Call Me Maybe 3

7/30/2019 Call Me Maybe 3.

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JessicaLove

Analysis of a music video.

Carly Rae Jepsen- Call

me maybe.


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Carly Rae Jepson is the singer/ songwriters real name.She was born in Canada and in 2007 she came 3rd in

the fifth series of Canadian Idol. After the competition

she was signed by a recording label under Fontana

and MapleMusic due to her talent being unable to

bypass as even though she did not win the show.

Three years after her signing and tours she releasedher first single called Call me maybe it reached

number one not only in Canada, but Australia, Ireland

and the United Kingdom too.

Carly sings pop and pop rock genre of music at the age

of 26 and has released many other records, one beingfeatured with Owl City a famous male singer this single

is called Good times. She has also won 6 awards and

awaiting the results of the MTV video music awards of

best newcomer for Call me maybe.

Industry

Information.
http://localhost/upload.wikimedia.org/wikipedia/commons/b/b0/Carly_Rae_Jepsen_2010_1.jpghttp://localhost/upload.wikimedia.org/wikipedia/commons/b/b0/Carly_Rae_Jepsen_2010_1.jpghttp://localhost/upload.wikimedia.org/wikipedia/commons/b/b0/Carly_Rae_Jepsen_2010_1.jpg


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Narrative Aspects within the

video. The main storyline to this music video is that Carly is trying to impress the local neighbour, he is

presented as a typical hot American boy of which all the ladies would want to run after, showing

his 6pack within the video to impress female audiences with his body. Carly however is seen to

have little chance with this male actor as him shows little interest to her; Carly therefore triesharder to impress him, of which is shown in a comical way towards the audience. Furthermore

at the end of the video it shows the male figure giving his number to one of Carlys male band

members saying call me maybe twisting the whole story and making the video seem comical

and making sense to why the man was ignoring Carlys hints.

Protagonist.

Analysing narrative in music video.

Within this music video the Protagonist is Carly Rae Jepsen (the singer herself) as the

leading role. The Antagonist on the other hand is the male figure who Carly is trying to

catch attention off. This music video is a convergent narrative storyline when we see

two storylines of both of the characters and we think that by the end of the video they

will come together, however there is an iconic twist at the end finding out that her crush

is actually gay. This music video creates a proairetic/ action code this is the narrative

aspect which drives anticipation to resolve the storyline of which ends in a way that the

Antagonist


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Genre ConventionsThe genre is dance pop/ teen pop, this is quite clearly shown through the

music and performance side of the video, by including up beat tempo with

an easy orientation of dance moves. The quote Differences betweengenres meant different audiences could be identified and catered to this

made it easier to standardise and stabilise production.

Pop music videos use the genre conventions of music videos to help target

their audience by showing Carly forced outside to wash her car in short

shorts and wedged heels. This would then attract male attention and male

audiences to watch the video, this action is called the male gaze, enticingmales to watch this video due to her looking sexy. When Carly is shown

singing/ practising in her garage this meets the stereotype of teen pop

because Carly is represented as a teenager herself, of which many

theatrical teens could relate to this video as they too sing/ perform in the

garage as this is the only spare space they have to perform and cannot

afford a recording room as such.


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Within this music video the female singer, Carly Rae herself is

presented as stupid in a comical way. After Carly falls off the car when

trying to impress the local neighbour this gives the audience theimpression that she is trying to hard to connect with this guy and instead

is making her to seem a fool for trying. This is shown throughout the

music clip many times, another example of females being represented

as a fool is the fact that the whole song Carly is chasing after the male

figure and he turns out to be gay, making Carly seem idiotic and a fool

for chasing after someone she cannot have. The representation shownfor the male figure is that they are the stronger and more dominant sex

as Carly is chasing after him and he does not seem bothered at all, it

presents Carly to be begging on her knees and craving his attention

whereas the guy is used to this female attention as is not surprised by it.

Representations within the music

video.

This image is shown and Carly islooking up at her lover, gazing into

his eyes whereas he is looking far

into the distance, by looking up at

him, it makes Carly appear to be

the weaker sex compared to him.


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Intertextual

References

This image however is an intertexual references

occurs throughout the dream sequences when Carlyfaints after falling off the car, imagining herself with

the male admirer. As you can tell between these two

images Call me maybe has linked this image to

Shakespeare's famous play Romeo and Juliet by

giving Carly and the boy old fashioned clothing, in

long dresses this can be linked to the 1590s play due

to the clothing and hairstyles of the male also havinglong brown hair. The writing in the background of the

couple also links between the two images stating the

name of the play/song again making a strong link

between the two types of references.

This image has been taken off the well

known film Cool hand Luke it createsan iconographic scene that women are

presented as sexual objects within the

media. Similar to this Laura Mulvey

believes that the male gaze does exist

and women are presented this way to

entertain men and keep them attracted

to what they are watching. Carly feels

that she is showing off her sexy side

which is ironic because at the end of

the music video we find out that her

crush who she is trying to impress, is

actually gay.


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Lyrics and Visuals. By using the lyrics All the othersboys, try to chase me shows that sheis trying to make the admiring boy

jealous as he should appreciate that

she likes him and is turning away allof the other boys who are chasing

her, and he should feel honoured that

she has picked him over everyone

else. She tries to flirt with the boy by

acting sexy and washing the car

while singing to him, until she falls offthe car and makes a fool out of

herself.This shows that Carly has

been waiting for a boy like him

all her life, as she has dreamt

about him and thought abouthim before hand. She missed

not having him in her life and

now she has met him she

wants him even more. Getting

al hot and flustered in the

video, fanning herself downwith a magazine after getting a


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Music and

VisualsThis image occurs when the boy next door looks

at Carly, who is busily staring at him, shesuddenly realises she has been caught staring so

falls to the floor to hide herself from the

embarrassment. As her body hits the ground, the

beat kicks in and the chorus also starts then. This

falling symbolises the beginning beat to the song.

Throughout this part of the music video,

the backing beat of the song stops, and

the chorus is sung once again, without

the beat, this is used to show her dream

sequence showing the audience the

difference between real life part of the

video and this dream sequence of Carly

devoting her love to the boy.


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Shots of Carly Rae Jepsen.

In this long shot, Carly is shown singing/

practising in her garage this stereotypes

teen pop because Carly is representedas a teenager herself, of which many

musical teens could relate to this video

as they too sing/ perform in the garage

as this is the only spare space they

have to perform and cannot afford a

recording room as such.

This is a close up shot of Carly, this puts the audiences

attention towards Carlys facial features, her sparkling eyes

and her glossy pink lips. This would attract male attention fromviewers and they would feel more interaction between the

music video and themselves.

This shot is a bird eyes view of Carly while she is

laying on the floor. It is a mid shot, meaning the zoom

is roughly in the middle and showing half of Carlys

body. This image occurs after Carlys dream sequence

thinking that the next door neighbour is in love with

her, and waking up very embarrassed to see the

confusion and worried look on his face.


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Narrative vs. Performance.There is only a small section of the music

video of which is performance. This part

of the video Carly is in a small band,containing a bass player, lead guitarist

and pianist Carly here is wearing a

flowing shawl which wraps around her

body to keep the cold off her arms. This

shows that she is not trying to show her

sexual side; showing her innocence

instead and the attention is put towards

her love to the boy.

The performance is still linked to the

narrative part of the video, as the

neighbour is watching this performance

outside the garage, keeping the storylineand performance linked together.

The main storyline to this music video is that

Carly is trying to impress the local neighbour,

he is presented as a typical hot American boy

of which all the ladies would want to run after,showing his 6pack within the video to impress

female audiences with his body. Carly

however is seen to have little chance with this

male actor as him shows little interest to her;

Carly therefore tries harder to impress him, of

which is shown in a comical way towards theaudience. Furthermore at the end of the video

it shows the male figure giving his number to

one of Carlys male band members saying

call me maybe twisting the whole story and

making the video seem comical and making

sense to why the man was ignoring Carlys

hints.


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Voyeurism. Female and male gaze.The male gaze was theory was made by Laura

Mulvey(a Feminist). Here Carly tries to flirt with theboy by acting sexy and washing the car while

singing to him, this would suggest that it

introduces the male gaze, men wouldnt usually

watch teen pop music videos, so by adding this

element into the video it is likely to bring in male

audiences to watch the video. This wouldtherefore increase the amount of viewers who

want to watch this music video.

Again this female gaze it exactly the same,

enticing another audience type with images they

will fanaticise over. Here, we can see theattractive male figure taking his top off and

showing off his six pack. This would entice

women to watch this music video, just to see the

body of the actor.

Documents

Call Me Maybe 3