Paperless billing
We want to reduce our impact on the environment, and part of that is to use less paper. If youcurrently receive printed bills, you can now switch to paperless billing (/my-account/go-paperless/). All you need to to is sign in to youraccount and update your billing preferences. If you don't yet have an online account, that's ok,you can sign up for an account (/content/stw/en/homepage/my-account/register/) at thesame time.
Please contact us if you want to return to paper bills (/help-and-contact/contact-us/).
4
5
6 Before
Send any instances to [email protected]
Traffic GrowthThe Two Sides UK website continues to experience growth, with Q2 2020 being our most successful quarter yet. Relevant, informative resources about Covid-19 and paper significantly drove traffic in Q2. Additionally, the Love Paper website began to gain traction due to the launch of the ‘Creations’ campaign which resulted in 11,000 visitors in Q2.
4NEW MEMBERS
JOIN IN Q2
Two Sides is a not-for-profit and relies exclusively on membership income to continue to deliver and grow the campaigns.
Despite difficult times, we were pleased to welcome four new members in the second quarter, bringing our total membership to 216 companies.
Membership New MembersA very warm welcome to our newest members:
Commercial Members• Penrose Group• Compass Print Group• The Practical Printer
Partner Members• Stephens & George
Find out more at www.twosides.info/join-us
Member Benefits• Facts, primary research and information on the
sustainability and attractiveness of print.• Personalisation of the popular Myths and Facts
booklet, infographics, videos, social media graphics and posters.
• License to use the new Love Paper logo on your own communications as well as with clients.
• Inspiring pro-print magazine published 3 times per year for you and your customers.
• Expert advice available to help you with customer questions or communications.
www.twosides.info
Print and Paperhave a great
environmental story to tell
Print & PaperMyths & Facts
Paper Packaging The Natural Choice
www.twosides.info
Print and Paperhave a great
environmental story to tell
“With the environment a key focus for our business, we are pleased to support Two Sides and tell the great sustainable story of paper and print. The facts, tools and resources they provide are really helpful in our communications.”
Andrew Jones, Chairman, Stephens & George (New Partner member)
About Two SidesFounded in 2008, Two Sides is a not-for-profit, global initiative promoting the unique sustainable and attractive attributes of print, paper and paper packaging.
The Two Sides campaign is a collaboration of companies from sectors including forestry, pulp and paper manufacturing, inks, pre-press, press, finishing, publishing, printing, envelopes and postal operators.
Two Sides operates throughout Europe, North America, South America, South Africa, Australia and New Zealand. Write to us: Two Sides, iCon Centre, Eastern Way, Daventry, NN11 0QB
www.twosides.info
+44 (0)1327 262920
www.twosides.info
/company/TwoSidesUK
@TwoSidesUK
@TwoSidesUK
+44 (0)1327 262920
www.lovepaper.org
@LovePaperCampaign
@LovePaperUK
@LovePaperUK
216TOTAL
MEMBERS OF TWO SIDES UK
