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Process

Standards

Reserach

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The Planned Parenthood logo has two variations: horizontal and stacked.

The horizontal version of the logo is preferred, although the stacked version may be used as circumstances warrant - for better readability, or when horizontal space is limited.

In order to convey a strong brand image and maintain consistency, the logo must never be redrawn or changed. Always use original data.

Stacked

Planned ParenthoodMy Life, My decision

Horizontal

Planned ParenthoodMy LifeMy decision

LogoPrimary Uses



Divider

SymbolType

Tagline

Horizontal

Stacked

The Discover Korea logo consists of four main parts:

The Symbol The Type The Divider The Tagline


Symbol Type DividerT agline

Symbol -

The symbol has been created using the yin shape from Planned Parenthood. The shape has been copied and rotated six times to create a circle. The differ-ent colors of the circlesix unique aspects of Planned Parenthood that visitors should experience.

Pink = Women’s HealthBlue= Men’s healthGreen = General health Purple = PregnacyOrange = Sex & sexuality Yellow = Reationships

Type -

“Planned Parenthood” is expressed in CBX-Wat-son Medium at 36pt.

Divider -

Note that there is no divider present in the stacked version of the logo, nor should one be created for it.


Tagline -

The tagline, “Ancient, Advanced, Unforgettable” expresses the dynamic and multifaceted nature of Korea. It is expressed in TW Cen MT at size 14pt, with 16.8pt leading and 0 tracking.

LogoParts

Planned Parenthood

Planned ParenthoodPlanned Parenthood

Planned Parenthood

No Tagline Alternative

In some instances, it may be acceptable to remove the tagline from the logo if space is limited, or it improves readability. It should be noted that this is NOT the preferred logo usage.

CMYK:

C: 0M: 35Y: 85K: 0

Pantone 137 EC

CMYK:

C: 0M: 35Y: 85K: 0

Pantone 137 EC

CMYK:

C: 0M: 35Y: 85K: 0

Pantone 137 EC

CMYK:

C: 0M: 35Y: 85K: 0

Pantone 137 EC

CMYK:

C: 0M: 35Y: 85K: 0

Pantone 137 EC

CMYK:

C: 0M: 35Y: 85K: 0

Pantone 137 EC

LogoColors




1) The texture must be low con-trast, or modified to significantly reduce contrast (no black-and- white patterns).

2) The texture must be single-tone or two-tone. No multi-colored textures. If the tex-ture color interferes with one or more logo colors, a single- tone logo should be used.

3) The texture pattern size must be reduced enough so as not to detract from the focus of the design.

4) Created textures must be based on, or reflect, actual patterns in existance in Planned Parenthood.

Texture Example Textures and Usages

Do not replace logo colors with any other colors. Never substitute secondary colors for primary colors.

Do not use drop shadows or any other effects (glows, outlines, etc).

Do not change the size of the logo text or tagline text or change any of the logo fonts.

Do not allow the logo to become pix-elated or distorted in any way. Always use original materials. Never copy and paste the logo from a secondary source.

Unacceptable TreatmentsLogo

Planned Parenthood

My LifeMy decision



Planned Parenthood My LifeMy decision

Images

Were goig for the aspect to go for the positive look of Planned Parenthood. I am wanting to go with a look of the reason why people go to Planned Parenthood. i originally i was looking at the aspect of the bad things you would go to Planned Paerenthood for but were trying to give them a positive look to bring people in not run them away.

Main headlines across all media utilize Aller Display. Subheads associ-ated with Aller Display are in Orator STD.

The logo tagline is in Tw Cen MT. This font may additionally be used for extra headlines, and small amounts of body copy, particularly in print ads. The main body copy however, remains Helvetica for anything lon-ger than a paragraph.

FontsGeneral Guidelines

Main Healiners: CBX - Watson

a b c d e f g h i j k l m n o p q r s t u v w x y z

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Condesnce additional Headlines Cover By Your Gracea b c d e f g h i j k l m n o p q r s t u v w x y z


Subheads & taglines: CEntury Gothic

a b c d e f g h i j k l m n o p q r s t u v w x y z


Documents

campaign book