SOUTH CENTRAL REGION “DARE TO COMPARE”

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SOUTH CENTRAL REGION “DARE TO COMPARE” MAY/JUNE ADVERTISING CAMPAIGN

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The South Central Region will be conducting a “Dare to Compare” advertising campaign during the months of May/June in selected HDAA’s in order to promote synergy “one-voice”.We are encouraging you as dealers to leverage our theme to SELL THE PRODUCT.This booklet contains the tools that you can provide to your ad agency to reinforce the “Dare to Compare” theme in YOUR advertising.The “Dare to Compare” campaign will promote the following:

FOCUS ON PRODUCT FEATURES/BENEFITS COMPETITIVE PRICING ADVANTAGE “AMERICA’S BEST” 10-YEAR/100,000 MILE POWERTRAIN

WARRANTY HYUNDAI ASSURANCE AWARD-WINNING PRODUCT FUEL EFFICIENCY QUALITY SAFETY

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TABLE OF CONTENTSInstructions on how to obtain the following collateral material is explained in this booklet

1. “Dare to Compare” competitive information (Hyundai model compared to competitive models – Price, Engine & Trans, Safety & Performance, etc.

2. Comparison Tool3. Hyundai Model “Fast Facts”4. Logos5. Sample Print Ad Template

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Login to www.hyundaidealer.comSelect Sales – Sales Training

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Select Hyundai Model for Comparison from Left Panel

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Select “Comparison” from Left Panel

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In the “Comparator” Box Select the Trim Level of Your Choice

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4-Door Trim Level Selected

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4-Door Trim Level Selected – The Following Will Appear in PDF Format, which is properly formatted for printing

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4-Door Trim Level

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Select “2009 Accent Comparison Tool”

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Select Your Hyundai Trim Level for Comparison

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Select from “Similar Vehicles” OR “From All Manufacturers to Customize Your Comparison and Click the “Compare Vehicles” Button for Results

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Your “Customized” Comparison Results are Displayed

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Comparison Results

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Comparison Results

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ALSO AVAILABLE: Once You Select Your Hyundai Trim Level for Comparison, Additional Information such as Detailed Interior & Exterior Photography of All Models is Displayed

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Select “Fast Facts” to Access Complete Overview by Hyundai Model

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Results of “Fast Facts”In Printable PDF Format

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The Following Approved Hyundai Logo’s are Available at www.hyundaiadplanner.com

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Go to www.hyundaiadplanner.comEnter your dealer code to access website (EX: TX100)

TX???

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Select Graphics Library

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Download Approved Logo of Your Choice(“Genesis North American Car of the Year” Award Logo in a different directory (see next page)

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Select “Genesis 2009 North American Car of the Year” Logo is Available Under “News & Announcements”

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Select Download

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Go to Ads and Select Running Footage to Order Taggable Spots

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2009 Running Footage (Full Line)Ordering the Running Footage via Parts System Provides You ALL of the following model/trim levels

The Beta Version is High-Quality, Camera Ready for Ad Agency UseThe DVD is Free and Only Allows You to View the Running Footage