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HatsON For Canada Campaign Kit www.HatsON.ca // [email protected]

Campaign Kit - Mental Health for All · Not only are our hats high quality and stylish, your purchase will raise money for vital mental health supports and resources in your community

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Page 1: Campaign Kit - Mental Health for All · Not only are our hats high quality and stylish, your purchase will raise money for vital mental health supports and resources in your community

HatsON For Canada™

Campaign Kitwww.HatsON.ca // [email protected]

Page 2: Campaign Kit - Mental Health for All · Not only are our hats high quality and stylish, your purchase will raise money for vital mental health supports and resources in your community

Celebrating MindsOne Hat at a Time. ™

Get Your HatsON! ™

Page 3: Campaign Kit - Mental Health for All · Not only are our hats high quality and stylish, your purchase will raise money for vital mental health supports and resources in your community

HatsON For Canada™ Guide // www.HatsON.ca 2

HatsON For Canada™HatsON For Canada™ is a signature awareness and fund development campaign which focuses on bringing Canadians of all walks of life together for the purpose of building awareness for our most precious resources – every Canadian mind. We are committed to rallying support across Canada to gain awareness and raise funds and eliminate the stigma surrounding mental illness. We look forward to a day when every Canadian who suffers from mental illness is able to share their struggles without shame or judgment and has access to the supports they need.

HatsON For Canada™ has partnered with the Canadian Mental Health Association and is supported by ACCO – the Aboriginal Chamber of Commerce Ontario to help our dreams become reality. All proceeds raised through the campaign goes directly to local CMHA offices across the country and ACCO, who uses your donations to provide supports to individuals for mental health wellness.

Page 4: Campaign Kit - Mental Health for All · Not only are our hats high quality and stylish, your purchase will raise money for vital mental health supports and resources in your community

HatsON For Canada™ Guide // www.HatsON.ca 3

HatsON For Canada™ brings awareness to the hardships faced every day by Canadians affected by mental illness. We believe that by encouraging open dialogue about issues relating to mental illness, we can reduce stigma and increase the number of Canadians who receive treatment for their illness.

What We Do

Our Goal? To sell more than 150,000 hats by the end of 2017, in honour of Canada’s 150th anniversary. All proceeds go to the CMHA – the Canadian Mental Health Associate and ACCO’s Aboriginal Mental Health Campaign.

Page 5: Campaign Kit - Mental Health for All · Not only are our hats high quality and stylish, your purchase will raise money for vital mental health supports and resources in your community

HatsON For Canada™ Guide // www.HatsON.ca 4

How Can You Help?

Wear HatsON

Volunteer

Donate

Page 6: Campaign Kit - Mental Health for All · Not only are our hats high quality and stylish, your purchase will raise money for vital mental health supports and resources in your community

HatsON For Canada™ Guide // www.HatsON.ca 5

HatsNot only are our hats high quality and stylish, your purchase will raise money for vital mental health supports and resources in your community. By wearing HatsON For Canada™, you are showing your support for an awesome cause. You’re letting those affected by mental illness know that you hear their voices and you are helping make a difference.

All proceeds go to your CMHA and ACCO’s Aboriginal Mental Health Campaign.

To order a hat for yourself or as a gift, please visit: www.HatsON.ca/hats

All single or group and bulk orders must be processed through: www.HatsON.ca/hats

This will ensure your local CMHA Branch location receives your financial support.

Hats come in blue, red, white and black.

Page 7: Campaign Kit - Mental Health for All · Not only are our hats high quality and stylish, your purchase will raise money for vital mental health supports and resources in your community

HatsON For Canada™ Guide // www.HatsON.ca 6

DonateDonating to HatsON For Canada™ has never been easier! If you would like to support HatsON For Canada™ in our efforts to ensure everyone across our nation has access to the help they need, please consider making a donation.

Any amount makes a difference, no matter how big or small! We sincerely appreciate anything you are able to contribute.

You can donate any time at: www.HatsON.ca/donate, make sure you select your local CMHA to ensure your contribution goes directly to your chosen community.

Or you can mail your cheque to:

HatsON For Canada™ 20 McIndoos Cemetery Road Woodville, Ontario // K0M2T0

And we’ll make sure it gets to the right place!

Page 8: Campaign Kit - Mental Health for All · Not only are our hats high quality and stylish, your purchase will raise money for vital mental health supports and resources in your community

HatsON For Canada™ Guide // www.HatsON.ca 7

Where Your Donation GoesHatsON For Canada™ is proud to support CMHA – the Canadian Mental Health Association and ACCO – Aboriginal Mental Health Campaign . We want to assure you that all proceeds of your donation goes directly to your selected CMHA Branch and to ACCO, to fund integral support programs and research for individuals affected by mental illness.

At any given time, 1 in 5 Canadians are experiencing mental illnesses, from PTSD (Post-Traumatic Stress Disorder), Depression and Anxiety to Schizophrenia, Eating Disorders and more. With your help, we can build a society where everyone receives the help they need, and no one ever feels alone.

www.cmha.ca

Page 9: Campaign Kit - Mental Health for All · Not only are our hats high quality and stylish, your purchase will raise money for vital mental health supports and resources in your community

HatsON For Canada™ Guide // www.HatsON.ca 8

VolunteerHatsON For Canada™ is always looking for energetic and passionate volunteers to support mental health and fight against the mental health stigma. Help us support mental health and Celebrate Minds in Our Nation.

We have numerous opportunities available to youth and adults alike who care about our cause and are looking to make a serious difference.

Volunteer opportunities include:• Taking on the role and becoming a Champion and a Campaign Lead in your community.• Assisting with local campaigns• Collaborate and work with HatsON For Canada™ at events • And more!

If you are interested in volunteering with us, please contact us!

[email protected]

Page 10: Campaign Kit - Mental Health for All · Not only are our hats high quality and stylish, your purchase will raise money for vital mental health supports and resources in your community

HatsON For Canada™ Guide // www.HatsON.ca 9

Rise To The International Challenge

Vecteezy.com

In 2014, a world record was set for the most people wearing hats in one place at one time. In May 2017, HatsON For Canada™ will lead Canada in coming together to surpass this Guinness World Record and become the new global champion! In this fun and innovative fundraiser, HatsON For Canada™ is using a unique take on an awareness campaign to promote our cause, celebrate Canada’s 150th birthday in an entertaining way, and put this initiative on the international map. We will be celebrating this challenge in over 10 locations across Canada with live entertainment and free goodies.

Page 11: Campaign Kit - Mental Health for All · Not only are our hats high quality and stylish, your purchase will raise money for vital mental health supports and resources in your community

HatsON For Canada™ Guide // www.HatsON.ca 10

Want More HatsON?Visit us at www.HatsON.ca for the latest news, to purchase limited edition art and apparel, stay updated on upcoming events and learn more about us.

Want to reach out?

Contact us at: Email: [email protected]

Telephone: 705-934-4484

Fax: 855-301-2737

Website: www.HatsON.ca

Connect

facebook.com/HatsONForCan @HatsONforCAN @hatsonforcan

Page 12: Campaign Kit - Mental Health for All · Not only are our hats high quality and stylish, your purchase will raise money for vital mental health supports and resources in your community

For every hat sold, $3 is received by the local CMHA branch that was indicated in the purchase, $2 is donated to CMHA National, and $1 goes to support ACCO’s (Aboriginal Chamber of Commerce Ontario) Aboriginal Mental Health Campaign.

The Campaign ProcessThe Campaign Process

The Campaign Lead works to engage the local community, spread the word about HatsON For Canada™ and drive traffic to HatsON.ca. The campaign brings your community increased mental health awareness and raises funds for your CMHA.

Every three to four months existing orders are shipped to local CMHA branches. This timeline can be modified if orders are large or urgent. The Campaign Lead makes the product available for pick-up by consumers at the CMHA’s reception area. Pick-ups are tracked on the provided documents. Product pick-ups build reputation and increase the awareness for your local CMHA.

Your CMHA branch agrees to participate. A local CAMPAIGN LEAD is appointed. HatsON For Canada™ creates a unique page for your branch on HatsON.ca. The public can now make HatsON apparel purchases online and also has the option of making a donation through your CMHA branch page.

[email protected] // www.HatsON.ca // Process Sheet

Page 13: Campaign Kit - Mental Health for All · Not only are our hats high quality and stylish, your purchase will raise money for vital mental health supports and resources in your community

Name QTY Red Hats

QTY Blue Hats

QTY White Hats

QTY Black Hats

Total Cost Payment Method

Date Ordered

CMHA Location: _________________________ Campaign Lead: ________________________________

Organization (if applicable): ________________________________________________________________

*As campaign lead or campaign volunteer, you are responsible for inputting the orders you collect to the online order form on www.HatsON.ca and for ensuring that the payments you collect are delivered to HatsON For Canada™.*Please note that if your selected colour is unavailable, HatsON For Canada™ will replace it with an available colour.

www.HatsON.ca // [email protected]

Order Form

Page 14: Campaign Kit - Mental Health for All · Not only are our hats high quality and stylish, your purchase will raise money for vital mental health supports and resources in your community

JOIN THE FIGHT FOR CANADIAN MINDS. // WWW.HATSON.CA[1] Mental Illness and Addictions: Facts and Statistics. (n.d.). Retrieved June 28, 2016, from http://www.camh.ca/en/hospital/about_camh/newsroom/for_reporters/pages/addictionmentalhealthstatistics.aspx [2] The Facts. (n.d.). Retrieved June 28, 2016, from http://strategy.mentalhealthcommission.ca/the-facts/ [3] Stigma and Discrimination. (n.d.). Retrieved June 28, 2016, from http://wmhp.cmhaontario.ca/workplace-mental-health-core-concepts-issues/issues-in-the-workplace-that-affect-employee-mental-health/stigma-and-discrimination [4] 5 Facts About Mental Health In Canada. (2014, May 5). Retrieved June 28, 2016, from http://www.cbc.ca/strombo/news/mental-health-week-2014

• 1 in 5 Canadians experience mental illness in any given year.1

• Only a third of these affected people receive treatment for their mental illness. This number can drop as low as one in four for youth.2Ca

nada

• Youth aged 15-24 are more likely to suffer from mental illness and related problems than any other age group.1

• 70% of the mental health issues Canadians face first appear during childhood or adolescence.1

Yout

h

• Suicide rates among First Nations youth are 5 to 6 times higher than those of non-Aboriginal youth.2

• The suicide rate for Inuit is 11 times the national average, placing it among the highest in the world.2In

dige

nous

• Over half of Canadians say they would not hang out with a friend that has a serious mental illness.3

• Almost half of Canadians believe that mental illness is used as an excuse for poor behaviour.3

• Majority of Canadians say they would probably not hire a lawyer, child care worker, financial advisor or family doctor with a mental illness.4

The

Stig

ma

• 11 Canadians die by suicide each day, for an average of almost 4000 a year.1

• 230,000 Ontarians have seriously contemplated suicide in the last year.1Suici

de

Page 15: Campaign Kit - Mental Health for All · Not only are our hats high quality and stylish, your purchase will raise money for vital mental health supports and resources in your community

www.cmha.ca

visit: www.HatsON.ca

OUR GOAL - Sell Hats

To Volunteer and help us reach our goal, email…[email protected]

Every time you make a purchase from HatsON For Canada™

you are supporting CMHA and your local mental health

Get Your HatsON today!™

Addresss

PhoneWebsiteEmail

YOUR LOCAL CMHA BRANCH:

Don’t Forget Your Hat!

#

CELEBRATINGMINDS

ONE HAT AT A TIME! TM

Aboriginal Chamber of Commerce Ontario

Page 16: Campaign Kit - Mental Health for All · Not only are our hats high quality and stylish, your purchase will raise money for vital mental health supports and resources in your community

Date Shipped: ________________________________________________ Date Received:___________________________________________

CMHA Location: ______________________________________________ Campaign Lead: _________________________________________

www.HatsON.ca // [email protected]

Delivery Confirmation Form

QTY Red Hats QTY Blue Hats QTY White Hats QTY Black Hats Total #

Shipment Quantity:

Addressed To Order Contents Collected By Signed Dated

Individual Orders: