How to Successfully Run a Campaign on Social Media

Animikii Indigenous Technology

● Who are you talking to?● How do they talk?● What do they like?● What do they do?

Step 1: Audience

Make sure your goals are SMART● Specific● Measurable● Assignable ● Relevant● Time-based

Step 2: Goals

Get creative!● Use a multi-channel approach● Find (and use) influencers● Be engaged● Research competitors● Use your brand

Step 3: Strategies

Use a content calendar to plan your posts.● Plan multiple campaigns at once● See the “big picture”● Spontaneity is great, but planning is a lot less

stressful!

Step 4: Plan

Let’s do this!● Save time by using something like Buffer● Stay alert for engagements● Take note of what seems to work and what

doesn’t● Don’t be afraid to adapt and deviate

Step 5: Launch

You did it!● What worked and what didn’t and why?● If I were to do it again, what would I do?● Lessons learned?● Did I accomplish my goals? Why or why not?

Step 6: Analytics

● Videos > Graphics > Text● EVERYTHING is potential content● Plan ahead● Go mobile● Be spontaneous● Don’t force it

Social Media Tips & Tricks

Animikii Inc.

210-1100 Admirals Rd.

Victoria, BC V9A 2P6

Thank You, ĩsniyés.

(877) 589-2899

info@animikii.com

www.animikii.com