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Cambridge Professional
Academy
Professional Qualifications 2012 / 2013
www.professionalacademy.com
WelcomeCambridgeProfessionalAcademyisaleadingproviderofprofessionalqualifications,offeringarangeofareasinmarketing,management,sales&marketingandpurchasing&supply.Wehavebuiltanimpressivereputationexcellentresultsandprovidingstudentswiththeskillsneededtodevelopandprogresstheircareer.
Your partner to success...............................................................................Pass Guarantee.........................................................................................Study methods..........................................................................................What is included?......................................................................................Our study centres......................................................................................Companies we have supported......................................................................Chartered Institute of Marketing (CIM)...........................................................
IntroductoryCertificateinMarketing-Level3...............................................
ProfessionalCertificateinMarketing–Level4................................................
ProfessionalDiplomainMarketing–Level6...................................................
CharteredPostgraduateDiplomainMarketing–Level7....................................
CAM Foundation (CAM)...............................................................................DigitalMarketingDiplomas........................................................................
DiplomainManagingDigitalMedia..............................................................
DiplomainMarketingCommunications.........................................................
Chartered Management Institute (CMI)...........................................................AwardinIntroductiontoLeadership&Management.........................................
DiplomainManagementandLeadership-Level5...........................................
DiplomainStrategicManagementandLeadership-Level7................................
Institute of Sales & Marketing Management (ISMM)............................................CertificateinSalesandMarketing-Level2..................................................
DiplomainSalesandMarketing-Level3......................................................
DiplomainSalesandMarketingManagement-Level4......................................
DiplomainAccountManagementand/orSalesManagement-Level5...................
DiplomainStrategicSalesManagement-Level6............................................
Chartered Institute of Purchasing & Suppy (CIPS)..............................................FoundationDiplomainPurchasing&Supply...................................................
AdvancedDiplomainPurchasing&Supply.....................................................
Qualification fees-CIM/CAM....................................................................-CMI..............................................................................
-ISMM.............................................................................
-CIPS..............................................................................
Useful contacts.........................................................................................
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Your partner to successYouhavetakenthefirstbutveryimportantsteptoprogressing
yourcareer.Whateverstageofyourcareeryouareat,CambridgeProfessionalAcademyoffersyouthetuition,supportandtoolsyou
needtoimproveyourknowledge,skillsandcareer.
Study flexibility and convenience–whateveryourcircumstancesandtimeyouhaveavailabletostudywehavearangeoflearningpackages,workshopdatesandlocationstofitaroundyourworkandhomelifeallowingyoutostudyatyourownpace.> Pass Guarantee–ourdedicationtohelpingyousucceedisbackedbyourownPassGuarantee,wherebyweguaranteetoprovidetutorsupportfornoextracostuntilyoupassallofyourselectedmodulesorcourses.
Highly-qualified tutors–allourtutorsarefullyqualifiedandexperiencedbusinessprofessionalswhocanofferreallifeadvicebutalsounderstandthedemandsofthesyllabusandsocanhelpyouapplyyourlearningandexperiencedirectlytoyourassignments.
Tutor support–foreachmoduleyouwillbeallocatedatutorwhowillprovidesupportandguidancethroughoutyourcoursebyemail,phoneorpost.Yourtutorwillbehappytodiscussissueswithyouregardingyourstudies,andprovidehelpandadvicewithyourassessments.
Online study area–allstudentshaveaccesstoouronlinestudyareawhereyoucandownloadstudyresourcesincludingcoursenotes,presentations,assessmentguides,andgeneralhelpresources.Youcanalsomanageitemssuchasworkshopbookingsandassessmenttimescales.
Extraordinary pass rates–duetotheexcellentsupportandguidancethatourstudentsreceiveCambridgeProfessionalAcademypassrateexceedsthenationalaverage.
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Pass GuaranteeWearesoconfidentinthequalityofourcourses,tutorsandthesupportthatyouwillreceiveweofferyouapassguarantee,freeofcharge.
ThismeansthatwhetheryouenrolwithCambridgeProfessionalAcademyforanentirecourseorjustonemodulewewillsupportyouuntilyouhavesufficientknowledgeandskillsneededtoachieveyourchosenqualification.
You will receive from us: > ongoingtutorsupportincludingdraftassignment
feedback > accesstotheonlinestudyarea > freeattendancetorelevantworkshops(whereincludedas
partofyourlearningpackage).
All we ask in return is that you: > readallrequiredtexts > takereasonableadvantageofthetutorsupportmade
availabletoyou > attendallworkshopsrequiredforthemodule(where
selected)
> meetallassignmentdeadlinedates(whereappropriate) > submitadraftassignmenttothetutor(whereappropriate) > acknowledgetutorfeedbackcommentsandamend
assignmenttextasrecommended(whereappropriate) > completeamockexam(wereapplicable)
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Study methodsStudyingforaprofessionalqualificationrequirespersonal
dedicationandsotohelpyouachieveyourqualificationgoalyoucanchoosefromarangeofstudymethodstosuityourlifestyle.
Workshops Duringthesetutor-ledworkshopsyouaretaughtalongsideotherstudentsenablingamoreinteractiveapproachtoyourlearning.Wehavefoundthatstudentsbenefitgreatlyfromattendingtheseworkshopswhichallowtheopportunitytolearnfacetoface,discussanddebatetopicsandexperienceswiththetutorandotherparticipants.Youwillalsocoverthesyllabustopicspreparingyoufortheformalassessmentandinmostcasesemergewithafullypreparedassignmentplan.
Intensive workshopsTheintensiveworkshopsareeitheroneortwofulldaysoftuitionpermodule,dependingonyourcourseandareparticularlypopularforthosewhowanttoreducetheamountoftimeawayfromwork.Tooffermaximumflexibilitywecurrentlyofferintensiveworkshopseitherduringtheworkingweekorincludingpartoftheweekend.
Evening workshopsIfyouworkfulltimeorprefertostudyintheeveningweofferaseriesofeveningworkshopsforsomeofthecourses,whichincludeseverythingdeliveredintheintensiveworkshops,ensuringthatyourworktimeisnotinterrupted.(LondonCentreOnly)
Supported learningForthosewhoareunableordonotwishtoattendtheworkshopsweoffersupportedlearningallowingyoutostudyfromhomeorworkatyourownpace.Youwillstillbeprovidedwithallthematerial,supportandguidancerequiredtoachieveyourchosenqualification.
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What is included?Whichevercourseandstudymethodyouchooseyouwillbefullyguidedandsupportedthroughoutyourstudies.
Our study centres
Dependingonwhichoptionyouchooseasbestforyou,aspartofyourcoursepackageyouwillreceive:
> studyhandbook–explainsthestudyprocessanddevelopsyourstudyskills > studyguide–thesetutor-writtenguidescontaineverythingyouneedtoknowaboutthe
courseincludingtheassessmentinformationandguidelines,essentialandsuggestedlearning
> coursetextbooks–relevanttextbookshavebeencarefullyselectedforeachmoduletocomplimentyoursyllabuscontent
> onlinestudyarea–anonlinestudyareawhichprovidesarangeofresourcestoassistyouonyourmodulesorcourse,includingpresentationnotes,assignmentdetails,studyadviceandfurtherreadingmaterials
> personaltutorsupport–throughoutallofthemodulesyourtutorwillguideyouandprovideassistanceonmanyaspectsincludingassignmentqueries.
WehavesixstudycentresconvenientlybasedacrosstheUK.
London (Oxford Circus)
Northern Centre (Leeds)
Eastern Centre (Cambridge)
South West Centre (Exeter)
Channel Islands Centre (St Helier, Jersey)
North West Centre (Manchester)
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Companies we have supportedHavingtaughtmanystudentsovertheyearscomingfromarange
ofindustries,manyofwhomtravelledandstudiedfromacrosstheworldyouareingoodhands.
GovernmentBritishWaterwaysBusinessLinkDEFRADepartmentofHealthEnvironmentAgencyGuernseyPoliceGuernseyPrisonServiceLandRegistryLearning&SkillsCouncilMetOfficeMetropolitanPoliceStatesofJerseyUKBorderAgencyYorkTourismBureauEducationBangorBusinessSchoolCambridgeESOLCardiffUniversityDeMontfortUniversityHomeLearningDirectKingsCollegeLondonNapierUniversityNorthumbriaUniversityPembrokeshireCollegePerthCollegeSouthCheshireCollegeUCEBirminghamUniversityofUlsterUniversityofYorkFinancialAXASunLifeServicesBarclaysBankCreditSuisseTrustDeloitteandToucheGEMoneyHalifaxHSBCBankJerseyTrustCompanyKPMGLloydsTSBProvidentInsuranceRoyalBankofScotlandScottishEquitable
StIvesFinancialThePensionsTrustVisaEuropeZurichInsuranceHealthAmericanOpticalUKAstraZenecaGEHealthcareGlaxoSmithKlineNationalBloodServicePrestigeNursingRentokilInitialRoyalCollegeofNursingSouthernHealthcareStHelierHospitalStJohnAmbulanceCharities & AssociationsBatterseaDogsHomeCancerResearchUKDesignCouncilDurrellWildlifeTrustJerseyHeritageTrustLawSocietyNationalIceCentreNCHNDNARNIBRSPBTheRoyalSocietyRetail & Leisure AmazonAvonCosmeticsBritanniaHotelBurberryChristiesCityofLondonFestivalDixonsGroupHallmarkCardsHamlinsHiltonHotelsJohnLewisLastminute.comMotorolaOlympusSportswear
PCWorldCommercialPremierInnScottishFATheFAPremierLeagueTheInformationCentreTheRoyalYachtTravelexVirginHolidaysWestOneMusicFood & DrinkArlaFoodsBaxtersFoodGroupBritishSugarCadburyTreborBassettCarlsbergDairyCrestDelMonteDominosPizzaGroupHasbroUKInnocentDrinksKelloggCompanyKraftFoodsLavazzaCoffeeNestleUKPremierFoodsPrincesSainsbury’sTate&LyleUnitedBiscuitsYoung’sSeafoodTransportArrivaYorkshireBritishAirwaysCityLinkEmiratesEnterpriseRentaCarFlybeHonda(UK)NCPRACMotoringServicesRailEuropeSouthWestTrainsTransportforLondonTubeLines
Technology & CommunicationsBritishTelecomBskybChannel103FMDiscoveryChannelGuernseyPressJerseyPostJerseyTelecomMcGrawHillMicrosoftNorthcliffeNewspapersPitneyBowesRoyalMailSiemensTheEconomistTheitcTOMTOMTwentiethCenturyFoxVodafoneXeroxOther CommercialBovisLendLeaseBritishNuclearGroupCorgiCorusCountrysidePropertiesEDFEnergyMcCarthyandStoneNPowerRibaBookshopsTarmacWilmottDixonForeignDeutscheBankEcobankNigeriaGhanaTelecomGuinnessNigeriaMTDZambiaMTNZambiaNewaysInternationalUnibankUnigroupWorldwideUnileverNigeria
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Chartered Institute of Marketing
TheCharteredInstituteofMarketing(CIM)istheworld’slargestandwellestablishedmarketingprofessionalbodyofferingarangeofinternationallyrecognisedqualificationsto50,000members.
TheCIM’smissionisfocusedfirmlyonbuildingonachievementstocreateastrong,proactiveandcutting-edgeprofessionreadytomeetthechallengesofthefuture.
SowhateverstageyouareatinyourcareertheCIMqualificationsareanessentialpartinachievingtheskillsandknowledgerequiredtodevelopalongandprosperousmarketingcareer.
CIM BenefitsAsastudentofCIMyouwillenjoyarangeofbenefitsincluding:
> therecognitionofyourcommitmenttoprogressingyourmarketingcareer
> accesstoahugerangeofspecialistmarketingbooksandtheonlineknowledgebase
> networkingopportunitiesthroughbranchmembership > subscriptiontoThe Marketer–aspecialistmarketing
magazine > subscriptiontoCutting Edge–aregularemailmarketing
bulletin > accesstotheCareerandProfessionalDevelopment
Centre > theabilitytogainCPDhoursandachieveChartered
Marketerstatus.
YouwillalsoneedtopaytheCIMmembership,andassessmentfeestostudythequalifications.
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Chartered Postgraduate Diploma in Marketing - Level 7Atwo-stagequalificationwhichdevelopsamorestrategicapproachtomarketingforthoseaspiringoralreadyworkingataseniorlevel.
Professional Diploma in Marketing - Level 6Buildingontheoperationalmarketingknowledgeandexperienceyouhave
gained,thiscoursewilldevelopyouforyourfuturemarketingmanagementrole.
Professional Certificate in Marketing - Level 4Ifyouarerelativelynewtomarketingandwanttolearnthe
theoreticalfoundationsthenthiscourseisideal.
Introductory Certificate in Marketing - Level 3Forthosewhoareinterestedinenteringintoamarketingcareer
togainageneraloverviewofwhatmarketingis.
Study method Availability
Intensiveworkshops(usuallytwodays)
WeekdaysORFriday&SaturdayORSunday&Monday
Eveningworkshops Approximately6eveningspermodule(6pm–9pm)(LONDONCENTREONLY)
Supportedlearning Fullysupportedbutwithoutworkshopsincluded.
Take control of your careerWhetheryouarethinkingaboutbeginningacareerinmarketingoryouhavebeenworkinginamarketingroleforsometime,thereisaqualificationtosuityourrequirements,helpyoudevelopyourskillsandboostyourcareer.
FormoreinformationabouttheCIM,pleasevisittheirwebsitewww.cim.co.uk
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Introductory Certificate in Marketing - Level 3
Thisqualificationprovidesanintroductiontomarketing,thepurposeasabusinessfunctionandtheimportanceofconsideringmarketing’simpactonbothinternalandexternalcustomers.
Who is it for?Designedforthosewhohavenopriorexperienceofmarketingbutareconsideringenteringintoitasacareerorthosewhowouldliketoextendtheircurrentroletoincorporatemarketing.
Entry requirementsTherearenoformalrequirementsforthiscoursealthoughsomeworkexperienceorbusinessknowledgewouldbebeneficial.
IfEnglishisnotyourfirstlanguage,evidenceofatleastIELTSlevel6.5orTrinityISEIII/IVwillalsoberequired.
What will you learn? > Understandthefunctionofmarketing
anditsroleinanorganisation > KnowaboutthefourPs(product,
price,placeandpromotion)andhowtoapplythemarketingmix
> Understandmoreaboutcustomersandmanagingcustomerrelationships
> Beabletocommunicatetobothinternalandexternalcustomersusingavarietyofdifferentmeans.
How long will it take?Therearefourhand-in/examdatesayearandyoucanbeginyourstudiesatanytime.
Thetwomodules,studiedasthecompletelearningpackageincludesasingletwo-dayworkshopandwilltypicallytakebetween3-6monthstocomplete.
Youcanchoosetostudyatafasterorslowerpacetosuityourrequirements.Wecommitourselvestosupportallourstudentsforuptoamaximumoftwoyears.
Formoreinformationaboutworkshopdatespleasevisitwww.professionalacademy.com
Modules overview
Module title Description Assessment
What is Marketing?
Anoverviewofmarketing,theelementsandtheimportantcontributionitservestoanorganisation’ssuccess.
Onlineexam
Understanding Customer Relationships
Gainanunderstandingoftherole,theimportanceandneedsofexternalandinternalcustomers.Themethodstoeffectivelyengageandcommunicatewiththem.
Work-basedassignment
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Professional Certificate in Marketing - Level 4
Apracticalinsightintotheprinciplesandapplicationofmarketingatatacticallevel,givingyoutheskillsandknowledgetodeviseandexecutemarketingactivitiesandgainmarketingcredibility.
Who is it for?Aimedatjuniormarketers,thosewhoareworkinginsupportingmarketingroles,usuallywithinthemarketingfunction,butalsoindividualsinmoreseniorroles,particularlyinSMEs,wheremarketingisanelementoftheirresponsibilities.
Entry requirementsThisqualificationistheequivalenttothefirstyearofaFoundationdegree,whichmeansyouwillneedtomeetatleastoneofthesecriteria:
> twoA-Levels > anyBachelorsorMastersdegree > CIMIntroductoryCertificatein
Marketing(Level2or3) > NVQorSVQLevel3 > InternationalBaccalaureate > apassontheentrytesttoLevel4 > atleasttwoyearsofrelevant
marketingexperience
IfEnglishisnotyourfirstlanguage,evidenceofatleastIELTSlevel6.5orTrinityISEIII/IVwillalsoberequired.
What will you learn?Bytheendofthisqualificationyoushouldbeableto:
> understandthefunctionandfundamentalsofmarketinginsomedepthincludinghowtowriteandexecuteamarketingplan
> knowthemanydifferentwaysofunderstandingandcommunicatingwithcustomers,andthefunctionthesemethodsserve
> understandyourorganisation’smarketingenvironment,itsmanyconstituentparts,andhowtheyworkinunison
> applypracticalknowledge–includingthecollectingandanalysingofdata,andtheestablishmentofmarketingbudgets.
How long will it take?Therearefourhand-in/examdatesayearandyoucanbeginyourstudiesatanytime.
Thefourmodules,studiedasthecompletelearningpackage,whichcombinesatwo-dayworkshopforeachofthemoduleswithsupportedlearningwilltypicallytakearoundoneyeartocomplete.
Youcanchoosetostudyatafasterorslowerpacetosuityourrequirementsandwecommitourselvestosupportallourstudentsforuptoamaximumoftwoyears.
Formoreinformationaboutworkshopdatespleasevisitwww.professionalacademy.com
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Modules overview
Module title Description Assessment
Marketing Essentials
Designedtogiveabasicunderstandingofthemarketingprocessbyteachingyouthetoolsandtechniquesavailablethatwillhelpyoutounderstandatacticalmarketingplan.
Short-answerexam
Marketing Information and Research
Youwillconsiderallaspectsofmarketresearch,learninghowtomanageamarketingresearchprojectfrominitialdesigntoimplementation,ensuringyouappreciatetheimportanceofgatheringandmanagingcustomerinformation.ThismodulealsoaddressesthedevelopmentandmanagementofacustomerdatabaseincludingdatabasemarketingandCRM.
Work-basedassignment
Assessing the Marketing Environment
Thismodulehelpsyouidentifythevariousaspectsoftheexternalenvironmentthatyouneedtoconsiderinthedevelopmentofamarketingplan.
Casestudyexam
Stakeholder Marketing
Youwillgainanin-depthunderstandingofthisaspectofmarketinginarangeofsectorsandorganisationtypes.Youwilllearnabouttheimpactofenvironmentalfactorsandhowtoidentifykeyissuesanddrivers,togetherwiththeimplicationsformarketing.
Work-basedassignment
“Just a quick thank you for all your help and support in getting me through the course. I could not have gotten through it without your patience and guidance over the last two years.”
Elaine Feltham, Agent Design
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Professional Diploma in Marketing - Level 6
Focusesonthetheoreticalaspectsofmarketingandtheskillstomanagethemarketingfunctionincludingchannelmanagement,stakeholderimpactandproductdevelopment.
Who is it for?Idealformarketerswhoareresponsibleforthemarketingprocessatanoperationallevel,aswellasthosewhoarelookingtobuildontheknowledgegainedatProfessionalCertificateinMarketinglevelwithafuturemarketingmanagementroleinmind.
Entry requirementsYouwillneedtomeetatleastoneofthesecriteria:
> CIMProfessionalCertificateinMarketing(2002or2008syllabus)
> businessormarketingBachelorsorMastersDegree(orequivalent)withaminimumofonethirdofcreditscomefrommarketing
> apassontheentrytesttoLevel6. > aminimumof4yearsmarketing
experienceincludingatleastoneyearatmarketingmanagementlevel.
IfEnglishisnotyourfirstlanguage,atleastIELTSlevel6.5orTrinityISEIII/IVwillalsoberequired.
What will you learn?Bytheendofthisqualificationyoushouldbeableto:
> evaluatetheroleofthemarketingplanningprocessanditsimplementationinarangeofmarketingcontextsincludingorganisationalstrategy,cultureandthebroadermarketingenvironment,
> developandmanageabrandandproductportfoliointhecontextoftheorganisation’smarketingstrategiesandobjectives,
> recommendhowamarketingfunctionshouldbestructuredtodelivercompetitiveadvantage,marketing,andorganisationalsuccess,
> identifytheorganisation’sinformationneeds,scopeofresearchprojects,andresourcecapabilitytounderpinthedevelopmentofabusinesscasetosupportmarketingprojects.
How long will it take?Therearefourhand-in/examdatesayearandyoucanbeginyourstudiesatanytime.
Thefourmodules,studiedasthecompletelearningpackage,whichcombinesatwo-dayworkshopforeachofthemoduleswithsupportedlearningwilltypicallytakearoundoneyeartocomplete.
Youcanchoosetostudyatafasterorslowerpacetosuityourrequirementsandwecommitourselvestosupportallourstudentsforuptoamaximumoftwoyears.
Formoreinformationaboutworkshopdatespleasevisitwww.professionalacademy.com
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Modules overview
Module title Description Assessment
The Marketing Planning Process
Youwillgainadetailedunderstandingofthemarketingplanningprocessstrategyincludinghowtoassessthedynamicmarketingenvironmentandreviewits’impactondevelopingmarketingplansandhowtowincompetitiveadvantage.Youwillalsoconsidercontemporaryandsophisticatedsegmentation,targetingandpositioningprocessestoultimatelyputtogetherapracticalandtacticalmarketingplan.
Work-basedassignment
Delivering Customer Value Through Marketing
Youwillconsiderallmarketingactivitiestoachievecustomersatisfactionandmeetyourorganisation’sobjectivesthrougheffectivemarketingmixstrategieswhichdeliverstakeholdervalue.Youwillalsolearnhowtodeveloptheproductportfolio,managemarketingchannels,usethecommunications/promotionsmixandmanagecustomersserviceexpectations.
Case-studyexam
Project Management for Marketing
Apracticalmoduleinwhichyouwilllearnthekeyskillsofprojectmanagementincludinghowtoinitiate,implement,andcontrolmarketingprojects.Thiswillincludetheuseofresearchandinformation,preparingproposalsandbriefstoidentifystakeholderneedsaswellaspreparingandjustifyingabusinesscaseforaproposedproject.
Work-basedassignment
Managing Marketing
ThismoduleconsidersHR,managementskillsandthefinancialaspectsofmarketing.Italsoincludesdevelopingandmanagingmarketingteamsaswellasthedevelopmentofeffectivequalitysystemsandprocessestosupportcompliance,andapproachestomeasuringandmonitoringmarketingactivities.
Project-basedassignment
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Chartered Postgraduate Diploma in Marketing - Level 7
Astrategicallyfocusedqualificationenablingyoutoinfluenceandcontributetoanorganisation’scustomerorientation,competitivestrategy,andmanagetheorganisation’smarketingactivities.
TheCharteredPostgraduateDiplomainMarketingisachallenging,two-stagemarketingqualificationthatprovidesaroutetoCharteredMarketerstatus.
Who is it for?Marketerswhohavegainedsignificantlevelofmarketingknowledgeandexperience.Focusingonstrategicmarketingmanagementitisidealformarketersaspiringoralreadyworkingatstrategicmanagementlevel.
Entry requirementsStage 1 - Asaminimum,thefollowingqualificationsandexperiencearerecommendedasaprerequisiteforentry:
> ProfessionalDiplomainMarketing(eitherthe2003or2009syllabus)ortheAdvancedCertificateinMarketing
or > abusinessormarketingBachelors
orMastersdegree(oranequivalentqualification)whereaminimumofhalfofthecreditscomefrommarketing
and > seniormarketingmanagementwork
experiencethatprovidesevidenceyoucanmeettheCIMProfessionalDiplomainMarketinglearningoutcomesandcanpassthisqualification’sentrytest.
Stage 2 > SuccessfulcompletionofStage1ora
previousversionoftheCIMProfessionalPostgraduateDiplomainMarketing.
IfEnglishisnotyourfirstlanguage,evidenceofatleastIELTSlevel6.5orTrinityISEIII/IVwillalsoberequired.
What will you learn?Bytheendofthisqualificationyoushouldbeableto:
> makethetransitionintostrategicmarketingmanagement
> workmorecross-functionallyataseniormanagementlevel
> makeasignificantcontributiontowardstheorganisation’scorporateandbusinessstrategy
> contributetoboarddecisions > demonstrateahighlevelofleadership
andinfluence.
How long will it take?Therearefourhand-in/examdatesayearandyoucanbeginyourstudiesatanytime.
ForStage1thefourmodules,studiedasthecompletelearningpackage,whichcombinesatwo-dayworkshopforeachofthemoduleswithsupportedlearningwilltypicallytakearoundoneyeartocomplete.
Stage2isstudiedthroughsupportedlearningandthemajorityofstudentswilltakebetween12-18monthstocompletethework-basedproject.
Youcanchoosetostudyatafasterorslowerpacetosuityourrequirementsandwecommitourselvestosupportallourstudentsforuptoamaximumoftwoyearsforeachstage.
Formoreinformationaboutworkshopdatespleasevisitwww.professionalacademy.com
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Modules overview
Stage 1
Module title Description Assessment
Emerging Themes
Marketingisadynamicdisciplineconstantlyinnovatingandadaptingtochangesatbothglobalandlocallevels.In2008theworld’sfinancialsystemplungedintounprecedentedchaos,theresultofwhichaffectscustomersandbusinessesinallsectors.Thismoduleisdesignedtofacilitateyourabilitytotakeastrategicperspectiveoftheimpactofthesethemesonmarketingatasectororindustrylevelandhelpyouestablishmechanismsforanticipatingfuturetrends.
Work-basedAssignment
Analysis and Decision
Youwillgainanunderstandingofhowtoundertakeastrategicauditofanorganisation,andrecommendstrategicdecisions,basedonafullcriticalevaluationoftheoptionsavailable.Itisdividedintothreeparts:thestrategicmarketingaudit,strategicoptions,andmakingstrategicmarketingdecisions.
Pre-seencase-studybasedexam
Marketing Leadership and Planning
Youwilllearnhowtodevelophighlevelmarketingstrategiesthatincorporatetheorganisation’sbusinessandcorporatestrategicintentintheshort,mediumandlongterm.Youwillconsiderhowstrategiesimpacttheorganisationasawholeandwhatconsiderationsneedtobemadewhenpreparingandwritingstrategies,suchasinternalmarketing,developingmarketorientation,andchangemanagement.
Work-basedassignment
Managing Corporate Reputation
Corporatereputationisarapidlyemergingsubjectthatdrawstogetherdifferentstrandsofanorganisation’sactivitiesinorderthatthecorporatebodybeperceivedpositively.Itisalsoimportantduetoprevailingmarketconditionsforcingmoreorganisationstoreconsidertheiruseofresourcesandthewaytheycompeteintightmarkets.Thecoursewillhelpyouhelpdevelopacorporateidentityandimage,andmanageanorganisation’sreputation.
Work-basedassignment
Stage 2
Module title Description Assessment
Leading Marketing
Developingtheprofessionalskillsandcompetenciesrequiredtoimplementresearchandbusinessprojectssuccessfully.Partoftheprocessistoevaluatetheroleoftheseskillsintheproject,andwhethertheprojectsuccessfullyachievedtheintendedobjectives.Itwillalsoenableyoutoevaluatebehaviouralchangesinordertodevelopyourskillsforinteractionsatboardlevels.
Work-basedproject
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The CAM Foundation
TheCAMFoundation(CAM)isdedicatedtothedevelopmentofprofessionalsinvolvedindigitalmarketingandcommunications.AllqualificationsareaccreditedbytheCIM.
TheCAMFoundation’sobjectivesaretohelpdigitalmarketingandcommunicationsprofessionalsbuildonexistingknowledgeandexperiencetocreateamoreproactiveandcutting-edgeprofession.
SowhateverstageyouareatinyourcareertheCAMFoundation’squalificationsallowyoutodevelopyourmarketingknowledgeandbecomeadigitalmarketingorcommunicationscareerspecialist.
CAM Foundation BenefitsAllCAMstudentsbenefitfrombeingpartofTheCharteredInstituteofMarketing(CIM)whichincludes:
> therecognitionofyourcommitmenttodevelopingyourspecialistmarketingknowledgeandcareer
> accesstoahugerangeofspecialistmarketingbooksandtheonlineknowledgebase
> networkingopportunitiesthroughbranchmembership > subscriptiontoThe MarketerandCutting Edge > accesstotheCareerandProfessionalDevelopment
Centre
YouwillalsoneedtopaytheCIMmembershipandassessmentfeestostudythequalifications.
Who are they for?Idealforanyonewhowouldliketobuildontheirexistingmarketingexperiencetoincorporateamoregeneraldigitalmarketingperspectivewiththeoptiontospecialise.
Entry requirementsAllCAMqualificationsrequireatleastoneofthefollowing:
> suitablecompetenceinamarketingormarketingcommunicationsrelatedrole
> anyrecognisedUKdegreeorequivalentlevel5qualification
> relevantlevel3orabovemarketingqualification.
IfEnglishisnotyourfirstlanguage,evidenceofatleastIELTSlevel6.5orTrinityISEIII/IVwillalsoberequired.
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Diploma in Digital Marketing-Idealforanyonewhowouldliketobuildonexistingmarketingknowledgeanddevelopamorethoroughunderstandingofdigitalmarketingelementsincludingplanningandsocialmedia.
Diploma in Mobile Marketing -Thiscourseprovidesanoverviewofmarketingwithinthedigitalenvironmentincludingtherelationshipandbehaviouroftheonlinecustomeraswellasafocusonthemobileenvironmentandopportunitiesformarketing.
Diploma in Metrics & Analytics-Buildingonexisitingmarketingknowledgeandexperiencethiscourseprovidesanoverviewofmarketingwithinthedigitalenvironmentwithaparticularfocusonthemediumswherewebanalyticsandsocialmediacanbeutilisedincludingthestakeholderrelationshipsinvolved.
Diploma in Digital Campaign Planning-Inadditiontothedigitalmarketingenvironmentyouwillgaininganunderstandingofdevelopingdigitalmarketingcampaignsincludingdelivery,controlandevaluation.
Diploma in Digital Media & Branding-Thisqualificationwilldeveloponyourexisitingmarketingknowledgesoyouunderstandthebestmethodstointegrateandevolvebothonandofflinechannelswhilstmanagingstakeholdersexpectations.
Diploma in Managing Digital Media-BuildingonexisitingmarketingknowledgeandexperiencethisisidealforthoseinterestedindevelopingandimplementingvariousaspectsofdigitalmarketingcampaignsincludingPRandadvertising.
Diploma in Marketing Communications-IdealforanyonewhowantstogainanunderstandingofhowtouseanintegratedmarketingcommunicationsapproachtobuildstrongerrelationshipswithstakeholdersthroughPR,directsalesandsalespromotions.
Exemptions Ifyouhavepreviouslycompletedamarketingqualificationthenyoumaybeexemptfromoneormoreofthemodules.Contactusforfurtherdetails.
Study MethodsAlltheCAMFoundationDiplomasareofferedthroughthecompletelearningpackagewhichcombinesatwo-dayworkshopforeverymodulealongsidesupportedlearning.
Take control of your careerWhetheryouarethinkingaboutbuildingonyourmarketingknowledgeorlookingforachangeinyourcareerthereisaqualificationtosuityourrequirementsandhelpyoutodevelopyourskills.
FormoreinformationaboutCAMFoundation,visittheirwebsitewww.camfoundation.com
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Digital Marketing Diplomas
Ourrangeofdigitalmarketingqualificationsintroducethekeyprinciplesofdigitalmarketingwiththeoptiontospecialiseinareasincludingmobile,campaignplanningandmetrics&analytics.
How does it work?Therearethreemodulestostudyintotal,twoofwhicharecoremodulesandsoarecompulsoryandthethirdwhichyouselectfromachoiceof:
> DigitalMarketingPlanning > MobileMarketing > WebAnalytics&SocialMedia > DigitalCampaigns > DigitalMedia
Who is it for?Theyareallidealforanyonewhowouldliketodeveloptheirexistingmarketingexperiencetoincorporateamoredigitalmarketingperspectivealongwithaspecificspecialism.
How long will they take?Therearefourhand-indatesayearandyoucanbeginyourstudiesatanytime.
Thethreemodules,studiedasthecompletelearningpackage,whichcombinesatwo-dayworkshopforeachofthemoduleswithsupportedlearningwilltypicallytakearound9monthstocomplete.
Youcanchoosetostudyatafasterorslowerpacetosuityourrequirementsandwecommitourselvestosupportallourstudentsforuptoamaximumoftwoyears.
Module structure over view
Core Modules(Both must be studied)
Elective Modules(Choose only 1 to study)
Qualification Achieved
Marketing&ConsumerBehaviour
DigitalMarketingPlanning DiplomainDigitalMarketing
DigitalMarketingEssentials MobileMarketing DiplomainMobileMarketingWebAnalytics&SocialMediaMonitoring
DiplomainMetrics&Analytics
ImplementingDigitalCampaigns
DiplomainDigitalCampaignPlanning
IntegratingDigitalMediaandBranding
DiplomainDigitalMedia&Planning
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Modules content overview
Core Modules - Both of these must be studied
Module title Description Assessment
Digital Marketing Essentials
Thismoduleconsistsoffourkeyareas,DigitalTools,Planning,ImplementingandMonitoring.
Work-basedassignment
Marketing and Consumer Behaviour
Youwillgainanunderstandingofthelinksbetweencommunicationsanddigitalmarketingandthefundamentaltheoriesofconsumerbehaviour,andtheirapplicationtomarketingcommunications.
Work-basedassignment
Elective Modules - You choose only one of the modules below to studyModule Title Description Assessment
Digital Marketing Planning
Youwillconsiderarangeofenvironmentalfactorsbothinternalandexternal(e.g.Legal)thatwillshapeandinfluencethedigitalmarketingplanningprocess.
Work-basedassignment
PrinciplesofMobileMarketing
Youwilldiscoverthecurrentandfuturemobilemarketingenvironmentincludingtherelationshipsinvolvedandthelegalities,themarketingopportunitiesavailableandhowtodevelop,implementandevaluatemobilecampaigns.
Work-basedassignment
WebAnalyticsandSocialMediaMonitoring
Youwillgainanunderstandingofutilisingonlineresearchincludinglegalities,thevariousonlinemediumswhereandhowwebanalyticsandsocialmediacanbeusedincludingthestakeholdersinvolved.
Work-basedassignment
Implementing Digital Campaigns
Lookingintothedeliveryofdigitalcampaignsthismodulecoversareasincludingdigitalconcepts,projectdelivery,campaigncontrolandevaluation,andfuturetrends.
Work-basedassignment
Integrating Digital Media and Branding
Youwillconsiderthebestmethodstointegrateandevolvebothonandofflinechannelswhilstminimisingconflictanddissonanceamongststakeholders.
Case-studyassignment
Diploma in Managing Digital Media
Thisqualificationbuildsonpreviousmarketingcommunicationsexperienceandconsidersmanagingthedigitalmarketingmixinrelationtothecurrentenvironmentandexpectedfuturetrends.
Who is it for?Designedforthosewhoarealreadyinvolvedinamarketingroleofwhichanaspectistheimplementationofdigitalmarketing.
How long will it take?Therearefourasignmenthand-indatesayearandtwofortheexams,youcanbeginyourstudiesatanytime.
Thefourmodules,studiedasthecompletelearningpackage,whichcombinesatwo-dayworkshopforeachofthemodules(eightdaysintotal)withsupportedlearningwilltypicallytakearoundoneyeartocomplete.
Youcanchoosetostudyatafasterorslowerpacetosuityourrequirementsandwecommitourselvestosupportallourstudentsforuptoamaximumoftwoyears.
Don’t forget..Ifyouhavealreadycompletedmarketingqualificationsyoumaybeentitledtoexemptions.
Formoreinformationaboutworkshopdatespleasevisitwww.professionalacademy.com
Modules overview
Module title Description Assessment
Integrating Digital Media and Branding
Youwillconsiderthebestmethodstointegrateandevolvebothonandofflinechannelswhilstminimisingconflictanddissonanceamongststakeholders.
Case-studyassignment
Implementing Digital Campaigns
Lookingintothedeliveryofdigitalcampaignsthismodulecoversareasincludingdigitalconcepts,projectdelivery,campaigncontrolandevaluation,andfuturetrends.
Work-basedassignment
Advertising Yougainanunderstandingofthefunctionofadvertisingwithinthemarketingmix,communicationsmixandsocietyandwhatisinvolvedinthevariousstages.
Case-study&shortanswerexam
Public Relations Youwillgainanunderstandingoftheroledigitalpublicrelationsplayswithinthebusinessenvironmentandthemosteffectivetoolsandtechniquesavailable.
Case-study&shortanswerexam
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Diploma in Marketing Communications
Anoverviewofthemarketingcommunicationsmixanditsapplicationforbuildingcustomerrelationshipsandbrand
developmentincludingcharacteristics,strategiesandconstraints.
Who is it for?Designedforthosewhowanttospecialiseinallaspectsofmarketingcommunications.
How long will it take?Therearefourasignmenthand-indatesayearandtwofortheexams,youcanbeginyourstudiesatanytime.
Thefivemodules,studiedasthecompletelearningpackage,whichcombinesatwo-dayworkshopforeachofthemodules(tendaysintotal)withsupportedlearningwilltypicallytakearound15monthstocomplete.
Youcanchoosetostudyatafasterorslowerpacetosuityourrequirementsandwecommitourselvestosupportallourstudentsforuptoamaximumoftwoyears.
Don’t forget..Ifyouhavealreadycompletedmarketingqualificationsyoumaybeentitledtoexemptions.
Formoreinformationaboutworkshopdatespleasevisitwww.professionalacademy.com
Modules overview
Module title Description Assessment
Marketing and Consumer Behaviour
Youwillexplorethefundamentaltheoriesofconsumerbehaviourandtheirapplicationparticularlyintermsofcommunicationandbranddevelopment
Work-basedassignment
Public Relations Youwillconsidertherolepublicrelationswithinthewiderbusinessenvironmentandutilisethemosteffectivetools,techniquesandchannelstosuitthemessage.
Case-study&shortanswerexam
Direct Marketing & Sales Promotion
Youwillexploredisciplinesandtechniquesofdirectmarketingandsalespromotionatoperationallevelsuchasdevelopingandmanagingdatabasesandcampaigns.
Exam
Advertising Thismodulewillenableyoutodevelopandmanagetheadvertisingprocessaspartofthecommunicationsmixincludingthestrategies,execution,legalconstraints.
Case-study&shortanswerexam
Integrated Media Therearemanydifferentmediaopportunitiesavailableaspartofthemarketingandcommunicationsmixandthismodulewillprovideyouwithanunderstandingofmediacharacteristics,selection,planningandmeasures.
Work-basedassignment
Chartered Management Institute
TheCharteredManagementInstitute(CMI)istheUK’sleadingorganisationforprofessionalmanagementwithover70,000individualand400corporatemembers.
CMIisresponsibleforsettingstandardsinmanagementexcellencethroughthenationally-recognisedprofessionalqualificationsandCharteredManagerstatus.
SowhateverstageyouareatinyourcareertheCMIqualificationsareanessentialpartinachievingtheskillsandknowledgerequiredtodevelopalongandprosperousmanagementcareer.
CMI BenefitsIncludedinyourenrolmentontotheCMIcourse,CambridgeProfessionalAcademywillregisteryouforyourCMIstudentmembershiponyourbehalf.AsamemberoftheCMIyouwillenjoyarangeofbenefitsincluding:
> therecognitionofyourcommitmenttoprogressingyourmanagementcareer
> additionalsupportingresourcesonthelatestnewsandresearch
> subscriptiontothespecialistmanagementmagazineProfessional Manager
> networkingopportunitiesthroughtheir85brancheshostingover300eventsperyear
> careersupportandadvice > abilitytodevelopyourContinuousProfessional
Development(CPD)andgainCharteredManagerstatus.
Study MethodsBoththeDiplomainManagementandLeadershipandDiplomainStrategicManagementandLeadershipareofferedthroughtheCompleteLearningPackagewhichcombinesaone-dayworkshopforsevenoftheunitswithsupportedlearning.TheremainingtwounitsofthesetwocoursesandtheAwardinIntroductiontoManagementandLeadershiparetaughtthroughSupportedLearning.
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Take control of your careerWhetheryouarerelativelynewtosupervisionandmanagementorareworkingataseniormanagementlevel,CambridgeProfessionalAcademyhasaqualificationtosuityourrequirementandhelpyoudevelopyourskillsfurther.
Diploma in Strategic Management and Leadership - Level 7Suited for senior management who want to develop
their strategic management skills.
Diploma in Management and Leadership - Level 5For those who have begun their management careers but
would like to develop their skills further.
Award in Introduction to Management and Leadership - Level 4Ideal if you are new to supervision and management and
want to learn the operational foundations.
FormoreinformationabouttheCMI,pleasevisittheirwebsitewww.managers.org.uk
“I had a friend who was doing a course at CPA and she highly recommended them...It is daunting to start studying again but everyone was really supportive and despite it being a long distance course you always had access to tutors and other students for guidance.”
Alexandra Brotherston,
Citizen Watch
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Award in Introduction to Management & Leadership
Thisawardprovidesasolidgroundinginthekeyelementsofthemanagementroleandresponsibilitiesforfirst-lineandsupervisorymanagers.
Thisintroductoryqualificationprovidesafirmfoundationfromwhichtoprogressintomanagementbyfocusingonoperationalaspects.
Who is it for?Designedforthosewhoarerelativelyneworarealreadyoperatinginafirst-linemanagementorasupervisoryroleandhavehadlittleornoformaltraininginmanagementbutwishtoimprovetheirknowledgeandskillstoprogressfurther.
Entry requirementsTherearenospecificentryrequirementsforthisqualification,howeverwerecommendthatthiscourseismostsuitableifyouhavegainedapproximately6monthstooneyearofsupervisory/managementexperience.
IfEnglishisnotyourfirstlanguage,evidenceofatleastIELTSlevel6.5orTrinityISEIII/IVwillalsoberequired.
How long will it take?Therearetwo/threehand-indatesayearandyoucanbeginyourstudiesatanytime.Thecoursewilltypicallytakebetween3–6monthstocompletealthoughyoucanchoosetostudyatafasterorslowerpacetosuityourrequirements.Wecommitourselvestosupportallourstudentsforuptoamaximumoftwoyears.
Formoreinformationaboutworkshopdatespleasevisitwww.professionalacademy.com
AssessmentTheAwardinIntroductiontoManagementandLeadershipisassessedbyasinglework-basedassignmentwhichcoversalloftheunittopics.
Unit overview
Thissingleunitqualificationfocusesonthreekeyareasincluding:
Personal Development Plans (PDP)
ThissectionfocusesontheimportanceofaPDPforthebenefitofboththeindividualandorganisation,itsusefortheshorttolongertermandhowtheindividual’smanagementstylecanimpactandcontributetotheoverallteamcontribution.
Using data for meeting Stakeholder needs
Youwillgainanunderstandingforthevarioustypesofdataavailable,howtousethisinformationtoidentifyorganisationalstakeholdersandplanthebestwaytomeettheirneedsusingtheresourcesavailable.
The selection process and team welfare and performance
Youwillgainaninsightintotheprinciplesandprocessesusedwhenrecruitingforavacantrole,howtoidentify,assessandimprovepoorperformancewithinateamandencourageteamwelfareinordertoachieveobjectives.
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“I just wanted to drop you a note to say that Kirstie has been an exceptional tutor. I have never had a tutor that has so effectively pushed me to complete work on time and provide excellent feedback when I have submitted drafts. Without her I certainly would not have completed the work that I have so far.”
Sam Coe, CMI student
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Diploma in Management and Leadership - Level 5
Buildingonyour‘handson’managementexperience,thiscoursefocusesonthepracticalaspectsofmanagementincludingusingplanstomanageresources,personnelandcustomerawareness.
Who is it for?Designedforthosewhohavegainedagoodbasisinmanagementbutlookingtobuildonthisexperiencetobroadentheirexperienceandknowledgetoamiddlemanagerlevel.
Entry requirementsTherearenoformalentryrequirementshoweverwerecommendthatthiscourseismostsuitableifyouhavegainedapproximatelytwoyearsofsupervisoryormanagementexperience.
IfEnglishisnotyourfirstlanguage,evidenceofatleastIELTSlevel6.5orTrinityISEIII/IVwillalsoberequired.
How long will it take?Therearetwo/threehand-indatesayearandyoucanbeginyourstudiesatanytime.
Thenineunitsstudiedwilltypicallytakebetween12–18monthstocompletealthoughyoucanchoosetostudyatafasterorslowerpacetosuityourrequirements.Wecommitourselvestosupportallourstudentsforuptoamaximumoftwoyears.
Formoreinformationaboutworkshopdatespleasevisitwww.professionalacademy.com
“Many thanks for helping me. Must say I have been really impressed with the assistance and help provided by the CPA. One of my staff is also doing a course with you and is equally impressed.”
Danny Van Otterdyk,
Shell International
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Units overview
Unit title Description Assessment
Personal Development as a Manager and Leader
Youwilllearnhowtoimproveyourindividualmanagementandleadershipskillsandcreateapersonaldevelopmentplan(PDP).Youwillconstruct,implementandevaluateyourPDPwithachievablebutchallenginggoalswhilstensuringhealthyandsafeworkingpractices.
Work-basedassignment
Information-based Decision Making(Workshop)
Youwillgainanunderstandingofusinginformationtosupportdecisionmaking,includinghowtoidentifyandevaluatesourcesofdataandmethodstoanalyse,presentandeffectivelycommunicatedataandresults.
Work-basedassignment
Performance Management(Workshop)
Youwillexaminethemanagementofbothindividualandteamperformanceandbeabletoidentifyandagreeresponsibilitiestoachieveperformanceobjectives,poorperformanceandprovidefeedbackforimprovement.Theunitcoversidentifyingpossiblecausesofconflictandsuitableminimisationorpreventionstrategies.
Work-basedassignment
Resource Management(Workshop)
Youwillexaminehowtoselect,plan,andmanagetheresourcesupplychainandassociatedcoststomeetobjectives.Youwillconsiderthemonitoringandevaluatingofinternalandexternalresourcesandtodevelopstrategiestopredictandmanagedisruptions.
Work-basedproject
Meeting Stakeholder and Quality Needs(Workshop)
Youwilllearntoidentifythecompany’sstakeholders,theirexpectationsandthebestmethodstocommunicatethistoyourteam.Youwillexaminequalitystandards,conductaqualityauditandlearnhowtopromotecontinuousimprovementandchangewithinthecompany.
Work-basedassignment
Conducting a Management Project
Youwilluseallyourskillslearntduringthecourseandapplyingthemtoaspecificissueorproblemwhichprovidesausefulreportforyourorganisation.
Investigativeproject
Marketing Planning for Managers(Workshop)
Youwillconsidermarketing’sroleandpredictingtheneedsofstakeholdersandtheimpactofthemarketingenvironment.Youwilldevise,implementandmonitoramarketingplanincorporatingthemarketingmixthatcontributestotheachievinganorganisation’sobjectives.
Work-basedassignment
Human Resource Development(Workshop)
Youwillgainanunderstandingofhumanresourceplanstomeettheorganisation’scurrentandfutureobjectives,includinganassessmentofstaff’sabilitiesandcapabilitiesaswellashowtodevelop,agreeandmonitoranindividual’sPDP.
Work-basedassignment
Managing Recruitment and Selection(Workshop)
Youwillconsidertheemploymentprocessincludingidentifyingpersonnelrequirementsanddevelopinganinductionforthenewteammember.Theimportanceofensuringconstantfairness,objectivity,equalityofopportunityandanylegalrequirementsisalsocovered.
Work-basedassignment
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Diploma in Strategic Management and Leadership - Level 7
Acomprehensivequalificationdevelopingexistingmanagementskillstoastrategiclevelenablingyoutoperformeffectivelyasaseniormanagerandimplementyourorganisation’sstrategy.
Who is it for?DesignedspecificallyforManagerswhoareresponsibleforthedevelopmentandperformanceofstaffandwouldliketobuildonthisexperiencetogainamoreindepthunderstandingoforganisationalstrategy.
Entry requirementsTherearenoformalentryrequirementshoweverwerecommendthatthiscourseismostsuitableformiddletoseniormanagerswhohavegainedapproximatelytenyearsofmanagementexperience.
IfEnglishisnotyourfirstlanguage,evidenceofatleastIELTSlevel6.5orTrinityISEIII/IVwillalsoberequired.
How long will it take?Therearetwo/threehand-indatesayearandyoucanbeginyourstudiesatanytime.Thenineunitsstudiedwilltypicallytakebetween12–18monthstocompletealthoughyoucanchoosetostudyatafasterorslowerpacetosuityourrequirements.Wecommitourselvestosupportallourstudentsforuptoamaximumoftwoyears.
Formoreinformationaboutworkshopdatespleasevisitwww.professionalacademy.com
“I wanted to become an expert in my field because in the past I have worked with so many people who can ‘talk the talk’ but often don’t know much on the subject area and I wanted to be able to confidently challenge and respond to these types of situations.”
Alexandra Woodruff,
Citizen Watch
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Units overview
Unit title Description Assessment
Personal Development as a Strategic Manager
Thisunitisabouttheleadershipandpersonalmanagementskillsrequiredforoperatingatastrategiclevel.Partoftheassessmentistoproduceyourownpersonaldevelopmentplan(PDP)whichcovershowtoidentifyandachievebothyourpersonalandcorporategoalswhilstalsoconsideringquality,health,andsafety.
Work-basedassignment
Strategic Performance Management(Workshop)
Youwillexaminethelinksandhowtomanagetheperformanceofateamtoensuretheircontributiontotheoverallstrategicobjectivesandthetoolsandtechniquesavailabletosettargetsandmeasurefutureteamperformance.
Work-basedassignment
Financial Management(Workshop)
Financialdataisessentialfordevelopingandmakingjudgementsagainststrategicobjectives,andyouwilllearnhowtoobtainandanalyseits’validityandformulateconclusionstobasebudgetsonandhowthesesupportorganisationalandstakeholderobjectives.
Work-basedassignment
Strategic Information Management(Workshop)
Thisunitisaboutdeterminingthecriteriaforselectingandcapturingdataandhowtoevaluate,monitor,andmanagetheinformationbothinternallyandexternallytosupportstrategicdecisionmaking.
Work-basedassignment
Conducting Strategic Management Project
Youwilldevelopacompany-basedinvestigativeproject,drawingtogetherallyourskillslearntduringthecourseandapplyingthemtoaspecificissueorproblem.
Investigativeresearchproject
Organisational Direction(Workshop)
Youwillbeabletoidentifyandanalyseprogresstowardsorganisationalstrategicaimsandobjectives.Morespecificallyyouwillevaluatethecomponentpartsofastrategicplan,auditthebusinessenvironmentandtheneedsofstakeholders,anddeveloparangeofstrategicoptionstomeetcorporateobjectives.
Work-basedassignment
Strategic Marketing(Workshop)
Duringyourstudiesyouwillunderstandtheimportanceofamarketingplan’scomponentpartsandhowtoidentify,develop,agreeandmonitorittosupportthestrategicobjectives.
Work-basedassignment
Strategic Planning(Workshop)
Theaimofthisunitistoconsiderthepurpose,directionandimplementationofstrategicplansonanorganisation,andhowtoassessprioritiesandjustifyalternativestrategicoptionsandtheimpactonstakeholders.
Work-basedassignment
Human Resource Planning(Workshop)
YouwillexaminehowthehumanresourcesplansupportsthestrategicobjectivesandassesscurrentandfutureHRrequirementsandprocedureswithinthelegalandorganisationalcultureandframework.
Work-basedassignment
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The Institute of Sales & Marketing Management
AstheUK’sonlyprofessionalbodyforsalespeoplethemainpurposeoftheInstituteofSales&MarketingManagement(ISMM)istopromotetheprestigeandintegrityofselling.
TheISMM’smissionistoinspiresalesandmarketingpersonneltogreaterheightsofachievement,inpartbyofferingnationallyrecognisedqualificationsthatareasymbolofdedicationtoyourpersonaldevelopmentandcareerprogression.
WhateverstageyouareatinyourcareertheISMMqualificationsareanessentialpartinachievingtheskillsandknowledgerequiredtodevelopalongandprosperoussalesandmarketingcareer.
ISMM BenefitsIncludedinyourenrolmentontotheISMMcourse,CambridgeProfessionalAcademywillorganiseyourISMMstudentregistrationonyourbehalf.AsanISMMstudentyouareentitledtobecomeanISMMmemberwhereyouwillenjoyarangeofbenefitsincluding:
> therecognitionofyourcommitmenttoprogressingyoursalescareer
> subscriptiontothespecialistsalesmagazineWinning Edge
> freeaccesstoregulartrainingseminarsheldthroughouttheUK
> discountstotheUK’stopsalesevent,theISMM’sannualSuccessfulSellingConference
> accesstoadditionalanddiscountsonsupportingresources.
Study Methods Allthequalificationsareofferedthroughthecompletelearningpackagewhichcombinesaworkshopsheduleforeachofthequalificationswithsupportedlearning.Aspartofourofferingweprovideallstudentswithafulltwoyearsupportperiodinwhichtocompletetheirchosenqualification.
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Take control of your careerWhetheryouarerelativelynewtosalesorhavebeenworkingasasalesprofessionalforanumberofyearsataseniorlevel,CambridgeProfessionalAcademyhasaqualificationtosuityourrequirementsandhelpyoudevelopyourskillsfurther.
Diploma in Sales and/or Account Management - Level 5Suited to established or aspiring sales managers, or account managers with
responsibility for planning and developing courses of action.
Diploma in Sales and Marketing - Level 3For experienced sales professionals, possibly responsible for
managing others and allocating resources.
Certificate in Sales and Marketing - Level 2Ideal for new or aspiring field sales professional, or a student in either
secondary or further education with some experience of sales.
“I just wanted to take this opportunity to thank you and all the team @ CPA for your amazing support (& reassurance) over the last 18 months - the content has helped me so much with my day to day work and helped me take a more strategic view on decisions made. ”
Jo Bisson,
Close Finance (formally Eqr Finance)
Diploma in Strategic Sales Management - Level 6Suited to established or aspiring senior sales and account managers who would like to
develop a more strategic and managerial perspective.
Diploma in Sales and Marketing Management - Level 4Designedspecificallyforsalesprofessionalsinanoperationalsalesrole,oftenmanagingothers
andallocatingresources.
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Certificate in Sales and Marketing - Level 2
Withapracticalfocusthiscourseisdesignedtodevelopyourownpracticalskillsasasalesprofessionalandensuresthatyoucanapplythetheorycoveredtoreal-lifecasesandexamples.
Who is it for?
Anintroductoryqualificationspeciallydesignedforanyonewhowishestoworkinsalesorwhoismovingintoasalesrolefromanotherbackground.Itisalsoagoodintroductiontosalesforthoseworkingontheperipheriesofsalesinasupportrole.
Entry requirements
Therearenoformalentryrequirementshoweverwerecommendthatthiscourseismostsuitableforthoseage16yearsoroverwithatleastfiveGCSEs.
IfEnglishisnotyourfirstlanguage,evidenceofatleastIELTSlevel6.5orTrinityISEIII/IVwillalsoberequired.
What will you learn?
ThefullCertificateinSalesandMarketingincludesfourmandatoryunitsandthreeoptionalunits.Eachoftheoptionalunitsareaimedatdifferentsalesprofessionals.TheSellingtoCustomersunitissuitedtopracticingsalespeoplewhilsttheUnderstandingSellingtoCustomersunitareaimedforthosenotcurrentlyemployedinasalesrole.TheTelesalesunitisforthosein,orwhisingtobein,atelesalesrole.Studentsareonlyrequiredtochooseoneoftheoptionalunits.Ifunsureaboutwhichoptionalunittochoose,pleasecontactus.
How long will it take?
Youcanstartyourstudyatanytime,theAwardinSales&Marketingwilltypicallytakebetween3-6monthstocompleteandtheCertificateinSales&Marketingwillusuallytakebetween6–9monthstocompletealthoughyoucanchoosetostudyatafasterorslowerpacetosuityourrequirements.Wecommitourselvestosupportallourstudentsforuptoamaximumoftwoyears.
Formoreinformationaboutworkshopdatespleasevisitwww.professionalacademy.com
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Module Title Description Assessment Mandatory / Optional
Understanding Law and Ethics of Selling
Thisunitaimstosupportlearnersinunderstandingthelegalandethicalre-quirementsinsalesandunderstandtheconsequencesofnon-complianceforindividuals,organisationsandcustom-ers.
Work based assignment
Mandatory
Understanding Marketing
Thisunitwillgivestudentsanunder-standingofmarketsegmentationandtargeting,howtocarryoutmarketresearchandthemarketingmix.
Work based assignment
Mandatory
Understanding Buyer Behaviour
Thisunitaimstodevelopknowledgeandunderstandingofbuyerdecision-makingunits,processesandbehaviour.
Work based assignment
Mandatory
Sales Targets Thisunitwillhelpstudentsdevelopanunderstandingofsalestargetsandtheiruse,includingbeingresponsibleformeetingsalestargets.Itinvolvesagreeingatargetforasetoperatingperiodorcampaignandmonitoringactualperformanceagainsttheagreedtargetandtakingnecessaryactioninresponsetoidentifiedvariancesandunforseendevelopments
Work based assignment
Mandatory
Selling to Customers Thisunitaimstodeveloptheskillsofsellingtocustomerfacetoface.
Work based assignment
Optional
Understanding Selling to Customers
Youwilldeveloptheknowledgeandunderstandingofsellingtocustomersincludingcustomerbuyingneeds,pro-motingbenefitsandfeaturesofyourorganisation’sproductsandservices,respondingtoandresolvingcustomerobjectionsandagreeingmutuallyben-eficialtermsandconditions.
Work based assignment
Optional
Telesales Thisunitisaboutidentifying,develop-ingandclosingsalesoverthephone.
Work based assignment
Optional
Modules overview
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Diploma in Sales and Marketing - Level 3
Focusingonthepracticalskillsofsellingthisqualificationconsiderstheimportanceofmarketing,thesalestheory,
andyourpersonalpresentationandmanagement.
Who is it for?Thiscourseisdesignedspecificallyforpractisingsalespeoplewhohavegainedsomeexperiencebutwouldliketobuildontheirtheoreticalknowledge.
Entry requirementsTherearenoformalentryrequirementshoweverwefindthatthislevelismostsuitedifyouhaveaminimumoftwoA-Levelsorequivalentandatleastoneyear’ssalesexperienceoraminimumoftwoyearsexperience.
IfEnglishisnotyourfirstlanguage,evidenceofatleast
IELTSlevel6.5orTrinityISEIII/IVwillalsoberequired.
How long will it take?Thisqualificationconsistsofacombinationofunits.Toachievethefulldiploma,studentswillneedtocompleteeachofthemandatoryunitsplusanyoftheoptionalunitstotalingaminimumof20credits.
YoucanstarttostudyatanytimeandtheDiplomainSales&Marketingwilltypicallytakeapproximately12monthstocomplete.
Youcanchoosetostudyatafasterorslowerpacetosuityourrequirementsandwecommitourselvestosupportallourstudentsforuptoamaximumoftwoyears.
Formoreinformationaboutworkshopdatespleasevisitwww.professionalacademy.com
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Module Title Description Assessment Mandatory / Optional
Understanding Law and Ethics of Selling
Thisunitaimstosupportlearnersinunderstandingthelegalandethicalre-quirementsinsalesandunderstandtheconsequencesofnon-complianceforindividuals,organisationsandcustom-ers.
Work based assignment
Mandatory
Preparing and Delivering a Sales Presentation
Thisunitaimstoprovidethenecessaryskillsforpreparing,developinganddeliveringsalespresentationsincludingconsideringthecustomer’sneedsandpreparingapresentationtomeetthoseneeds
Work based assignment
Mandatory
Handling Objections, Negotiating and Closing Sales
Learnhowtohandleandovercomesalesobjectionsandtonegotiateinordertobeabletoclosethesaleeffectively
Work based assignment
Mandatory
Understanding Influences on Buying Behaviour
Learnhowtorespondtodifferentmembersofthedecisionmakingunit,whetherinconsumermarketsororganisationalmarkets
Work based assignment
Mandatory
Understanding Customer Segmentation and profiling
Buildonyourknowledgeofcustomergroupsthroughprofilingandsegmenta-tionactivities
Work based assignment
Optional (4 credits)
Understanding Sales and Marketing in Organisations
Gaintheknowledgeandunderstand-ingaboutthefactorsthatcancauseconflictbetweensalesandmarketingdepartments.Thisunitalsoprovidesanunderstandingofthewaysinwhichcollaborationcanbenefitbothdepart-mentsandtheorganisation
Work based assignment
Optional (4 credits)
Using Market Information for Sales
Learnhowtoobtainandanalyseinfor-mationthathelpstounderstandthemarketsthataresoldinto
Work based assignment
Optional (5 credits)
Time and Territory Management for Sales People
Learntheskillsneededtoplanuseoftimeandplansalescallstoenableyoutomeetyoursalestargets,andtodevelopaplantomanagesaleswithinasalesterritory
Work based assignment
Optional (6 credits)
Prospecting for New Business
Thisunitaimstoenablethelearnertosourcesalesleadsandachieveaninitialappointmentwiththedecision-maker
Work based assignment
Optional (4 credits)
Sales Pipeline Management
Learnhowtopro-activelymanagethesalescycletoconvertpotentialcus-tomersintoactualcustomersandtoclosesales.
Work based assignment
Optional (6 credits)
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Diploma in Sales and Marketing Management - Level 4
Gainthetheoreticalandpracticalsalesandmarketingknowledgeandskillsrequiredbyaspiringsalesmanagersandpractisingsales
managerstoenablethemtosucceedintheworkplace.
Who is it for?Thiscourseisdesignedspecificallyforsalesprofessionalsinanoperationalsalesrole,oftenmanagingothersandallocatingresources.
Entry requirementsTherearenoformalentryrequirementsalthoughweadvisethatstudentshaveatleastthreeyearssalesexperiencewithatleastoneyearsmanagementexperience.
IfEnglishisnotyourfirstlanguage,evidenceofatleastIELTSlevel6.5orTrinityISEIII/IVwillalsoberequired.
How long will it take?TheDiplomainSalesandMarketingManagementconsistsofeightmandatoryunitsandwilltypicallytakeapproximately12to15monthstocomplete.
ThisqualificationcanalsobestudiesasaCertificate.ToachievetheCertificateinSalesandMarketingManagement,studentsmustcompletethefirsttwomandatoryunitsplusanytwooptionalunits.
Wesupportallourstudentsfortwoyearsandyoucanstartyourstudiesatanytime.
Formoreinformationaboutworkshopdatespleasevisitwww.professionalacademy.com
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Module Title Description Assessment Mandatory / Optional
Managing Responsible Selling
Gaintheknowledgeformanaginganorganisation’soperationsinwaysthatareconsistentwithitssocialandethicalprinciples,andwhichfulfilllegalandregulatoryrequirements.
Work based assignment
Mandatory
Understanding Segmentation, Targeting and Positioning
Thisunitaimstoprovidetheknowledgenecessarytounderstandtheprocessofbreakingdownthetotalmarketforaproductorserviceintodistinctsegmentsandtargetthemostlikelypurchasersofanorganisation’sproductsusingtheextendedmarketingmixtosupportthepositioningoftheproduct.
Work based assignment
Mandatory
Managing a Sales Team Thisunitaimstoprovideknowledgeofmotivationtheoriesandthelinkbetweenmotivationandperformance,andtheknowledgeofmanagingsalesteamperformance.
Work based assignment
Mandatory
(Optional for Certificate)
Operational Sales Planning
Gaintheskillsnecessaryforputtingtogetheranoperationalsalesplan,andtheknowledgeformanagingtheimplementationoftheplanandfordealingwithvariancestotheplan.
Work based assignment
Mandatory
(Optional for Certificate)
Sales Negotiations Thisunitaimstoprovidetheknowledgeandskillsfornegotiatingeffectivelyinsalessettingsandwillfocusonthevariousstagesofnegotiationincludingplanning,preparing,negotiatingandclosingsales.
Work based assignment
Mandatory
(Optional for Certificate)
Analysing the Marketing Environment
Thisunitaimstoprovidetheknowledgeandskillsnecessarytoconductanauditoftheorganisation’sinternal,microandmacroenvironment.Alsogainanunder-standingoftheimpactofinternal,microandmacrofactorsonandcustomer’sorganisation.
Work based assignment
Mandatory
(Optional for Certificate)
Finances for Sales Managers
Thisunitaimstointroducetheknowl-edgeandskillsneededtocalculateprofitabilityandalsotoassesscustomercreditworthinesswiththeviewtofor-malisingthetermsoftradewiththecustomer.
Work based assignment
Mandatory
(Optional for Certificate)
Writing and Delivering a Sales Proposal
Thisunitaimstoprovidetheskillsforpreparingsalesproposalsforcustomers.
Work based assignment
Mandatory
(Optional for Certificate)
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Diploma in Account Management and/or Sales Management - Level 5
Buildingonexistingknowledgeandexperiencethisqualificationconsidersthevariousinternalandexternalstakeholdersinthesalesprocessandhowtomanagethoserelationships.
Who is it for?ThiscourseisdesignedspecificallyforpractisingoraspiringSalesorAccountManagerswhowouldliketobuildontheirtheoreticalknowledgetoaseniorlevel.
Entry requirementsTherearenoformalentryrequirementsalthoughweadvisethatstudentshaveeitheradegreeoratleastfouryearssalesexperience.
IfEnglishisnotyourfirstlanguage,evidenceofatleastIELTSlevel6.5orTrinityISEIII/IVwillalsoberequired.
How long will it take?TheDiplomainSalesandAccountManagementconsistsofacombinationofunits.ToachievetheDiploma,learnersmustcompleteeachofthemandatoryunitsplusanyfouroftheoptionalunits.WehaveindicatedwhichmodulesaremoresuitedforSalesManagers(SM)andwhicharemoresuitedtoAccountManagers(AM).
TheDiplomainSalesandAccountManagementwilltypicallytakebetween15to18monthstocomplete.
StudentscanalsochoosetostudyaCertificateinSalesandAccountManagementandwillhavetocompletethefirstthreemandatoryunitsplustheSalesForecastandTargetSettingunittoachievetheCertificate.
Formoreinformationaboutworkshopdatespleasevisitwww.professionalacademy.com
Module Title Description Assessment Mandatory / Optional
Managing Responsible Selling
Gaintheknowledgeformanaginganorganisation’soperationsinwaysthatareconsistentwithitssocialandethi-calprinciples,andwhichfulfilllegalandregulatoryrequirements.
Work based assignment
Mandatory
Understanding and Developing Customer Accounts
Theaimofthisunitistosupportknowledge,understandingandskillsnecessarytoestablishhowcustomerorganisationsselectsuppliersaspartoftheirsupplychainandtouseinformationgatheredonhoworgani-sationsselectsupplierstodevelopacustomeraccountsplan
Work based assignment
Mandatory
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Module Title Description Assessment Mandatory / Optional
Understanding the Integrated Functions of Sales and Marketing
Thisunitfocusesonthecommercialimportanceofmarketingtoanorgani-sation’ssuccess,bothinthelongtermandalsofortheshort/mediumterm.
Work based assignment
Mandatory
Sales Forecasts and Target Setting
Thisunitaimstodevelopknowledgeandunderstandingofforecastingsalesandsettingsalestargetsforyourownareaofresponsibility.
Work based assignment
Optional (6 Credits)SM / AM
Leading a Team Thisunitaimstoprovidethelearnerwiththeknowledgeandunderstandingoftransactionalleadership:toshareavisionandtosetgoalsanddefinetasksthatmovepeopletowardsthevision
Work based assignment
Optional(6 Credits)SM
Motivation and Compensation for Sales Teams
Thisunitaimstoreviewandevaluatemotivationandcompensationforsales(oraccount)teams
Work based assignment
Optional(6 Credits)SM
Coaching and Mentoring Thisunitaimstoprovideunderstand-ingoftheprinciplesofcoachingandmentoring,andtheskillsforplanning,deliveringacoachingormentoringprogrammeandforevaluatingowncoachingormentoringpractice
Work based assignment
Optional (6 credits)SM
Designing, Planning and Managing Sales Territories
Developtheknowledgeandunder-standingofthedesign,planningandmanagementofsalesterritoriesandtheworkofthesalesteaminthoseterritories.
Work based assignment
Optional (6 credits)SM
Analysis the Financial Potential and Performance of Customer Accounts
Theaimofthisunitistoensuresalesandaccountmanagershavetheskillstoanalyseandmanagethefinancialperformanceofcustomeraccounts
Work based assignment
Optional (6 credits)AM
Relationship Management for Account Managers
Thisunitaimstoprovideknowledgeandskillsforrelationshipmanagementinsales
Work based assignment
Optional (6 credits)AM
Bid and Tender Management for Account Managers
Thisunitaimstoprovideknowledgeandskillsforbidandtendermanage-ment.
Work based assignment
Optional (6 credits)AM
Developing a Product Portfolio
Thisunitaimstoprovidetheknowl-edgeandskillsfordeterminingsellingprioritiesacrossaportfolioofprod-ucts/servicesbaseduponanunder-standingofthecurrentandpotentialprofitabilityofthecomponentsoftheportfolio.
Work based assignment
Optional(6 Credit)SM / AM
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Diploma in Strategic Sales Management - Level 6
Thisqualificationenablesyoutoplananddevelopcoursesofactiontounderpinsubstantialchangeordevelopmentatastrategiclevel,aswellasexercisebroadautonomyandjudgement.
Who is it for?ThiscourseisdesignedspecificallyforpractisinghighcalibreSeniorSalesandAccountManagerswhowouldliketodeveloptheirsalesknowledgetoincorporateamanagementandstrategicunderstanding.
Entry requirementsTherearenoformaleducationalrequirements,butentrantswillhaveeithercompletedtheISMMLevel5qualificationorhaveaminimumof5yearssalesexperiencewithatleast1yearinaseniorsalesposition.
IfEnglishisnotyourfirstlanguage,evidenceofatleastIELTSlevel6.5orTrinityISEIII/IVwillalsoberequired.
How long will it take?TheDiplomainStrategicSalesandManagementconsistsofacombinationofunitsandstudentswishingtogainthefulldiplomaarerequiredtocompleteallunits.
StudentsonlywishingtoachieveaCertificatethereisonemandatoryunitandachoiceofanythreeoptionalunits.
TheDiplomainStrategicSalesManagementwilltypicallytakebetween12to15monthstocompleteandtheCertificateinStrategicSalesManagementwilltypicallytake9to12monthstocomplete.
Formoreinformationaboutworkshopdatespleasevisitwww.professionalacademy.com
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Module Title Description Assessment Mandatory / Optional
Leading a Culture for Responsible Selling
Theaimofthisunitistosupportknowledgeandunderstandingnecessarytoidentifyandimplementanethically,legallyandsociallyresponsiblesalescultureinasector.
Work based assignment
Mandatory
Leadership and Management in sales
Thisunitaimstosupportknowledgeandunderstandinganddeveloptheskillsnecessarytoprovideleadershipandmanagementtothemembersofthesalesforce.
Work based assignment
Mandatory
(Optional For Certificate)
Planning and Implementing Sales and Marketing Strategy
Theaimofthisunitistosupportknowledge,understandingandskillstodevelopsalesandmarketingstrategiesandplansinanorganisation
Work based assignment
Mandatory
(Optional For Certificate)
Salesforce Organisation Theaimofthisunitistosupportknowledgeandunderstandinganddeveloptheskillsnecessarytobeabletomanagesalesforceorganisation
Work based assignment
Mandatory
(Optional For Certificate)
Sales Forecasting and Budgeting
Thisunitaimstoprovidetheknowledgeandunderstandingneededtopreparesalesforecastsandbudgets
Work based assignment
Mandatory
(Optional For Certificate)
Developing Strategic Relationships With Major Customers
Thisunitaimstoprovidetheknowledgeandskillsneededtomanageanddevelopbusinessrelationshipsatastrategiclevelwithmajorcustomers
Work based assignment
Mandatory
(Optional For Certificate)
Managing Sales-Related Change
Gaintheknowledgeneededtoleadsales-relatedchange.Thisinvolvestheneedtocommunicatereasonsforandbenefitsofchangetogaincommitmentforthechangeprogramme
Work based assignment
Mandatory
(Optional For Certificate)
Developing and Using Customer Insight
Thisunitaimstoprovidetheknowledgeandskillsneededtomanagecustomerinsighttoassisttheachievementofsalesobjectives.
Work based assignment
Mandatory
(Optional For Certificate)
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The Chartered Institute of Purchasing & Supply
TheCharteredInstituteofPurchasing&Supply(CIPS)istheworld’slargestandmostwellestablishedpurchasing&supplyprofessionalbodywithover65,000private&publicsectormembers.
APPROVED CENTRE
CIPSisdedicatedtopromotinghighstandardsofprofessionalskill,abilityandintegritybyhelpingpurchasingandsupplychainmanagementprofessionalstodevelopboththeirownabilityandkeepupwithchangingtrendsthrougharangeofprofessionalqualifications,seminarsandevents.
SowhateverstageyouareatinyourcareertheCIPSqualificationsareanessentialpartinachievingtheskillsandknowledgerequiredtodevelopalongand
prosperouspurchasingandsupplycareer.
CIPS BenefitsAsaCIPSstudentyouareentitledtobecomeanISMMmemberwhereyouwillenjoyarangeofbenefitsincluding:
> therecognitionofyourcommitmenttoprogressingyourpurchasingandsupplycareer
> subscriptiontothespecialistmagazineandwebsiteSupply Management
> freeaccesstoCIPSbusinessintelligenceandresources > Specialistnetworkinggroupsandregionalbranches
Study Methods AllthequalificationsareofferedasafullqualificationthroughtheCompleteLearningPackageoronamodularbasisthroughtheTailoredLearningPackage.Bothstudyoptionscombineathree-dayworkshopforeachunitwithsupportedlearning.
Qualifications AvailableFoundation Diploma in Purchasing and Supply - Level 4Idealforthosewhoarenewtotheprofession,youwillfocusesontheessentialskillsrequiredtoensurecareersuccessincludingnegotiating,contractsandmeasuringperformance.
Advanced Diploma in Purchasing and Supply - Level 5Buildingonexistingpurchasingandsupplyknowledgeandexperience,youwillfocusonmanagementlevelaspectsincludingthepurchasingmanagementfunction,riskmanagementandimprovingperformance.
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Foundation Diploma in Purchasing & Supply - Level 4
Thisqualificationprovidesanidealintroductiontopurchasingandsupply,itspurposeandimportanceasabusinessfunction.
Who is it for?Thiscourseisdesignedspecificallyforboththosewhohaverecentlybegunajuniorpurchasingandsupplyroleorthosewhoareconsideringenteringitasaprofession.
Entry requirementsTherearenoformaleducationalrequirements,butentrantsarerecommendedtohaveeither:
> aminimumoftwoyearsbusinessexperienceor
> arealreadyworkinginajuniorpurchasingandsupplyrole.
IfEnglishisnotyourfirstlanguage,evidenceofatleastIELTSlevel6.5orTrinityISEIII/IVwillalsoberequired.
How long will it take?Youcanstarttostudyatanytime,andwillusuallytake15–18monthstocomplete.
Youcanchoosetostudyatafasterorslowerpacetosuityourrequirementsandwecommitourselvestosupportallourstudentsforuptoamaximumoftwoyears.
Formoreinformationaboutworkshopdatespleasevisitwww.professionalacademy.com
AssessmentsAllunitsareassessedbyathree-hourclosedbookexamination.
Modules overview
Module title Description
Effective Negotiation In Purchasing And Supply
Youwilllearnaboutthenegotiationtheoriesusedsuchaspreparation,planningandthenegotiationprocess,enablingyoutoutiliseinformation,analysisandrelationshipmanagementtoachievevalueformoney(VFM).
Developing Contracts In Purchasing And Supply
Thisunitappliesthevariouscommercialandlegalissuesinvolvedincontractsincludingspecification,contractualtermsandrelevantkeyperformanceindicatorsexpenditures.
Measuring Purchasing Performance
Thisunitfocusesonmeasurementtechniquesusedtomonitorthesupplychain’sperformance,risksandcontributiontotheorganisation’scompetitiveness.
Managing Purchasing And Supply Relationships
Relationshipdevelopmentandmanagementisessentialformaximisingtheeffectivenessofasupplychainandthisunitexploresthebenefitsandrisksofestablishingsuchrelationships.
Purchasing Contexts Thisunitfocusesonthepurchasingprinciplesinvariouscontextssuchasdifferentsectors,organisationsizesandconsiderstheprocurementcyclewhenpurchasingarangeofproducts.
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Advanced Diploma in Purchasing & Supply - Level 5
Duringthisqualificationyouwillgainanunderstandingofmanagingapurchasing&supplyteamandtheassociatedresponsibilitesandrelationshipsthatmustbemaintained.
Who is it for?Thiscourseisdesignedforpractisingpurchasingandsupplyprofessionalswhowouldliketodeveloptheirskillsinreadinessforafuturemanagementrole.
Entry requirements*Therearenoformaleducationalrequirements,althoughweadvisethatstudentshaveeither:
> abusinessdegreeand2yearspurchasingandsupplyexperienceor
> atleast3yearsrelevantpurchasingandsupplyexperience.
IfEnglishisnotyourfirstlanguage,evidenceofatleastIELTSlevel6.5orTrinityISEIII/IVwillalsoberequired.
How long will it take?Youcanstarttostudyatanytime,andwillusuallytake15–18monthstocomplete.
Youcanchoosetostudyatafasterorslowerpacetosuityourrequirementsandwecommitourselvestosupportallourstudentsforuptoamaximumoftwoyears.
Formoreinformationaboutworkshopdatespleasevisitwww.professionalacademy.com 0
AssessmentsAllunitsareassessedbyathree-hourclosedbookexamination.
* ForeligibilityconfirmationcontactCIPSCustomerServicesTeam-01780756777orviatheircontactform.Modules overview
Module title Description
ManagementInThePurchasingFunction
Thisunitfocusesonthehuman,physicalandfinancialresourcesrequiredtomanageyourdepartmentandtherelevantstakeholderswhocontributetotheoverallstrategicplan.
RiskManagementAndSupplyChainVulnerability
Youwillgainanunderstandingoftoolsandtechniquesusedforriskidentification,analysis,assessmentandavoidanceandtheimplicationsincludinglegal,ethicalfinancialandinnovation.
ImprovingSupplyChainPerformance
Youwillconsiderarangeoftechniquesandstrategiesusedtomeasure,improveandevaluatesupplierperformancetoachievecompetitiveness,efficiencyandprofitabilityinthesupplychain.
MarketingForPurchasers Thisunitprovidesaninsightintotheroleofmarketingwithintheorganisationincludingtheterminology,toolsandtechniquesusedtoachievegrowthinincome,profitandmarketshare.
OperationsManagementInTheSupplyChain
Youwillgainanunderstandingofhowtoanalyseandevaluatetheoperationsenvironmentandimplementastrategicplanthatallocatesresourcesintermsofmaterials,labourandmachinery.
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Qualification fees - CIMIfyouarenotsurewhichqualificationyouaremostsuitedcontactuson0844 800 [email protected] andwecanadviseyoufurther.
CIM / CAM Complete Learning PackageBoththeCIMandCAMCompleteLearningPackagesincludeeverythingyouwillneedtocompleteyourstudies.
What is included? > allstudymaterial-includingstudyguideandbookpack
> onlineresources > atutor-ledtwo-dayworkshop(orequivalent)foreachmodule(asingletwo-dayworkshopfortheIntroductoryCertificate)
> personaladvisor > personaltutorsupportforuptotwo
years > tutorfeedbackonassessments > PassGuarantee
Qualification title Total price1
IntroductoryCertificateinMarketing £695.00(£834.00)
ProfessionalCertificateinMarketing £1661.47(£1944.56)
ProfessionalDiplomainMarketing £1830.92(£2147.89)
CharteredPostgraduateDiplomainMarketing(Stage1only) £2412.52(£2846.25)
CharteredPostgraduateDiplomainMarketing(Stage1&2) £3521.27(£4176.72)
CharteredPostgraduateDiplomainMarketing(Stage2only) £1500.00(£1800.00)
DiplomainDigitalMarketing/DiplomainMobileMarketing/
DiplomainMetrics&Analytics/DiplomainDigitalCampaignPlanning
/DiplomainDigitalMedia&Planning
£1395.00(£1674.00)
DiplomainManagingDigitalMedia £1860.00(£2232.00)
DiplomainMarketingCommunications £1860.00(£2232.00)
AllcoursesdeliveredinJerseyincuranadditionalchargeof£300.00(excludingIntroductoryCertificate)
> 1PricesareshownexcludingVATand(includingVAT)
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CIM Tailored Learning PackageIdealifyouhavestartedyourstudieselsewhereandhaveremainingmodulestobecompleted,thetailoredlearningpackageallowsyoutochooseyourspecificmodulesandaddonyourstudyworkshopsandbooksasrequired.
What is included? > allstudymaterial(excludingbookpack) > studentsupportadvisor > onlineresources > tutorfeedbackondraftassessments > personaltutorsupportforuptotwoyears > PassGuarantee
Aspartofthetailoredlearningpackageyouhavetheoptionofeitherattending(option1)ornotattendingworkshops(option2).Youcanalsoincludetherelevantbookpackforyourmodules.Seeoverthepageforbookpackprices.
1) Modules including workshops
Qualification title1
module1
2 modules1
3 modules1
4 modules1
ProfessionalCertificateinMarketing £370.00(£444.00)
£723.62(£868.35)
£1,073.43(£1246.11)
£1,415.48(£1698.56)
ProfessionalDiplomainMarketing £415.00(£498.00)
£810.94(£973.13)
£1,202.44(£1442.93)
£1,584.91(£1901.89)
CharteredPostgraduateDiplomainMarketing(Stage1only)
£570.00(£684.00)
£1,111.71(£1334.06)
£1,646.83(£1976.20)
£2,168.54(£2602.25)
AllcoursesdeliveredinJerseyincuranadditionalchargeof£75.00perworkshop.
2) Modules without workshops
Qualification title1
module1
2 modules1
3 modules1
4 modules1
ProfessionalCertificateinMarketing £275.00(£330.00)
£533.62(£640.35)
£788.43(£946.11)
£1035.48 (£1242.56)
ProfessionalDiplomainMarketing £320.00(£384.00)
£620.94(£745.13)
£917.44(£1100.93)
£1204.91(£1445.89)
CharteredPostgraduateDiplomainMarketing(Stage1only)
£475.00 (£570.00)
£921.71(£1106.06)
£1361.83(£1634.20)
£1788.54 (£2146.25)
> 1PricesareshownexcludingVATand(includingVAT)
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3) CIM Book PackTheCIMbookpackisavailableifyouareenrollingonthetailoredlearningpackageandrequirethecoursebookstobeincluded.ThesebookshavebeenspeciallyselectedtofollowtheCIMsyllabusandsomustbeavailableforyoutouse.
What is included? > CIMsyllabuscoursebooks > CIM-recommendedessentialreadingbook.
Professional Certificate in Marketing £250.00
AssessingtheMarketingEnvironment £54.00
MarketingEssentials £64.00
MarketingInformationandResearch £64.00
StakeholderMarketing £68.00
Professional Diploma in Marketing £246.00
MarketingPlanningProcess £60.00
DeliveringCustomerValuethroughMarketing £75.00
ProjectManagementforMarketing £66.00
ManagingMarketing £45.00
Chartered Postgraduate Diploma in Marketing (Stage 1) £244.00
EmergingThemes £52.00
AnalysisandDecision £60.00
MarketingLeadershipandPlanning £72.00
ManagingCorporateReputation £60.00
> AllcostsareforUK-basedstudentsonly,overseasstudentsincuranadditionalchargeforpostage.Detailsavailableonrequest.
InadditiontoyourcoursefeesyouarerequiredtopayforyourCIM student membershipandassessment fees.ThesecostsarepayabledirectlytoCIMandarenotincludedinthecostpayabletoCambridgeProfessionalAcademy.
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CIM feesInadditiontoyourcoursefeesyouarerequiredtopayforyourCIMstudentmembershipandthecostoftheassessments.ThesecostsarepayabledirectlytoCIMandarenotincludedinthecostpayabletoCambridgeProfessionalAcademy.
Qualification titleCIM Affiliate (Studying)
Membership FeesAssessment Fees
CIM Qualifications UK&WesternEurope International2 Exam Assignment
Introductory Certificate in Marketing £120 £85 £55 £55
Professional Certificate in Marketing £120 £85 £70 £70
Professional Diploma in Marketing £200 £125 £80 £80
Chartered Postgraduate Diploma in Marketing
Stage1Stage2
£280 £165
£90-
£90£360
CAM Qualifications
Diploma in Digital Marketing
Diploma in Mobile Marketing
Diploma in Metrics & Analytics
Diploma in Digital Campaign
Planning
Diploma in Digital Media &
Planning
£140 £85 - £85
Diploma in Managing Digital Media £140 £85 £65 £85
Diploma in MarketingCommunications £140 £85 £65 £85
> 2ResidentoutsideofWesternEurope. > CIMfeesarecorrectattimeofgoingtopress.
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Qualification fees - CMIIfyouarenotsurewhichqualificationyouaremostsuitedcontactuson0844 800 [email protected] andwecanadviseyoufurther.
CMI Complete Learning PackageThislearningpackageincludeseverythingyouwillneedtocompleteyourstudies.
What is included? > allstudymaterials > onlineresources > aone-day,tutor-ledstudyworkshopforsevenoftheunits(Level5and7only) > personaltutorsupportforuptotwoyears > studentsupportadvisor > tutorfeedbackonassessments > CMImembershipfees(Award in Introduction to Management and Leadershiplastsfor1yearandthe
DiplomainManagementandLeadershipandDiplomainStrategicManagementandLeadershiplastsfor3years).
> PassGuarantee
Qualification title Price1 Membership1 Total price1
Award in Introduction to Management and Leadership £450.00(£540.00) £82.00(£98.40) £532.00(£638.40)
Diploma in Management and Leadership £1674.00(£2008.80) £172.00(£206.40) £1846.00(£2215.20)
Diploma in Strategic Management and Leadership £1674.00(£2008.80) £196.00(£235.20) £1870.00(£2244.00)
> AllcostsareforUK-basedstudentsonly,overseasstudentsincuranadditionalchargeforpostage.Detailsavailableonrequest.
> 1PricesareshownexcludingVATand(includingVAT)
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Qualification fees - ISMMTheapplicationprocessissimpleandstraightforward,just
headovertowww.professionalacademy.com,downloadtheapplicationformandemailthecompletedformto
ISMM Complete Learning PackageThislearningpackageincludeseverythingyouwillneedtocompleteyourstudies.
What is included? > Allstudymaterials > Onlineresources > Workshopschedule(pleasevisitwww.professionalacademy.comformoreinformation)
> Personaladvisor > Personaltutorsupportforuptotwoyears > Tutorfeedbackonassessments > ISMMstudentregistrationfees(validfortwoyears) > PassGuarantee
Qualification title Price1 Registration Total price1
Level 2-CertificateinSalesandMarketing £1000 (£1200) £100 £1100 (£1300)
Level 3-DiplomainSalesandMarketing £2000 (£2400) £150 £2150 (£2550)
Level 4-CertificateinSalesandMarketingManagement
£1400 (£1680) £170 £1570 (£1850)
Level 4-DiplomainSalesandMarketingManagement £2590 (£3108) £210 £2800 (£3318)
Level 5-CertificateinSalesandAccountManagement £1480 (£1776) £210 £1690 (£1986)
Level 5-DiplomainSalesandAccountManagement £2450 (£2940) £260 £2710.00 (£3200)
Level 6-CertificateinStrategicSalesManagement £1600 (£1920) £235 £1835 (£2155)
Level 6-DiplomainStrategicSalesManagement £2960 (£3552) £330 £3290 (£3882)
> 1PricesareshownexcludingVATand(includingVAT) > AllcostsareforUK-basedstudentsonly,overseasstudentsincuranadditionalchargeforpostage.Details
availableonrequest. > Pricescorrectattimeofpublishing.
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Qualification fees - CIPSIfyouareunsurewhichcourseorlevelyouaremostsuitedtowecanadviseyoufurther.Justcontactuson0844 800 [email protected].
What is included?Whicheverlearningpackageyouselecteverythingyouwillneedtocompleteyourstudiesisprovidedincluding:
> allstudymaterials > onlineresources > athree-daytutor-ledstudyworkshopfor
eachunit > personaladvisor
> personaltutorsupportforuptotwoyears
> tutorfeedbackonassessments > PassGuarantee
CIPS Complete Learning PackageThislearningpackageincludeseverythingyouwillneedforthefullqualification.
Qualification title
Tailored Learning Package Complete Learning Package1 module 2 modules 3 modules 4 modules
Foundation Diploma in Purchasing & Supply
£525.00(£630.00)
£1018.74 (£1222.48)
£1505.18 (£1806.22)
£1976.81 (£2372.17)
£2433.94(£2920.73)
Advanced Diploma in Purchasing & Supply
£595.00(£714.00)
£1154.57 (£1385.48)
£1705.87 (£2047.05)
£2240.38 (£2688.46)
£2758.47(£3310.16)
> AllcostsareforUK-basedstudentsonly,overseasstudentsincuranadditionalchargeforpostage.Detailsavailableonrequest.
> 1PricesareshownexcludingVATand(includingVAT)
CIPS feesInadditiontoyourqualificationfeesyouarerequiredtopayforyourCIPSstudentmembershipandthecostoftheassessmentswhichispayabledirectlytoCIPS.
1st year membershipSubsequent years
membershipExam fee
UK RestofWorld
£140 (inc£40adminfee)
£120 (inc£40adminfee) £100 £75
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Useful contacts
Chartered Institute of Marketing (CIM)
and CAM Foundation (CAM)
Address: MoorHall,Cookham,Maidenhead,Berkshire, SL69QHTel: +44(0)1628427120 Email: [email protected] [email protected] [email protected]: www.cim.co.uk
CAM Foundation (CAM)
Address/Tel: SameasCIMabove.Email: [email protected]: www.camfoundation.com Chartered Management Institute (CMI)
Address: ManagementHouse,CottinghamRoad,Corby, Northamptonshire,NN171TTTel: +44(0)1536204222Email: [email protected]: www.managers.org.uk
The Institute of Sales & Marketing Management (ISMM)
Address: HarrierCourt,LowerWoodside,Bedfordshire, LU14DQ.Tel: +44(0)1582840001Email: [email protected]: www.ismm.co.uk
The Chartered Institute of Purchasing & Supply (CIPS)
Address: EastonHouse,ChurchStreet,EastonontheHill, Stamford,Lincolnshire,PE93NZTel: +44(0)1780756777Email: [email protected]: www.cips.org
Page53
Terms & conditions
BysigningtheApplicationFormyouconfirmthatyouhaveread,understoodandagreetobeboundbythefollowingtermsandconditions.Noapplicationformwillbeacceptedwithoutthisconfirmation.
Course details1. CambridgeProfessionalAcademyLtd(CPA)reservestherighttorefuseanyapplicationfromapotentialstudentoremployer
foranyofthecoursesprovided.
2. CPAisanequalopportunitiestrainingprovideranddoesnotdiscriminateonbasisofage,gender,raceorreligion.
3. CPAwillprovidetutorsupportforaperiodof2years.ThedateofenrolmentcommencesfromthedateofregistrationwithCPA.Thismaybeextendedbypriorwrittenagreement.
4. CPAreservestherighttoamenddetailsregardingworkshops,coursesandstudymethodswithoutpriornotice.
5. CPAdoesnotacceptresponsibilitytore-supplyanupdatedversionoralternativetitleofacoursetextbookifitbecomesavailableduringtherelevantstudyperiod.
6. CPAreservestherighttousewhichevertutordeemedappropriateandtosubstitutethetutorwithanalternativetutorortutorswherenecessary.
7. Uponrequest,CPAwillprovidestudentprogressreportstocompaniesregardingtheirsponsoredstudents.
8. DeferralrequestsmustbeawrittennotificationtoCPAandreceivedaminimumof30dayspriortotheendofyourenrolmentperiod.RequeststodefercoursetuitionareatthediscretionofCPA.
9. Ifstudentswishtoextendthetuitionsupportbeyondtheagreed2yearsandhavenotprovidedsatisfactorycircumstancesorwrittennotificationanadditionalfeeof£100+VATpermoduleischarged.Anyadditionalworkshopsandmaterialrequiredarechargeableatthestandardrate.
10. Anadditionalchargeof£50+VATperassessmentischargeablewhenthestudenthasfailedtosubmittheassignmentbytheagreeddateandthereforeanextradeadlinedatemustbeorganised.
Pass Guarantee11. ThePassGuaranteeisincludedaspartoftheCPAofferingwherebyonceallduefeeshavebeenpaid,CPAagreestosupport
thestudentfornoadditionalchargeuntilthestudentcompletestheiragreedmodulesorcourse,notwithstandingtheitemsabove.CPAagreestoprovidethestudentwith:
a) on-goingtutorsupportincludingfeedbackontwodraftversionsofeachassignmentb) accesstotheonlinestudyareac) freeattendancetothenecessaryworkshops(wheretheyarealreadypartofthepackage)
Thestudentmust:a) readallrequiredcoursetextb) setasidesufficientregulartimetostudyc) takereasonableadvantageofthetutorsupportavailabled) attendallworkshopsrequiredforthemodule(whereselected)e) meetallassignmentdeadlinedates(assignmentassessmentonly)f) submitadraftassignmenttothetutor(assignmentassessmentonly)g) acknowledgetutorfeedbackcommentsandamendassignmenttextasrecommended(assignmentassessment
only)h) completeaprovided/recommendedmockexam(examassessmentonly)
Fees12. AllCambridgeProfessionalAcademyfeesarecorrectattimeofpublishing,forthemostrecentanduptodatefeesplease
contactus.
13. AllcostsprovidedareforUKstudentsonly,overseascostsincuranadditionalchargeforpostage.Detailsavailableonrequest.
14. IfstudymaterialisreturnedtotheCambridgeProfessionalAcademyofficeforanyreason,thestudentwillbeliableforanyadditionalpostagecostsincurredforits’re-delivery.
15. Thestudentisresponsibleforpayingtherelevantprofessionalbodymembershipandassessmentregistrationfeeswherethesearenotincludedinthequalificationfees(CIMOnly)
16. Anadministrationfeewillapplyinthefollowingcircumstances:a)£10perpayeeforsplitpayments(UKandoverseasbasedstudents)wherefeeispayablebymorethanonepayeeb)£50perstudentfortransferringfromanoldsyllabustoanewlyavailablesyllabus.c)£25perstudentifanyamendmentsneedtobemadetoyourenrolmentafterithasbeenprocessed.
17. Stagedpaymentsareavailableforfullaccreditedcourses(UKbasedstudentsonly).
18. Thefollowingcoursescanbepaidbyastagedpaymentoftwoconsecutivemonthlyinstalmentsonly:a) IntroductoryCertificateinMarketingb) AnyCharteredManagementInstituteawardqualificationc) AnyInstituteofSalesandMarketingManagementawardqualification
Allotherrelevantcourseshavetheoptionofthreeorfourconsecutivemonthlyinstalments.
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19. Forstagedpaymentsthefirstpaymentwillbeduewiththeapplicationandwillbecalculatedasthetotalcostofthecoursedividedbythenumberofinstalmentsplusanyrelevantregistration/membershipfee.(threeandfourmonthlyoptiononly)
20.Fortheeightmonthstagedpaymentoption,aninitialfeeof£350(£420includingVAT)whichincludesa£50(£60includingVAT)administrationfeeanallrelevantmembership/registrationfeeswillbeduewiththeapplication.
21. AllfeesduetoCPAmustbepaidinfull14dayspriortothecommencementofthecourse,unlessbypriorarrangementstagedpaymentisagreed.Ifpayingbystagedpaymentsthe1stpaymentamountisdueattimeofregistrationofenrolment.
22. Wheretheemployeristhepayee,theemployerisresponsibleforallunpaidfeesinallcircumstancesincludingsituationsofterminationofemploymentofthestudentorcancellationofthecoursebytheemployer.
23. CPAmustbenotifiedofanyqueriesorcomplaintsrelatingtotheinvoicewithin14daysofreceiptofinvoice.
24. Non-receiptofpaymentswillresultinthesuspensionofalltuitionservicesincludingnotsubmittingassignmentsorenteringthestudentinforexamsuntilpaymentisreceived.
25. Ifpaymentisnotmadeinaccordancewiththetermsofpaymentstatedontheinvoice:a) CPAreservestherighttochargeinteresttothebuyerattherateof2%permonthontheunpaidbalance.Interest
willbeaccruedonaday-to-daybasisfromtheduedateforpaymentuntilreceiptbyCPAofthefullamountwhetherbeforeorafteranyJudgement,and
b)ThebuyershallindemnifyCPAagainstallcostsandexpenses(includinganylegalcostsandexpensesonafullindemnitybasis)incurredorsustainedbyCPAinrecoveringsumsdueineachcasewithoutprejudicetoanyotherrightsorremediesavailabletoCPA.
26. Chargesincurredduetodishonouredchequesornon-paymentwillbepassedontothePayee.
27. Anyrelevantcoursematerialwillbedespatchedonreceiptoftheagreedinitialpaymentorauthorisationtoinvoiceemployer.
28. CPAreservestherighttoreviseandvaryfeesatanytime.
Cancellation29. CPAreservestherighttocancel,rescheduleorrelocateanyworkshopsoronlinetutorials;wherepossibleanalternative
willbeofferedincludinganyadditionalreasonabletravelcostsincurredasagreedbyCPApriortotravel.Duenoticewillbegivenofanychangesbutifanalternativeisnotpossiblearefundfortheworkshopfeespaidwillbemade.CPAwillpaynoconsequentiallossexpensesorotherfees.
30. CancellationsofcoursesmustbemadeinwritingtoCPA.Ifcancellationisreceivedwithin7daysofenrolmentthepayeewillreceivearefundofthefullcoursefeesexcludinganycostincurred.Anycancellationreceivedafterthe7daycoolingoffperiodbutwithin30daysofthedateofenrolmentwillresultinthepayeebeingliablefor40%ofthefullcoursefeesandanyadditionalcostsincurredinternallyandexternallyonbehalfofthestudentprovidedthatallsuppliedmaterialsarereturnedinaresalableconditionandthatnotuitionhasbeenprovidedtothestudent.Afterthe30daycancellationperiodorwheretuitionofanysorthasbeenprovidednorefundwillbemade.Thepayeeisresponsibleforallpostagecostsforreturningstudymaterial.Wherethesuppliedmaterialsarereturnedinanonresalableconditionthestandardchargewillbedeductedfromtherefundorcharged.
31. Writtennotificationofnon-attendanceofworkshopsmustbegiventous14dayspriortotheworkshopandanalternativeworkshopdatewillbeprovided.Ifnoticeisprovidedwithlessthan14daysuntiltheworkshopthefullcostoftheworkshopbecomespayableandnorefundswillbeissued.Ifthestudentwishestoattendanalternativeworkshopdatethestandardfeeischarged.
Health and Safety32. Studentsaretotakeallreasonablestepstoensurethesafetyofthemselves,colleaguesandCPAstaffwhilstattendingaCPA
eventinaccordancewiththeHealthandSafetyatWorkAct(1974).
33. CPAacceptsnoliabilityforinjuryoraccidenthowevercausedwhilstattendingaCPAevent.
34. Allsafetyprecautionslaiddownbythepremisesproviderattheteachingsiteofeachcoursemustbeadheredtobystudents.
35. CPAwilltakeallreasonablestepstoprovidetheagreedservices,howeverifduetoindustrialactionorothercircumstancesbeyondCPA’scontroldonotpermitthisCPAacceptsnoobligationtoprovideserviceslaiddowninpromotionalmaterial.
General36. CPAreservestherighttoamendthetermsandconditionswithoutpriornotice.
37. TheCPAprospectusandwebsitemarketingmaterialisforinformationpurposesonlyandwhilstallreasonablecareistakenwithits’preparationCPAdoesnotacceptliabilityforanyinaccuraciesoromissions.
38. CopyrightofallofcoursematerialincludingsoftwaresuppliedduringthestudyofthecourseremainsthepropertyofCPAunlessotherwisestated.
39. WhilsteverycareistakenintheadviceandeducationgivenbyCPAtutorsandstaff,CPAdoesnotacceptliabilityforanyloss,damageorotherexpenseincurredfromsuchadviceandeducationservices.
40. CPAagreestoabidebytherequirementsoftheDataProtectionAct1998.DetailsofhowthisisachievedareincludedintheCPAprivacystatementavailablefromtheCPAwebsiteoruponrequest.
41. CPAmustbenotifiedinwritingofanychangeofpersonalorcontactdetailsincludingemailaddress.CPAacceptsnoresponsibilityforanycoursematerialorinformationthatisnotreceivedbythestudentduetofailureofnotification.
4. AnydoubtorambiguityofthesetermsandconditionsshallbedecidedsolelybyCPAinaccordancewithEnglishLaw.
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