CAMBS TIMES INSIDE PAGE ANALYSIS

Font style and size • Font sizes vary on this inside page of the

Cambs Times. Whereas the style stays mostly the same.

• The Headline and subheadings are obviously going to be larger than the small text around them. They need to stand out and catch the readers attention, this then encourages the reader to look at the stories and articles on the page.

• The consistent use of font style can discourage the reader at times, a lack of variety put across a dull image to the reader. If it wasn’t for the large font size used in the headline and subheadings then people may be completely put off at reading what's on the page.

Images

• The use of images roughly balances with the amount of text on the page.

• Contrasting with the front page of a local newspaper there is no main image centred in the middle of the page, instead there are smaller but more frequent images which helps to relate to the stories on the page.

• The photos also help add vibrancy, improving the presentation of the page. Without these image then this inside page would come across very bland and boring.

Colour • Like many other local

newspapers the use of colour is fairly minimal on the inside pages.

• Adverts and images posses the only colour on the page. Even though colour is used little here, it still adds that touch of vibrancy that helps improve appeal to the reader.

• Most of the colour excluding the images and adverts would be found on the front page.

Layout• The layout is ordered into a number

of columns, mostly the text but some of the images as well.

• The headline in the centre of the page is the main focal point, this is the first thing the reader looks at.

• The images are spread out across the page, they're not bunched into one corner.

• The advert is placed in a good position to stop it from overwhelming the other content. Overall its an effective layout technique which entices the reader.