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THE TWO GREATEST DAYS ON PLANET EARTH! www.caltopia.berkeley.edu August 21&22 TM TWO DAYS OF Fun, Food & FREE Stuff AUGUST 21 & 22 FREE ADMISSION! OVER 120 Sponsors & Exhibitors Held at YOUR Recreational Sports Facility CALTOPIA IX! Brought to you by

Caltopia IX Event Guide

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Check out the 2011 Caltopia Event Guide!

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THE TWO GREATEST DAYS ON PLANET EARTH! www.caltopia.berkeley.edu August 21&22

TM

TWO DAYS OF Fun, Food & FREE StuffAUGUST 21 & 22

FREEADMISSION!

OVER 120Sponsors & Exhibitors

Held at YOUR Recreational Sports Facility

C A LT O P I A I X ! B r o u g h t t o y o u b y

MOREENTERTAINMENT.FASTER INTERNET.HAPPIER YOU.

1-877-558-7853 | xfinity4college.com

It’s fun to enjoy endless entertainment. Get more stuff you love when you sign up fo XFINITY® TV, with HBO® and SHOWTIME® for 9 months, and XFINITY Internet — with no minimum term contract!

Weeds available on SHOWTIME®

True Blood® available on HBO®

on XFINITY On Demand and xfinityTV.com

NPA84283-0007

65166_NPA84283-0007 Univers XF ad 4x6.indd 1 7/25/11 1:31 PM

CALTOPIA IX Touch, Taste & Experience

3

Table of Contents Cal Rec Sports – page 4

Exhibitors – page 5

Sponsors – pages 6 - 7

Bring a Tee. Make a Difference – page 23

Foursquare Treasure Hunt – page 24

Cal Adventures – page 28

www.caltopia.berkeley.edu

Student Memberships available for $10 per semester: http://recsports.berkeley.edu

We are all athletes. We may not play before thousands of fans, have perfect form, or have a shot at breaking any world records. That’s true. We have something else: A commitment to improving our lives through fitness, sports, adventure and play. We do it for the fun of it; for the love of it; for the challenge of mastering new skills or improving old ones. That’s how it should be. And what we learn here won’t disappear when the game ends and the crowd goes home. This is for life.

Register for Intramural Sports and Sport Clubs today!

www.caltopia.berkeley.edu

4

CALTOPIA IX Touch, Taste & Experience

Academic Programs International (API)

ADOBE

Alta Gracia

American Institute for Foreign Study (AIFS)

Apple

AT&T Wireless

AustraLearn - AsiaLearn - EuroLearn

BART

Berkeley Hillel

Berkeleyside Blog

Blick Art Materials

Blue Orange Games

BYOG

Cal Performances

CEA Global Education

College Battle of the Bands - Ideas Unlimited

Contiki Vacations

Emeryville Chamber of Commerce

Farm Fresh To You

Global Student Experience

Greensmart

Groove Yoga

EH&S

IES Abroad

Incase

International Studies Abroad

(ISA)

Intrax Internships

Abroad

Inter Change

KALX 90.7 FM

Laundry Locker

Marinello Beauty School

Oakland Magazine

Peace Corps

Pier 39

Pro World Volunteers

Pyramid Alehouse - Berkeley

Rahman Law PC

Roll Call

Saturn Café

Semester at Sea

SF Soup Company

Skull Candy

SLURPEE

STA Travel

StudentUniverse.com

Tainnovation - Drunk Duck

Telegraph Business Improvement District

The Daily Californian

The Patch

UCI Summer Session

US Army ROTC

USAC: University Studies Abroad Consortium

Validity, Inc.

Wells Fargo

Whole Foods Market - Berkeley

CALTOPIA IX Touch, Taste & Experience

5

Current list as of publication. Complete Exhibitor listing available at

www.caltopia.berkeley.edu

THIS YEAR’S CALTOPIA EXHIBITORS

ARE OUT OF THIS WORLD!

Current list as of publication.

TM

BROUGHT TO YOU BY

AT BERKELEY STARTS HERE

BerkeleyApt.com

6

CALTOPIA IX Touch, Taste & Experience

Complete list of sponsors available at

www.caltopia.berkeley.edu

The Two Greatest Days on Planet Earthwith support from the following sponsors

BerkeleySTUDY ABROAD

CALTOPIA IX Touch, Taste & Experience

7

Trade in one old slightly worn t-shirt for a brand newtee from this year’s Caltopia IX Collection.

Collected t-shirts will be donated to localBay Area charity organizations.organizations.

Offer is limited to the first 3,500 donors at the event.

Brought to you by Anvil.

CALTOPIA IXT-SHIRT

EXCHANGE

TM

Win a $500 IKEA gift cardto create your dream room Enter at Caltopia August 21 & 22, 2011.

Follow us on Twitter

Small Space? Dream Big!

IKEA Emeryville4400 Shellmoud St.Emeryville, CA 94608510-420-4532www.IKEA-USA.com

UC Berkeley’s one-stop campus resource for:

Summer, Semester, and Year-long Study Abroad Programs – select from among several different locations,

program themes, and dates year-round

Global Internships – explore your professional and career goals with

a domestic or international internshipa domestic or international internship

studyabroad.berkeley.edu

Visit our booth atCaltopia

AT BERKELEY STARTS HERE

2011

*Data/messaging rates may apply.

All You Need• Eight locations in Berkeley • Free hi-speed Internet• Panoramic roof top views • Controlled gated access• Washer & dryer in buildings

Features may vary by apartment.

Text LIFE to 47464*for details

215968_Berkeleyan_Caltopia2011_Ad.indd pg. 1 7/12/11 1:25 PM

Copyright Benson 2011. All Rights Reserved. No part of this document may be reproduced.

12From left to right: Neoprene Sleeve for MacBook, Slider Case for iPod touch, Slider Case for iPhone 4 Available at the Cal Student Store facebook.com/goincase

Distributed by Clif Bar & Company, Emeryville, CA 94608 • 1-800-CLIFBAR M-F 8-5 PST © 2010 Clif Bar & Company. CLIF BAR, BUILDER’S and MOJO are trademarks of Clif Bar & Company

4.25”6.

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SUPPLIER IS RESPONSIBLE FOR CHECKING WORKING DRAWINGS BEFORE PLATES ARE MADE FOR ACCURACY IN MEASUREMENTS, PLATE TOLERANCE REQUIREMENTS, REGISTRATION AND CONSTRUCTION DETAILING, ANY CHANGES MADE TO SUIT PRODUCTION REQUIREMENTS SHOULD BE APPROVED BY CLIF BAR’S CREATIVE DEPARTMENT. COLOR PROOFS SHOULD BE SUBMITTED TO CLIF BAR’S CREATIVE DEPARTMENT. ALL COPY SHOULD BE PROOFREAD BY CLIF BAR AND LEGAL REQUIREMENTS CHECKED BY CLIF BAR’S LEGAL DEPARTMENT.

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PRINTING STATIONS

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SUBSTRATE(for reference only)

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13

Recreational Sports Facility2301 Bancroft Way, Room 145UC Berkeley, CA 94720(510) 642-3268 | www.ucmap.orgASUC/wheelchair accessible

UC Martial arts PrograM

6 martial arts to choose from!

Come watchoUr deMoin 145 rsF

Karate WUSHU

JUDO

taekWondo

TAIJI yongmudo

FREE trial classes: Aug. 23–29

Providing outstanding martial arts instruction since 1969

asuc.orgasuc.berkeley.edu

Learn about what's happening at the ASUC, Lecture NotesOnline, The GreenInitiative Fund (TGIF),as well as discover special deals from ASUC sponsors and vendors.

Run for student government, explore internship opportunities,write for a student publication, work for an ASUC business or participate in a student group.

Take a class at the Berkeley Art Studio,grab a bite at the Bear's Lair FoodCourt and Pub, hostan event with Event Services or plan a group getaway at the Cal Lodge.

Get informedGet involved Have fun!

Discover the world of the

15

1603 POWELL STREET · EMERYVILLE, CA 94608FOR RESERVATIONS, (510) 547-7888 OR (866) 500-8320

S A N F R A N C I S C O B A Y B R I D G E

Across the way from Bay Streetfeaturing shops, restaurants, and movies.

Free high-speed Internet, pool, jacuzzi,fitness center, parking and much, much more.

Something Green at our booth. Come see us!

www.fourpoints.com/emeryville

1st Green Business in Emeryville!

Be Green, Together We Can Save!

16

discoverberkeleyrep

tony award–winninglive theatre 2 blocks from campusfree parties, talks, tastings & moreberkeleyrep.org

students save50%

18

F O N T S / I M A G E S / I N K SFontsGill Sans (Bold), Helvetica Neue (45 Light)

Imagesysn142925_ahr_pad_cal.tif (CMYK; 300 ppi; 100%)

Inks Cyan, Magenta, Yellow,

Black

7-18-2011 5:30 PM ysn142925_mch_pad_cal.indd

4” x 6”

3.75” x 5.75”

4.25” x 6.25”

Rulynn Hansen 925.416.2594100%None

4-Color Process RJProgram Ad-Pepsi Wordplay Cal Berkeley Caltopia Pro-

2L

InDesign CS4 6.0.5None

-

G BEARS!Pepsi is proud to support Caltopia IX.

PEPSI and the Pepsi Globe are registered trademarks of PepsiCo, Inc. YSN142925-7/11

S:3.75”S:5.75”

T:4”T:6”

B:4.25”B

:6.25”

20

MADNESS SALE10% OFF Used Textbooks

20% OFF Cal Gear (school supplies, clothing, and souvenirs)

20% OFF General Reading Books

*Valid 8/22/2011 only. May not be combined with any other offer. Valid in-store and on selected items only. Excludes gift cards, diploma frames, clearance items, promotional items, previous and online purchases, calculators, computer hardware, supplies and software, and professional reference. See store for details.

Bancroft at Telegraph510-642-9000

www.calstudentstore.com

MONDAY AUGUST 22 | 4PM-8PM

Find us on Facebookfacebook.com/calstudentstore

21

www.berkeleycityclub.com

You bring the fun and we’ll take care of the rest, whether you’re looking for a classic formal event or something more spectacular, we’ve got you covered. Experienced staff, 7 event/meeting rooms; Many rooms connecting to one or more rooms. Total square footage: 8,200; Theater capacity: 280; Classroom capacity:120; Reception capacity: 350; Dining capacity: 250.

Newly remodeled accomodationsLuxurious Indoor Swimming PoolAccess to UCB Fitness Center Fine Dining RestaurantFine ArtsFree WiFi

Hors d’oeuvres, to Banquet, to Full Dinner ServiceRecorded Music/DJ, to Live Bands (and Sound System)Assistance w/Special Decor & Themed EntertainmentNewly remodeled accomodations for overnight guestsSpa & Hair Services and Dressing RoomDaily and weekly rates are available

Berkeley City Club, 2315 Durant Avenue, Berkeley, CA 94704510.848.7800 [email protected]

Formal Events

22

Trade in one old slightly worn t-shirt for a brand newtee from this year’s Caltopia IX Collection.

Collected t-shirts will be donated to localBay Area charity organizations.organizations.

Offer is limited to the first 3,500 donors at the event.

Brought to you by Anvil.

CALTOPIA IXT-SHIRT

EXCHANGE

TM

$5,000 Foursquare Treasure HuntAhoy thar! Have you heard of the infamous pirate-captain Jan de Cultopeia? It has been rumored his long-lost treasure collection has been discovered and will be available at this year’s Caltopia IX. Available that is, to those who can find it!How to Find the Treasure1.1. Sign up for an account at www.foursquare.com and download the free location-based mobile application for your mobile phone.2. Bring your Foursquare-loaded device to Caltopia IX on August 21st or 22nd from 10:00AM to 4:00PM and look for exhibitors marked with a skull and crossbones.3.3. Check-in at these marked exhibitor locations for a chance to win up to $5,000 in partner-donated prizes to the Caltopia

TM IX Treasure Collection.

Cool breezes and glowing sunsets. A casual dinner in the Bay Grille. Relaxed, resort-style meetings, indoor and outdoor settings, health club and pool. Spectacular views to San Francisco, Alcatraz, the Golden Gate. Close to shopping, theaters and UC Berkeley - yet a world away.

www.greenerprinter.com • 510.898.0000 2800 Seventh St. Berkeley, CA 94710

At Greenerprinter.com, it’s easy to order business cards & more with great prices, excellent quality and green values.

Enter code CALTOPIA11

at checkout and get 25% OFF

your first order! (max. $100 discount)

SCS-COC-001228

THE PLANET’S FAVORITE PRINTER.

26

27

www.caltopia.berkeley.edu

Cal Adventuresest. 1982Get Wet. Laugh. Repeat.

Instructional classes, rentals and custom events

in SAILING, SEA KAYAKING & WINDSURFING

510.642.4000 www.recsports.berkeley.edu/CalAdventures

28

Contest rules: No purchase necessary. Must be 18 years or older. Drawing held 12/15/11

Visit the USE Credit Union booth for your chance to win!

Enter to Win an iPad2

We’ve been part of the UC Berkeley campus life for more than 30 years. We’re experts in delivering student banking services.

Coming This Fall! More ATM locations!USE has partnered with Walgreens stores to provide USE members with exclusive, surcharge-free ATMs. Next time you need cash, just visit any Berkeley Walgreens location to fill up your wallet.

One Block From Campus! 2350 Shattuck Ave.Berkeley, CA 94704

(510) 549-8615

University Ave

Hearst Ave

Bancroft Way

Durant Ave

Shattuck Ave

Martin Luther King Jr W

ay

Oxford St

Fulton St

UC BERKELEY

www.usecu.org

Caltopia_6x4Ad_Event Guide_0711.indd 1 7/29/11 2:57 PM

C

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EnerGel-X_Caltopia_2011_v4.pdf 1 7/6/11 3:38 PM

did someone say road trip?

cars on campus, by the hour or day. gas & insurance included.

join at zipcar.com/calstudent use promo code sf25get $25 in free driving when you join for $25.

you only need to be 18+ to join.

ADP-UNI-7.25x9.25-Berkeley.indd 1 6/17/09 12:26:01 PM

©Ben & Jerry’s Homemade, Inc. 2009 Cows: ©Woody Jackson 1997 17212

EuphoriaAheadia!

33

How to ParticipateStep 1: Join us at this year’s Caltopia IX on August 21st and 22nd from 10:00AM to 4:00PM at the RSF.

Step 2: Have your photo taken at one of ten themed photo stations located around the event.

StepStep 3: Liveshare will stream your photo live to the entire world from the Caltopia Facebook fan page.

Step 4: Encourage your friends to Like your photo on our Facebook fan page for a chance to win a brand new iPad 2.

CALTOPIA IX PHOTOSOF YOU AND YOUR FRIENDS

STREAMED LIVE ON THE INTERNET

LIVESHARE Paparazzi LOUNGE

35

Free Entertainment

Caltopia IX will Rock! A complete schedule of give-a-ways and events including the line-up of

entertainers and engaging experiences is available on

www.caltopia.berkeley.edu

CALTOPIA IX Touch, Taste & Experience

Game on: buy select Dell PCs, get an Xbox 360® 4GB.*

Windows®. Life without Walls™. Dell recommends Windows 7.

Student only offer, get an Xbox 360® when you purchase

select Dell PCs with Windows 7® for $699.99 or more.*

NEW Dell Inspiron 14R Microsoft® XBOX 360® 4GB

Your student benefi ts: Best price guarantee* on Dell consumer PCs

Up to 30% or more off select Dell consumer PCs

10% off Dell mobility products

Free 3-5 day shipping on systems $699 and above before taxes and fees*

Black SWITCH lid comes standard. Optional SWITCH by Design Studio lids starting at $34.99

* Market Value is an estimate based on industry data such as published and as-sold prices for the same or comparable products in a survey of major online and/or offl ine retailers.

* Best Price: If you fi nd a better price on your day of purchase, contact a Dell University sales specialist and we will beat that price. Best Price Guarantee does not apply to retail or reseller off ers, Dell Outlet, affi liate websites, coupons, auctions or quotes from Dell sales representatives. You must present a valid E-value code or saved cart image with lower price to Dell U sales specialist on day of purchase prior to your transaction.

*A 64-bit operating system is required to support 4GB or more of system memory. GB means 1 billion bytes and TB equals 1 trillion bytes; actual capacity varies with preloaded material and operating environment and will be less.

* ALL ORDERS ARE SUBJECT TO APPROVAL AND ACCEPTANCE BY DELL. Off ers subject to change, not combinable with all other off ers. Taxes, shipping, handling and other fees apply. Valid for U.S. Dell University new purchases only. Dell reserves right to cancel orders arising from pricing or other errors. XBOX & $699.99 SYSTEM BUNDLE: XBOX & $699.99 system bundle off er only valid for actively enrolled high school, college, or university students or parents purchasing on behalf of such students. Demonstration of eligibility is required upon request and unverifi ed orders may be canceled or rejected. No more than two bundles per household. Dell will only accept returns of the entire bundle. Abuse of student credentials will be investigated and may result in termination of the off er. TRADEMARKS: Windows is a registered trademark and Life without Walls is a trademark of Microsoft Corporation. Intel and Intel Core are registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries. Other trademarks and trade names may be used to refer to either the entities claiming the marks and names or their products. Dell disclaims proprietary interest in the marks and names of others.

Shop now

Dell University Member

Be the fi rst to know about deals like this and more right in your inbox.

dell.com/epp/signup

Like us at: facebook.com/delluniversity

Follow us at: twitter.com/delluniversity

NEW Dell™ Inspiron™ 14REnjoy a laptop that’s light, mobile and ideal for your on-the-go lifestyle

$69999

New 2nd gen Intel® Core™ i3 processor® 7 Home Premium

Student exclusive. Use your member ID to order:

Off er starts 5/22/2011

Welcome to Caltopia

dell.com/Cal or 800-695-8133 US24728907

Member ID: US24728907

Dell.com/Cal

800-695-8133

38

FOR ALIMITEDTIME ONLY!

Caltopia Event Guide Tahoe College Pass Epic Ad 2011.indd 1 7/18/11 4:35 PM

We can deal!Blackjack at Caltopia.

Brought to you by Hilton Garden Inn

Hilton Garden Inn San Francisco/Oakland Bay Bridge is excited to be a part of Caltopia 2011. Stop by our booth and experience the thrill of winning.

1800 Powell Street, Emeryville, CA 94608510-658-9300 • sanfranciscooakland.stayhgi.com

Play a hand of Blackjack for a chance to “Spin the Wheel” for a prize.

Register for Grand Prize

drawing (2-night stay at

our hotel and breakfast)

Drawing each day of Caltopia.

Receive, just for stopping

by, a playing card with a

“code” to follow us on

Facebook for prize

drawings after Caltopia.

See You there!

415.355.1734 | SFIEC.EDU | 1067 FOLSOM ST.

HAIRCUT OR EYEBROW SHAPING

BRING THIS INTO OUR SALON for a complimentary

Keep watching mvtU in your rec sports facilities and visit us any time at

43

Produced by Communications and Public Affairs © 2010 Regents of the University of California

UC BERKELEY CAMPUS MAP

MISSINGLINKBICYCLECOOPERATIVE

�pl�e Caltopia the Eco-way!

Missing Link Bicycle Co-op1988 Shattuck (@University)www.missinglink.org • 510-843-7471M-F 10am-7pm • Sat 10am-6pm • Sun 11am-6pm

with this ad...

helmetslocksrackslightsbags

expires9/30/11

20% off

Welcome Future Alumni!The Cal Alumni Association (CAA)connects students with the 450,000 Cal alumni for mentorship, scholarship, and leadership opportunities.

Student Alumni Relations Council• Become a leader during your first

year on campus• Help plan Student Homecoming,

I Run 4 Cal 5K, and dozens of other programs

• Organize events to connect students with Cal alumni

• Lead the student body in supporting Cal for future decades

Scholarship Programs• Apply for one of CAA’s three major

scholarships that award nearly $2 million annually to more than 760 students

• Join one of the most impacting student groups on campus, the Leadership Award Scholars

Association

Visit us at Alumni House or on the web to

learn more about all that CAA has to offer

current students.

alumni.berkeley.edu888.CAL.ALUM

Like us on facebookfacebook.com/CalAlumni

Student Programs – Get Involved!

47

0711-D9109

Netflix offer: Valid on LG Revolution purchases between 7/22/11-8/28/11 with promo code; maximum value $7.99/mo.; after 3 month period, $7.99/mo (plus other charges) will be charged unless you cancel prior to the end of 3 month period; data charges may apply for use; see www.lgusa.com/RevolutionNetflix for promo code and details. Activation fee/line: $35.IMPORTANT CONSUMER INFORMATION: Subject to Cust. Agmt, Calling Plan, rebate form & credit approval. Up to $350 early termination fee/line & add’l charges apply to device capabilities. Offers & coverage, varying by svc, not available everywhere; see vzw.com. Limited-time offer. Restocking fee may apply. Rebate debit card takes up to 6 wks & expires in 12 months. LTE is a trademark of ETSI. 4G LTE is available in 55 metros & 70 major airports in the U.S. In CA: Sales tax based on full retail price of phone. DROID is a trademark of Lucasfilm Ltd. and its related companies. Used under license. Netflix unlimited membership required. © 2011 Verizon Wireless.

*

1.800.256.4646 • VZW.COM/BACKTOSCHOOL • VZW.COM/STORELOCATOR

CONQUER THE CLASSROOM.Get the latest back to school technology powered by America's Largest and Most Reliable High-Speed Wireless Network.

Sony Ericsson Xperia™ PLAYWorld’s first Android™ smartphone

that’s PlayStation™ Certified

$9999 $149.99 2-yr. price – $50 mail-in rebate

debit card. Requires data pak.

NEW! Revolution™ by LGPreloaded with Netflix

$19999 No rebate required. Requires data pak.

Limited-Time Offer3 MONTHS FREE NETFLIX SUBSCRIPTIONwith purchase of Revolution by LG($7.99/month thereafter; data charges may apply for use).* New 2-yr. activation & data pak required.

NEW! DROID 3 by MOTOROLAThinnest full QWERTY smartphone ever Thinnest full QWERTY smartphone ever Thinnest full QWERTY smartphone ever

BUY ONEGET ONE FREE$19999Data pak required per device.

STAY CONNECTED WITH A MIFI OR USB FOR UNDER $50.$99.99 2-yr. price - $50 mail-in rebate debit card. All Mobile Broadband devices require a new 2-yr. activation on a 4G Mobile Broadband plan.

NEW! Verizon 4G LTE Mobile Hotspot MiFi™ 4510L 4G hotspot connects up to 5 Wi-Fi–enabled devices

NEW!Verizon 4G LTE USB Modem 551LPlug America’s fastest 4G LTE Network

into your laptop

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MOREENTERTAINMENT.FASTER INTERNET.HAPPIER YOU.

1-877-558-7853 | xfinity4college.com

It’s fun to enjoy endless entertainment. Get more stuff you love when you sign up fo XFINITY® TV, with HBO® and SHOWTIME® for 9 months, and XFINITY Internet — with no minimum term contract!

Weeds available on SHOWTIME®

True Blood® available on HBO®

on XFINITY On Demand and xfinityTV.com

NPA84283-0007

65166_NPA84283-0007 Univers XF ad 4x6.indd 1 7/25/11 1:31 PM

51

TMDirections to Caltopia IX The Two Greatest Days on Planet Earth

Telegraph Avenue

Dana Street

Ellsworth Street

OVER 120 SPONSORS/EXHIBITORS

Recreational Sports Facility 2301 Bancroft Way Sunday, August 21 10:00AM–4:00 PM

Monday, August 2210:00AM–4:00 PM

Cal Student Store Bancroft W

ay

Sproul Plaza/Martin Luther King Student Union

www.caltopia.berkeley.edu

Table Topper.indd 2 7/18/2011 10:48:53 AM