contentscontentsAbout the authors vi

Acknowledgements vii

Assessment grid x

Using 100 Ways100 WaWaysysys: A Guide to Visual Communication & Design xiii

1 Creating visual interest 1Overview 1

Rendering 2

Interview with an illustrator: Elise Hurst 11

Chapter review 13

2 The design process 15 Overview 15

The design process 16

Stages of the design process 20

Chapter review 38

3 Presentation formatsPresentation format 414Overview 41

Types of layout 42

Presentation formats 48

Chapter review 57

4 Elements of designElements of design 5959Overview 59

The design elements 60

Chapter review 74

5 Principles of design 77Overview 77

The design principles 78

Applying your knowledge of the principles of design 85

Chapter review 86

6 Overview 89

Reading and decoding a visual communication 90

Methods, materials and media 92

Design elements and principles 95

Chapter review 100

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Cambridge University Press978-0-521-73984-9 - 100 Ways: A Guide to Visual Communication and DesignAndrew Nicholls, Talia Caplan, Jacinta Patterson and Joanne SavilleTable of ContentsMore information

7 Professional practice 103Overview 103

The professional practice of designers 104

The design process in professional practice 104

Interview with an illustrator: Shaun Tan 107

Designer case study: Liora Caplan 112

Designer case study: Dana Lenko 114

Designer case study: Shane Shulman 116

Designer case study: Ian Bracegirdle 118

Designer case study: Mary Jeavons 120

Designer case study: Julie Paterson 122

Designer case study: Rachel Baer-Lewis 124

Chapter review 127

8 Design history 129Overview 129

Past to present 130

Arts and Crafts 131

Art Nouveau 131

Art Deco 132

Bauhaus 133

1950s design 133

1960s–1970s design 134

1980s design 135

History of art and design 1900–2009 138

Chapter review 139

9 Methods 141Overview 141

Technical drawing 142

Dimensioning 152

Dimensioning symbols 156

Examples of dimensions 157

What drawings are needed? 168

Design drawing 180

Perspective drawing 184

Light and shadow 189

Computer-aided drawing and imaging 192

Photography 194

Print making 195

Model making 198

Chapter review 204

iv

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Cambridge University Press978-0-521-73984-9 - 100 Ways: A Guide to Visual Communication and DesignAndrew Nicholls, Talia Caplan, Jacinta Patterson and Joanne SavilleTable of ContentsMore information

10 Materials 207Overview 207

Composite materials 208

Modelling scenery 210

Metals 211

Paper 211

Paper, card and board 215

Plastics 222

Wood and timber materials 226

Textiles 227

Chapter review 229

11 Media 231Overview 231

Pigments, dyes and binders 232

Pencils 234

Pastels 237

Charcoal 238

Ink 240

Paint 243

Pens 244

Markers 245

Chapter review 247

12 Equipment 249Overview 249

Adhesives 250

Colour management 252

Painting 253

Paintbrushes 254

Print making 258

Digital equipment 262

Cameras 264

Output devices 266

Printing 268

Equipment storage 272

Drawing guides 273

Drawing boards 278

Cutting equipment 279

Erasing 281

Sharpeners 282

Dry media accessories 284

Lettering guides 286

Tape 287

Model-making equipment 288

Sanding 289

Chapter review 290

Glossary 2919191

Index 9666292966

v

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Cambridge University Press978-0-521-73984-9 - 100 Ways: A Guide to Visual Communication and DesignAndrew Nicholls, Talia Caplan, Jacinta Patterson and Joanne SavilleTable of ContentsMore information