California Center Intro 20160523 US PR

Authentic Lifestyle for China

Storefront and Home in China for U.S. Businesses

E-commerceSolutions toSell U.S. Products Directly to Chinese Consumers

Market Entry WholesaleMarketingLogisticsPaymentsRisk ManagementCustomer Services

California Center

California Center is a member-based business platform operated by Sacramento-based Golden California Inc., a California incorporated company, with branch offices in China.

Our mission is to provide U.S. businesses a convenient and accelerated market entry platform in China to achieve increased return and mitigated risks.

California Center is a “Storefront” and “Home” in China for U.S. companies and organizations. Strategically located in Shanghai, Chongqing, and more future locations in major Chinese cities, California Center offers a myriad of services:

Building that houses California Center in Shanghai

California Center Services

3

Direct sell U.S. products at our e-commerce storefronts on major online portals to Chinese shoppers.

Facilitate wholesale exports to China by identifying and qualifying buyers, managing logistics, and controlling risks.

Showcase information, products, and services at our physical centers, websites, and social media in China.

Promote products and services through online and offline events and marketing activities in China.

Protect brands and products through our dedicated team and broad connections in governments and industries.

Accelerate targeted China strategies with customized services on positioning, branding, government and business relationship, partnership, investment, legal, office and HR administration, and others.

2016/5/23 California Center 加州中心

California Center in Shanghai, China

Inception

California Center was originally named during a Signing Ceremony in China by California Governor Jerry Brown with Party Secretary Luo Zhijun of Jiangsu Province.

April 14th, 2013, California Center Founder Margaret Wong (second to the left) witnessed the MOU signing in Nanjing, China to support opening California Center in Jiangsu Province.

2016/5/23 California Center 加州中心 4

Government Support

Since its inception, a large bi-partisan list of public officials from the federal, state, and local level have expressed support for California Center.


Recent Agreement

California Center was also recently named in state supported MOU between Governor Brown and Party Secretary Wang Donming of Sichuan Province (October 2015) to establish California Center in Chengdu.


Governmental Activities

April 2015, Margaret Wong (R2) joins Commerce Secretary Pritzker (R1), Ambassador Baucus (C), Deputy Energy Secretary Sherwood-Randall (L1) and other officials on 24-American company delegation to China.


Our Founder

Margaret Y. Wong

President – California Center/Golden California, Inc.President – McWong Environmental and Energy GroupPresident – McWong International, Inc.Board Member – California Chamber of CommerceBoard Member – California Asian Chamber of Commerce


Margaret Wong has been identified by the Sacramento Bee as the “Business Empress” based on her success in linking multi-million dollar businesses between California and China. For the past 20 years she has also served as Sacramento’s “unofficial ambassador” to China in her quest to promote a better business cultural understanding between the U.S. and China to enhance economic opportunities between both countries she calls home.

In 2012 Margaret was awarded the U.S. Presidential “E” Award for Excellence in Exporting, and in 2011 she received the U.S. Small Business Administration (SBA) “Exporter of the Year” for both US Western Region and Sacramento District, the same year as one of the fastest growing Asian companies in California.

Margaret founded McWong International, Inc. in 1984 and since that time, she has used her extensive network in China and experience in doing business with China to create one of the west coast’s most successful China trade companies.

Our Founder


In 1997, Margaret founded McWong Environmental and Energy Group (MEEG), which specializes in the export of environmental and energy related technology and equipment for wastewater treatment projects in China. MEEG is one of the most successful U.S. firms doing environmental and energy engineering and construction projects in China for the past 18 years. MEEG has successfully completed over 100 environmental and energy projects that span across steel, petro-chemical, coal-chemical, municipal, pharmaceutical, food & beverage, and various other industries in China.

In 2005, Margaret founded Golden California, Inc.,

as a reflection of her dedication to helping

California and China business, education, and

culture communities develop mutually beneficial

partnerships. California Center is a platform

created by Golden California, Inc. to fulfill

Margaret’s dedication and passion.

Grand Opening


Grand opening of California Center’s Shanghai facility was held on May 30th, 2014, joined by CaliforniaGo-Biz office, State Legislature, Cal Asian Chamber of Commerce, LA County Economic Development Corp,UC Davis, Yuba City, and other public and industry leaders from U.S.

Media and Publicity


California Center garnered much positive press/media coverage in both China and the U.S. with numerous positive news stories, including:

Sacramento Business JournalChina DailyWuxi TV, the main news channel in WuxiShanghai Business NewsiWeekly, influential lifestyle newspaper in China

China Showrooms


Our physical centers in China showcase information and products, host visitors, and hold events that allowbuyers and interested parties in China to see, touch, taste, and experience U.S. products and services.

California Center E-commerce Storefronts


CaliforniaMall is a cross-border online store of California Center that helps U.S. suppliers sell directly to Chinese consumers on leading online retail sites in China. We are in process of opening our storefronts on Tmall Global, JD Worldwide, VIP.com, and other retail portals.

CaliforniaMall


Help U.S. companies benefit from China’s growing e-commerce.

Help U.S. companies enjoy China’s growing demand for imported products and reduced taxes.

Understand U.S. producers and products to help position, brand, market, sell, and protect them in China.

Marketing power to attract shoppers with well-received “California Lifestyle”.

Supported by governments and industries in the U.S. and China.

One-stop services to help companies sell directly to China consumers.

Annual Online Retail Revenue

Source: McKinsey 2013 KPMG 2014

CaliforniaMall Process


U.S.

Suppliers

Chinese

Consumers

¥CNY$USD

Product Information

Products

Marketing

Sales

Logistics/Fulfillment

Customer Services

Payment

Feedback

RegistrationChina Customs

China Inspection & Quarantine

Services – Market Entry


Our profession team with international background will identify, screen, negotiate, and provide ongoingservices to Chinese buyers and business partners for U.S. products.

Trade Services

Import and Export

Products Registration and Certification

Procurement and Supply Chain

Currency Exchange

Costing and Pricing

Suppliers and Buyers Qualification

Product Consignment

Services – Market Entry


Logistic Services

Customs Clearance & Inspection

Shipping and Freight Forwarding

JIT Delivery

Warehouse and Inventory

Free Trade Zone Warehousing, Processing, and Manufacturing

Quality Control and Assurance

Supply Chain Traceability Services with Frequentz (Palo Alto, CA)

Lot-Level Identification

Unit-Level Identification

Mobile Solutions

Product Authentication Data Capture

Data for Sustainability Claims Verification

Services – Marketing and Promotion


Marketing and Promotion Services

Recruit Agents and Representatives

Data and Information Collection

Feasibility Studies

Product Branding and Positioning

Develop Marketing Concepts and Programs

Participate and Manage Trade Shows

Plan and Host Promotional Events

Digital Marketing

Services – Delegation and Trade Mission


California Center has the ability to mobilize government leaders from the highest levels in both China and

the U.S. to support business opportunities.

Trade Mission Support

Matchmaking

Government to Government Relations

Inbound and Outbound

Services – Investment and Strategic Partnership


Through our network, experience, and professional staff in both China and California, we offer uniqueopportunities to investors and businesses in both countries to achieve global expansion.

Investment ServicesTechnology IncubatingChina Investment, Partnership, and JVForeign Direct Investment to U.S.Local Government Rules, Regulations & Compliance

Legal & Financial ServicesIdentify Legal and Financial Firms IP ProtectionCompanies Setup in ChinaBusiness and Commercial Contracts Local Tax LawsMergers and Acquisitions

Member Services


California Center (CC) Marketing Services and Introductory Annual FeesSmart

Member $1,200

Gold Member $6,000

Platinum Member $12,000

Display catalogues, brochures, and information at CC Showrooms in China √ √ √

List names, contacts, and basic information at CC English and Chinese websites and social media √ √ √

List at CC marketing materials distributed both in China and the U.S. √ √ √

Discounts for CC sponsored seminars, trade shows, trade missions, training programs, and other events √ √ √

Access to CC online/offline Promotional Events √ √ √

Showcase products at CC China at designated shelve space √ √

Special advertisement and highlight at CC websites and social media √ √

Trained staff at CC China to help market member’s products or services √ √

Collect marketing data and provide client feedback, contacts, interests, etc. √ √

Free access at CC online/offline Promotional Events √ √

Double the shelve space for display, large logo and name display at CC China √

Customized advertising and highlights at CC websites, social media, and events √

Organize at least one event per year with focus on member’s industry √

Provide in-depth market information and recommended strategies √

Designated CC staff to work with members on market opportunities and strategies √

Featured at CC online/offline promotional Events √

Member Services - E-commerce and Others


California Center (CC) E-commerce and Other ServicesSmart

Member $1,200

Gold Member $6,000

Platinum Member $12,000

Eligible to join CaliforniaMall cross-border e-commerce platform √ √ √

Access to CaliforniaMall online promotions √ √ √

Include products and export prices in CC’s Chinese catalogue √ √ √

Receive Newsletters published regularly and special reports √ √ √

Free Access to CaliforniaMall online promotions √ √

Products featured on CaliforniaMall recommended, Hot Sale, and Category pages √ √

Identify and negotiate with Chinese wholesale buyers √ √

Use CC China address as member’s China address √ √

Use CC facility for meetings √ √

Featured at CaliforniaMall online promotions √

Products featured on CaliforniaMall Front Banner √

Dedicated company page on CaliforniaMall to list in-depth story, photos, and all products √

Participate in CC high-level events and activities with government and industry leaders √

Extra CaliforniaMall online/offline Promotional Events √

Our Partners and Members


Our Members and Partners


And More…

www.californiacenter.us

Lei EProgram Director

[email protected]: +1 916 371 6886 x 28

Mobile: +1 530 312 0899

1921 Arena Boulevard, Sacramento, CA 95834, USA

Gordon HinkleVice [email protected]: +1 916 371 6886 x 30Mobile: +1 916 765 6122

http://www.californiacenter.us/

mailto:[email protected]

mailto:[email protected]

Documents

California Center Intro 20160523 US PR